Customer experience is one very important thing you can’t afford to skimp on. That five-star review you’re looking for starts as soon as guests walk through your front door.

The good news: Customer experience is the easiest thing for restaurants to fix. Still, scads of otherwise-awesome spots lose stars before diners take their seats!

Read on to find out where they’re going wrong—and one so-easy-we-can’t-believe-not-everyone-is-using-it way to wow guests, garner top-notch reviews, and keep customers coming back for more.

5 signs your waiting area is turning off your diners

Could your waitlist use an upgrade? If your restaurant is facing any of these five dining experience problems, it’s time to revamp the way your customers wait.

It’s cramped. If it’s tough to squeeze in a party of four between your entry way and your hostess stand, you’re setting your guests up for discomfort right off the bat. The longer they stand there—and make way for new arrivals and passing busboys—the less they’ll enjoy their dining experience.

It’s crowded. Packing guests in like sardines sounds great in theory, but it’s really a disaster waiting to happen. When hungry guests walk in and see a crowd ahead of them, they’re liable to walk right back out—and go to the restaurant across the street.

It’s noisy. A little chatter and some mood music? Totally fine. Guests straining to hear their names being called? Absolutely not. No one should have to miss out on conversation with their tablemates because they’re afraid of losing their spot in line.

It’s dull or dingy. Thanks to smartphones and Instagram feeds, diners arrive at your door with spotty attention spans and high expectations. There’s lots of leeway between busting your budget and giving them a chance to be unimpressed from the get-go.

It’s nonexistent. We’re all for small spots maximizing their floor space. A hole-in-the-wall hideaway is a fantastic find…until we have to park ourselves behind another diner’s chair because there isn’t room to wait anywhere else. Awkward.

The easy fix for your waiting area

You don’t have to invest in fancy chairs or a swanky patio or even a fresh coat of paint. All you need is a  waitlist app called Waitlist Me.

Waitlist Me allows you to set your diners free. Thanks to optional text message alerts and a waiting list with estimated wait times that they can check on their smartphones, they don’t have to worry about missing out. These simple features mean…

– Guests can wander around the area, eliminating the need to accommodate and entertain them inside your restaurant

– Your visible queue will be shorter and more attractive to newcomers

– Diners can enjoy quality time with friends and family without worrying that they’ll miss their name being called

– Your host will be free to provide excellent service because they won’t need to keep answering “how much longer?” questions (or avoid frustrated glares)

The app is simple to learn and flexible to use. Making it work for your dining space is easy, and training your front of house staff to use it takes mere minutes. It works on most tablets, mobile devices, or a desktop computer, and you can sync it to multiple devices at once so that multiple staff can use it at the same time. The more you use Waitlist Me, the better you’ll be at giving accurate wait times, which reduces walkaways and improves the customer experience as well as the bottom line.

We are happy to announce that our popular table and resource management features are now available for the online version of Waitlist Me that can be accessed on computer and tablet browsers.  Previously the resource management features were only available in our iPad and Android apps.

Whether you assign customers to tables, staff, or other resources, Waitlist Me resource management features help you make smart decisions faster and leads to better overall customer service.  Here is an example of how a salon might track which of their employees are available and who would be coming available soon.

It is simple to see availability with the color of the status, and there is a count of minutes for how long they have been with a customer.  Notes and customer names give more context to how customers are being served at any given time.  Estimate times of customers waiting or with upcoming appointments with specific people or resources will also display to help know when to be ready for the next customer.

Customers can be moved between resources if needed, and when a customer is done they can be easily cleared.   Assignments are integrated with the waitlist so that when a customer that has been assigned a resource is checked off the waitlist, that resource will automatically switch to taken in the assignment view. If a customer was using that resource it will switch them with the new customer without any additional steps.

Customers can be assigned to one or more resources upon arrival or while waiting. When choosing assignments, available resources will show with a green status. Resources that are already assigned will have a red status and show the number of minutes they have been occupied with the current customer.

If a customer is already assigned to a resource from the waitlist or as a reservation, the estimated serving time for that customer will show along with any notes that were added. Businesses that serve groups of customers can also define resource sizes and view those sizes in the status areas. For example a restaurant hostess seating a party could scan for open table sizes that would seat six or for smaller tables that could be combined.

The more you use Waitlist Me to manage assignments, the more data you will have on how well you are managing your resources, and there are a number of new downloadable reports that can be run in the Analytics section of the Waitlist Me site. Look for trends over time with the Assignment Overview, do deeper analysis with the more detailed data in the Assignment Logs, and see results split out by assignments and sizes in other reports.

Waitlist Me makes reservations and appointments simple with intuitive calendar and list views. It’s easy to schedule and manage your customers in our iOS and Android apps or from a browser on our website.   

The Pro & Platinum levels of our service offer greater flexibility and control over scheduling rules, including setting business hours, adding party limits, and blocking off whole days, among other features. We recently added a few more customization options to these calendar views to increase the efficiency of some activities.

Now it is even easier to find openings by room and by group size. You can choose to view this information next to the table names for quick reference by pressing the people and the room icons in the header bar. The group size and room name will then be visible in the column headers under each table name.

You can also sort the order of the table columns by these new dimensions using the ‘Sort by’ option on the top left. Choose to sort by rooms if you know you want to fill one room before moving to another. Sort by size to quickly find all the tables large enough for each party as you’re entering reservations. Use the ‘More’ option on the upper right of the sorting menu to add a secondary sort criteria and whether to display in ascending or descending order.

