Thursday, May 15th, 2014 .

scottys brewhouse

When Scott Wise launched Scotty’s Brewhouse in 1996, he was 22 years old with little restaurant operating experience. He had graduated with a degree in marketing and public relations from Ball State University and had just returned home to Muncie, IN, after a stint as a copywriter in Houston.

“I had always waited tables and bartended, and after college, hated my 9-to-5 job. I came back to my hometown and was drawing up the idea of what I wanted to do when I heard there was a bar for sale,” Wise said. “The owners asked me to put a business plan together. Then, months later, I went to the owner and bought the business.”

That business was Mugly’s Pub & Eatery, a local Ball State University student hang out with a pool table, three beers on tap and a burger on the menu.

For the next three years, Wise worked on the restaurant’s revitalization, changing the name to Scotty’s Brewhouse and eventually hiring enough staff to handle the growing clientele. That’s when he decided to open a second location. He was only 25, and already was building a restaurant chain.

Well, maybe not.

“I got the food service bug and just loved what I was doing,” he said. “But at 25 I thought it was easy and the second restaurant failed miserably.”

Undeterred, Wise decided to take the equipment from his second endeavor and open another Scotty’s Brewhouse location in Bloomington, IL. The year was 2011. The restaurant was a hit. A franchise was born.

Today, Wise and his executive team operate eight locations throughout Indiana. Their biggest store, in downtown Indianapolis, holds 450 guests.

The technology solution

With locations throughout the state and a continuous rise in customer visits, Wise was looking for a way to increase operational efficiencies while reducing costs. This led Wise and his team to NoshList, a waitlist app designed to simplify restaurant operations and improve the guest experience. The app runs on iPad and Android tablet and mobile devices and replaces old-fashioned paper lists and expensive buzzer waitlist tools.

“For the majority of restaurant operators who use our waitlist app, the switch was made because of the ease of our technology and its ability to cut down costs while improving the guest experience,” said Craig Walker, founder of NoshList. “Our tool gives restaurant operators the ability to seat guests faster, which increases table turns and improves restaurant profitability.”

NoshList, available as a free or paid Premium service, works by sending guests text messages to their mobile devices alerting them that their tables are ready. If a guest doesn’t have a mobile phone, they can still be added to the waitlist and the host can locate them once their table is ready.

More importantly, however, is that NoshList’s Premium users can utilize the app’s ability to collect analytics based on diner history. Additionally, Premium users have access to a two-way communication system for dine-in guests, so customers can let a restaurant’s host know if there are changes to the party.

“The ability to gain consumer insights based on visitor history is a huge step forward for users of our NoshList app,” Walker said. “And the ability for two-way communication further enhances our restaurant support.”

Wise had long been considered an early adopter of restaurant technology, a reputation that placed him on the industry speaking circuit for many years.

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Scotty’s Brewhouse first started using tablets at the table in 2010. The move was a premature one in regard to customer acceptance. While the tablets didn’t work for his customer base he continued to look for new and emerging technologies that would push the brand forward.

“With the use of technology, you don’t do something that you think is cool or looks good. It has to save an operator time and money,” Wise said. “The reason why I got into tablet waitlist technology was because I was frustrated with how many pagers got stolen, or broken or lost.”

After the failed tablet experiment, Wise decided to use NoshList as a way to increase sales and reduce operational costs even though he wasn’t sure customers would give out their cell phone numbers.

“In the beginning I was nervous,” he said. “I don’t believe in text marketing and I wasn’t sure if people would give us their cell phone numbers. We had a little pushback from customers, but it wasn’t enough to stop using the technology because we were saving money on broken pagers and streamlining our seating capacity,” Wise said.

To date, WaitList has seated more than 34 million diners through its free and Premium versions and in May launched an updated version specifically for iOS 7.

“The app continues to ramp up and is proving to be a great technology. With some of the bigger software companies, they are so slow in incorporating new technology that by the time they do it the next wave is out,” Wise said. “For my staff, the reaction was initially ‘how do I do this?’ But once they got it, they loved it. This is one technology that I didn’t have to push at all and was not too difficult to put in place.”

Additionally, Wise and his team were concerned that customers would walk away once their names went on the waitlist because there was no buzzer that would tether them to the restaurant.

“We worked with NoshList on a number system that let staff know if customers had gone somewhere else,” Wise said. “And if people are wondering about their wait, they can now look at their phone and see how much time they have left. This lets the hostess focus on other things and it doesn’t make guests feel like someone forgot about them.”

