Memories of sitting on Santa’s lap can evoke strong feelings of nostalgia for many of us, and continuing the tradition of capturing these magical moments can be a must-do for parents and grandparents of younger children.  The problem is that the holiday season is already a very busy time of year, and getting a turn on Santa’s lap usually requires some waiting. In worst case scenarios, it can even take several hours. Santa’s Playground and Santa’s Castle in Calgary have found a way to give back some of this precious time to families this holiday season by using NoshList for their waitlist.

Believe Imaging, an event photography company founded by Shelagh Anderson, photographs children with Santa at two of the busiest malls in Calgary, Alberta, Canada. At each location, employees are tasked with the responsibility of making sure every child who visits gets a turn to tell Santa what they would like for Christmas.

On average, the two centers combined receive upwards of 7,000 visits per week during the holiday season from November 23 through December 24.  To better handle the large number of visitors, Anderson was able to streamline the registration process and improve the customer experience by rolling out NoshList at both locations.

Prior to the launch of NoshList, employees were using pen and paper to take down names and numbers.

“The problem with pen and paper was the constant barrage of customers coming to ask if it was their turn because there was no visual display letting the customers know where they were in line,” Anderson said.

At first Anderson researched paging system, but the high initial and ongoing costs led her to seek an alternative solution.

“Originally in 2013 I sought out pagers, but after speaking to someone who had a system in excess of $3,000 I thought to myself that it didn’t make sense to invest in that archaic technology and there had to be a better way,” she said. “So I started looking on the Internet and came across NoshList in March 2014. This type of concept has been in my head for a number of years, so finding NoshList has definitely helped us realize some of the vision that I’ve had over the years.”

With the busiest days bringing over 700 kids to see Santa, children and their families can wait up to an hour for their turn.  While there is a play room in each location to ease the boredom, having a waitlist system like NoshList gives parents and families the ability to do other things while waiting for their turn.

“In terms of improving communications with our customers and allowing them the opportunity to roam the shopping center rather than stand in line, NoshList has been extremely well received by both mall administration and customers,” Anderson said. “Mothers are thrilled because they can register and know their kids are going to see Santa, while they have the freedom to go get a drink, use the restroom, continue shopping, or do other things.”

Registration is handled by three employees who are each armed with an iPad to start the waitlist process.Customers can see their places in line by clicking on a link to the public waitlist view and get a better estimate of how much longer it will be before their turn. The company also encourages their customer service desks to also log on to www.waitlist.me/n/believe_mm to accurately convey to customers who phone in asking about the wait times.

But the best part is that employees can also take down the children’s names and ages so Santa is prepared even before the child makes it to his lap.

“The elf standing next to Santa can relay the names of the next kids to him, and it adds that extra level of magic to the experience,” Anderson said. “If you’re a child and you round the corner and Santa calls you by name, that’s pretty awesome.”

Earlier this month, Clover added two new devices to their Point of Sale solutions, Clover Mini and Clover Mobile. As an early app developer for Clover, we are very excited about this launch because it opens new ways for businesses to use Waitlist Me for their waitlists and reservations.  Clover Mobile is a perfect fit for Waitlist Me because it lets businesses add customers to the waitlist right at the door as well as update statuses and check people off the list from other parts of their store or restaurant.

Clover Mobile is a wireless device, so merchants can do a variety of activities from anywhere. They can place orders, take payments, scan inventory, manage employee hours, sync sales data with accounting software, and other activities from where it is most convenient. The Clover Mini is designed to be a simple but powerful replacement to the traditional credit card terminal, so it does the core credit card processing and receipt printing needed for payment transactions, plus a lot more.  Both devices have the sleek designs Clover is known for and the flexibility of customizing functionality through their integrated App Market.  Waitlist Me is available and optimized for both of the new devices.

POS terminals have changed over the course of several years, and Clover is at the forefront of creating better and more efficient hardware and solutions for businesses in this category.  Because of the deeper integration Clover allows, Waitlist Me is able to offer more efficient tools for businesses and better experiences for their customers on the Clover platform.

As you deck the halls and adjust your playlists, you should seriously consider giving your waitlist and table management system an update, too. With holiday parties a-plenty, this is no time for clutter and inefficiency!

