As the calendars roll over to a shiny new year, your fitness business is approaching wave after wave of busy seasons. With January comes the New Year’s resolution crowd, followed by the spring breakers and the bikini body-seekers. Make sure you have the right tools to optimize your memberships and customer service when things get busy.

Waitlist Me is the app that can help you run your gym or fitness studio better this new year. Its core features are a great place to start—learn more about them here—and here are a few additional benefits of what Waitlist Me Pro has to offer:

Get the most out of your special equipment

Specialized equipment like massage chairs, red light therapy, and tanning areas can be a big investment. Waitlist Me’s resource management feature helps you get a better return on that investment by using it more effectively.  You can set up your equipment, rooms, or special services as resources, and assign customers to those resource.

Our resource management features allow you to easily track what is in use and for how long, so you can give your customers better time estimates for availability and improve your utilization rates.  Combined with our built-in analytics system, you can get a better sense of your usage patterns.  Not sure if you should invest in another purchase? The data the app gathers automatically can help you make decisions based on facts, not guesses.

Maximize your people resources

Experts on your staff, like trainers and massage therapists, are assets you want to make the most of. Chances are you can boost their productivity—and the value they add to your gym’s customer experience—by tweaking their scheduling or the way they interact with your clientele. Waitlist Me helps you do that.

While the regular version of the Waitlist Me app lets you schedule appointments and add customers to the waitlist to meet with different members of your staff, the pro-level follows customer activity once they get off the waitlist. The downloadable reports chart the data over time, and lets you see when you need to increase (or decrease) staffing levels and if a certain specialization or individual is in high demand.

Let customers make appointments and reservations on their own time

A waitlist is all well and good, but what if your customers could go straight from the locker room into a session with a personal trainer? With Waitlist Me Pro’s appointment widget, they can.

The web widget is an easy-to-install addition to your website that lets customers send appointment requests for staff or reservation requests for special equipment or rooms. The widget allows you to set business hours for the appointments—perhaps you only want to take them during typically quiet hours, or maybe you want to use them during peak workout periods. And, unlike old-school reservations that tether an employee to the front-desk phone, Waitlist Me Pro reservations are available online 24/7, freeing up your staff and making life convenient for your clientele.

Promote specials and events

Hosting a competition? Running a sale on merchandise? Running a bring-a-friend special? Let your customers know! Waitlist Me Pro’s customizable public waitlist feature lets you display custom messages and promotions when they check their place in line.  You can bring your branding to your waitlist and include graphics, coupons, discount codes, announcements, videos—just about anything you can think of.

Whether you run a four-star fine dining establishment or a seasonal fish fry favorite, the tools you use have the potential to make your restaurant…or break it.

Forget the grease pens of yore. Forget the phone ringing off the hook during dinner service. Forget the harried servers with too-full sections (and the bored ones with too little to do). Waitlist Me Pro is the tool you need to upgrade your table, resource, and reservation management.

Here are four ways the Waitlist Me Pro app can transform your restaurant business:

Divide and conquer

Tradition belongs in your food, décor, and customer service, not in your floorplan. Waitlist Me Pro scraps the laminated restaurant layout and multi-colored grease pens in favor of an at-a-glance resource management system that shows hosts instantly what tables are available, what tables should be flipping soon, and which sections should be prioritized.

The pro-level resource management features let you create different sections in your restaurant depending on the time of day, staffing, holidays, special events—anything you can think of that would change the way you allocate your tables and your servers. Save your section layouts and enlist them with a swipe of the finger. Done!

Keep waiting customers happier with better wait estimates

With Waitlist Me Pro, even the greenest of hostesses can give an accurate quote to a customer waiting for a table. The app tracks the current amount of time a groups have been at a particular tables and makes it easy to see what tables have upcoming reservations or have been assigned to waiting customers. This visibility helps hosts predict exactly when waiting customers can expect to be seated.

