You’re a small business owner. You shouldn’t have to be a tech whiz. Forget all the training hassles. Forget the painful user manuals. There’s no reason for you to waste your time and money on waitlist management software that’s anything less than plug and play.

Here are seven easy ways to figure out if the tool you’re eyeing is more trouble than it’s worth.

You can’t buy it without talking to a sales person.

If a product is straightforward and user-friendly, it sells itself. You should be able to watch a quick video, then just jump in and start using the product. When a demo from a slick sales rep is required, it’s not the simple solution you’re looking for. Remember: You want to buy the product, not the pitch.

The pricing comes with more fine print than a cell phone contract.

Start-up fees, 24/7 support fees, usage surcharges, complicated pricing tiers, contracts that lock you in for a certain amount of time—these are sales tactics companies use to hook you with a low upfront price and milk you down the line.  Your bill should be simple to understand.  It should be predictable and not change from month to month.  And most importantly, there shouldn’t be any surprises.

Or, even worse, there is no pricing.

One reason a tech company would make you inquire to discover the price of its software is that it knows a salesperson is more likely to get your credit card number than the product itself.  Another reason is to figure out how much money you can afford or are willing to pay so they can extract more money from you.  Throwing out a high list price (that isn’t actually listed anywhere public for fear of scaring people away), and playing the discount game to make you feel like you are getting a bargain is a common sales tactic with complicated software.

There’s a training program, and you probably have to pay for it.

You don’t train someone to use a simple product, you just use it.  Look at great technology companies like Google, Amazon, and Uber as a few of many examples where simpler solutions are less expensive…  The more complex and detailed software is, the more time you need to spend learning it, training your employees on it, and retraining your employees on it when there’s an update. Plus, there’s an increased likelihood of mistakes and complaints. You should get help when you need it, not need to get help just to be able to use a service because it is complicated.

Installation requires you to do 37 other things

A good solution doesn’t require multiple trips to electronic stores. A simple solution doesn’t keep telling you to download more programs to make it work correctly. A good, simple solution is the one that fixes your problem now, without a tacked-on to-do list.

Your customers need to download it, too, in order for you to use it.

Software shouldn’t just be easy foryou to use; it should also be a no-brainer for your clientele. When you add another barrier to use, whether it’s downloading an app or creating a unique login, you’re making customer service harder on yourself.  Everyone has a phone that receives text messages and calls.  They shouldn’t need to install an app.  And most won’t go through the extra effort so you are limiting the number of people than can receive better service with a simpler solution.

Figuring out which button does what feels like decoding your car’s dashboard icons.

When business is busy, you can’t afford to waste time fumbling with your software’s interface to access a certain feature. The line stretches out the door, the customers’ toes start to tap, and the person you’re trying to serve thinks you look like a doofus. And that is not how you want your next Yelp review to read. You should be able to know what every single button does instantly, not after countless seconds of deliberation.  And you shouldn’t have to navigate through all sorts of options and secondary information when greeting a customer.  Eyes on the customer, not the iPad.

Listen: We get it ‘cause we’ve been there.

That’s why we took simple and traditional tools —paper waitlists, reservation books, and grease-board floor plans—and transformed them into one intuitive app that you can download now and use now. Find it in the App Store and Google Play Store, or sign up at www.waitlist.me.

With stay-at-home orders the law of the land in most cities and states across America, dining out is quickly becoming a distant memory. But delivery and take-out? Restaurants from Tacoma to Charleston are figuring out how to keep their kitchens open, and Waitlist Me is helping with this process. 

Waitlist Me is the waitlist and reservation app that’s intuitive to get started and start using within a few minutes. It’s built for people, not techies, so you can learn it in minutes. We made sure that Waitlist Me isn’t just easy to use; our entire service is user-friendly, from usage (unlimited on multiple device) to customer service (prompt and friendly) to billing (simple and transparent, guaranteed). And it’s flexible enough to use on different devices in different business environments. You can install the Waitlist Me business app on Android and iOS devices, and use it in a browser on computers. 

Here are a few tips on how restaurants can use Waitlist Me’s features to keep their kitchens open, their employees working, and their customers well-fed during the coronavirus crisis.

#1. Manage a smoother pick up process 

Under normal circumstances, you would use Waitlist Me’s text notifications to alert guests once they’re added to your restaurant’s waitlist and again when their table is ready. During the COVID-19 pandemic, though, you can customize them in another way: Use the first notification to confirm an order. Send the second notification to let customers know when their order is ready and waiting for them.

Bonus: Thanks to our public waitlist feature, guests can also check on their order and see their estimated wait time. That way, they can plan their arrival based on where they are on the list. 

#2. Communicate simple no-contact pick-up instructions

Head off panicked phone calls and take-out containers that go cold before their ride arrives. How? By using Waitlist Me’s customization features to share your pick-up policies with your guests. These could include asking your customers to pop their trunks to facilitate no-contact pick-up, or to direct them to a particular area to gather their order.

We recommend adding these instructions to your…

– Website order form or Waitlist Me’s add-yourself web widget, which customers will see when they submit their orders

– First notification text, which you’ll send to confirm the order

– Second notification text, which will let guests know when their order is ready for pick-up

Bonus: Because Waitlist Me’s interface is a cinch to navigate on any internet-enabled device, you can update your instructions in seconds.

#3. Improve communications with two-way texting

Waitlist Me makes it easy to keep track of how long people have been waiting and when you have sent them notifications. You can also see when people reply with text responses and what they say.  There are a couple built in behaviors triggered in the app that are usually used to cause different parts of the app to flash if a customer is coming soon or cancelling. These can be repurposed in other ways, like for knowing when customers arrive, by changing the instructions in the text notifications. 

