The hunt for must-have Valentine’s Day gifts is officially on. Whether you manage a big-name retailer or a small business storefront, a waitlist and reservation app is the 10-minute tech upgrade you need to keep your stress levels low and your customers’ shopping experience smooth and enjoyable this February 14^th.  Here’s how busy retail outlets are using  some of our app’s top features as Valentine’s Day approaches.

Text notifications

When you’re dealing with intimate purchases like lacy underthings or personal scents, sales associates and shoppers need privacy, not a looming line of other customers looking for assistance. That’s where a waitlist comes into play.

If individual service is a must, a waitlist is a boon no matter what products fill your shelves. Add text notification, and you’ve got a system that will bring calm to your store’s shopping and sales experience and create the one-on-one atmosphere you’re looking for. It’s an easy, unobtrusive way to let shoppers know when it’s their turn. And with Waitlist Me, they’re simple to set up and use, whether you need them once in a while for holiday rushes or sales, or 24/7 to keep up with your foot traffic.

Perfect for…lingerie stores, perfumeries, large retailers, big-ticket department stores, and other outlets where customers want to browse but also appreciate one-on-one assistance

Customer service

No matter the price tag, you want your customers to feel like friends, not another credit card number.

Say hello to two Waitlist Me features that’ll make your customers feel welcome and remembered: notes and wait time tracking. When you add shoppers to your waitlist, you can add notes, like what they’re wearing, what they look like, and what they’re shopping for. These details let sales associates greet them personally.

Tracking the times that you estimated you’d be ready to help a customer next to their actual waits helps you give accurate quotes.  It can be more frustrating for customers to not know how long the wait will be or have to wait longer than they were told.  Waitlist Me helps you overdeliver on their expectations.

Perfect for…boutiques, designer stores, luxury retailers, and other shops that rely on personalized service and a good rapport between sales associates and shoppers

People management

When you’ve got a mixed crowd of traditional rose-buyers and “I want something a little different” custom arrangements, balance is essential. Waitlist Me can help you achieve it.

The app allows you to add each shopper to a waitlist and note what sort of product the shopper is looking for. As a staff member specializing in each area becomes free, they can take on customers according to the type of bouquet they’re looking to give. Splitting the workload will maximize your resources—and prevent a bottleneck thanks to that one indecisive customer who just isn’t sure what he wants.

Perfect for…candy stores, flower shops, wine stores, and business whose customer base is often split between people who know exactly what they want and those who need more personal attention

Integrated appointments

Got the heart-shaped boxes stacked and ready to go? Filled your refrigerators with flowers by the dozen? Great! Now it’s time to focus on creating a stand-out shopping experience.

To nix a long line and take advantage of lulls, try taking phone orders in addition to walk-ins. Waitlist Me lets you manage advance orders (think of them as reservations with pick-up times) alongside walk-ins, which you can add to a waitlist when business picks up. The app keeps both neatly organized and accessible. That means you can focus on the people you’re serving, not on finding random bits of paper you scribbled an order on three days ago.

Perfect for…chocolatiers, flower shops, and businesses who offer call-in orders for quick pick-up in addition to walk-ins

Rates of stress, depression, and anxiety have only increased across the globe thanks to a variety of factors, from work to politics to personal matters. And guess what? Most people aren’t actively working to alleviate the causes of their symptoms. That means that on a good day, one out of every two people walking through your door is one big stress mess. Yikes.

What does all that mean for you and your business? Nothing good. Stress, anxiety, and depression…

• Encourage customers to stay home
• Turn people into penny-pinchers
• Make them put off maintenance-type appointments, like healthcare and car servicing appointments
• Prevent guests from enjoying themselves when they do go out

Sure, you can’t eliminate the sources of their stress. However, you can make your place of business into more of a refuge from the stress of their everyday life. Keep reading for tips on how you, as a business owner or manager, can help your customers stress less.

Rearrange your space

No one wants to be in the way. Unfortunately, if you haven’t thoughtfully designed your waiting area layout with your waiting customers in mind, chances are someone will be.

To solve this problem, spend some time watching the way your guests use the space you’ve given them. Where do they tend to stand? Where do they most frequently sit? What space isn’t being utilized? When do people look awkward or uncomfortable? Then, change up your waiting room’s layout based on those observations.

Offer up directions

The momentary panic of walking into a new destination and having no clue where you should go or who you need to check in with or what the heck is going on is real. That same panic sends adrenaline coursing through your veins, which elevates your stress levels and dings the effectiveness of your immune system—all because there was no clear signage!

Forget that. Ensure your guests know what to expect and where to go when they arrive if there isn’t someone to greet them. A sign on the door or on a placard placed in the entranceway or by a check-in desk or kiosk is an excellent improvement.

Turn down the volume.

You don’t have to run a spa to provide your guests with a calmer experience when they walk inside. If your business is in a busy area, consider window coverings that will dampen the sound of outside traffic. If you receive a lot of phone calls, try switching your desk attendant to a headset or using flashing lights rather than a loud ringer.

Also: ditch clocks that audibly tick, oil squeaky door hinges, and put felt pads on the feet of screeching metal chairs.

Change the channel

If your waiting area includes televisions, select programming that’s more likely to take your customers’ attention off whatever is worrying them. Instead of news, finance, or health-related shows, go with lighter fare. Think: home design, cooking shows, or sitcom reruns.

