With legalization on the legislative docket across the company, cannabis businesses are the retail industry’s rising stars. Dispensary success stories dot the landscape from the forests of Maine to the beaches of California. In fact, Business Insider names marijuana-related businesses as the fastest growing job sector in the United States.

What does that mean for you? One word: competition. The key to coming out on top? Two words: customer service.

Adding a waitlist and appointment app like Waitlist Me to your arsenal of business tools is an easy way to improve customer experience and loyalty and to increase your referral clientele. Plus, you can get started today for free!

Read on for five ways Waitlist Me can help you run a better marijuana business.

Let customers browse while they wait

A store loaded with interesting edibles feels like a grown-up candy store! Indulge your customers’ desires to take it all in without forcing them to give up their spot in line.

With Waitlist Me, guests can add their names to a digital queue. Then, they can delve into your merchandise, exploring their options and coming up with questions for your staffers. When one of your sales associates is free to assist them, customers will get a text on their smartphone letting them know their turn has arrived. Waiting has never been so simple!    

Welcome new customers to your store

A dispensary isn’t like other stores offering consumable goods. There are all sorts of variables new customers need to be educated about. Who better to guide them than your expert staff?

Waitlist Me frees up your staff so they can worry about one customer at a time. The app keeps track of your line—and lets queuers know their ETA—so that your employees don’t have to. This ensures that each person who steps into your store feels special and can ask every question they have about your products, no matter how small.

Bonus: Eliminating the need for staffers to juggle all the customers in your store will cut down on stress and improve sales results thanks to personalized, one-on-one attention.

Eliminate the wait for walk-ins

For regulars who know what they want and are on a tight schedule, Waitlist Me is what they’re waiting for.

Our app offers a web widget that businesses can easily place on their website. The web widget lets customers jump in line from wherever they are, like their office cubicle or a bar a few blocks over. That means less waiting around in your store for a clerk and more time enjoying life.

Introduce new treats

As the cannabis industry continues to grow, new products continue to pop up every day. Hosting in-store parties and tastings for these fresh goodies let your local community know what’s new. Waitlist Me lets you manage these crowded events with ease.

With Waitlist Me’s kiosk mode, you can let guests check themselves in as soon as they enter your store. Then, they can browse and mingle until you’re ready to show off your new wares. Our public waitlist feature, which customers can access on their phones and on in-store monitors, keeps them updated on their place in line.

Match shoppers with expert staffers

Have customers looking to ease medical complaints? How about newbies not sure where they should start? While some can help themselves, others need more guidance. Waitlist Me is here to help you help them.

Waitlist Me allows you to assign customers to certain employees. If you have associates with expertise in different areas, you can make sure that they help the customers who have questions they can answer best.

Bowling is a great form of entertainment for for those times when we’re one-on-one or with a group of friends. But waiting for a lane can deflate even the most enthusiastic crowd. Using NoshList to manage their waitlist, the team at 10 Park Lanes found a way to make it easy for guests to eat, drink and play.

When 10 Park Lanes first opened in Charlotte, N.C., the venue consisted of bowling lanes and not much else. However, a renovation nearly three years ago included the addition of several restaurants and bars, and is considered a premier entertainment center.

Prior to NoshList, 10 Park Lanes staff wrote each name down using pen and paper, and often lost customers as a result of long wait times. The bowling alley has now been using NoshList for two years to handle the more than 2,000 people that walk through its doors every weekend. With such a high volume of clientele, waits can last anywhere from three to five hours.

The NoshList app was easy to install and easy to use for both staff and customers.

“Our demographic is people who are used to using technology like this,” said Jeff Burns, 10 Park Lanes bowling manager. “They really had no issues with this sort of communication.”

It also has given people the ability to put their name on the waitlist, leave and come back when their lane is ready.

“We have a 3-hour wait and we needed a way to track people down,” said Aaron Sheets, 10 Park Lanes director of operations. “We’re in a trendy area in Charlotte with a series of bars surround the street so we use the app to tell people their lanes are available. If we’re busy, customers can walk next door or go outside and still be able to receive our texts.”

The app is used across two iPads and the company uses it to track not only waiting customers, but also where they’re from. Using the QuickNotes feature, 10 Park Lanes staff can input customer zip codes and uses the information for marketing purposes.

The system works fantastic,” Burns said. “It does what it is definitely supposed to do. It allows us to track people, page them and get them back into the building when their lane is ready.”