Over the past six months, Scotty’s Brewhouse guests have embraced the NoshList technology. And because it’s an app-based system, the waitlist keeps running even if internet connectivity is lost.

“The best thing is we don’t have pagers anymore. That cost was huge for us,” Wise said.

Thursday, October 18th, 2018 .

Don’t let Amazon’s billion-dollar bank account make you close up shop. Sure, ecommerce is gaining traction, but that doesn’t mean retail is dead. Far from it!

It’s time for a retail revolution. It’s time for boutiques, mom-and-pop shops, and big-box stores alike to delve deep into the one frontier ecommerce institutions can’t touch: one-one-one customer service. Make it your No.-1 selling point, and you’ll turn walk-ins into loyal customers, and loyal customers into raving fans.

Keep reading for our best tips on how to improve your retail store’s customer service today with a little help from Waitlist Me, a waitlist and appointment app.

Ax the long check-out line (and turn returns into exchanges)

As the holiday season comes into view, we can look forward to swelling lines and swelling tempers. Instead of forcing customers into wait in endless serpentines or a series of parallel lines, try using a waitlist. When customers leave fitting rooms or start heading toward the register, add them to the list. While they wait, let them wander…and maybe add another item or two to their basket.

Set customers free from dressing room lines

What’s worse than a long line? Easy: waiting in one with hangers digging into your forearm. For those shoppers who know they’re going to try on a closet’s worth of clothes, Waitlist Me’s kiosk mode makes it a cinch for them to hop on line for a dressing room as they rifle through your clothing racks. A fitting room attendant can call them over (or text them!) when they make it to the front of the line.

Offer appointments for special shopping trips

Whether they’re hunting for 52-inch HDTVs or formal dresses, there are all sorts of different occasions where shoppers walk into stores looking for assistance. Using a simple appointment system, like the one built in to Waitlist Me, allows these customers to arrive knowing that they’re going to get VIP treatment from a sales associate who can help them find whatever it is they want to open their wallets for.

Transform complaints into kudos

When there’s only one manager on the floor to handle everything from returns to complaints about that one employee who’s having a bad day, everyone feels frustrated. A waitlist is a simple solution to keep guests happy and staffers on their A-game, and thanks to Waitlist Me’s multi-device sync feature, every employee has access to it. It makes for a smooth customer service experience (and far fewer ruffled feathers).

Create a complementary personal shopper service

Personal shopping isn’t just for jet-setters! Any retailer, from luxe boutiques to thrift stores, can bring superior service to every single customer who wants it, simply by giving them the option. Waitlist Me offers a same-day reservations feature. Shoppers can book a time that works for them and leave a note with what they’re looking for, and you can staff up (and set aside a dressing room) accordingly.

Wednesday, December 16th, 2020 .

What kind of device can be used for the Waitlist Me service: a tablet, computer, or smartphone? Yes, yes and yes! The service can be used on iOS and Android mobile devices using apps from Apple iTunes or the Google Play Store as well as on computers through web browsers. You might choose to use one or a mixture of these depending on the size of your business and the features you want to utilize.

iPads and iPad Minis are the most popular device options due to the popularity and solid performance of these tablets. It is important to make sure the device is a newer model capable of running the most current version of iOS available, as Waitlist Me is optimized for the latest version in accordance with Apple’s guidance for developers. You don’t have to go out and buy the newest iPad. You can use a prior generation model if you already have one, but for example, you would not want to use an old iPad 2 that cannot run operating systems higher than iOS 9 with Apple now on iOS 14. You can check here whether your existing Apple device currently has or is able to update to the latest iOS version.

Android tablets are another popular choice for running Waitlist Me. Android has a wider range of manufacturers and price points, and to some degree you get what you pay for. We don’t recommend buying a cheaper Android tablet for less than $150, as you are more likely to run into performance issues. Look for a device with at least 2 GB of RAM, which would be in the middle of the range for Android tablets. The Samsung Galaxy Tab A is a popular choice. As with Apple, we advise using a tablet that is updated to the latest Android OS. Instructions for how to check and update your Android version can be found here.

You can also use Waitlist Me in a web browser on a computer or tablet, and we recommend using Chrome or Firefox for the best performance. Some of Waitlist Me’s more advanced features, however, are only available when using our iOS or Android apps on tablets.  For instance, our apps for tablets you can use our self check-in kiosk feature, the floorplan view, and a few other features that aren’t available in the browser.

