If you’ve been out to eat lately at any number of casual dining options, you’ve likely witnessed the growing popularity of pay-at-the-table services now available at restaurants large and small. It doesn’t take long to realize the significant upsides they offer. No more waving down waiters to get your check? No more tapping your toes while you wait for your receipt? This technology is a customer service game-changer.

What does this sort of service look like? Pay-at-the-table point-of-sale tech comes in a few different flavors. Keep reading to find out what they are and how they benefit different types of restaurants.

Tablets maximize ordering convenience

Early adopters, like Smokey Bones Bar & Fire Grill, introduced a tablet-style device that stays at the table. Diners can often use these devices not only to close out their tab at the end of their meal, but also to order food and beverages throughout their stay at a restaurant.

Many of these devices are also able to educate customers about membership or loyalty programs, daily specials, or featured menu options. And because they’re digital, they can offer glossy, mouth-watering photography that entices diners to order more items, like appetizers or desserts, or guide them towards items that offer a better margin for your bottom line. 

This style of device has also filled a gap in settings like fast casual restaurants and eat-in bars where diners are offered full menus without traditional table service. Now, customers can order at their convenience without needing to wait in line or catch the eye of a busy bartender. In addition, it can help open-all-day restaurants provide prompt service with limited staff.

Hand-helds improve payment speed

More recently, restaurants have been introducing a new type of pay-at-the-table device. It’s a handheld unit used by servers to capture the entire dining experience, from beginning to end.

Traditionally, waiters memorize or scribble down orders on notebook pages. This heightens the risk of error when they need to transcribe their notes for the kitchen or transferring tables between shifts. Using this sort of pay-at-the-table device, though, servers can now input orders directly into a digital order management system. There’s no forgetting who wanted a margarita without the salt, who requested a sandwich with no pickles, and who needs a side of mayo with their fries. Happy customers 100-percent of the time? That’s the name of the game!

In addition to managing orders, servers are also able to use these pay-at-the-table devices as hand-held registers. Swiping credit or debit cards—by far the most popular method of payment option in dining establishments—adding tips, and printing receipts is literally in the palm of their hand. This is a boon for restaurants with tons of traffic. It increases table turnover and decreases the amount of stress on servers because they can now get more accomplished in a single visit to a table. Less-frazzled wait staff means a better work experience for them, a better dining experience for your customers, and a better bottom-line for restaurant owners and managers.

Another customer convenience game-changer? Waitlist Me

Keeping customers waiting can have a devastating impact on a restaurant. They might order less, tip less, leave a bad review, or walk out your door, never to return. Waitlist Me is an app that keeps customers happy while they wait.

How do we do that, exactly? It’s a breeze. Waitlist Me brings your waitlist from the lobby of your restaurant to an easy-to-manage digital interface. Our app makes it easy to see waiting customers at a glance, provide accurate wait estimates that are tracked in real time, and notify customers with a text or automated call message when their table is ready.  It also has a number of other features like reservations, table management, and the ability for customers to add themselves from a kiosk, your website, or even Google.  

Running a restaurant isn’t the same as it was a couple years ago.  With the introduction of government mandates regarding COVID-19, technology has shaped customer expectations around service in all parts of their lives, and people are less willing to put up with unnecessary waiting to get the goods and services they want. Fortunately, there are applications like Waitlist Me that help restaurants and other businesses raise the bar and deliver at a higher level of service that meets today’s expectations.

Cut the clutter and stay organized

When the phone is ringing off the hook at the front desk, it can be near impossible for a frazzled host to serve the line of customers spilling out of the entrance, waiting to be acknowledged. Forget grease pens and paper planners. Waitlist Me eliminates hostess stand clutter and makes it easy to add and seat dining parties. Your front of house staff can see your business’ waitlist in a single glance and add customers to it with a swipe.

Over-deliver on wait expectations

With Waitlist Me, even a rookie host can quote accurate wait times and set the right expectations. The app shows real-time waits next to quoted times to make it easy to improve and know when things are running ahead or slow. Using status colors and notes to organize and keep tabs on waiting customers helps you get them seated more efficiently. And with the smart historical wait estimate features available with Waitlist Me Pro, you can take into account the previous 4 weeks of data to get more accurate estimates. You can’t always control the wait time, but you can improve the wait experience by serving customers on time, when you say you will.

Set your guests free

With so many new mandates on restaurant capacities, having guests wait in the lobby is no longer an option for many businesses. The text notification feature does away with diners’ worries about losing their place in queue without requiring them to physically be there. No more looking for a socially distanced area around your hostess stand, and no more long queues stretched 6 feet apart around the corner turning off new walk-ins. Whether they choose to window shop, walk down the block, or hang out in the car, one quick text lets them know when their table is ready. All you have to do is tap a button, and the customer will be paged instantly.

