Waitlist Me’s Pro & Platinum subscriptions offer more opportunities to tailor the customer experience to fit your brand image and messaging by allowing custom HTML to be added to key touchpoints. You can customize several of the views customers see when scheduling a reservation or joining the waitlist as well as the views of the public waitlist they can see while waiting and after they have been served.  

Add Yourself – When using the Add Yourself features on the main web widget and kiosk views, you can include a block of HTML to the page to display rich-formatted text and images. On the main view before customers enter the information you might provide information about rules for scheduling, requirements for entering your business, or anything else that might be helpful to customers when joining your waitlist or making a reservation. You can also add different HTML to the confirmation page that customers view after they add their info and submit their request. Helpful information here might include a link to a restaurant’s menu or a store’s catalog, so people can browse and make selections while they wait. 

You can add plain text, HTML, links, and/or pictures. Make changes by logging in to www.waitlist.me and  going to Account > Settings > Add Yourself. In the Main View section, there’s a link for Edit HTML; use this for the main widget view. Further down on the Add Yourself settings page there’s an option for Confirmation & Approval. There you’ll see another link for Edit HTML; use this for the confirmation page.

Public Waitlist Page – When you add customers to the waitlist or they add themselves remotely, there is an option to send them a confirmation text with a link to the Public Waitlist page. Custom HTML can be added to the bottom of this page for customers to view while they wait. Details about sales, links to menus/catalogs, or instructions for signing up for a rewards program could all be a great way to help customers pass the time while they are waiting. 

Public Waitlist Custom HTML Statuses – Once you’ve notified a customer that you’re ready for them, the table view of the public waitlist will no longer be visible and a graphic showing a ‘Ready!’ sign will appear. After customers are checked off the list, they’ll see a ‘Thank You’ picture. Change one or both of these to your own pictures by going to Account > Settings > Public Waitlist > Colors & Custom HTML > HTML Statuses. You can also customize the status text that appears in the boxes at the top of these views. See more details here.

Tip! Custom HTML allows you to include images that are hosted on your website or another location. If you need a service to host your images, we suggest checking out Cloudinary or Imgbb. 

Full-page Custom HTML Display – For the ultimate options in customization, the Platinum subscription offers the ability to fully re-create the web widget and kiosk views using HTML, CSS and JavaScript. You’ll need a web developer to use these features. You can change all the visual elements of the view while still taking advantage of the structured data elements and key features like the wait estimates. And of course, you can add your personalized branding throughout each screen customers see in the process of joining the waitlist and scheduling reservations. This page has more information on these options. 

As the calendars roll over to a shiny new year, your fitness business is approaching wave after wave of busy seasons. With January comes the New Year’s resolution crowd, followed by the spring breakers and the bikini body-seekers. Make sure you have the right tools to optimize your memberships and customer service when things get busy.

Waitlist Me is the app that can help you run your gym or fitness studio better this new year. Its core features are a great place to start—learn more about them here—and here are a few additional benefits of what Waitlist Me Pro has to offer:

Get the most out of your special equipment

Specialized equipment like massage chairs, red light therapy, and tanning areas can be a big investment. Waitlist Me’s resource management feature helps you get a better return on that investment by using it more effectively.  You can set up your equipment, rooms, or special services as resources, and assign customers to those resource.

Our resource management features allow you to easily track what is in use and for how long, so you can give your customers better time estimates for availability and improve your utilization rates.  Combined with our built-in analytics system, you can get a better sense of your usage patterns.  Not sure if you should invest in another purchase? The data the app gathers automatically can help you make decisions based on facts, not guesses.

Maximize your people resources

Experts on your staff, like trainers and massage therapists, are assets you want to make the most of. Chances are you can boost their productivity—and the value they add to your gym’s customer experience—by tweaking their scheduling or the way they interact with your clientele. Waitlist Me helps you do that.

While the regular version of the Waitlist Me app lets you schedule appointments and add customers to the waitlist to meet with different members of your staff, the pro-level follows customer activity once they get off the waitlist. The downloadable reports chart the data over time, and lets you see when you need to increase (or decrease) staffing levels and if a certain specialization or individual is in high demand.

