We are always looking for ways to make people’s wait experience better, and we have added a new way for restaurants to engage and communicate with guests in a non-obtrusive way while they are waiting.

There is now a new NoshList Premium feature for restaurants and other places using NoshList to customize their public waitlist page on WaitList with any information they’d like their customers to see. Some ideas include daily specials, reward program information, a social media feed or video, a link to leave a review on Yelp, among others.

Here is an example of how a rewards program could be highlighted below the waitlist on the page visitors can check from their phones:

The way NoshList normally works is when a visitor has left their phone number and is added to the waitlist on NoshList, they automatically receive a text message confirming they have been added to the list and giving them a link to the public waitlist so they can check their place in line. The new feature allows guests to see more information below this waitlist, giving restaurants a great way to improve the guest experience even more and give helpful information to guests while they are waiting, right on their phone. The public waitlist can also be displayed on an internet browser in the restaurant or can also be viewed by customers from home. This public waitlist page is free for all NoshList accounts, and NoshList Premium users get access to this new customization feature as well as the option to let customers add themselves to the waitlist from their phone.

To add information to the public waitlist page, login to NoshList on the web and go to the Settings in the Account area. There is a “Customize Page” link that goes to a page where you can add text or HTML and preview how it will look on the page. Adding HTML gives you the flexibility to style the area with any fonts, colors, links, and images that you’d like to appear on the page. Otherwise you can just add text for some simple messages. There are also various online HTML editors as well as HTML views in most popular online blog services (like Tumblr, Blogspot, WordPress, etc.) that can help with formatting text into HTML

Want to customize the page even more or include the NoshList waitlist on your site? Let us know at support@noshlist.com and we can help you with this as well.

FACTORY GIRL is a breakfast & lunch restaurant in Amsterdam and in Berlin.  The concept of FACTORY GIRL was founded by Sofia D Sözen in Berlin in 2009 to become a hip and stylish culture serving healthy breakfast & lunch all day long. The atmosphere bursts with warmth, friendliness, coolness and charm. FACTORY GIRL is an exciting and homey culinary experience built on values of being cruelty-free to animals. 

“We serve extremely rich, luscious vegan & vegetarian food with beautiful presentations,” says Sözen. “We change the menu often to keep the excitement alive and the ingredients we use are mostly organic.” 

The concept of FACTORY GIRL is a place where you can begin your day or take a break in style or just drop by for a coffee or quick Vegan Coco Anjela treat. FACTORY GIRL believes in a healthy lifestyle with a planet-friendly attitude. That’s why the restaurant provides daily fresh, healthy vegan and vegetarian food with an infinite amount of ingredients, spices and herbs. 

“We try to create distinctive recipes that still have conventional tastes. And above all, FACTORY GIRL welcomes everyone with different preferences!” says Sözen.

There are a lot of dishes that are customer favorites, but a couple that stand out are the Vegan Dessert Coco Anjela, Shakshuka, and Gluten Free Pancake and Benedict. The menu contains many options, so it provides a great way for guests to create their own meal. 

“We have a lot of caring and love for our brand,” says Sözen. “We enjoy our work as a team. We play good music, provide a high level of service, and make fine and healthy food in a friendly environment. We support kindness and we love animals as much as we love bringing people together.” 

FACTORY GIRL’s commitment to quality service and spotless management was what originally led them to try Waitlist Me.  When the restaurant was busy, they would have to write down the names of the waiting people and it wasn’t easy to keep things in order.  They were having difficulties due to the long wait times.

“Waitlist Me allowed us to communicate with our guests by letting them wait from anywhere then telling them it’s their turn with an SMS,” says Sözen. “Our guests can check in online, they can see the wait times and we can keep everyone informed. It’s a new way to not wait in line. We can also control the number of customers inside at any given time. Waitlist Me lets us create an awesome customer waiting experience.”

FACTORY GIRL’s previous system of using paper was also throwing off their internal system and processes. Often guests had to wait too long, especially on weekend nights when things could get chaotic. Switching to Waitlist Me gave better tools for their management and team to help run things more smoothly when things got busy.

“We are now able to monitor our lines in real-time,” says Sözen. “We can see how different locations compare, the number of guests waiting, current wait times and other metrics that help to empower our team and streamline how our business operates.”

FACTORY GIRL’s flexibility in trying new things has been part of their ability to keep the personality of their brand consistent as they continue to make improvements within their core concept.  They are driven by the passion for making people happy and making strong connections with their customers and within their team.  These values have also helped them through the past year, which has been particularly challenging for restaurants because of COVID.  In their Amsterdam location they adapted and modified their service to allow for pick up. “FACTORY GIRL has strong founding pillars,” says Sözen, “We prefer to re-form ad re-sculpt our projects and plans for the current situation and needs. People still want to eat good food, and we always try our best to please our customers.”

