With legalization on the legislative docket across the company, cannabis businesses are the retail industry’s rising stars. Dispensary success stories dot the landscape from the forests of Maine to the beaches of California. In fact, Business Insider names marijuana-related businesses as the fastest growing job sector in the United States.

What does that mean for you? One word: competition. The key to coming out on top? Two words: customer service.

Adding a waitlist and appointment app like Waitlist Me to your arsenal of business tools is an easy way to improve customer experience and loyalty and to increase your referral clientele. Plus, you can get started today for free!

Read on for five ways Waitlist Me can help you run a better marijuana business.

Let customers browse while they wait

A store loaded with interesting edibles feels like a grown-up candy store! Indulge your customers’ desires to take it all in without forcing them to give up their spot in line.

With Waitlist Me, guests can add their names to a digital queue. Then, they can delve into your merchandise, exploring their options and coming up with questions for your staffers. When one of your sales associates is free to assist them, customers will get a text on their smartphone letting them know their turn has arrived. Waiting has never been so simple!    

Welcome new customers to your store

A dispensary isn’t like other stores offering consumable goods. There are all sorts of variables new customers need to be educated about. Who better to guide them than your expert staff?

Waitlist Me frees up your staff so they can worry about one customer at a time. The app keeps track of your line—and lets queuers know their ETA—so that your employees don’t have to. This ensures that each person who steps into your store feels special and can ask every question they have about your products, no matter how small.

Bonus: Eliminating the need for staffers to juggle all the customers in your store will cut down on stress and improve sales results thanks to personalized, one-on-one attention.

Eliminate the wait for walk-ins

For regulars who know what they want and are on a tight schedule, Waitlist Me is what they’re waiting for.

Our app offers a web widget that businesses can easily place on their website. The web widget lets customers jump in line from wherever they are, like their office cubicle or a bar a few blocks over. That means less waiting around in your store for a clerk and more time enjoying life.

Introduce new treats

As the cannabis industry continues to grow, new products continue to pop up every day. Hosting in-store parties and tastings for these fresh goodies let your local community know what’s new. Waitlist Me lets you manage these crowded events with ease.

With Waitlist Me’s kiosk mode, you can let guests check themselves in as soon as they enter your store. Then, they can browse and mingle until you’re ready to show off your new wares. Our public waitlist feature, which customers can access on their phones and on in-store monitors, keeps them updated on their place in line.

Match shoppers with expert staffers

Have customers looking to ease medical complaints? How about newbies not sure where they should start? While some can help themselves, others need more guidance. Waitlist Me is here to help you help them.

Waitlist Me allows you to assign customers to certain employees. If you have associates with expertise in different areas, you can make sure that they help the customers who have questions they can answer best.

The Waitlist Me widget allows customers to add themselves to the waitlist and reservations. It is convenient for customers and saves you the time of having to take down information over the phone.

Whether you choose to have customer requests automatically approved or pending an approval step in the Waitlist Me app, we have a new feature that you can use to limit when these requests can be made.  This helps avoid confusion where a customer might try to add themselves to the waitlist when you are closed or not taking waitlist requests.

Now you can decide if you’d like the widget to take requests all the time with the “24/7” option or you can set the days and times that it would do so.  During the times that you choose to take requests the widget would display as it normally does.  During other times it would show a message you can customize on not being available at that time.

The new widget time display settings are part of the Waitlist Me Pro service.

When Scott Wise launched Scotty’s Brewhouse in 1996, he was 22 years old with little restaurant operating experience. He had graduated with a degree in marketing and public relations from Ball State University and had just returned home to Muncie, IN, after a stint as a copywriter in Houston.

“I had always waited tables and bartended, and after college, hated my 9-to-5 job. I came back to my hometown and was drawing up the idea of what I wanted to do when I heard there was a bar for sale,” Wise said. “The owners asked me to put a business plan together. Then, months later, I went to the owner and bought the business.”

That business was Mugly’s Pub & Eatery, a local Ball State University student hang out with a pool table, three beers on tap and a burger on the menu.

For the next three years, Wise worked on the restaurant’s revitalization, changing the name to Scotty’s Brewhouse and eventually hiring enough staff to handle the growing clientele. That’s when he decided to open a second location. He was only 25, and already was building a restaurant chain.

Well, maybe not.

“I got the food service bug and just loved what I was doing,” he said. “But at 25 I thought it was easy and the second restaurant failed miserably.”

Undeterred, Wise decided to take the equipment from his second endeavor and open another Scotty’s Brewhouse location in Bloomington, IL. The year was 2011. The restaurant was a hit. A franchise was born.

