You’re a small business owner. You shouldn’t have to be a tech whiz. Forget all the training hassles. Forget the painful user manuals. There’s no reason for you to waste your time and money on waitlist management software that’s anything less than plug and play.

Here are seven easy ways to figure out if the tool you’re eyeing is more trouble than it’s worth.

You can’t buy it without talking to a sales person.

If a product is straightforward and user-friendly, it sells itself. You should be able to watch a quick video, then just jump in and start using the product. When a demo from a slick sales rep is required, it’s not the simple solution you’re looking for. Remember: You want to buy the product, not the pitch.

The pricing comes with more fine print than a cell phone contract.

Start-up fees, 24/7 support fees, usage surcharges, complicated pricing tiers, contracts that lock you in for a certain amount of time—these are sales tactics companies use to hook you with a low upfront price and milk you down the line.  Your bill should be simple to understand.  It should be predictable and not change from month to month.  And most importantly, there shouldn’t be any surprises.

Or, even worse, there is no pricing.

One reason a tech company would make you inquire to discover the price of its software is that it knows a salesperson is more likely to get your credit card number than the product itself.  Another reason is to figure out how much money you can afford or are willing to pay so they can extract more money from you.  Throwing out a high list price (that isn’t actually listed anywhere public for fear of scaring people away), and playing the discount game to make you feel like you are getting a bargain is a common sales tactic with complicated software.

There’s a training program, and you probably have to pay for it.

You don’t train someone to use a simple product, you just use it.  Look at great technology companies like Google, Amazon, and Uber as a few of many examples where simpler solutions are less expensive…  The more complex and detailed software is, the more time you need to spend learning it, training your employees on it, and retraining your employees on it when there’s an update. Plus, there’s an increased likelihood of mistakes and complaints. You should get help when you need it, not need to get help just to be able to use a service because it is complicated.

Installation requires you to do 37 other things

A good solution doesn’t require multiple trips to electronic stores. A simple solution doesn’t keep telling you to download more programs to make it work correctly. A good, simple solution is the one that fixes your problem now, without a tacked-on to-do list.

Your customers need to download it, too, in order for you to use it.

Software shouldn’t just be easy foryou to use; it should also be a no-brainer for your clientele. When you add another barrier to use, whether it’s downloading an app or creating a unique login, you’re making customer service harder on yourself.  Everyone has a phone that receives text messages and calls.  They shouldn’t need to install an app.  And most won’t go through the extra effort so you are limiting the number of people than can receive better service with a simpler solution.

Figuring out which button does what feels like decoding your car’s dashboard icons.

When business is busy, you can’t afford to waste time fumbling with your software’s interface to access a certain feature. The line stretches out the door, the customers’ toes start to tap, and the person you’re trying to serve thinks you look like a doofus. And that is not how you want your next Yelp review to read. You should be able to know what every single button does instantly, not after countless seconds of deliberation.  And you shouldn’t have to navigate through all sorts of options and secondary information when greeting a customer.  Eyes on the customer, not the iPad.

Listen: We get it ‘cause we’ve been there.

That’s why we took simple and traditional tools —paper waitlists, reservation books, and grease-board floor plans—and transformed them into one intuitive app that you can download now and use now. Find it in the App Store and Google Play Store, or sign up at www.waitlist.me.

We announced an exciting new integration in January with Clover that puts our NoshList waitlist app directly in front of restaurant operators across the country. NoshList was one of the first apps to appear in Clover’s newly developed app marketplace. This is new and exciting for us because technology such as the Clover POS is leading the way for restaurant operators to efficiently update and integrate their front-of-house and back-of-house operations. Never before have waitlist apps been able to sync up with a restaurant POS, providing sales analytics based on waitlist names and phone numbers. Now, they can.

Clover, owned by First Data, is going after restaurant operators with modest businesses in an effort to treat them like large brands by giving them what they’re asking for: something more from a technology provider without the high price tag to match.

Clover is answering this call is by offering a merchant-driven technology tool based on the Android operating system. It’s smarter, more flexible and secure than what many of these operators have been using, and the fact that NoshList is featured as a tool within this technology makes what Clover is doing that much better.

For Clover users, the toolkit is future proof and includes a printer, cash drawer and credit card terminal. Additionally, it includes preloaded apps such as ours intended to give restaurant operators the ability to control and customize the tools best suited to their needs.

Additionally, we have recently made several new enhancements to our NoshList waitlist app. These updates let restaurant owners and management define pre-set notes, such as dates of birthdays and anniversaries, in the Quick Notes feature. The notes can be viewed in the wait list for easy reference and can be synced across each device used in the restaurant. The new app features a seating history display below the current list and people that add themselves to the list show up at the top with special highlighting to alert the hostess.

In addition to the new app features, the NoshList website now has several powerful analytical reports for paid premium users. The reports include an activity overview that highlights diner trends seated by the day, week or month, a visitor breakdown by age and gender, activity logs for custom analysis and loyalty metrics comprised of guests who visit your place when, how often, and their average length of wait.

The NoshList and Clover technology is based on flexibility and is a valuable tool restaurant operators can leverage to make their operations more efficient. And integration is easy!

When someone installs NoshList from Clover, it immediately pulls their merchant account information and links table orders directly to the table numbers entered into the POS. Restaurant staff can then view the customer’s name, order and visit history, giving them an opportunity to elevate the guest experience through rewards and direct marketing campaigns.

Here is a summary of the latest features that will be on display:

New Free features available to all:

• Quick Notes – Easily create a list of common notes to use when adding and seating parties.
• ETA – Choose an estimated arrival time for same-day reservations and larger parties.
• Seated View – View notes and parties seated in the main waitlist view.