Bonus: Sorting by time within sections makes it easy to see which sections have more available tables and which tables have been occupied the longest and are most likely to open up soon.  Additional statistics at the top of each section show the available tables and seats as well as the percentage of tables filled so it is simple to know where to seat the next customer.

Know your numbers

Don’t just guess how many staffers you need on hand for happy hour or holiday parties, or if you should change your sections or table layouts around.  Waitlist Me Pro offers resource utilization reportsto help you make better decisions.

The app tracks your usage data, so that you can creates reports based on various parameters. How quickly are you turning over tables? How many sections should you have on a Saturday night? Can you get away with one less server during brunch? Waitlist Me Pro’s reports will help you answer these types of questions and more.

Build your brand

When competition is stiff, you need to leverage every opportunity to differentiate yourself and your dining experience from the other restaurants in your area. Waitlist Me Pro offers you a chance to stand out from the very first point of contact.

The app’s pro subscription level allows you to add your branding to the web widget, public waitlist, and customer notifications. The public waitlist personalization, in particular, includes options to change the color scheme, status messages, and personalize the HTML at the bottom of the page so you can suggest loyalty programs, list daily specials, or display other information.

Over the last decade, the restaurant week concept has found its way to communities across the United States. Conceived by restaurateur Joe Baum and Tim Zagat of the Zagat Survey, restaurant week has led to huge gains for the food and beverage industry. Some restaurants have seen as high as a 40-percent increase in customer volume during the promotional period.

Because many restaurant week customers are first-timers, this period is also the ideal time for dining establishments to capture repeat business. Ready to score some new regulars? Here’s how to wow everyone who walks through your door during restaurant week.

Land a great first impression

In Waitlist Me HQ’s hometown, Charleston, S.C., restaurant week is a twice-yearly event with additional, neighborhood-specific weeks thrown into the mix as well.  Many a hidden gem have earned stand-out word-of-mouth rep thanks to excellent restaurant week showings.

Earning that sweet referral business starts the moment your guests walk through the door. Comfortable seating, warm lighting, and plenty of heated or cooled space for guests to stand upon entry are vital. If you’re planning on making any upgrades, do so before the week is set to start—and if you’re painting or doing anything odiferous, schedule your refresh with plenty of time to air out any lingering fumes.

Craft a memorable menu

One restaurant week bummer we hear about regularly is this one: Chefs create delectable special menus, but they’re devoid of house specialties that new customers are hoping to try during the promotion.

Depending on your restaurant’s price-point and the promotional restrictions enforced by your restaurant week’s organizer, it might not be possible for you to offer all the goodies that are must-haves for your regular menu. We encourage you to try to find a way to bring popular picks to this more limited menu, too. Appetizer portions and tasting platters are two possible ways to make this happen.

Get the word out early

Large-scale community events are typically coordinated by a local chamber of commerce or another business-oriented organization. For restaurant weeks, food and wine festivals, and other tasty opportunities, these orgs tend to put together event guides or listings. To maximize your customer volume, it’s essential that your business be included in these publications.

Figuring out what you need to do to get your restaurant on the map, so to speak, is a cinch. Some tech-savvy chambers will offer orientation-style information online for restaurant owners and managers. However, you can always call your chamber to find out what information you need to send to the right people. Remember, they’re there to help!

Upgrade your customer service tech

Of all the bad times to have a waitlist snafu, restaurant week is one of the worst. We created Waitlist Me so that your restaurant doesn’t have to worry about getting your guests from your waiting area to your dining room; our tech helps you quote more accurate times and prevent walkaways.

Waitlist Me is a simple waitlist and reservation app that you can implement today. With a single glance, your host can see how many people are in line, how long they’ve been waiting, and when they’ll make it to their table. You can also easily add our web widget to your restaurant’s website and let your customers hop in line from wherever they are.

Everything from plastic straws to disposable containers are getting 86ed left and right. Why should paper clutter be any different because it’s piled up on your hostess stand instead of your tables?

But truth be told, it’s not just the toll paper takes on the ecosystem that should inspire you to transition toward digital waitlist and reservation management systems. There are a host of other reasons to switch to a waitlist and reservation app, like Waitlist Me, that go beyond your recycling bin. 

