The eye-popping, groan-inducing truth is that Americans spend 37 billion hours waiting in line every single year. And while we can get on board with some of these waits, most of them aren’t worth it. On any given day in any given place, the average person is wasting their time waiting. And here at Waitlist Me HQ, that’s not something we believe in.

Not sure if your wait is worth it? We’re breaking down the types of situations that warrant a wait and the ones that don’t to ensure that you, dear reader, get the most out of your most valuable commodity: time. Scroll down for four worth-it waits (and four more that should make you walk).

Eating out

Getting your grub on? Don’t be so quick to join the line.

Wait for…pop-up restaurants. If you have your eye on an hour-long wait, make sure that you’re waiting for something special, like a one-night-only dining concept or a chef collaboration that the whole town will be buzzing about over tomorrow’s breakfast.

Don’t wait for…a happy hour table. Don’t let trendy hot-spots trick you into queueing for a table when they’re not offering anything better than the less-busy bar down the block. Happy hour specials tend to feature common offerings that appeal to the masses rather than house specialties, anyway.

Playing ball

Trust us: There’s no need to sweat a long line 24/7.

Wait for…playoff tickets. Supporting your favorite teams is an investment that lasts longer that two halves, four quarters, or nine innings. When you show up en masse for a sport you love, it keeps the teams you enjoy cheering for hanging around from season to season—and that’s a win in our book.

Don’t wait for…gym equipment. A well-managed gym shouldn’t include a line of toe-tappers waiting to snag their 40 minutes on a treadmill. If your favorite workout spot refuses to evolve in order to keep up with demand, consider taking your membership dollars elsewhere.

Yukking it up

Nothing kills a good time quite like a queue.

Wait for…a big-time live show like SNL. Did you know people regularly camp out on New York City sidewalks for 12-plus hours at a time to see a taping of Saturday Night Live? For die-hard fans, it’s a worthwhile experience that comes with stories, new friends, and sometimes even munchies delivered by the host of the week.

Don’t wait for…trivia night seats. Waiting is stressful—that’s a fact. But your limited time out with your friends shouldn’t be a nail-biter! With British pub-style trivia exploding in popularity across the U.S., there’s no reason to queue for a table. Find another venue and discover a new favorite!

Finding a deal

Shop ‘til you drop? Fabulous. Wait ‘til late? Not so much.

Wait for…a sample sale. Whether you’re a bride-to-be or a bargain-hunting fashionista, you know that there are sales and then there are sales. Black Friday might make you feel more “eh” than “yay,” but if a favorite store or brand is having their once-a-year blow-out, go ahead and queue your heart out.

Don’t wait for…a Saturday afternoon shopping trip. A casual trip to the mall shouldn’t make you want to pull your hair out in frustration or grumble about how slow other shoppers are being in the dressing rooms. When it comes to brick-and-mortar stores that need your business to keep the lights on, stellar service should be offered alongside the merchandise.

Of course, businesses can improve the wait experience by using Waitlist Me. So if you find yourself stuck waiting somewhere, you can always mention that to them!    

For restaurants that are looking for an attractive, secure display for their devices, we have teamed with ArmorActive to provide a hardware solution. ArmorActive’s iPad kiosks are designed to secure and protect the devices, while complimenting both the sleek look of the iPad and NoshList’s stunning user-interface.

ArmorActive, located in Utah’s “Silicon Slopes”, offers a number of attractive hardware interfaces for running applications such as NoshList, and is the fastest growing iPad kiosk design, engineering & manufacturing company in the world.

With iPad security provided by ArmorActive and the NoshList waitlist app, restaurants now have everything they need to make managing their wait lists easier and more secure than ever before.

Want to do more with Noshlist? Now you can. More features are now available with NoshList Premium, the expanded version of our restaurant waitlist management app for iPad.

NoshList Premium features the same capabilities as NoshList, including unlimited SMS text and automated phone call notifications to diners, while new services have been added to increase functionality and provide diners with the ability to interact directly with the restaurant via text. NoshList remains free, while NoshList Premium is priced at $49 per month per restaurant.