Likewise, iPhone or Android smartphones can be used to run the Waitlist Me app and access the basic functions of the service like adding guests, sending notifications, adjusting assignments, etc. To take advantage of features like the spatial floorplan view, you would need to use a tablet with a 7” or larger screen.

Waitlist Me will also run on a Kindle or Fire tablet in a pinch, but we don’t recommend these devices due to performance limitations for more than basic waitlist management for places with lower usage. They are comparatively low-end devices designed more for consumers to use for reading e-books and other forms of entertainment. 

Tuesday, July 23rd, 2019 .

One of the features included in the Pro subscription is a Stats page that gives an overview of the shift or day. Quickly see data for each server: how many groups they’ve had, how many total people were in those groups, their average party size, and the average time it took to turn tables. 

You can choose what time frame you would like to see stats for. Pressing on Time in the header bar will let you select from these options:

– Current day – see all of today’s numbers

– Past hours – choose any increment up to 24 hours (for example, view the past 4 hours on a rolling basis)

– Shifts – enter in blocks of hours to coincide with your shifts (for example, 11:00 am to 4:00 pm and 4:00 pm to 11 pm) 

Press on the Stats icon to go to the new analytics view. This page will display each section name, the server assigned, how many groups/people have been served, and averages for party size and time. Pressing on the headers at the top will sort by any of those categories. If you prefer to see things graphically, using the radio buttons at the bottom of each column will display that data in the chart below.  You can also see all these metrics by table or assignment, by clicking on the Sections label at the top.

The data on the Stats page can help hosts know where to seat the next party, so that each server gets their fair share of the work (and the tips!) 

Before getting the most out of the new stats features, you’ll need to set up your tables and sections. Then you can choose a layout, select how you want to view the tables, and assign servers. Sort by Section and use the Labeled mode in order to add server’s names to sections. Use the Edit link in the header row of the first section to enter server names.

Friday, July 13th, 2018 .

The last thing all of us at Waitlist Me expected to see on the evening news was Build-A-Bear. But alas, there they were, stuffing and all.

No need to check your calendar, folks. It’s not Black Friday—phew!—and it’s not International BYOB Day (that’s “build your own bear” for the uninitiated). Nope, it was the day Build-A-Bear launched a one-day-only offer that backfired spectacularly…and resulted in lines that wound through shopping mall corridors and wrapped around city blocks. You don’t need to see the video footage to know what happened next: fury, frustration, and injuries.

We know your customers come first, and you don’t want to see anybody angry, aggravated, or harmed on your watch. We’re with you. All of us at Waitlist Me hope that every last Build-A-Bear customer is doing OK.

Situations like this are why crowd control is essential. And that, my friends, is where Waitlist Me comes in.

Waitlist Me is a waitlist and reservation app that any small business can use

That’s right, waitlists aren’t just for restaurants anymore. Our customers include everyone from department stores and big box chains to salons, doctor’s offices, and gyms. If you have guests that need to wait for something, you have a reason to give Waitlist Me a try.

We’re not exaggerating when we tell you that Waitlist Me can save your business’ hide on a busy day—and its reputation. Nothing kills foot traffic like a 1-star Google review, a nasty comment on Yelp, or making the local news for all the wrong reasons.

12 ways Waitlist Me can save your day

Whether you manage a store that’s part of a national chain or you’re a business owner with a brick-and-mortar that’s all your own, our waitlist app can be the hero you never thought you’d need. Maybe you’re running an end-of-the-season sale, or maybe’s it’s just a regular ol’ Wednesday night when your biz takes a turn. Whenever you need us, Waitlist Me is here to help.

Here are 12 ways we’ve already helped small businesses manage long lines and crazy crowds:

–   Manage a rush of sick patients during summer cold season at an urgent care facility

–   Ensure every prom-goer gets a makeover at a beauty bar

–   Keep track of who’s in line for bling next during jewelry store holiday sales

–   Give employees the time they need to train customers on safe firework handling before the 4th of July

–   Text footy fans when their table is ready at a sports bar during the World Cup

–   Shorten changing room lines by letting customers shop while they wait during a blow-out sale

–   Juggle street traffic and phone orders during the lunchtime rush at a downtown deli

–   Manage meeting times during marketplace shows and expos at a convention center

–   Allow eager diners to wander while they wait for a table at a surprise pop-up dinner

–   Keep track of first-come, first-serve customers during a door-buster day at a department store

–   Take same-day reservations at a family photography studio

–   Book tours and activities from a boardwalk over a long weekend