From picking cocoa beans as a young boy on the Ivory Coast to being handpicked to work for Wolfgang Puck at Spago, Francois Kwaku-Dongo’s journey to becoming a world-class chef has nothing if not an air of earthy sophistication.

That blend is reflected in his food at eleven14 Kitchen at The JHouse in Greenwich, CT—where he balances direct-from-farm produce and locally raised meats (think grilled chicken with chopped market-vegetable salad) with exquisite presentation and taste (think chocolate in gold leaf with almond dacquoise and nougatine)—and in the way he runs the restaurant.

“The 51%,” says Kwaku-Dongo. “That’s what we look for. The unspoken qualities in a person that make them undeniably good at what they do. The other 49% is skill, knowledge, experience, which can be taught, learned, or trained. We look for staff members that are gregarious, inquisitive, and joyful; the ones who are excited by the interaction of food, drink, and people.”

An innate drive, enthusiasm, and delight in their work is matched with a highly developed system for efficiency and superior customer service to surround the top notch chef with a top notch crew. Most importantly, this translates into a phenomenal experience for customers to drive them in the door.

“Since seating in our highly in-demand patio space is on a first-come first-serve basis, our living room lounge often fills up quickly with guests vying for a table,” says Kwaku-Dongo. “We have even had parties offer money to other parties in exchange for a better wait time for the patio.”

It’s great to have demand, but it’s not going to help the chef wow them if people are tired of waiting, either for their food or their tables. So when asked about how his restaurant manages high-demand and high-volume seating, he points to NoshList.

“The Nosh app is used by a number of our staff, and as a result we heard the early mumblings of the [at the time] forthcoming WaitList,” he says. “It certainly beats staring at that annoying flashing beeping racket, imploring it to release you from waitlist purgatory; or wondering if the host perhaps wrote your name on the wrong piece of paper (and the promo video gets a laugh or two as well.)”

Kwaku-Dongo’s blend of sophistication and simplicity has a bit in common with NoshList. He believes less complicate equals less problems. If you can deliver that from the moment the customer walk into the door, then you are on your way to stellar reviews and growth. More importantly, you have one less headache to worry about.

So while you’re waiting to try Chef Kwaku-Dongo’s sea-salt-crusted baked striped bass with baby artichoke, spaghetti zucchini, heirloom tomato, and chanterelles, NoshList will let you know when it’s your turn and let Kwaku-Dongo’s staff know exactly who is where and how long they’ve waited. It’s a simple sign of 21st-century management balanced with the simple sign by the wood oven that reads, “Today’s wood is apple.”

We could wax poetic about Waitlist Me’s bells and whistles for hours (and we have!). But, honestly, one of our favorite bonuses that comes with implementing a waitlist and reservation app is getting rid of bad waiting room symptoms that begin to infect customers.

Let’s take a look at some of the annoying waiting maladies and behaviors that Waitlist Me helps do away with (and appreciate just how much better the customer experience is with a waitlist app). Here are 5 classic moves:

The toe-tapper

Who needs music wafting from a speaker when you could keep time to the beat of the toe-tapper’s sneaker on your tile floor? We joke, of course. We know you’re turning up the dial and pricing out carpet in order to drown this sucker out. Their tap-tap-tap won’t make tables turn over any faster, but it certainly can drive your host crazy (along with anyone else who’s waiting). The rhythmic nature of the toe tapping makes it more likely to spread to a variety of fidgeting activities around the room, creating a rather tense environment.

The eagle-eye

We’re certain some eagle-eyes honed their behavior early on as hall monitors. A training ground of tardy students prepared them well for their next mission: us. Now, they’ve set their sights on guests lingering too long over dessert and front-of-house staff dilly-dallying behind the hostess stand. Ever feel like you’re being…watched? We know exactly who to pin that on.

The disappearing-act

Some people have the gift of invisibility. They can disappear into a crowd, blend in seamlessly, fade into the background or jump right into the action like they were born there. This disappearing-act pulls a fast one, all right—right out your door without so much as a word of warning. Will you see them again? Sure, about 20 minutes after you call their name (and give their spot to the next person in line).

The slump-and-sigh

The burdens of the world have to rest on somebody’s, shoulders. Why not the slump-and-sigh? After all, that’s what it looks like once you give them their ETA. They take their seat with a sigh that bespeaks inner turmoil greater than 10 minutes ‘til “the doctor can see you now.” And if they have to stand? This one morphs into the hunch-and-groan. Sigh.

