The last thing you want to see is would-be customers walk in your shop, eager to take home a new piece of jewelry, and then they walk right back out because none of your sales associates is free to help them. That could be thousands of dollars in current and future purchases, trotting down the street to a competitor.

But what if you could capture walk-outs before they, well, walk out? With a reservation management app like Waitlist Me, you can.  Here’s what a waitlist app would allow you to do:

Treat customers like VIPS—even when you’re slammed

Forget about splitting your attention between the woman eyeing earrings in the case in front of you and the couple that just walked through the door. Greet people when they come in the door to find out what they need, so you add them to the waitlist and let them know you will be with them soon. This let’s new visitors know you care and helps your sales associates feel comfortable giving 100 percent of their attention to the client at hand.

Wow new clients with efficient communication and prompt service

What happens to the couple you can’t help right this second? You can text them the moment an associate is free (or schedule an appointment). When they walk through the door again, you’ll be prepared—maybe with a tray of engagement rings already on the counter—because Waitlist Me lets you add details to every customer, like what they’re currently shopping for.

Don’t let customers slip away during a sales rush

A lot of time and money goes into planning sales events, and they are a sure-fire way to bring in a larger crowd. It can be frustrating, though, to see people leaving because they don’t know when it might be their turn to get some help. For those days, Waitlist Me has an option to use an additional iPad as a self-check in station. It gives customers a simple way to get their spot in line, so they can relax as they browse through the store, or even step outside, without worrying about losing their turn.

Increase repeat customers

An exceptional experience is what transforms a one-time customer into a long-time customer. A waitlist app can help you eliminate the elements clients despise: feeling rushed as they browse, ignored when they come in, or forgotten as soon as they pay for their purchase.

Customer experience is one very important thing you can’t afford to skimp on. That five-star review you’re looking for starts as soon as guests walk through your front door.

The good news: Customer experience is the easiest thing for restaurants to fix. Still, scads of otherwise-awesome spots lose stars before diners take their seats!

Read on to find out where they’re going wrong—and one so-easy-we-can’t-believe-not-everyone-is-using-it way to wow guests, garner top-notch reviews, and keep customers coming back for more.

5 signs your waiting area is turning off your diners

Could your waitlist use an upgrade? If your restaurant is facing any of these five dining experience problems, it’s time to revamp the way your customers wait.

It’s cramped. If it’s tough to squeeze in a party of four between your entry way and your hostess stand, you’re setting your guests up for discomfort right off the bat. The longer they stand there—and make way for new arrivals and passing busboys—the less they’ll enjoy their dining experience.

It’s crowded. Packing guests in like sardines sounds great in theory, but it’s really a disaster waiting to happen. When hungry guests walk in and see a crowd ahead of them, they’re liable to walk right back out—and go to the restaurant across the street.

It’s noisy. A little chatter and some mood music? Totally fine. Guests straining to hear their names being called? Absolutely not. No one should have to miss out on conversation with their tablemates because they’re afraid of losing their spot in line.

It’s dull or dingy. Thanks to smartphones and Instagram feeds, diners arrive at your door with spotty attention spans and high expectations. There’s lots of leeway between busting your budget and giving them a chance to be unimpressed from the get-go.

It’s nonexistent. We’re all for small spots maximizing their floor space. A hole-in-the-wall hideaway is a fantastic find…until we have to park ourselves behind another diner’s chair because there isn’t room to wait anywhere else. Awkward.

The easy fix for your waiting area

You don’t have to invest in fancy chairs or a swanky patio or even a fresh coat of paint. All you need is a  waitlist app called Waitlist Me.

Waitlist Me allows you to set your diners free. Thanks to optional text message alerts and a waiting list with estimated wait times that they can check on their smartphones, they don’t have to worry about missing out. These simple features mean…

– Guests can wander around the area, eliminating the need to accommodate and entertain them inside your restaurant

– Your visible queue will be shorter and more attractive to newcomers

– Diners can enjoy quality time with friends and family without worrying that they’ll miss their name being called

– Your host will be free to provide excellent service because they won’t need to keep answering “how much longer?” questions (or avoid frustrated glares)

The app is simple to learn and flexible to use. Making it work for your dining space is easy, and training your front of house staff to use it takes mere minutes. It works on most tablets, mobile devices, or a desktop computer, and you can sync it to multiple devices at once so that multiple staff can use it at the same time. The more you use Waitlist Me, the better you’ll be at giving accurate wait times, which reduces walkaways and improves the customer experience as well as the bottom line.

College students might be coffee-gulping their way through mid-terms, but it’s not exams you’re worried about. Nope, it’s the week after exams that’s got you crossing your fingers and double-checking your inventory. Spring break is almost here, and if you manage a hotel in any of the United States’ many sun-soaked destinations, making it through the rowdiest 7 days of the year is all you can think about.

Take a deep breath, though, boss. Waitlist Me is here to help you make everything go according to plan. Here’s exactly how you can put it to work when the college kids descend.

Cater to your millennial crowd with free texting features

Why talk when you can text? That’s the millennial mindset. You get it, and so do we.

Waitlist Me Premium offers unlimited texting that allows you to notify your guests when you’re ready for them.  It also lets them text back simple replies to let you know if they’re on their way or need to give up their spot on the list. It’s simple and it’s already set up for you, making it your no-brainer communication method of choice this spring break.

Juggle walk-ins and reservations at property restaurants

Go ahead and toss your grease pen and reservation book in the trash—Waitlist Me is all you need. Booking ahead can be touch-and-go, but your younger guests might just surprise you.

