We’ve added some new features and UI improvements to help manage customer requests made from your website or social media page if you are using the Waitlist Me web widget. When a request is received, you’ll be able to see more information in the waitlist view about what it is for and where it came from. The entries appear at the top of the waitlist and will flash orange. If you’re on the Reservation or Resource Management view, a quick pop up will alert you to the new request.

For waitlist requests, you can see all the key information about the customer request such as name, group size, and any notes the customer added. Simply press on the row to accept the request, and move through the same steps you’d normally take to add customers to the list, but with the information the customer entered already pre-populated. You can also change the status color, assign a resource, and add any notes you need for your own reference. Then chose an estimated wait as the final step. Accepting reservation requests work similarly, with the added benefit of when you press on the row, it will show the request in the context of that day’s list of reservations to see if you have availability.

If a request was accidentally rejected, you can still see it in the History section by tapping on the “Show History” bar at the bottom of the waitlist. The History section also has some filters on the right side that can be used to show customers that have been served and removed from the waitlist in addition to rejected requests. Use the return arrow button on the right to accept a previously rejected request.

Animals are much more sensitive to external stimuli than their leash- and carrier-holding counterparts. If you’re running a pet-focused business, that means the systems and tools you use to keep customers moving through your office are doubly important. Using a waitlist app like Waitlist Me can help you and your pet-owning clients keep your visitors calm, collected, and happy, which leads to a better visit today and repeat visits in the future.

Here are five ways veterinarians, groomers, shelters, and clinics are using the app to ensure smooth customer service and positive experiences for pet owners and their furry, scaled, and feathered friends, alike.

Allow pet owners to wait in the best place for their pets

Some pets are happy stretched out on the tile in your waiting room. Others are more content roaming around outside. Waitlist Me lets you send pet owners a text once it’s their turn, which means they can stop hovering around your reception area while they wait.

Bonus! If they’re a few minutes away, they can let you know they’re on their way using our simple text response feature.

Speed up appointment scheduling and check-in

When you’re juggling a full waiting room and your customer is being tugged away by a Great Dane, you don’t have minutes to spare flipping through a paper schedule. Waitlist Me’s intuitive interface operates from a simple single screen. A few swipes is all you need to make a new appointment, check someone in, or add a walk-in to your waitlist.

Bonus! Waitlist Me’s Premium service has a feature that lets customers check the current wait on your website and add themselves to the list from home, which cuts down on call time and the bottleneck in your waiting room.

Quote accurate wait times—every single time

When a loved one is sick, a 15-minute wait can feel like 45. Waitlist Me helps ease pet parent anxiety (and the frustration they’re turning on reception staff) with intelligent time quoting. Being able to see actual wait times next to quoted times has been proven to improve accuracy, so your staff will quickly become pros in giving the right guidance on expected waits.

Bonus! Our public wait list feature lets them check their place in line from their smartphones, which means fewer “how much longer?!” questions thrown your way.

Squeeze emergencies into a busy schedule

Faced with a skunked dog in need of a bath tub? How about a cat whose curiosity requires a little medical intervention? No matter the emergency, Waitlist Me’s visual layout lets you quickly see how your day is shaping up and which of your staff members is free to handle your walk-in when.

Bonus! Waitlist Me also lets you book different types of pet care appointments by assigning your customers different colored statuses. It’s an easy, visual way to track the services you offer, the time you need to set aside for them, and the staff required to man your office.

Reduce the rate of no-shows

Your customers aren’t flakes; they just forgot! Waitlist Me helps you significantly cut down on no-shows and last-minute cancellations through our text and call reminders. And you barely have to lift a finger! Just press a button.

Bonus! Forget about scheduling nightmares. Waitlist Me’s Pro service has a number of resource management features for tracking how long your rooms or staff have been busy with customers.  This helps you see exactly which people you need to assign where—and when it’s OK to send someone home or call for back-up.

Little Star Pizza took San Francisco by storm in 2004 by quickly becoming one of the best pizzerias in the city. Known for its Chicago-style deep-dish pizza with cornmeal crust, Little Star quickly garnered five-star customer reviews and a loyal following among local residents. There are now three Little Star Pizza restaurants in operation throughout the urban San Francisco region and another four Blue Line Pizza locations, owned by the same company, in the surrounding suburbs.