One additional improvement is being able to see the names of scheduled customers in the daily calendar view time blocks. If more than one customer is scheduled for a given time and table, just tap the box to see the details.

If you haven’t updated your reservation settings recently, we would also recommend going through this page to see some of the other features and personalization options.

NoshList continues to be used by more industries beyond restaurants. From urgent care centers to educational businesses and bowling alleys, the wait list app is forever changing how businesses interact with their customers. To make the experience even better, WaitList has just released a number of new features for customizing the waitlist and notifications process.

Customized Waitlist View

Many places serve individual customers rather than large groups or parties, so we have included an option in the settings that will simplify the waitlist view and flow for adding customers to not show party size. Similarly, many places will assign customers to a person or something that isn’t numerical like a table number, so we have made it easier to add and display longer descriptions. For example, a salon can assign customers to the name of a salonist rather than a number. There is more space in the waitlist view to display names and you can enter all the people or resource names you want to assign customers to in the “Manage Assignments” part of the settings. We still have the old view for any restaurants or places that track group sizes, and you can change this in the “Customize Waitlist” part of the settings. You can also change the display of the “Reservations” section if your business makes appointments rather than reservations.

Example of waitlist for individuals, with no parties column and more room for assignments:

Example of waitlist for parties, with group size column:

Customized Notifications

We have had the ability to customize text and phone notifications from the NoshList website, and now we have also added that to the settings in apps. Just go into the Settings and choose the “Manage Notifications” option.

View for customizing text notifications:

View for customizing phone call notifications:

Simpler Waitlist

Instead of having separate buttons to seat and remove customers, we have combined these into a single check button for checking people off the list. When pressing on that you can choose to “Check off” the people that have been seated or served or you can choose to “Delete” them if they canceled or walked away before it was their turn. To make the waitlist history easier to find, we have changed the toggle for displaying history to appear below the waitlist, where the history will actually appear rather than in a button in the upper left that was often missed in our user testing.

All of these updates are currently in the latest version of the NoshList Waitlist app and in the online waitlist on www.Waitlist.me and the customizable waitlist is in the Android app. Changing the notifications and the new history view will be coming to Android soon.

Mother’s Day is coming up this weekend in the US, so it is a great time for restaurants to use Waitlist Me to manage the surge in families hoping to treat mom to a special meal.  With the recent launch of Waitlist Me in over 60 countries, it is now being used for different holidays at different times.

Interestingly, over 150 countries that celebrate Mother’s Day and the holiday has the deepest roots in the UK, where it is called Mothering Sunday.  Since the 1500s, young apprentices and domestics would walk home on Mothering Sunday, carrying special cakes and picking wildflowers for their mums before going to church.  This year people in the UK already celebrated Mothering Sunday on March 11, and here are some of the ways Waitlist Me is helping businesses in the UK.

Let patrons relax rather than queue

Brits may take pride in their queueing capabilities, but that doesn’t mean they enjoy waiting in queues, especially on holiday outings. Waitlist Me takes the queue out of the equation. Whether customers make a reservation or walk in on the big day, they can drop their name at your hostess stand and get back to enjoying time with their loved ones without fretting about losing their place.

Bonus! One of Waitlist Me’s core features is the public queue list, which lets your guests see for themselves exactly where they are in the queue and how much more time they have kill before it’s brunch time. You can set it up to display on a monitor or telly in your vestibule.

Easily accommodate walk-ins and reservations

Every holiday has its planners and its skivers. Waitlist Me makes it easy to welcome everyone without any fuss or frustration. The app integrates a standard queue with made-in-advance reservations, all on the same screen. There’s no need to panic over squeezing somebody in, and your guests will never see your hosts sweat. Plus you can toss your grease pens, sticky notes, and messy reservation books in the bin. Ta, clutter!

Bonus! Waitlist Me is all about making work easy for you and your staff. The app’s interface was designed to be intuitive and user-friendly. That makes training time minimal for your hosts and helps them stay calm and professional during busy periods.

Set your queuers free

If your restaurant is in an area stuffed with shops or historic landmarks, giving customers the option to wander while they wait is a happy surprise. In the UK, Waitlist Me text notifications are completely optional. It’s a feature that lets you—or your guests—decide when to use it. An example: When you add a customer to your queue, you can let them know they can wait in your lobby or you can text them when their table is ready if they’d prefer to walk around.

Bonus! International text notifications are offered as a prepaid, pay-as-you-go system. Sending a text is as easy as tapping a button on the app, but it’s always your choice to send. Or not—whatever works best for your restaurant.

Impress customers with accurate wait estimates

Sure, your guests might not tell you they’re annoyed by a long queue or a poorly judged queue time, but one bad experience waiting for their turn can keep them from coming back. Waitlist Me shows average wait stats and real time waits next to quoted times, so it is easy for your staff to give more accurate estimates and make guests happier.

Bonus! Waitlist Me’s public waitlist feature makes it easy for guests to check their place in line from their phone, so they worry less about how much longer they must wait.  It also cuts down on repeated questions to your hostess on the remaining wait.

Remember special requests

Birthdays or anniversaries? Food allergies? A highchair? Wheelchair accommodation? A preference for patio seating? Waitlist Me offers a simple Notes feature to help you, your hosts, and your servers keep track of whatever it is your customers want and need to make their meals enjoyable. Input these details when they walk through your door, and you’re set.

Bonus! Waitlist Me offers real-time sync across multiple iOS, Android, and web-enabled devices. That means everyone on your front-of-house staff and your management team can be clued in 24/7.