NoshList Premium features include:

• Unlimited Two-Way Texting
• Table Number Assignment
• Large Party Functionality
• NoshGuest Auto?ll
• In-App Statistics
• Designated Local Phone Number
• 30-Day Exportable Analytics
• Weekly Email Summaries

“With NoshList Premium, we get an expanded set of features that help us deliver an even better guest experience including unlimited two-way texting that our customers really like, as well as a designated local phone number,” said Garrett Schmidt of Buffalo Wild Wings. “We benefit greatly from analytics and in-app statistics, which allow us to measure our waitlist performance in real time relative to past shifts. NoshList has made managing our waitlist much more efficient and given us valuable insight into an aspect of operations we never had before.”

NoshList notifies diners via text messaging that their tables are ready and improves their dining experience by replacing paper lists, microphones and alert buzzers with text messages sent directly to their cell phone. Since the February launch of the free service, nearly 4.5 million diners have been seated with NoshList.

Add more magic in the holiday season by giving your customers the precious gift of time. Lines are always longer this time of year, and painful waits just frustrate customers.  You can improve the waiting experience for your customers by using Waitlist Me. This simple to use app can not only track who is on the waitlist, but also helps employees to give more accurate wait time estimates than a paper list.

Waitlist Me is being used successfully to drive more revenues across many retail segments.

Selling phones and setting up calling plans take a lot of time, tying up service representatives and frustrating customers who are waiting to be helped. Don’t lose those customers. Greet them and add them to Waitlist Me, so they can roam the store to choose phone cases, screen protectors, and other items while waiting.  It’s a smart way to reduce walkaways while increasing sales.

Businesses selling electronics have customers that may need more personalized service to help them choose the right television or computer, yet they don’t always know who to ask for help. Don’t let them walk out the door frustrated.  Make sure to get an idea of what they need and assure them they will be helped soon.  Customers have more patience when they are given an accurate quote of how long it will be until the right person is available to help them.

Shopping for clothes can involve a different type of waiting frustrations, and long lines for dressing rooms and checking out can scare away customers.  Add them to a waitlist, so they can continue shopping and grab more items to try on and buy. This is a really easy way to drive incremental sales.

Waitlist Me can improve customer shopping experiences in all kinds of retail environments, from shoe stores to jewelry counters to children waiting to see Santa. Providing exceptional service means happier customers.  Plus, more time to shop while waiting means more sales. Do your part to reduce stress and make the holidays brighter for your customers.  Use Waitlist Me!

The Public Waitlist page, which allows customers to see where they are in line while they wait, is also a great branding touchpoint.  When you add a customer to the list a link to the public waitlist is included in the confirmation text they receive and allows them to easily see where they are in line from their phone browser.  Waiting is less painful when customers have visibility into the wait process and the flexibility to leave the waiting area without worrying about losing their place in line. For your business, it helps cut down on walkaways

as well as repeated questions regarding how long until it’s their turn.

An important set of benefits that is often overlooked, however, includes the opportunities to provide more customized messaging on the public waitlist page at different stages in the wait: while they are waiting, when it is their turn, and after they are served.  Pro users can further customize these touchpoints.

Waiting – While customers are waiting and checking their place in line from the public waitlist, customizing the bottom part of the page is a great way to give them something to do while they wait. You can highlight specials, encourage people to join a loyalty program, and more.

Ready – When you notify customers that you are ready for them, the screen changes to highlight it is their turn with a new message and image along with options for them to communicate whether they are on their way or need to cancel. If you have any special instructions for when they arrive, this is a good place to include those as a reminder to customers.

Served – After a customer has been served, they don’t need to check their wait any longer, but the public page provides a final opportunity to say thank you.

There is a simple message and image by default, and with a Pro subscription, you can make it more personal and customized to your brand.  You can add a picture of your team, show a thank you message from your owner, invite people to join your loyalty program, suggest leaving a review, or other things you might want to add as part of your thank you.