– By Valerie Killifer, special to NoshList

It is pretty universal that people don’t like waiting, and that businesses can serve customers better by improving wait experiences. But as we have seen a wide range of different businesses across multiple industries and countries use Waitlist Me, we have also learned that there is a good degree of variation among the types of customers or groups waiting and the level of information needed to best serve them.

To add to many of our other customization features, we have recently added more options for the main waitlist view. It’s easy to streamline the views of your waitlist by choosing the level of information you need and removing unnecessary details. You can customize the columns shown, the information displayed in each row, and what type of stats you’d like to see.

You’ll find these settings in your app by tapping the Gear icon > Customization > Waitlist View.

Columns – Choose the Waitlist Info option to edit the information you want to see in each column. You can display the status colors or hide them. Show the group size, or get rid of it if you serve individuals. Hide the Assignments column if you don’t assign customers to tables, staff or other resources.

Rows – Also in the Waitlist Info section there are options for the level of information to display in each customer’s row. Would you like their phone numbers displayed on the main page? Do you need to see how many kids and/or seniors are in each group? How would you like to see wait time quotes – as minutes, ETA, or both? Choose what works best for you.

Statistics – From the Waitlist View section of the Settings, the Wait Estimates and Totals options allow you to customize the display of the analytics bar at the bottom of the screen. Use the Wait Estimates > Display Groups to set 3 ranges of group sizes for calculating average wait estimates.

The Total Settings will allow you to display the number of people waiting, the number of groups waiting, or both. Also, choose how many hours you want to see Total Served stats for (a full day, or less than 24 hours so you can see stats by shift).

Waitlist Me offers the Add Yourself Web Widget to make serving customers quick and easy, whether you prefer they reserve a time in advance or simply join the list if there’s a wait. Advanced scheduling just got even easier with our new email reservation features. 

If your business wants to send automated reminders or needs additional information from customers before they arrive, then emails can be a great option. Also, they are not counted towards the bundled notification limits included with each subscription (US & Canada) or charged separately (all other international users/plans).

Enabling email notifications – To enable, navigate to the Notification settings for reservations (Settings > Customization > Notifications > Reservation). The Usage options let you choose whether the messages go out manually (by pressing the notification in the customer row in the waitlist view) or automatically (“Scheduled” option in the settings). In either case, the waitlist view notes and customer visit area of the edit view will show you when emails have been sent.

Customizing email notifications – Every email notification will automatically include the scheduled time of the reservation along with location information. In addition, it will include a customizable “Intro Message” that appears at the top of the email and can be used as an introduction or used to include basic instructions. Please note that there is a limit of 160 characters for the text in this area as it is intended to be simple. Pro Users can use the “HTML Display option”  to customize the body of the email to include images, provide more detailed instructions and more. Below is an example of these parts of the email.

Changing and cancelling – Email notifications also include a link for your guests to “Change or Cancel” their reservation/appointment. This link opens a browser window on their phone or computer where they can select a different time or cancel their existing reservation altogether. A standard email confirming any change will go out automatically.

Want to do more with Noshlist? Now you can. More features are now available with NoshList Premium, the expanded version of our restaurant waitlist management app for iPad.

NoshList Premium features the same capabilities as NoshList, including unlimited SMS text and automated phone call notifications to diners, while new services have been added to increase functionality and provide diners with the ability to interact directly with the restaurant via text. NoshList remains free, while NoshList Premium is priced at $49 per month per restaurant.

NoshList Premium features include:

• Unlimited Two-Way Texting
• Table Number Assignment
• Large Party Functionality
• NoshGuest Auto?ll
• In-App Statistics
• Designated Local Phone Number
• 30-Day Exportable Analytics
• Weekly Email Summaries

“With NoshList Premium, we get an expanded set of features that help us deliver an even better guest experience including unlimited two-way texting that our customers really like, as well as a designated local phone number,” said Garrett Schmidt of Buffalo Wild Wings. “We benefit greatly from analytics and in-app statistics, which allow us to measure our waitlist performance in real time relative to past shifts. NoshList has made managing our waitlist much more efficient and given us valuable insight into an aspect of operations we never had before.”

NoshList notifies diners via text messaging that their tables are ready and improves their dining experience by replacing paper lists, microphones and alert buzzers with text messages sent directly to their cell phone. Since the February launch of the free service, nearly 4.5 million diners have been seated with NoshList.