The pandemic has changed many aspects of business and everyday life, and the importance of customer convenience is absolutely not going anywhere. Consumers have become used to almost every interaction being as fast, simple, and convenient as possible, and this trend is encompassing every industry in our lives.

Grocery shoppers are still doing curbside pickup, ordering an entire household’s supplies with the tap of a few buttons.

The routine of getting a haircut includes reserving a time slot online at a salon or joining the waitlist at a barbershop.

Getting your car worked on at the dealership can now include them sending you a text when that brake job is done.

Society is quickly learning that this isn’t a fad like the Atkins diet in the early 2000s. This way of doing business is here to stay, and businesses that fail to adapt are simply going to get left behind. Customers are done with wasting away in a lobby or waiting room when they could be relaxing in the café down the street.

Here’s a quick 10 second thought exercise: Let’s say you bring your dog to one of two groomers that are right next to each other in the same strip mall. These groomers are nearly identical, and there is about a one hour service time for both of them. The only difference between the two? One of them has an electronic service that will text you when Fluffy is ready, allowing you to grab a milkshake at your favorite burger joint down the street. The other groomer has a lovely waiting room that offers the luxurious aroma therapy of wet dog scent, and the tranquil sounds of a dozen dogs that very much do not want to be getting a bath. Which would you choose?

Everyone has to wait in life, but not everyone has to wait the same. Processes that were previously mere conveniences have turned into must-have features across many industries, with wait times and crowds being two of the main factors that need to be optimized.

Keeping customers waiting can have a devastating impact on any business. They might spend less, leave a bad review, or walk out your door, never to return. Waitlist Me is an app that keeps customers happier while they wait.

How do we do that, exactly? It’s a breeze. Waitlist Me brings your waitlist from a crowd in your lobby to an easy-to-manage digital interface. Our app makes it simple to see waiting customers at a glance, provide accurate wait estimates that are tracked in real time, and notify customers with a text or automated call message when their table is ready. It also has a number of other features like reservations, table/resource management, and the ability for customers to add themselves from a kiosk, your website, Google, or even a QR code. Letting customers join the list before arriving and skip waiting in the lobby is a great recipe for customer happiness, which can also lead to higher revenues and better reviews.  

Don’t let Amazon’s billion-dollar bank account make you close up shop. Sure, ecommerce is gaining traction, but that doesn’t mean retail is dead. Far from it!

It’s time for a retail revolution. It’s time for boutiques, mom-and-pop shops, and big-box stores alike to delve deep into the one frontier ecommerce institutions can’t touch: one-one-one customer service. Make it your No.-1 selling point, and you’ll turn walk-ins into loyal customers, and loyal customers into raving fans.

Keep reading for our best tips on how to improve your retail store’s customer service today with a little help from Waitlist Me, a waitlist and appointment app.

Ax the long check-out line (and turn returns into exchanges)

As the holiday season comes into view, we can look forward to swelling lines and swelling tempers. Instead of forcing customers into wait in endless serpentines or a series of parallel lines, try using a waitlist. When customers leave fitting rooms or start heading toward the register, add them to the list. While they wait, let them wander…and maybe add another item or two to their basket.

Set customers free from dressing room lines

What’s worse than a long line? Easy: waiting in one with hangers digging into your forearm. For those shoppers who know they’re going to try on a closet’s worth of clothes, Waitlist Me’s kiosk mode makes it a cinch for them to hop on line for a dressing room as they rifle through your clothing racks. A fitting room attendant can call them over (or text them!) when they make it to the front of the line.

Offer appointments for special shopping trips

Whether they’re hunting for 52-inch HDTVs or formal dresses, there are all sorts of different occasions where shoppers walk into stores looking for assistance. Using a simple appointment system, like the one built in to Waitlist Me, allows these customers to arrive knowing that they’re going to get VIP treatment from a sales associate who can help them find whatever it is they want to open their wallets for.

Transform complaints into kudos

When there’s only one manager on the floor to handle everything from returns to complaints about that one employee who’s having a bad day, everyone feels frustrated. A waitlist is a simple solution to keep guests happy and staffers on their A-game, and thanks to Waitlist Me’s multi-device sync feature, every employee has access to it. It makes for a smooth customer service experience (and far fewer ruffled feathers).