You need to reboot your hostess stand and kick that datebook-and-grease-board duo to the curb. We have a shiny digital solution that will keep your season truly merry and bright—and save you plenty of woe (and money) to boot. We’re talking about a waitlist app that brings your queue, your reservations, and your resources together on one easy-to-use interface. It’s called Waitlist Me Pro.

Why do you need it? Let us count the ways:

#1. You need an intuitive way to balance walk-ins and reservations

What’s worse than losing a reservation fora twosome on date night? Losing a reservation for a 12-top the week before Christmas. Yikes. Still, it happens.It’s easy to forget a group—yes, even a big one—when you’re struggling to handle the nightly dinner rush.

When you upgrade your restaurant to a digital waitlist and reservation system, you say “goodbye” to misplaced reservations.With Waitlist Me Pro, you can use our flexible reservation views to see what your restaurant has in store for the holiday season and beyond. Plus, we built the app to incorporate reservations and walk-ins seamlessly. That makes it a cinch to navigate your guest list, no matter what.

#2. You need to visualize the best places to seat parties in your restaurant

Forget about peering behind the hostess stand to survey available seating options. Your hosts won’t even have to squint at hard-to-decipher grids anymore, either! With simple, digital table and resource management, confusion over where to seat your large and small parties is a relic of yesteryear.

Waitlist Me lets you view your tables indifferent ways, including by availability, by size, and by server. They’recolored coded so that you can immediately tell what’s open and what’s not. The Pro-level version of the app also gives you access to our layouts and sections feature, which allows you to build more detailed floor plans that are still easy to read.

#3. You need to keep bringing in foot traffic, no matter how busy you are

A wall of waiting guests in your lobby is intimidating to newcomers. To them, one large group waiting for a few tables to be pushed together can look like a dozen parties—and that’s enough to make anyone want to try the restaurant down the street rather than risk a queue.

Technology can transform your vestibule and the way you run your restaurant. With Waitlist Me’s text notification feature, you can set your guests free. Instead of lingering around your hostess stand, waiting for their name to be called, they can hang out at the bar or wander around the area without worrying about losing their table. When they’re next in line, you can let them know, no shouting necessary.

#4. You need to ensure that all your guests have a great experience

With a paper waitlist and reservation system, you’re constantly flipping back and forth and scrabbling around for notes. It’s unprepared and unprofessional, and that’s frustrating for your hosts and for your customers. And ETAs? Let’s not even go there.

Our app brings a new level of sophistication to eating out. We designed it to be easy to use from the get-go,which will decrease employee training time. And because Waitlist Me is so simple, hosts can focus their attention where it should be: on the guests,rather than on the paper they use to keep track of them.

Forget display advertising for a sec. The best thing you can do for your business this spring is to build your store’s reputation by offering unrivaled customer service.

Want to beat the competition? Download Waitlist Me and transform the wait experiences customers have when they visit.  By adding them to the waitlist and sending them text notifications when you are ready for them, you can show you care about their time and give them the freedom better use their time while they wait.  They’ll thank you for it with more purchases and repeat visits.

Consider this: Your customers are awash with ways to unload the results of their spring cleaning purges. There’s the drop-it-and-forget-it ease of Goodwill and Salvation Army, the millennial comfort with Craigslist, and the DIY thriftiness of “oh, I’ll fix it up at some point, just toss it in that pile over there.”

As a consignment boutique owner, you’re struggling against years of customers swapping stories about long wait times and nonexistent communication for mere pennies on the dollar. Your store is great! But the industry you’re in? Well, there are some ghosts in that closet.

You need one easy way to break free from the brush that tars you—and set yourself apart from the half-dozen other consignment stores in your zip code.

7 ways Waitlist Me will revolutionize the way you work with customers:

– Text and call notifications let you notify your customers when their appraisals are ready.

– Public waitlist allows clients to check and see where they are in the list without stopping by (or tying up your phone lines).

– Status color coding lets you see at a glance where a client’s items are in the pipeline. No more fumbling for lost bits of paper!

– Loyalty tracking shows you who’s new to the store and who’s a repeat customer, letting you know in an instant when a VIP walks through the door.

– Built-in analytics run in the background, letting you track traffic and activity patterns and delegate your resources efficiently.

