The eye-popping, groan-inducing truth is that Americans spend 37 billion hours waiting in line every single year. And while we can get on board with some of these waits, most of them aren’t worth it. On any given day in any given place, the average person is wasting their time waiting. And here at Waitlist Me HQ, that’s not something we believe in.

Not sure if your wait is worth it? We’re breaking down the types of situations that warrant a wait and the ones that don’t to ensure that you, dear reader, get the most out of your most valuable commodity: time. Scroll down for four worth-it waits (and four more that should make you walk).

Eating out

Getting your grub on? Don’t be so quick to join the line.

Wait for…pop-up restaurants. If you have your eye on an hour-long wait, make sure that you’re waiting for something special, like a one-night-only dining concept or a chef collaboration that the whole town will be buzzing about over tomorrow’s breakfast.

Don’t wait for…a happy hour table. Don’t let trendy hot-spots trick you into queueing for a table when they’re not offering anything better than the less-busy bar down the block. Happy hour specials tend to feature common offerings that appeal to the masses rather than house specialties, anyway.

Playing ball

Trust us: There’s no need to sweat a long line 24/7.

Wait for…playoff tickets. Supporting your favorite teams is an investment that lasts longer that two halves, four quarters, or nine innings. When you show up en masse for a sport you love, it keeps the teams you enjoy cheering for hanging around from season to season—and that’s a win in our book.

Don’t wait for…gym equipment. A well-managed gym shouldn’t include a line of toe-tappers waiting to snag their 40 minutes on a treadmill. If your favorite workout spot refuses to evolve in order to keep up with demand, consider taking your membership dollars elsewhere.

Yukking it up

Nothing kills a good time quite like a queue.

Wait for…a big-time live show like SNL. Did you know people regularly camp out on New York City sidewalks for 12-plus hours at a time to see a taping of Saturday Night Live? For die-hard fans, it’s a worthwhile experience that comes with stories, new friends, and sometimes even munchies delivered by the host of the week.

Don’t wait for…trivia night seats. Waiting is stressful—that’s a fact. But your limited time out with your friends shouldn’t be a nail-biter! With British pub-style trivia exploding in popularity across the U.S., there’s no reason to queue for a table. Find another venue and discover a new favorite!

Finding a deal

Shop ‘til you drop? Fabulous. Wait ‘til late? Not so much.

Wait for…a sample sale. Whether you’re a bride-to-be or a bargain-hunting fashionista, you know that there are sales and then there are sales. Black Friday might make you feel more “eh” than “yay,” but if a favorite store or brand is having their once-a-year blow-out, go ahead and queue your heart out.

Don’t wait for…a Saturday afternoon shopping trip. A casual trip to the mall shouldn’t make you want to pull your hair out in frustration or grumble about how slow other shoppers are being in the dressing rooms. When it comes to brick-and-mortar stores that need your business to keep the lights on, stellar service should be offered alongside the merchandise.

Of course, businesses can improve the wait experience by using Waitlist Me. So if you find yourself stuck waiting somewhere, you can always mention that to them!    

Want an way for your customers to check their place in line?  Now you can easily display your public waitlist view on any TV screen through a new integration with Enplug. It’s great for your customers, as they can just glance at a TV screen to see their place in line instead of constantly wondering or asking how much longer they need to wait.

View of public waitlist on TV screen

View of waitlist managed on Waitlist Me

The Enplug device streams digital content onto any TV or display, so businesses can browse through a collection of apps to engage their audience, including Graphics (HD images and videos), Live Social Wall, News, Weather, Directory, Web Page, and now Waitlist Me. Apps and display settings can be instantly managed through Enplug’s web dashboard.  The integration with Waitlist Me is very intuitive, so it is simple for any business to set up and manage.

“Waitlist Me is the first third-party app available to our customers,” said Alex Ross, Chief Operating Officer, Enplug. “They’ve done a fantastic job at integrating their waitlist app software using our SDK. We want to provide our customers with as much great marketing content as possible, and Waitlist Me allows us to do exactly that.”