Need an example of why paper is passé? Here are 6:

You’re annoying your guests (and your staff)

A datebook can’t be in two places at once, but an app can. You can put Waitlist Me on as many tablets, smartphones, and computers as you want. While your hostess seats guests, a front-of-house manager can keep tabs on staff efficiency, a GM can track long-term customer trends, and a regional manager can check in on a few different locations.

Your wait times are inaccurate

How long will it take for that two-top to scarf down their chocolate mousse? When will you be able to squeeze a few tables together for a large party? With paper, you’re left guessing. Digital waitlist solutions, however, make it easier to make accurate wait estimates. That means your hosts can focus on customer service, not crunching numbers. 

You look unprofessional

Scrabbling through crumpled reservation book pages and scribbling party sizes onto a grease board makes your restaurant look like a slap-dash operation. Switching to an app lets you move all that mess onto one simple screen. No more MIA reservations, no more hard-to-read handwriting, and no more endless flipping while customers tap their toes.

You can’t multitask

Nobody likes the holler-back method of seating guests. For hosts, it’s laryngitis in the making. For next-in-line diners, it’s round after round of the “wait, did they just call our name?” game. And for even the most patient of waiting customers, it shatters the ambiance. An app like Waitlist Me lets you quickly, quietly, and easily text guests when it’s their turn.

You can’t gather data

Sure, you can tally up the heads served and tables turned by the end of the night, but with a pen and paper, a pile of chicken scratch is all you’ve got. Digital tools are built with analytics running automatically in the background as you and your staff go about your day. When you’re ready to see how your team has performed (and analyze trends, like your average table turnover time), the data is waiting for you.

You’re not serving your customers to the best of your ability

A hostess with a grease board in hand and a line to manage is working the numbers, not focusing on customer experience. But while lines are a fact of life that guests can deal with, a bad experience can wreck your restaurant’s reputation. Waitlist Me offers a bunch of features that helps hosts serve. One of our favorites: the public waitlist. Guests can check it on their smartphone or a monitor in your waiting area to see exactly where they are in line (and stop asking your hostess for an ETA!).

Our table management and resource management tools help businesses track availability and the time customers spend at their business.  When assigning customers to a table or resource or moving customers between resources we have had a pop up for choosing from a list of assignments in some of our views.  In some cases this is a quick and effective method, but other times it may be easier to select a table from the floorplan view or a resource from the grid view, so we have added a new tap to add option that switches to these views for selection.  We have also optimized the action bar in the process to make it easier to view information on customers waiting for or occupying a resource and perform key actions like clearing, serving, and moving.

When you select an open table the action bar at the bottom will show the name & size, and the Add button will allow you to choose a party from the waitlist to assign to this resource. 

After a party is assigned to a table, tapping on that table will allow you to mark that customer as served (checking them off the waitlist), and show the table as occupied. 

Once a party is seated, tapping on their table will bring up an action bar to display the party’s name, size, and how long they have been there. Pressing the Current button will give options to move the party to another table, or clear that resource to mark it as available. You can also clear a party from a table by pressing their current ‘Taken’ status on the left of the action bar and selecting ‘Open.’

On the waitlist screen there are new options for assigning a party to a table. If you press in the Assign column for a party, you’ll see a list of tables that you can assign the party to. There will also be a new button at the top right of this menu, for Grid or Floor (depending on what view you’re using). Pressing that button would take you to the grid or floor view, where you could then tap on a table to assign the party. 

Once you choose Grid or Floor, the app will remember your selection and default you to that for future selections. The Floor/Grid button on the upper right will switch between those two views. If you prefer the list of tables, just choose Use Pop-up on the upper left. For the floorplan view, if you have more than one room you will also see your menu on the upper right to switch between rooms. 

When assigning a party to multiple tables, just press and hold the first one and then you will be able to select more. Press Done on the upper right to finish assigning multiple tables.