Give people visibility into their wait

The number one question your host doesn’t want to answer when it’s busy: Is my table ready yet? A close second: Where are we on the list? Waitlist Me keeps customers in-the-know automatically with its popular public waitlist feature. Once they’re added to your waitlist, they’ll receive a text confirmation that includes a link to your public waitlist that they can check in their phone browser (no app download required). In real time, they’ll see exactly where they are in the queue along with their wait time.

Never lose a reservation

The worst problem customers face on busy nights or big holidays is lost reservations. When your restaurant relies on overstuffed date books, though, hostesses get used to saying, “What was the name again? I’m not seeing it in the book.” Your guests deserve better, and Waitlist Me helps you stay organized and manage your reservations in one location that you can access from multiple iPads or Android tablets. You can even login from your home computer or your smartphone to keep tabs on your reservations.

Make waiting less painful with Waitlist Me.

The demise of fast fashion darling Forever 21 might have you reaching for a Xanax, but should it? Not necessarily. After all, while one empire has fallen, some fast fashion brands are thriving.

Look at Target! Their private label pivot in 2018 has been hugely successful. Look at Old Navy! The Gap, Inc. brainchild plans to open 800 stores in the next decade. Look at Gymboree! The beloved clothing brand for babies and toddlers is making a comeback as a pop-up shop concept within The Children’s Place retail outlets.

See? There’s no need to panic. From new merchandising tactics to rebooted branding and marketing initiatives, there are all sorts of ways to keep a fast fashion business profitable. One of our favorite ways to keep your retail venture in the green is to improve your customer experience.

Not sure how to wow your customers? Keep reading for our favorite strategies.

Make customers feel welcome

One prominent reason many consumers turn to online shopping: pushy sales tactics that make them feel uncomfortable. While you should always greet walk-ins with a smile and a cheery “hello,” it’s time to reconsider retail standards that feel like the opening of a sales pitch. Instead of, “Can I help you with anything in particular?” try deploying friendly small talk. A comment about the rainy weather or a compliment on the cute sweater they’re wearing will make the customer’s experience feel more conversational than transactional.

And speaking of conversation, there’s no reason for your employees to avoid it. We’ve all been the only customer in an otherwise-empty shop, shrinking under the microscopic gaze of associates. Awkward! While private conversations should be kept off the sales floor, bantering about TV shows, sports teams, and other harmless topics can make customers feel at ease in your store. Remind them, though, that their body language is important: They need to look approachable 24/7 and they should always be paying attention to customers, ready to offer help on finding a size or snagging a dressing room.

Eliminate long lines

Online fast fashion retailers like Amazon and ASOS struggle with shopping cart abandonment. Brick-and-mortar retailers should be concerned about a similar situation: long waits for fitting rooms and cash registers. 

Lines have the tendency to intimidate rather than to encourage. Many shoppers will load up their arms with potential purchases, then turn to the line for the changing room and wonder if all these goodies are worth the interminable wait. One solution is to use a waitlist and appointment management app like Waitlist Me, which makes long lines disappear by taking them digital. Retail staffers can hold on to the merchandise customers are interested in and let them continue browsing while they wait. A quick text lets shoppers know when they reach the front of the line.

Improve staff productivity

Top-notch customer service starts with staffing. If your sales associates are overrun by to-dos or traffic, they’ll be too frazzled to show the level of service that results in sales and customer retention. Adding an app like Waitlist Me to your toolbox can help retail store managers make smarter real-time decisions based on how busy the store is.

Waitlist Me allows managers to easily view things like how many customers are waiting for help or a fitting room, and how long fitting rooms have been occupied. Keeping tabs on traffic patterns means that they know where bottlenecks are emerging so they can direct employees accordingly before customer experiences start to suffer.

The week coronavirus hit the United States, grocery stores around the nation announced a similar plan: They were going to stagger shopping times to minimize the spread of COVID-19 to the sectors of the population thought to be most vulnerable, the elderly and the immune-compromised.

Most stores’ plans restricted an hour or two of morning grocery shopping time to these customers—and in doing so, introduced a new phrase to the lexicon: staggered waiting.

Wait. Isn’t all waiting staggered?

The short answer: nope.

The old-school, American-style queue amounts to a mosh pit of toe-tapping customers. During normal circumstances, that’s not a good thing. It’s frustrating for your guests and it often leads to lost business. During a pandemic, it’s even worse. You don’t want tons of people crowded together, huffing hot air all over each other!