The two restaurant concepts do not take reservations, which means Little Star diners wait anywhere from 90- 120 minutes for a table on weekends, said founder Angela Pace.And wait times at sister chain Blue Line Pizza run anywhere from 60-to-90 minutes.

“Not taking reservations was a conscious decision because, for us, the community does so much for us that we don’t want anyone to not get served because we’re booked with reservations,” Pace said. “We want to make sure our dining room is always there for our neighbors and neighborhoods.”

In order to make customer wait times easier to manage, the company enlisted the help of WaitList, the country’s fastest growing wait list app available for iPad, iPhone and Android devices. The app was launched in 2012 and has seated to date nearly 40 million diners.

“The use of technology is unique to a place like Blue Line because we really want to focus on the guest,” Pace said. “We’ve always been very open to technology and willing to embrace it as an organization.”

Pace said the company chose NoshList from a variety of options because of its ease of use for customers and staff.

“We tried so many different things that all had their own little merits. Ultimately, we had to find a solution that we knew would work for us. Not just me personally but for our entire staff,” Pace said. “It boiled down to NoshList being so easy to use and straightforward, and the user interface is very simple and direct.”

One concern with the app was if customers would be hesitant to give out their cell phone numbers in order to interact with the app; however, adoption has been widely accepted.

“We even created an explanation of how the system works for our hostess to use on hesitant customers, but our hostess doesn’t even get to it. We’ve had no pushback,” Pace said.

The company’s philosophy toward the use of technology has been to use it as a tool to improve the guest experience. By replacing pad and paper or buzzer seating systems, waitlist apps are changing one of the most arguably antiquated seating systems in the industry.

The NoshList wait list app also does what other systems cannot: such as automatically calculate average wait times for guests. This takes the guesswork out of estimating seating times for restaurant patrons. It also frees up restaurant staff to focus on other areas of the customer experience.

“Much of today’s wait list application technology can support two-way communication between restaurant staff and guests. This two-way communication system is great because it gives guests the freedom to decide whether they want to sit and wait at the restaurant or walk around the area knowing they won’t be forgotten when their table is ready,” said Craig Walker, founder of NoshList. “Obviously we think our NoshList app provides the best wait list app functionality available today.”

In addition to the core seating and management features, NoshList enables restaurant staff to customize the notifications and public view of the waitlist that users can check from their phone or from anywhere. Customers can even add themselves to a wait list from wherever they may be if a restaurant turns on this feature. The company also recently unveiled a reservations feature which opens the door for continued innovation in waitlist technology.

“Now, restaurant operators don’t have to rely on web sites or single-use apps to handle reservations and manage a wait list. In this way, technology such as ours will continue to integrate into it as much functionality an operator needs to run their businesses better on the back end while improving the guest experience on the front,” Walker said.

Functionality was another key driver behind Blue Line’s decision to implement and use NoshList.

“We found that a lot of other technology had a lot of bells and whistles that ultimately did not get used,” Pace said. “NoshList has bells and whistles as well, but it truly is functional. We feel that NoshList in particular has made it so much easier to manage and track our wait list and now people can walk down the street and know they’re going to get paged when their table is ready. From the customer standpoint, it has really come down to peace of mind.”

It’s a retailer’s dream to boast a line long enough to wrap around a city block. A lot of the promos and products you dream up might even be designed to attract these 6-o’clock-news-worthy waits. Think: Black Friday doorbusters, innovative croissant-donut hybrids, and once-in-a-lifetime bear-stuffing deals.

But the reality? Well, it’s not as dreamy as it seems. In fact, it’s kind of nightmare. The history of long lines is plagued with stampedes, riots, and heat stroke victims. Yikes!

And that’s just for the people who join those long lines. For every customer that’s willing to wait, there are tens to hundreds that won’t be. Think about it this way: What would you wait hours for? What would make you want to camp out on a sidewalk?

If you did it at all, it would have to be for something truly incredible. A dinner at a new-to-the-neighborhood restaurant? Not likely. A shopping spree at a boutique? No way. An after-work drink? Forget it. A pilates class? Never.

How a long line hurts your business

A long line might get you a few dozen customers who are willing to wait in exchange for a first look or a door prize. But at what expense? That line might stretch wayyy down the street, but when hundreds of other passersby see it, they’re going to think that your business is the last place they want to be.

Sure, they might stop and ask what the line is for. Sure, they might talk about your establishment. Most of that conversation may be negative, though. Many of those on-lookers are going to be saying, “Some people waited 3 hours for a burger. How dumb is that?!” rather than: “The line for the best burger in town was 3 hours long yesterday. I’m going to go get one tonight!”