Create a complementary personal shopper service

Personal shopping isn’t just for jet-setters! Any retailer, from luxe boutiques to thrift stores, can bring superior service to every single customer who wants it, simply by giving them the option. Waitlist Me offers a same-day reservations feature. Shoppers can book a time that works for them and leave a note with what they’re looking for, and you can staff up (and set aside a dressing room) accordingly.

Building on our launch of table section management features a few months ago, we have added some new features to make it even easier to know where to seat the next customer.  Labeled mode displays valuable activity metrics, section notes help you track servers covering each section, and additional waitlist integration makes it faster to do more from the table management screen.  Here is a video that highlights some of these new features and shows more on how to set up your section and layout management strategies:

Labeled mode

In “Labeled” mode, you’ll also see additional details about each section.  The “Open” metric shows the number of available tables as well as the total available seats at those tables.  The “Filled” metric shows the percentage of seats occupied in a section along with the counts of the occupied and total seats.  These key stats help make smarter decisions faster.  For instance, when a group comes in that’s too big for one table, you can instantly see which sections have enough empty tables, with enough empty seats, to accommodate them.  And you can also see how many of the seats in each section are filled, and ensure that each server gets their fair share of the work, not just their fair share of the tables.  These metrics are also visible in the “Size” and “Status” sorts for seeing breakdowns of availability by table size or overall status.

Section Notes

You can add comments to each section—for instance, to identify who’s working where, or to leave a reminder about a special event.  Just tap “Add Notes,” fill in your remarks, and then tap “Save.”  Instead of having to set up complicated server scheduling or other section tracking processes, the notes feature lets you make updates faster and more naturally.  It’s as easy as the common practice of writing server names on a laminated floor plan, but with all the advantages that our app has to offer for seeing real-time data, easily knowing where to seat the next customer, syncing information across devices, and more.

More Waitlist Integration

If you like working within the table management view of the app, it is nice to be able to assign customers from the waitlist, notify them their table is ready, and seat them at the table without having to switch back to the waitlist view.  Now you can.

From the action bar, when you tap on add, you can choose someone who’s already on your waiting list, and serve them at that table, right now.  If the table is already occupied, this removes the old party from the waitlist, and seats the new one, with one tap.

Or, if you’re not ready to seat them yet, you can just “assign” them to use that table next.  If the new customer has stepped away, you can even make the assignment and also send them an SMS text message, asking them to come back.  When they’re ready to take their seats, just tap on the table, and then tap “Next.”

You can also add a new customer by tapping a table.  Just fill in their name, phone number, and other details.  The table has already been selected, so you can go ahead and seat the customer right now, or add them to your waitlist, or even make a reservation, all in one place.

Quick Seating

When you aren’t crowded you probably seat customers at tables without taking their name.  You can still track that the table is occupied and for how long by using the status button in the action bar.  This makes it easy to keep track of your availability without having to create a customer for each table.  You may want to start tracking your table availability at a certain time, like before it gets busy, and you can mark all your tables that are currently occupied all at once.  Just press and hold on one table to use the multi-select feature, then tap on all the tables that are occupied, and then tap the status button to make them occupied.

We announced an exciting new integration in January with Clover that puts our NoshList waitlist app directly in front of restaurant operators across the country. NoshList was one of the first apps to appear in Clover’s newly developed app marketplace. This is new and exciting for us because technology such as the Clover POS is leading the way for restaurant operators to efficiently update and integrate their front-of-house and back-of-house operations. Never before have waitlist apps been able to sync up with a restaurant POS, providing sales analytics based on waitlist names and phone numbers. Now, they can.

Clover, owned by First Data, is going after restaurant operators with modest businesses in an effort to treat them like large brands by giving them what they’re asking for: something more from a technology provider without the high price tag to match.

Clover is answering this call is by offering a merchant-driven technology tool based on the Android operating system. It’s smarter, more flexible and secure than what many of these operators have been using, and the fact that NoshList is featured as a tool within this technology makes what Clover is doing that much better.

For Clover users, the toolkit is future proof and includes a printer, cash drawer and credit card terminal. Additionally, it includes preloaded apps such as ours intended to give restaurant operators the ability to control and customize the tools best suited to their needs.

Additionally, we have recently made several new enhancements to our NoshList waitlist app. These updates let restaurant owners and management define pre-set notes, such as dates of birthdays and anniversaries, in the Quick Notes feature. The notes can be viewed in the wait list for easy reference and can be synced across each device used in the restaurant. The new app features a seating history display below the current list and people that add themselves to the list show up at the top with special highlighting to alert the hostess.