Today, Wise and his executive team operate eight locations throughout Indiana. Their biggest store, in downtown Indianapolis, holds 450 guests.

The technology solution

With locations throughout the state and a continuous rise in customer visits, Wise was looking for a way to increase operational efficiencies while reducing costs. This led Wise and his team to NoshList, a waitlist app designed to simplify restaurant operations and improve the guest experience. The app runs on iPad and Android tablet and mobile devices and replaces old-fashioned paper lists and expensive buzzer waitlist tools.

“For the majority of restaurant operators who use our waitlist app, the switch was made because of the ease of our technology and its ability to cut down costs while improving the guest experience,” said Craig Walker, founder of NoshList. “Our tool gives restaurant operators the ability to seat guests faster, which increases table turns and improves restaurant profitability.”

NoshList, available as a free or paid Premium service, works by sending guests text messages to their mobile devices alerting them that their tables are ready. If a guest doesn’t have a mobile phone, they can still be added to the waitlist and the host can locate them once their table is ready.

More importantly, however, is that NoshList’s Premium users can utilize the app’s ability to collect analytics based on diner history. Additionally, Premium users have access to a two-way communication system for dine-in guests, so customers can let a restaurant’s host know if there are changes to the party.

“The ability to gain consumer insights based on visitor history is a huge step forward for users of our NoshList app,” Walker said. “And the ability for two-way communication further enhances our restaurant support.”

Wise had long been considered an early adopter of restaurant technology, a reputation that placed him on the industry speaking circuit for many years.

Scotty’s Brewhouse first started using tablets at the table in 2010. The move was a premature one in regard to customer acceptance. While the tablets didn’t work for his customer base he continued to look for new and emerging technologies that would push the brand forward.

“With the use of technology, you don’t do something that you think is cool or looks good. It has to save an operator time and money,” Wise said. “The reason why I got into tablet waitlist technology was because I was frustrated with how many pagers got stolen, or broken or lost.”

After the failed tablet experiment, Wise decided to use NoshList as a way to increase sales and reduce operational costs even though he wasn’t sure customers would give out their cell phone numbers.

“In the beginning I was nervous,” he said. “I don’t believe in text marketing and I wasn’t sure if people would give us their cell phone numbers. We had a little pushback from customers, but it wasn’t enough to stop using the technology because we were saving money on broken pagers and streamlining our seating capacity,” Wise said.

To date, WaitList has seated more than 34 million diners through its free and Premium versions and in May launched an updated version specifically for iOS 7.

“The app continues to ramp up and is proving to be a great technology. With some of the bigger software companies, they are so slow in incorporating new technology that by the time they do it the next wave is out,” Wise said. “For my staff, the reaction was initially ‘how do I do this?’ But once they got it, they loved it. This is one technology that I didn’t have to push at all and was not too difficult to put in place.”

Additionally, Wise and his team were concerned that customers would walk away once their names went on the waitlist because there was no buzzer that would tether them to the restaurant.

“We worked with NoshList on a number system that let staff know if customers had gone somewhere else,” Wise said. “And if people are wondering about their wait, they can now look at their phone and see how much time they have left. This lets the hostess focus on other things and it doesn’t make guests feel like someone forgot about them.”

Over the past six months, Scotty’s Brewhouse guests have embraced the NoshList technology. And because it’s an app-based system, the waitlist keeps running even if internet connectivity is lost.

“The best thing is we don’t have pagers anymore. That cost was huge for us,” Wise said.

You don’t have to act like a drill sergeant to bring a touch more productivity to your 9-to-5 life. Whether you’re a manager, a department director, an executive, or a small business owner, you get more done when you aren’t waiting on things holding you up.

Waitlists aren’t just for restaurants. People waste a lot of time waiting around in business environments, even if they aren’t standing in lines. Here are four ways you can put a waitlist app to work in an office setting:

Run a help desk more efficiently

Forget about dragging equipment to a different floor or wondering if the IT guy has read your email yet. A waitlist keeps everyone in the loop and no one standing in line, laptop in hand. Your tech support can send text alerts to employees when it’s their turn, cutting down on dead time spent twiddling their thumbs.

Bonus! Waitlist Me Pro offers analytics that let you check up on different data points, like which employee is spending how much time taking care of which problem. You’ll be able to track your service times—and see if you need to adjust the schedule or size of your team, based on the hours your crew is currently clocking.