The truth is that long lines alienate customers. They dissuade people from giving you a chance. Potential customers have long memories. They will remember one or two long wait times, and forever associate you with inconvenience. Those customers are going to go somewhere else.

Why? Because…

* They don’t want to hop on the next-cool-thing bandwagon. Some customers instinctually rebel against hype. They’ll opt for a just-as-good competitor, instead. And because they didn’t have to wait, they’ll perceive your rival as being better than you are simply due to that lack of a long line.

* They’re worried the customer service stinks. Long lines can indicate efficiency problems. Guests encounter them and assume that someone at the front is lollygagging or that you’re understaffed. That’s ding No.-1 against your reputation for a top-notch guest experience.

* They aren’t interested in hanging out in a crowd. Some folks love feeling like sardines packed in a tin, but most don’t. A crowded business creates unnecessary pressure on the customer to hurry through their experience, regardless of whether they’re shopping, eating, or doing something else.

* They’re concerned something is wrong. Have you run out of the product you’re running a promo for? Are the cash registers down? Are you understaffed? Is this whole waiting-in-a-crazy-long-line thing all going to be for naught? Cue customer anxiety.

A better alternative

It is great when you have something everyone wants, but you don’t have to make them suffer in a long crazy line to get it. Waitlist Me makes it easy to manage a line virtually rather than physically. Add people to your waitlist so they know they have a spot in line and have visibility into the wait process, while allowing them the flexibility to walk around or do something else while they wait. Then simply press a button to notify them with a text message when it is their term. It is simple, and effective.

These days, we’ve started talking about the world in terms of B.C. and D.C.—that’s “before coronavirus” and “during COVID-19.” Though we are eager to move into the A.C. era (“after coronavirus,” naturally) even the most optimistic projections put that at least 6 months from now.

‘Til then, we’re adapting. For people working from home, that means video conferences at dining room tables. For those who are keeping restaurants, stores, offices, and other essential businesses open, that means embracing new ways of getting the job done.

One of the most popular ways business owners are staying open while minimizing the spread of coronavirus is to embrace touch-free or contact-free service. 

What is touch-free service?

Touch-free service limits the spread of the novel coronavirus by reducing the number of people who touch an item. The danger with this virus is that it’s very contagious. When you decrease how many individuals handle, say, a pizza box, you lessen the risk that one of those individuals will transmit the virus to the recipient—or to another employee who comes into contact with the box.

Implementing touch-free service is a more complex preventative measure than, say, requiring all employees to wear a mask. Going low-contact or contact-free requires business owners and managers to consider their entire workflow from start to finish so they can decide how to best protect themselves, their workers, and their customers.

Tools like Waitlist Me, a waitlist and reservation/appointment app, are one piece of the puzzle. Now, let’s see how that puzzle piece fits into some strategies that can be used across a diverse array of businesses.

Strategies for providing touch-free service using Waitlist Me

Pickup outside – Whether customers are picking up food, medicine, or other items they have ordered, they may not need to come into your building to get them. Waitlist Me can be used to confirm their order with a text message that can also communicate instructions on what to do when they arrive. Customers can reply to texts when they arrive and either wait in their cars or outside the door in a more open area for their orders to be brought to them. With Waitlist Me Pro there is also an option to send open text replies to customer texts for things like clarifying questions or letting them know if more time is needed for their order.   

Limit numbers inside – When allowing people inside to dine, shop, or be treated, Waitlist Me can help avoid crowded waiting areas and limit the number of people in the building. Simply add customers to the waitlist when they arrive and allow them to walk around outside or wait in their car until you are ready for them. They can check their places in line from their phones using the public waitlist feature, and you can press a button to text them when it’s their turn. You can even have your staff greet them outside or add them to the list when they pull into the parking lot. 

Reduce points of contact – There are additional ways to increase safety by cutting down on person-to-person interactions for customers arrivals. Post information on your website or a sign on your door asking customers to call or use the Waitlist Me web widget to add themselves to the waitlist, rather than entering the building to do so in person. The widget can help show how busy you are, so people can have a better idea of when to arrive. Or they can schedule an appointment or reservation that you can approve and manage in the app. With Waitlist Me Pro there are also simple scheduling controls for business hours and hourly availability that can help stagger the number of people visiting your business across the day.