Our app lets your on-property restaurants manage both reservations and a waitlist on one simple screen. And because Waitlist Me makes it easy to see how many people are waiting and how long they have been waiting, you’ll be able to quote a more accurate wait time or ETA to anyone who walks through your door.

Prevent hostess stand pile-ups with on-the-go waitlists

Waitlist Me Premium does its best to keep your hosts focused on customer service, not fielding “add me to the list!” phone calls and requests for wait time updates from a hoard of waiting guests.

How? With two key features. You can add our Web Widget to your website or social media account to let folks join your waitlist from wherever they are, whenever they want, like when from their hotel room as they’re heading down to dinner. Once they’ve joined the list, the Public Waitlist lets them see from their phone where they are in line without flagging down your staffers. And you don’t have to do anything.

Organize special events and programming

From pub trivia in Panama City Beach to karaoke nights in Las Vegas, we know you’ve got a slew of crowd-pleasers lined up for your spring breakers. Our app lets your guests party it up exactly the way you intended, without worrying about missing their time in the spotlight.

Waitlist Me Premium allows you to set up a self-check in kiosk on an iPad or Android tablet, where people can sign up for your offerings on their own time, and then head back to their table to yuk it up with their pals while they wait. Pair it with a public waitlist display on any available monitor or television, and your party prep can’t get any easier.

Eliminate the beach-chair (or pool deck) free-for-all

Mayhem? Not on your watch. Keeping track of your offerings helps you ensure that you’re making the most of them—and that you know what’s getting the most use and what’s falling by the wayside.

Waitlist Me Pro keeps your hotel property’s playground organized, no matter if you’re tracking lounge chairs or umbrellas, jet skis or volleyball courts. Scattered single seats nobody wants to take? Not with you in charge. Frustrated game-players tired of waiting their turn? Forget about it. Now, they know they can hit the snack bar before their next game.

Using a paper floor plan has been common in the restaurant industry for a long time, and many software applications have incorporated spatial floor plan concepts into their designs.  Floor plans are deceptively complex to use, however, and can cost you time and money in ways you may not expect.  Waitlist Me CEO, Brian Hutchins, was recently featured in an article published on RMagazine, and goes into detail about 5 main reasons that floor plans are more complicated than they seem.

1) Key information is scattered in different directions

2) Comparing apples and oranges is difficult

3) Tables are static, but demand is not

4) Bad decisions lead to unhappy customers and frustrated employees

5) Measuring and improving results is difficult

Read  the article on RMagazine for all the details or watch the Waitlist Me video on table section management.

It’s a retailer’s dream to boast a line long enough to wrap around a city block. A lot of the promos and products you dream up might even be designed to attract these 6-o’clock-news-worthy waits. Think: Black Friday doorbusters, innovative croissant-donut hybrids, and once-in-a-lifetime bear-stuffing deals.

But the reality? Well, it’s not as dreamy as it seems. In fact, it’s kind of nightmare. The history of long lines is plagued with stampedes, riots, and heat stroke victims. Yikes!

And that’s just for the people who join those long lines. For every customer that’s willing to wait, there are tens to hundreds that won’t be. Think about it this way: What would you wait hours for? What would make you want to camp out on a sidewalk?

If you did it at all, it would have to be for something truly incredible. A dinner at a new-to-the-neighborhood restaurant? Not likely. A shopping spree at a boutique? No way. An after-work drink? Forget it. A pilates class? Never.

How a long line hurts your business

A long line might get you a few dozen customers who are willing to wait in exchange for a first look or a door prize. But at what expense? That line might stretch wayyy down the street, but when hundreds of other passersby see it, they’re going to think that your business is the last place they want to be.

Sure, they might stop and ask what the line is for. Sure, they might talk about your establishment. Most of that conversation may be negative, though. Many of those on-lookers are going to be saying, “Some people waited 3 hours for a burger. How dumb is that?!” rather than: “The line for the best burger in town was 3 hours long yesterday. I’m going to go get one tonight!”

The truth is that long lines alienate customers. They dissuade people from giving you a chance. Potential customers have long memories. They will remember one or two long wait times, and forever associate you with inconvenience. Those customers are going to go somewhere else.

Why? Because…

* They don’t want to hop on the next-cool-thing bandwagon. Some customers instinctually rebel against hype. They’ll opt for a just-as-good competitor, instead. And because they didn’t have to wait, they’ll perceive your rival as being better than you are simply due to that lack of a long line.

* They’re worried the customer service stinks. Long lines can indicate efficiency problems. Guests encounter them and assume that someone at the front is lollygagging or that you’re understaffed. That’s ding No.-1 against your reputation for a top-notch guest experience.

* They aren’t interested in hanging out in a crowd. Some folks love feeling like sardines packed in a tin, but most don’t. A crowded business creates unnecessary pressure on the customer to hurry through their experience, regardless of whether they’re shopping, eating, or doing something else.

* They’re concerned something is wrong. Have you run out of the product you’re running a promo for? Are the cash registers down? Are you understaffed? Is this whole waiting-in-a-crazy-long-line thing all going to be for naught? Cue customer anxiety.

A better alternative

It is great when you have something everyone wants, but you don’t have to make them suffer in a long crazy line to get it. Waitlist Me makes it easy to manage a line virtually rather than physically. Add people to your waitlist so they know they have a spot in line and have visibility into the wait process, while allowing them the flexibility to walk around or do something else while they wait. Then simply press a button to notify them with a text message when it is their term. It is simple, and effective.