Answer “Do you have a minute?” questions

Administrators, HR, designers, unofficial office gurus—there are all sorts of people who field questions from colleagues 24/7. A waitlist gives them an easy way to help out with information requests without derailing projects and meetings.

Bonus! Our public waitlist feature lets staffers check in to see where they are in line, which means no more passive aggressive follow-up emails, check-in calls asking if you’re free in five, or awkward hovering outside your office door. Phew!

Manage office hours with managers, teams, or departments

An open-door policy is great for your office culture but not so hot for productivity. A better choice: consistent office hours. Employees will know when it’s their turn to poke their heads in for advice or project input. Got a line growing outside your office? Waitlist Me can help you wrangle it. Let employees add themselves and then chill at their desks ‘til it’s their turn, without worrying about missing their chance to meet.

Bonus! Waitlist Me works on the web as well as iOS and Android devices. That means it can go wherever you do. Use it in your office on a desktop computer, from a coffeeshop, or wherever else your job takes you.

Oversee on-site employee services and benefits

Everyone loves a perk, whether it’s on on-site yoga studio or food trucks in the parking lot every Wednesday. But sometimes, those perks come with wait times that keep employees at bay. Keep your employees happy—and enjoying the benefits that are part of their compensation package—by employing a waitlist that lets everyone have a go at the good stuff. Waitlist Me lets staffers add themselves to a list from wherever they are, whether they’re at home, on the train, or walking in from the parking deck, making it even easier for them to use the services you offer.

Bonus! With Waitlist Me, a 5-minute wait really is a 5-minute wait. Our app offers wait time estimates based on historical averages, and seeing estimated times next to actuals helps people improve their quote estimates. It’s just one more way we’re helping you and your employees use time wisely.

As the United States enters its second year living through the coronavirus pandemic, we’re all beginning to reach our limit. Individuals—including you, your customers, and your employees—are battling monumental levels of stress and burn-out, while businesses are still facing sink-or-swim moments.

An essential element of keeping our heads above water while the COVID-19 vaccines are distributed and herd immunity is achieved is finding ways to balance safety and living our lives. As a restaurant owner, you can help folks in your community reclaim parts of their normal, pre-COVID lives while being safety conscious.

Here are some ways to encourage customers to return for happy hour, date night, brunch, and beyond.

Make your safety protocols easy to access

Uncertainty around your safety protocols can influence concerned customers to stay home instead of visiting your restaurant, even if it’s just for take-out. 

Waitlist Me makes it easy to communicate important information to your customers via text message. Once they join your waitlist or make an appointment, you can remind them to mask-up, let them know where they can wait safely, inform them of food pick-up procedures, and more! Our public waitlist feature and add yourself features are also customizable.

Because we understand that your business needs can change, we make it easy to update your messaging. Whether it’s a dish-of-the-day or a new safety notice, you can tweak your text messages and your public waitlist quickly from the Waitlist Me settings.

Note: Remember to make your protocols (and everything else, like your menu and your payment system) easy for everyone to access. Have alternate delivery methods prepared and train your staff on how to use them. This accessibility guide from Toast can help you get started.

Enforce your business’ safety rules consistently

These days, there are few experiences more disheartening than finding a local business with solid COVID-19 safety protocols in place, only to visit in-person and observe that management isn’t enforcing those protocols.

Quality control is essential for small businesses. It’s what transforms your best dishes from one-hit wonders to house favorites. And, during a pandemic, it’s what gives your restaurant a five-star reputation for health and safety, both for your employees and your customers. Communicate your safety measures frequently, and make this communication and enforcement visible and audible to your visitors, too.

Note: Be clear with your management team and your staff about the safety protocols, how you will enforce them with your employees, and what enforcement powers they regarding guests. Spend time on this training. Indignant guests can be intimidating, and your team needs to be able to confidently and calmly diffuse tension while still enforcing the boundaries you’ve set.

Eliminate other sources of stress

Many areas are repeating the pattern of tightening restrictions, watching case levels decline, and reopening, which has guests and employees alike feeling like they can’t control their day-to-day life.

Waitlist Me can help you help them stress just a little bit less. When we first launched, our goal as a waitlist and reservation app was to set customers free from a designated waiting area. Thanks to our text message notifications and publicly visible waitlist, guests can wait where they’re comfortable—and can join your queue from wherever they are via our add yourself web widget.

Many of the features we’ve added over time empower business owners to help their clientele stress even less. Guests can save their place in line by texting your restaurant when they’re running late, and you can reply to them to clarify additional requests. You can also prevent last-minute confusion by providing menus and COVID-related changes on your website, add yourself page, and public waitlist page.