Waitlist Me Pro has a two-way texting feature that allows you to send open text responses to customer texts. You can answer questions, specify details on their order, and keep them updated on when their food is expected to leave the kitchen.

Tip: To ensure prompt pick-ups, ask your guests to text you their car model and color. That way, you can run their food out to them without second-guessing whose take-out bag belongs with which vehicle.

Those are several things we have seen helping with take-out and pickups, and not just for restaurants. Similar strategies are being applied for picking up products and waiting for services at other businesses.

One key benefit of using a system like Waitlist Me is the increased customer satisfaction that comes with providing more accurate wait time quotes.  It can be challenging for staff to estimate the wait times correctly, and it can be frustrating for customers when they are told wait times that don’t turn out to be correct.  There are several ways Waitlist Me helps you make smarter wait estimates, and we have recently added new features to the browser version of the service that can be accessed by logging into our website.

Experience has shown that being able to see the actual waits next to the wait estimates helps people improve their wait estimates over time, as it provides a key feedback loop for knowing how accurate estimates are and when they need to be adjusted based on changes in traffic patterns.  

In addition, Waitlist Me has a couple ways for suggesting wait times based on rolling averages and historical wait times.  The rolling average method recalculates estimates every time a party is marked as served and includes settings for how long of a time period to use and how to treat parties of different sizes.  The historical wait method provides suggestions based on daily patterns by using past data for each hour and day of the week.  

In addition to seeing real-time smart suggestions as customers are served, there are graphs that show this data over time and by party size.  These graphs have been available in the tablet versions of the Waitlist Me apps and are now available in the browser version.  Check out this article for more details on the smart wait estimates and graphs.

We are happy to announce the winners of our special giveaway for Charleston area businesses that we did as part of the opening of our Charleston headquarters. Charlestonians were invited to submit names of local businesses that they’d be happier visiting if the wait wasn’t so bad.  In turn, Waitlist Me would select the top 10 submissions to provide a free year of the Waitlist Me service to help improve their wait experience.

Here are a couple of our favorite submissions:

“This is the best brunch/breakfast/lunch on Folly Beach. The wait is consistently 30-45 minutes, no matter when you visit, and there isn’t really a great waiting area, so most people have to stand in the parking lot.”  –  Lost Dog Café customer

“I love Hyman’s, but it is so crowded in the summer and tourist seasons.  I think locals like me would go there more often if the lines weren’t so bad or there was a better way to know when its your turn” – Hyman’s Seafood customer

“They’re the BEST brunch spot in the area…and they do an awesome dinner service as well. They take reservations, but it’s really tough to walk in and get a spot.” – High Thyme customer

And here is the full list of winners:

• 167 Raw
• High Thyme
• Hymann’s Seafood
• Kaminsky’s
• Laura Albert’s
• Lost Dog Café
• Old South Carriage Co.
• Page’s Okra Grill
• Taco Boy
• Tavern & Table

Customers are feeling the pain of having to wait, and businesses can use Waitlist Me to dramatically improve this experience. Waitlist Me makes it easy to manage a waitlist and send customers text notifications when ready for them, allowing customers the freedom to walk around and enjoy more of the beauty of Charleston while they wait.

Peanuts and Crackerjacks are just scratching the savory surface of food and beverage offerings available at ballparks this summer.

With everything from craft beer and swanky cocktail bars to gourmet hot dogs and full-service restaurants, baseball stadiums are redefining what it means to take in a ballgame with family and friends. Fans don’t have to splurge on box seats for a VIP experience—and with Waitlist Me on tap at your hostess stand, you can treat every guest to a top-notch experience, guaranteed.

Here’s how a waitlist and reservation app can help you hit this summer out of the park.

Let customers shop, wander, and snap selfies while they wait

Your diners have better things to do than to tap their toes outside your restaurant or give your host the ol’ stink-eye. With our signature Text Notification feature, Waitlist Me sets them free. They can stroll through the concourse, take pictures with players, try on new snap-backs—it’s all fair game. When they hit the top of your list, you can let them know with the push of a button. How’s that for easy?

Attract new diners despite long lines

Because our app lets you alert guests by text when it’s their turn to take a seat, there’s no reason for them to cool their heels in the 10 feet waiting area surrounding your restaurant’s entrance. While your waitlist grows, the line outside your door doesn’t have to. That means new customers can hop on your list without being deterred by other diners.

Allow guests to hop in line from their seats

Whether their stomachs are growling before the first pitch or they get the munchies at the bottom of the fifth, Waitlist Me’s Add Yourself feature lets diners join your waitlist from wherever they are, whenever they want. Thanks to our app, there’s no need to for customers to beat the crowd. They can eat on their own time, without missing a single play.

Ditch constant ETA questions

When’s the table going to be ready? Is it our turn yet? Where are we on the list? We don’t have to ask if you’re tired of these questions. We know you were done with ‘em a couple seasons ago! That’s why we built a Public Waitlist feature—so that guests can check their spot in line straight from their smartphones or from a handy monitor or TV display you can set up in a snap. Phew!

Eliminate clutter and confusion at your hostess stand

Trash your mess of sticky notes and dog-eared memo books and say buh-bye to the grease pen. Waitlist Me is an intuitive, easy-to-use solution to losing reservations and keeping track of your waitlisted parties. Our app is designed to give your front-of-house staff the information and tools they need to manage your guests’ dining experience with just one glance.