Let customers make appointments and reservations on their own time

A waitlist is all well and good, but what if your customers could go straight from the locker room into a session with a personal trainer? With Waitlist Me Pro’s appointment widget, they can.

The web widget is an easy-to-install addition to your website that lets customers send appointment requests for staff or reservation requests for special equipment or rooms. The widget allows you to set business hours for the appointments—perhaps you only want to take them during typically quiet hours, or maybe you want to use them during peak workout periods. And, unlike old-school reservations that tether an employee to the front-desk phone, Waitlist Me Pro reservations are available online 24/7, freeing up your staff and making life convenient for your clientele.

Promote specials and events

Hosting a competition? Running a sale on merchandise? Running a bring-a-friend special? Let your customers know! Waitlist Me Pro’s customizable public waitlist feature lets you display custom messages and promotions when they check their place in line.  You can bring your branding to your waitlist and include graphics, coupons, discount codes, announcements, videos—just about anything you can think of.

If you listen to the internet’s many critics, millennials are self-obsessed complainers with a penchant for arrogance, an aversion to risk, and some serious Peter Pan Syndrome.

They also eat out five times a week, are looking to make big purchases, and prioritize investments in their mental health and physical fitness. Their spending power is estimated at $3.39 trillion. By 2020, they’ll be the ones paying for one-third of the world’s goods and services.

Millennials are increasingly becoming the customers you need to know inside and out. Who are they? How do they spend their money? What do they want?

Let’s take a closer look.

Who is the millennial customer?

Most people who consider themselves to be “young adults” fit into the millennial category. They were born between the early 1980s and the turn of the century (the generation’s end date waffles between the mid-nineties and the early 2000s, depending on who you ask). Today, millennials range in age from about 16 to 36. They are just now coming into their own as college graduates, young professionals, married homeowners, and parents.

Millennials make up the majority of the workforce in the United States. By 2025, 75 percent of the workforce world-wide will be made up of this one generation. The world is their oyster, and their wallets are open.

How do millennials spend their money?

Millennials pay more for brands and experiences—if the business in question offers them some sort of added benefit. That could mean more convenience, an alignment of their personal values, a better user experience, or greater perceived value.

They’re also incredibly loyal. Once they find a brand they love, whether it’s a store, a restaurant, a hotel, a gym, a salon, literally anything, they’ll stick with it. And, thanks to their penchant for social media, they’ll spread the word. With millennials on your side, referral business can become your new best friend.

What do millennials want?

This generation grew up as the internet was finding its legs. The oldest millennials were computer-savvy before Google was a thing, while the youngest can’t remember a world without YouTube. They’re gamers, emailers, texters, and content-consumers—and they expect the rest of the world to keep up with them.

What does that mean for you?

Eliminate the wait

For millennials, on-demand everything is the norm. A long waiting list is a major drawback. A long line? For those not enticed by hype or the cool-factor, long lines mean finding the next best thing: your nearest competitor.

Waitlist Me shortens lines and makes them invisible to new customers. The app lets you accurately estimate wait times and track your business’ resources, which can help you become more efficient over time. It also frees customers from your waiting area. This gives the illusion of shorter wait times, which makes more people want to stick around.

Be available on your customers’ terms

With the internet comes 24/7/365 availability. Does your small business need to be open all the time, every day of the year? Absolutely not! But to win over a millennial crowd, you need to create a digital presence that is open to customers around the clock.

We make it easy to do just that. Waitlist Me offers an add-yourself widget, which you can easily include on your business’ website. The widget lets customers add themselves to your waitlist, reservations, or appointment schedule from wherever they are. You can also display black-out days, specials, and more.

Go mobile

Just because a millennial doesn’t leave home without a smartphone doesn’t mean they want to dial your number and speak to you one-on-one. This generation infinitely prefers texting over phone calls.

That’s why Waitlist Me built text message notifications directly into the platform. Forget about hollering out names in a crowded vestibule or passing out buzzing pagers. With a single gesture, you can send a message directly to the party next in line. Your guest will get the message on their phone instantly, wherever they are, just the way they like it.