The integration with Enplug also marks an important milestone for Waitlist Me as the first publicly announced use of the Waitlist Me API.  The Waitlist Me API allows third parties to build Waitlist Me features into their websites and applications.  It can be used to display and customize the public waitlist view appears, add and remove parties, register users and more. For companies interested in using the API, please send an email to [email protected]

We are happy to announce the winners of our special giveaway for Charleston area businesses that we did as part of the opening of our Charleston headquarters. Charlestonians were invited to submit names of local businesses that they’d be happier visiting if the wait wasn’t so bad.  In turn, Waitlist Me would select the top 10 submissions to provide a free year of the Waitlist Me service to help improve their wait experience.

Here are a couple of our favorite submissions:

“This is the best brunch/breakfast/lunch on Folly Beach. The wait is consistently 30-45 minutes, no matter when you visit, and there isn’t really a great waiting area, so most people have to stand in the parking lot.”  –  Lost Dog Café customer

“I love Hyman’s, but it is so crowded in the summer and tourist seasons.  I think locals like me would go there more often if the lines weren’t so bad or there was a better way to know when its your turn” – Hyman’s Seafood customer

“They’re the BEST brunch spot in the area…and they do an awesome dinner service as well. They take reservations, but it’s really tough to walk in and get a spot.” – High Thyme customer

And here is the full list of winners:

• 167 Raw
• High Thyme
• Hymann’s Seafood
• Kaminsky’s
• Laura Albert’s
• Lost Dog Café
• Old South Carriage Co.
• Page’s Okra Grill
• Taco Boy
• Tavern & Table

Customers are feeling the pain of having to wait, and businesses can use Waitlist Me to dramatically improve this experience. Waitlist Me makes it easy to manage a waitlist and send customers text notifications when ready for them, allowing customers the freedom to walk around and enjoy more of the beauty of Charleston while they wait.

Ever wondered how to change the information on your Google Knowledge Card? The Knowledge Card is the helpful information that can appear off to the right in a Google search.  You may not realize that you can customize the information and images in this area of the search results, and can even add a link to your Waitlist Me widget, so customers can easily add themselves to the waitlist or send reservation requests.

Here is an example of the Google Knowledge Card in a search result.

If you’ve never claimed your business on Google, take that first step here: https://www.google.com/business/

Once you’ve verified your business, adding your reservation link is simple. First, get your Waitlist Me reservation link handy. Login online and then go to Account > Settings > Add Yourself and copy the link for your widget page. It should look something like this:

Then, sign into your Google My Business account. From there:

1. Choose the location you want to edit.
2. Click into the URLs section.
3. Add your Waitlist Me link to your reservations page.
4. Click Apply.

That’s it! While you’re there, you can always scope out your pictures and make sure the best ones are showing up in your search results. The pics you upload should in JPG or PNG format. Choose a great glamour shot of your business for your Profile Picture, and then use a square picture for the Logo field. Add a few more pics of the inside, outside, and product to round out your profile!

Here is more on how to use the Waitlist Me web widget page to let customers to add themselves to the waitlist or schedule reservations.

Using a paper floor plan has been common in the restaurant industry for a long time, and many software applications have incorporated spatial floor plan concepts into their designs.  Floor plans are deceptively complex to use, however, and can cost you time and money in ways you may not expect.  Waitlist Me CEO, Brian Hutchins, was recently featured in an article published on RMagazine, and goes into detail about 5 main reasons that floor plans are more complicated than they seem.

1) Key information is scattered in different directions

2) Comparing apples and oranges is difficult

3) Tables are static, but demand is not

4) Bad decisions lead to unhappy customers and frustrated employees

5) Measuring and improving results is difficult

Read  the article on RMagazine for all the details or watch the Waitlist Me video on table section management.