In addition to the new app features, the NoshList website now has several powerful analytical reports for paid premium users. The reports include an activity overview that highlights diner trends seated by the day, week or month, a visitor breakdown by age and gender, activity logs for custom analysis and loyalty metrics comprised of guests who visit your place when, how often, and their average length of wait.

The NoshList and Clover technology is based on flexibility and is a valuable tool restaurant operators can leverage to make their operations more efficient. And integration is easy!

When someone installs NoshList from Clover, it immediately pulls their merchant account information and links table orders directly to the table numbers entered into the POS. Restaurant staff can then view the customer’s name, order and visit history, giving them an opportunity to elevate the guest experience through rewards and direct marketing campaigns.

Here is a summary of the latest features that will be on display:

New Free features available to all:

• Quick Notes – Easily create a list of common notes to use when adding and seating parties.
• ETA – Choose an estimated arrival time for same-day reservations and larger parties.
• Seated View – View notes and parties seated in the main waitlist view.

New Premium features:

• Rich Analytics – Download activity, demographics, party size, and loyalty reports.
• Table Management – Customize and assign table numbers when adding and seating parties.
• Customizable Public Waitlist – Add information on daily specials, loyalty programs, coupons, and more to the public waitlist that guests can check from their phones while waiting.

With partners such as Clover, we will continue to push the boundaries of waitlist technology because we believe in doing things differently. We are a team of professionals focused to innovate an antiquated aspect of the industry,one we understand, appreciate and are passionate about.

Memories of sitting on Santa’s lap can evoke strong feelings of nostalgia for many of us, and continuing the tradition of capturing these magical moments can be a must-do for parents and grandparents of younger children.  The problem is that the holiday season is already a very busy time of year, and getting a turn on Santa’s lap usually requires some waiting. In worst case scenarios, it can even take several hours. Santa’s Playground and Santa’s Castle in Calgary have found a way to give back some of this precious time to families this holiday season by using NoshList for their waitlist.

Believe Imaging, an event photography company founded by Shelagh Anderson, photographs children with Santa at two of the busiest malls in Calgary, Alberta, Canada. At each location, employees are tasked with the responsibility of making sure every child who visits gets a turn to tell Santa what they would like for Christmas.

On average, the two centers combined receive upwards of 7,000 visits per week during the holiday season from November 23 through December 24.  To better handle the large number of visitors, Anderson was able to streamline the registration process and improve the customer experience by rolling out NoshList at both locations.

Prior to the launch of NoshList, employees were using pen and paper to take down names and numbers.

“The problem with pen and paper was the constant barrage of customers coming to ask if it was their turn because there was no visual display letting the customers know where they were in line,” Anderson said.

At first Anderson researched paging system, but the high initial and ongoing costs led her to seek an alternative solution.

“Originally in 2013 I sought out pagers, but after speaking to someone who had a system in excess of $3,000 I thought to myself that it didn’t make sense to invest in that archaic technology and there had to be a better way,” she said. “So I started looking on the Internet and came across NoshList in March 2014. This type of concept has been in my head for a number of years, so finding NoshList has definitely helped us realize some of the vision that I’ve had over the years.”

With the busiest days bringing over 700 kids to see Santa, children and their families can wait up to an hour for their turn.  While there is a play room in each location to ease the boredom, having a waitlist system like NoshList gives parents and families the ability to do other things while waiting for their turn.

“In terms of improving communications with our customers and allowing them the opportunity to roam the shopping center rather than stand in line, NoshList has been extremely well received by both mall administration and customers,” Anderson said. “Mothers are thrilled because they can register and know their kids are going to see Santa, while they have the freedom to go get a drink, use the restroom, continue shopping, or do other things.”

Registration is handled by three employees who are each armed with an iPad to start the waitlist process.Customers can see their places in line by clicking on a link to the public waitlist view and get a better estimate of how much longer it will be before their turn. The company also encourages their customer service desks to also log on to www.waitlist.me/n/believe_mm to accurately convey to customers who phone in asking about the wait times.

But the best part is that employees can also take down the children’s names and ages so Santa is prepared even before the child makes it to his lap.

“The elf standing next to Santa can relay the names of the next kids to him, and it adds that extra level of magic to the experience,” Anderson said. “If you’re a child and you round the corner and Santa calls you by name, that’s pretty awesome.”