Radio more your style? The faster the music is, the more stress it will cause your guests. Instead of more jarring pop hits or dance beats, go with oldies, singer-songwriters, or classical music.

Rework your waiting system

Want your guests to enjoy every minute in your place of business? Looking to prioritize their needs and prove that you’re really listening to them? Seeking to cut walk-outs and improve the overall efficiency of your enterprise?

We developed Waitlist Me to help you hit all these goals. Waitlist Me is a free app that lets you manage your waitlist and reservations better. It lets you notify guests by text when they’ve reached the front of the line, eliminating the fear that they’ve missed their moment. It also lets you take notes on their special requirements or concerns, so you can make sure they aren’t forgotten.

And that’s just the beginning! Our full set of Premium and Pro features are crafted to give your customers the best experience possible, all while helping you run a better, faster, more cost-effective business. Decrease customer stress, make more money—how does that sound? Answer: Awesome!

Sometimes if you press the notification button to send a text message to a customer and don’t see them right away, you may press the notification button again to trigger an automated call notification.  Premium subscribers have a list of several pre-recorded messages to choose from. Pro subscribers have all these options, and now have an additional option to type in their own message and have it played using text-to-speech. This provides more flexibility for what you may want to tell your customers when you notify them.

Changing these settings can be done on the Waitlist Me website, under Account > Settings > Notifications. Here you can select one of the pre-recorded messages, or create your own by flipping the switch to On under Custom Phone Notification. Use up to 160 characters to craft a message that fits your business, pick a voice option, and save! Now your customers will hear this message when they receive a notification call.

Waitlist Me assigns a unique phone number to your account for sending text and call notifications.  If customers try to call back, they will hear a message instructing them to call the business directly. This message can also be tailored to reflect your needs. Simply type in the message you would like clients to hear, decide on a voice, and save your work.

Don’t let Amazon’s billion-dollar bank account make you close up shop. Sure, ecommerce is gaining traction, but that doesn’t mean retail is dead. Far from it!

It’s time for a retail revolution. It’s time for boutiques, mom-and-pop shops, and big-box stores alike to delve deep into the one frontier ecommerce institutions can’t touch: one-one-one customer service. Make it your No.-1 selling point, and you’ll turn walk-ins into loyal customers, and loyal customers into raving fans.

Keep reading for our best tips on how to improve your retail store’s customer service today with a little help from Waitlist Me, a waitlist and appointment app.

Ax the long check-out line (and turn returns into exchanges)

As the holiday season comes into view, we can look forward to swelling lines and swelling tempers. Instead of forcing customers into wait in endless serpentines or a series of parallel lines, try using a waitlist. When customers leave fitting rooms or start heading toward the register, add them to the list. While they wait, let them wander…and maybe add another item or two to their basket.

Set customers free from dressing room lines

What’s worse than a long line? Easy: waiting in one with hangers digging into your forearm. For those shoppers who know they’re going to try on a closet’s worth of clothes, Waitlist Me’s kiosk mode makes it a cinch for them to hop on line for a dressing room as they rifle through your clothing racks. A fitting room attendant can call them over (or text them!) when they make it to the front of the line.

Offer appointments for special shopping trips

Whether they’re hunting for 52-inch HDTVs or formal dresses, there are all sorts of different occasions where shoppers walk into stores looking for assistance. Using a simple appointment system, like the one built in to Waitlist Me, allows these customers to arrive knowing that they’re going to get VIP treatment from a sales associate who can help them find whatever it is they want to open their wallets for.

Transform complaints into kudos

When there’s only one manager on the floor to handle everything from returns to complaints about that one employee who’s having a bad day, everyone feels frustrated. A waitlist is a simple solution to keep guests happy and staffers on their A-game, and thanks to Waitlist Me’s multi-device sync feature, every employee has access to it. It makes for a smooth customer service experience (and far fewer ruffled feathers).

Create a complementary personal shopper service

Personal shopping isn’t just for jet-setters! Any retailer, from luxe boutiques to thrift stores, can bring superior service to every single customer who wants it, simply by giving them the option. Waitlist Me offers a same-day reservations feature. Shoppers can book a time that works for them and leave a note with what they’re looking for, and you can staff up (and set aside a dressing room) accordingly.

Waitlist Me makes reservations and appointments simple with intuitive calendar and list views. It’s easy to schedule and manage your customers in our iOS and Android apps or from a browser on our website.   

The Pro & Platinum levels of our service offer greater flexibility and control over scheduling rules, including setting business hours, adding party limits, and blocking off whole days, among other features. We recently added a few more customization options to these calendar views to increase the efficiency of some activities.

Now it is even easier to find openings by room and by group size. You can choose to view this information next to the table names for quick reference by pressing the people and the room icons in the header bar. The group size and room name will then be visible in the column headers under each table name.

You can also sort the order of the table columns by these new dimensions using the ‘Sort by’ option on the top left. Choose to sort by rooms if you know you want to fill one room before moving to another. Sort by size to quickly find all the tables large enough for each party as you’re entering reservations. Use the ‘More’ option on the upper right of the sorting menu to add a secondary sort criteria and whether to display in ascending or descending order.

One additional improvement is being able to see the names of scheduled customers in the daily calendar view time blocks. If more than one customer is scheduled for a given time and table, just tap the box to see the details.

If you haven’t updated your reservation settings recently, we would also recommend going through this page to see some of the other features and personalization options.