– Multi-device sync lets you use one business account on multiple devices. That means no more calls on your day off about what’s going on with so-and-so’s check.

– App compatibility for iOS, Android, and Web means you can use Waitlist Me on a device you already have.

The solution: Start using Waitlist Me, stat.

It’s time to get rid of Post-It notes and legal pads. It’s time to stop losing customers’ contact information (and their trust and business along with it). It’s time to bring your store into the 21^st century with Waitlist Me.

Second-hand retailers across the country use Waitlist Me to manage their clientele and their in-store resources. Waitlist Me offers simple software that’s intuitive to use as soon as you start it up. There’s no training and no hefty user guides. Just download it and get back to work.

Consider it spring cleaning for your small business.

We are happy to announce a number of new resource management features that extend the power of Waitlist Me through the whole customer visit, from checking in to leaving. Whether you assign customers to tables, staff, or other resources, you can serve them better by effectively tracking and managing the assignments with Waitlist Me.  By using a dynamic representation of resources, Waitlist Me simplifies the amount of data needed in different scenarios, so you can make smarter decisions faster.  Here are the details of how it works:

Assigning Customers

Customers can be assigned to one or more resources upon arrival or while waiting.  When choosing assignments, any available resources will show at the top of the list in alphabetical order with a green status.  Resources that are already assigned will have a red status and be sorted in order of how long they have been taken.  So when things get busy you can see what is available or coming available soon much faster, since they will be at the top of the list.

If a customer is already assigned to a resource from the waitlist or as a reservation, the estimated serving time for that customer will show along with any notes that were added.  Businesses that serve groups of customers can also define resource sizes and view those sizes in the status areas. For example a restaurant hostess seating a party could scan for open table sizes that would seat six or for smaller tables that could be combined.

Assignments – Grid View

The Assignment Grid view provides an intuitive way to get key information on assignments and availability at a glance.  It also has several options for changing the sort order and levels of information displayed.

At the simplest level, the colors of the boxes show whether the resource is available or not, so it is easy to do a quick scan and find ones that are open.  Across the bottom of the boxes are the resource sizes and time counters when it is in use.  Depending your preferences and goals the resources can be sorted in a couple ways:

– ABC – Sorts alphabetically by name
– Time – Shows available resources first and then taken resources by how long they have been in use
– Size then ABC – Groups by resource sizes first and then alphabetically
– Size then Time – Groups by sizes first, then ones that are open, and then ones in use the longest

The Grid view also has a control for changing the size of the boxes and amount of details displayed. For places with higher number of resources, the small size may work best to avoid scrolling, whereas for places with fewer resources the large or medium size might work better.  The smallest size has all the main information, including the resource names, sizes, time occupied, and estimated times for upcoming customers.  The medium size will also show the names for the customers scheduled and currently assigned to the resource, and the larger size will show any notes on these customers.

Assignments – List view

There is an option for seeing assignments in a list format.  Just press the toggle in the upper right of the Assignment area to switch between Grid and List views.  The resources in the list view are sorted to show available resources at the top and ones that have been taken the longest after that.  In both the assignment views, selecting the assignment gives the option to clear the resource, and more options will be coming soon.

Assignments are integrated with the waitlist so that when a customer that has been assigned a resource is checked off the waitlist, that resource will automatically switch to taken in the assignment view.  If a customer was using that resource it will switch them with the new customer without any additional steps.

Assignment Analytics

The more you use Waitlist Me to manage assignments, the more data you will have on how well you are managing your resources, and there are a number of new downloadable reports that can be run in the Analytics section of the Waitlist Me site.  Look for trends over time with the Assignment Overview, do deeper analysis with the more detailed data in the Assignment Logs, and see results split out by assignments and sizes in other reports.

Settings

Resources can be set up in the app settings as well as the online settings.  Add and edit the resources you need and set the size for each resource.  There is an option to require an assignment when adding the customer to the list so you don’t forget.  You can also switch back to the simple resource entry method if you like.

The new resource management features are part of Waitlist Me Pro, which has unlimited usage and all the other features for an introductory price of $39.99.  More feature will be coming soon, so lock in the low rate now, and keep it when the price goes up for others!