New Premium features:

• Rich Analytics – Download activity, demographics, party size, and loyalty reports.
• Table Management – Customize and assign table numbers when adding and seating parties.
• Customizable Public Waitlist – Add information on daily specials, loyalty programs, coupons, and more to the public waitlist that guests can check from their phones while waiting.

With partners such as Clover, we will continue to push the boundaries of waitlist technology because we believe in doing things differently. We are a team of professionals focused to innovate an antiquated aspect of the industry,one we understand, appreciate and are passionate about.

The new web widget makes it easy for customers to add themselves to your waitlist from your website and have their waitlist requests appear in the Waitlist Me app.  The widget has two main views and is simple to customize and add to your site in a few quick steps.

Customers can view estimated wait times or people waiting:

Customers can then submit their info for adding themselves to the list:

Creating the widget is as easy as switching the toggle to “ON” from your widget settings page on the Waitlist Me website. A unique widget will be created and all you need to do is copy the line of code onto your website where you’d like the widget to display.

The widget can be customized at any time, and you will see how it looks in the preview section at the top of the page. Press “Save” to keep changes and automatically update the widget on your site. Here are some of the options:

Titles – Change the text that appears on the two different screens of the widget. The first screen shows the estimated wait and the second screen appears after customers click to add themselves and enter their information

Colors – Match the widget to your website the way you like with the flexibility to change the colors of the text, background, borders, and links.

Display types – There are a couple options on what you may want to display to give people a feel of how long the wait might be, or if you choose “None” it will not show the view of the wait estimate at all and just have the fields for people to add their information.

Also, if you want to go back to the default settings after you can always click the Reset link at the bottom.

The web widget is a Waitlist Me Premium feature and adds another option beyond using the public waitlist page for customers to add themselves to the waitlist.

What’s the secret to transforming a run-of-the-mill retail experience into one customers flock to? It’s all about the customer service. Waitlist management apps are a not-so-obvious way to one-up your competitors and wow your customers. Here’s how you can use an app like Waitlist Me in any retail setting:

Cell phone store

Selecting a new smartphone is a blast. Sitting through the activation process, though, is less than thrilling. Waitlist Me lets you set them free. Our public waitlist feature allows you to display your waitlist and an estimated time of completion on a screen in your store, which means they can wander around, play with other devices, and shop accessories while they wait.

Electronics store

Laptops, cameras, home entertainment systems—shoppers making big-ticket purchases in these departments depend on your sales associates’ expertise. But let’s face it: When customers compete to flag down help, nobody wins. With Waitlist Me, you can greet shoppers when they walk in, add them to your waitlist, and assign them to the staff member or department that can help them best.

Jewelry store

When people are making emotional purchases—say, when they’re buying engagement rings or anniversary gifts—they want to forge a personal connection with sales associates. Waitlist Me allows stores to check shoppers in (and add them to a waistlist), send them off to browse, and give them your full attention when it is their turn. Bonus: Waitlist Me manages reservations, too, making by-appointment shopping an easy option.

Athletic store

Specialty equipment requires specialty knowledge. Whether your team are helping moms pick out their kid’s first pair of cleats or long-time athletes dive in to a new sport, the education you’re giving them is what makes sales happen. Leverage that knowledge base by offering your customers a waitlist experience to ensure that they get one-on-one assistance—and walk away with the perfect product for their needs.

Clothing boutique

Short on dressing rooms and jammed with customers? Waitlist Me lets you handle a busy afternoon with ease. The app allows you to create a waitlist for your dressing rooms and display the public waitlist feature on a screen in your store. Customers can see where they are in line in a glance, and keep shopping while they wait.

Consignment store

A loyal clientele is your bread and butter. Keep them coming back with their best items to consign by streamlining your valuation process. Add them to a waitlist and encourage them to run errands, head to work—whatever it is they need to do! Waitlist Me’s text alert features lets you instantly inform your clients when their product estimates are ready.

Department store

Specialty services like personal shoppers and in-store tailoring are assets that your retail business ought to make the most of. Using a waitlist app to manage these services will give customers a VIP experience while also improving your efficiency. Because the Waitlist Me app syncs across multiple devices, customer service desks can field personal shopping requests while sales associates and cashiers can add guests to tailoring waitlists.

Home design studios

When custom orders are the norm, long check-out times come standard. Once your design consultants have the details down, there’s no need for customers to remain chained to a desk. Instead, add them to a waitlist and let them wander through your showroom while your associates put together the order details. Waitlist Me’s text alert feature lets you bring them back to swipe and sign, and then send them on their way.

You know there are ways you could be using technology more in your restaurant business, but with millions of apps to choose from, how do you know where to start?  Well now there is a comprehensive new resource on the top free apps from the people at Orderly.  They definitely know their stuff when it comes to restaurant technology and have their own free Snap App for paperless invoicing that lets you capture, manage, and share invoices online.

The ultimate list of 50 Free Apps for Restaurants has a lot of great ideas for making managing your restaurant easier. These free apps will help you talk to your customers, organize your to-do list, hire the right people, speed up your processes, and market your business. You’ll find descriptions, features and benefits for your restaurant under each listing and links to download the apps for free.

They are also divided up into categories to help you focus on specific areas of your business that you might want to improve.  The categories are:

• Top 10 Must Have Apps (Waitlist Me is one of these!)
• Best 12 Apps for Restaurant Organization & Productivity
• 6 Apps for Phenomenal Customer Service
• 9 Apps to make restaurant marketing 10X Easier
• 6 Must-Have Apps for Recipe Planning & Organization
• 7 Apps for No-Hassle Stock Photos, Images and Design

Check out the report.  You’ll be glad you did.