Locations:

FACTORY GIRL Berlin – Auguststraße 29c, 10119 Berlin, Germany

FACTORY GIRL Berlin – Saenredamstraat 32, 1072 CH Amsterdam, Netherlands

Waitlist Me makes it easy for your customers to let you know with a quick text response whether they are cancelling or on their way, so you know whether to expect them or not and can plan accordingly.  We are now combining that simplicity with more flexibility for handling other types of text responses, so you have more visibility into what your customers are thinking and can make smarter decisions faster.

Customers can send two pre-defined responses to text messages to let you know whether they are coming or not. If a customer texts back a “2”, you will see a “coming soon” message in the notes area of the waitlist view. If they text back a “3” the message will say “not joining” and the row will flash. The default notification that is sent to customers when you press to notify them explains these options and looks like this (you can always edit):

If people text back something other than a 2 or a 3, you’ll see “text reply” in their row on their waitlist.

Tapping on their row will open up the Edit Party screen, which will show their text. You can see things like if they mentioned how long they would be, if they had a quick question, or didn’t understand whether to use a 2 or a 3 and just replied back with something like “Cancel”. You can also see other important details in the Customer Visit section, such as when you notified them it was their turn, how long they were quoted, and how long they have been waiting.

Pro users have the additional feature to send custom text responses to texts received, up to three times per customer visit. The point is to keep things simple for you and your customers rather than get into a long chat with them that could be time consuming.

If a customer tries to call the assigned phone number in response to the text or call coming from that number, they will hear a message explaining that the number is only used for notifications and it will provide them your regular business number to call. Pro users have the option to create a custom text-to-speech message for handling these inbound calls.

Here is more on customizing notifications.

You’re a small business owner. You shouldn’t have to be a tech whiz. Forget all the training hassles. Forget the painful user manuals. There’s no reason for you to waste your time and money on waitlist management software that’s anything less than plug and play.

Here are seven easy ways to figure out if the tool you’re eyeing is more trouble than it’s worth.

You can’t buy it without talking to a sales person.

If a product is straightforward and user-friendly, it sells itself. You should be able to watch a quick video, then just jump in and start using the product. When a demo from a slick sales rep is required, it’s not the simple solution you’re looking for. Remember: You want to buy the product, not the pitch.

The pricing comes with more fine print than a cell phone contract.

Start-up fees, 24/7 support fees, usage surcharges, complicated pricing tiers, contracts that lock you in for a certain amount of time—these are sales tactics companies use to hook you with a low upfront price and milk you down the line.  Your bill should be simple to understand.  It should be predictable and not change from month to month.  And most importantly, there shouldn’t be any surprises.

Or, even worse, there is no pricing.

One reason a tech company would make you inquire to discover the price of its software is that it knows a salesperson is more likely to get your credit card number than the product itself.  Another reason is to figure out how much money you can afford or are willing to pay so they can extract more money from you.  Throwing out a high list price (that isn’t actually listed anywhere public for fear of scaring people away), and playing the discount game to make you feel like you are getting a bargain is a common sales tactic with complicated software.

There’s a training program, and you probably have to pay for it.

You don’t train someone to use a simple product, you just use it.  Look at great technology companies like Google, Amazon, and Uber as a few of many examples where simpler solutions are less expensive…  The more complex and detailed software is, the more time you need to spend learning it, training your employees on it, and retraining your employees on it when there’s an update. Plus, there’s an increased likelihood of mistakes and complaints. You should get help when you need it, not need to get help just to be able to use a service because it is complicated.

Installation requires you to do 37 other things

A good solution doesn’t require multiple trips to electronic stores. A simple solution doesn’t keep telling you to download more programs to make it work correctly. A good, simple solution is the one that fixes your problem now, without a tacked-on to-do list.

Your customers need to download it, too, in order for you to use it.

Software shouldn’t just be easy foryou to use; it should also be a no-brainer for your clientele. When you add another barrier to use, whether it’s downloading an app or creating a unique login, you’re making customer service harder on yourself.  Everyone has a phone that receives text messages and calls.  They shouldn’t need to install an app.  And most won’t go through the extra effort so you are limiting the number of people than can receive better service with a simpler solution.

Figuring out which button does what feels like decoding your car’s dashboard icons.

When business is busy, you can’t afford to waste time fumbling with your software’s interface to access a certain feature. The line stretches out the door, the customers’ toes start to tap, and the person you’re trying to serve thinks you look like a doofus. And that is not how you want your next Yelp review to read. You should be able to know what every single button does instantly, not after countless seconds of deliberation.  And you shouldn’t have to navigate through all sorts of options and secondary information when greeting a customer.  Eyes on the customer, not the iPad.

Listen: We get it ‘cause we’ve been there.

That’s why we took simple and traditional tools —paper waitlists, reservation books, and grease-board floor plans—and transformed them into one intuitive app that you can download now and use now. Find it in the App Store and Google Play Store, or sign up at www.waitlist.me.

For businesses that manage a lot of reservations, it is important to have the right tools to view availability and prevent double bookings. Waitlist Me recently added some advanced scheduling features for managing tables and tracking customer visit times, and here is a quick video on how it works.