Waitlists and reservation tools, like Waitlist Me, help businesses stagger waiting in a way that’s become quite familiar. For business owners, it helps even out the traffic flow, ensuring excellent customer service and zero employee overwhelm. For customers, it ensures a positive, efficient experience. Win-win!

Grocery stores are using the idea of staggered waiting a bit differently than most of us are used to, but it’s not actually a new idea. In fact, you’ve probably experienced it before.

How billion-dollar businesses use staggered waiting

Disneyland, the pinnacle of efficient queues, uses a staggered waiting system to provide an extra-special experience to its VIP guests, many of whom visit the parks through organizations like Make A Wish. It’s also offered as a premium, upgraded feature for ticketholders.

Another example of staggered waiting happens weekly at many Target stores across the country. The big box retailer has offered sensory-free shopping hours for customers who are sensitive to light, noise, and crowds for years. It’s been a huge success, especially for those on the autism spectrum.

Ways your business can use staggered waiting today

If you’re looking for new ways to control crowds or traffic patterns, staggered waiting is a concept you should explore. Not sure how that might look for your workplace? Creative ideas can come from different places, and you can look around at what others are doing.  Here are a few examples of how businesses can stagger demand to improve workflows and better cope with COVID-19.

Quick tip: Use Waitlist Me’s custom text notifications to share new waiting policies or instructions with your clients and customers.

– Veterinary office using morning hours for feline appointments and afternoon hours for canine appointments to keep small waiting areas calm.

– Restaurants offering special deals or menu items at different times of the day to encourage people to dine at off-peak hours.

– Tutoring center facilitating study material pick-up staggered by the first letter of students’ last names.

– Auto mechanic offering reverse delivery appointment windows to pick-up cars (and meet with customers) at home rather than at the shop.

– Local organic farmer providing fresh produce home delivery staggered by their customers’ area.

– Doctor’s office splitting patient appointments by background. Immune-compromised and elderly patients are diagnosed car-side, while other patients come inside the office.

– Family-owned pharmacy providing special hours for curbside delivery and in-store pick-up.

January 1 has got your clientele taking their self-improvement goals to a whole other level. With the ball drop comes a fresh “new year? New me!” mindset, and a slew of resolutions to go with it. But as we all know from experience, it’s far easier to make a resolution than it to stick with it.

Waitlist Me can help you help your customers do exactly that. No matter what their goals are for this new year, your business can be an integral part in accomplishing them. Here’s how:

Fitness businesses helping people muscle up, lose weight, and train for events

January is prime sign-up season at gyms and fitness studios across the country. While new memberships are essential to keep you in the green, we know you’re invested in helping your customers cross off their workout goals.

Bringing Waitlist Me on board can help you do that. The app can help you create waitlists and reservations for different services, from tanning beds to personal trainers. You can even use it for popular equipment! It’s a no-muss, no-fuss way to manage busier-than-usual gym floors and long lines, which will keep your long-time customers happy and your newbies impressed.

Learn more here

Activity-oriented businesses helping people try new hobbies

The pre-Christmas gift-buying bonanza isn’t the only bright spot on your winter calendar. The moment people unwrap their bounty—whether they’re the proud owners of a new rifle, a monogrammed bowling shirt, or a top-of-the-line sewing machine—they have the potential to become a boon for your business.

After all, they’re going to need more supplies, from bullets to balls to bobbins, to fuel their hobby—and a little assistance getting started (or getting better). Waitlist Me can help you wrangle your staff and your resources to deal with the influx of new customers.

Salons giving customers head-to-toe makeovers

Some resolution-makers plan out their transformations weeks in advance. They come loaded with inspiration pictures and “do this, not that” feedback. Other style-changers are more spontaneous. They walk in with a vague idea of what they want and let you do your thing.

Whether you run a hair salon, a nail studio, a cosmetics store, or another business entirely, Waitlist Me helps you manage both types of clients. You can use the app on the web, on iOS, or on Android to facilitate both reservations and walk-ins with ease.

Learn more here

Banks, accountants, and financial advisors showing clients how to manage their money better

Politics, religion, and money—the three topics to avoid over the holiday dinner table—were not created equal. People go out and vote. They walk through church doors on Sunday mornings. But scheduling an appointment to hash out finances? For those customers who need your help most, getting them in your office can be a bigger challenge than actually achieving their goals.

Waitlist Me can help you make this year the year you guide your clients to achieving their budgeting, saving, and investing goals—starting with getting their bums in your seats. The app makes waitlists and reservations a breeze for everyone, whether you’re a business owner or a customer. Clients can make appointments (or jump on your waitlist) from wherever they are and see exactly how long they need to wait, thanks to our smart ETA feature.