The watch-watcher

Need to know the time? There’s always someone in your waiting room you can ask, although we’re not entirely sure you’d want to. Whether they’re old-school with a wrist watch, analog with a wall clock, or high-tech with the latest iPhone, the watch-watcher tracks their own countdown, thankyouverymuch. And if your wait-time guesstimate is off by so much as a minute, well, you can expect to hear about it. This another of the more infectious behaviors. If you have a diligent watch-watcher in the group, you’ll definitely see an uptick in the unconscious time checking behaviors from others in the room.

The solution

You can’t always get rid of waiting, but Waitlist Me helps you make the wait experience better by giving guests more visibility into the wait process and the flexibility to leave the waiting room and be notified with a text when you are ready for them.

Let the toe-tapper and eagle-eye work off some of their nervous energy by walking around outside while they wait. Help the disappearing-act know the right time to be back with a well-timed text message. Take some of the worries of endless or unpredictable waits off the slump-and-sighs shoulders. And show the watch-watcher you care by using real time wait tracking to give better estimates and deliver on the promised wait times.

Using a paper floor plan has been common in the restaurant industry for a long time, and many software applications have incorporated spatial floor plan concepts into their designs.  Floor plans are deceptively complex to use, however, and can cost you time and money in ways you may not expect.  Waitlist Me CEO, Brian Hutchins, was recently featured in an article published on RMagazine, and goes into detail about 5 main reasons that floor plans are more complicated than they seem.

1) Key information is scattered in different directions

2) Comparing apples and oranges is difficult

3) Tables are static, but demand is not

4) Bad decisions lead to unhappy customers and frustrated employees

5) Measuring and improving results is difficult

Read  the article on RMagazine for all the details or watch the Waitlist Me video on table section management.

The pandemic has changed many aspects of business and everyday life, and the importance of customer convenience is absolutely not going anywhere. Consumers have become used to almost every interaction being as fast, simple, and convenient as possible, and this trend is encompassing every industry in our lives.

Grocery shoppers are still doing curbside pickup, ordering an entire household’s supplies with the tap of a few buttons.

The routine of getting a haircut includes reserving a time slot online at a salon or joining the waitlist at a barbershop.

Getting your car worked on at the dealership can now include them sending you a text when that brake job is done.

Society is quickly learning that this isn’t a fad like the Atkins diet in the early 2000s. This way of doing business is here to stay, and businesses that fail to adapt are simply going to get left behind. Customers are done with wasting away in a lobby or waiting room when they could be relaxing in the café down the street.

Here’s a quick 10 second thought exercise: Let’s say you bring your dog to one of two groomers that are right next to each other in the same strip mall. These groomers are nearly identical, and there is about a one hour service time for both of them. The only difference between the two? One of them has an electronic service that will text you when Fluffy is ready, allowing you to grab a milkshake at your favorite burger joint down the street. The other groomer has a lovely waiting room that offers the luxurious aroma therapy of wet dog scent, and the tranquil sounds of a dozen dogs that very much do not want to be getting a bath. Which would you choose?

Everyone has to wait in life, but not everyone has to wait the same. Processes that were previously mere conveniences have turned into must-have features across many industries, with wait times and crowds being two of the main factors that need to be optimized.

Keeping customers waiting can have a devastating impact on any business. They might spend less, leave a bad review, or walk out your door, never to return. Waitlist Me is an app that keeps customers happier while they wait.

How do we do that, exactly? It’s a breeze. Waitlist Me brings your waitlist from a crowd in your lobby to an easy-to-manage digital interface. Our app makes it simple to see waiting customers at a glance, provide accurate wait estimates that are tracked in real time, and notify customers with a text or automated call message when their table is ready. It also has a number of other features like reservations, table/resource management, and the ability for customers to add themselves from a kiosk, your website, Google, or even a QR code. Letting customers join the list before arriving and skip waiting in the lobby is a great recipe for customer happiness, which can also lead to higher revenues and better reviews.  

Have a smart phone? Then you can use NoshList at your restaurant. We are happy to announce that our popular tablet waitlist app is now available for iPhone, iPod Touch and Android phones. It is free for download at the App Store and on Google Play Store.

The new apps make it even easier for a restaurant to run an organized, efficient and measurable waitlist that also provides valuable guest and operational analytics. The addition of this mobile functionality to the original iPad app gives restaurant operators the flexibility to use other iOS or Android when preparing to seat restaurant diners. The mobile app also removes the barrier of needing an iPad to use the solution by offering the NoshList platform on multiple devices.

A fully featured restaurant waitlist and guest-management solution, NoshList notifies diners via unlimited free text messaging and automated phone call alerts that their tables are ready, replacing paper lists, microphones and alert buzzers.

In addition to the unlimited free version of NoshList, there is NoshList Premium for $49 per month, per restaurant. Premium features include two-way text messaging, table number assignments, in-app statistics, designated local phone numbers, and 30-day analytics. The Premium features are only currently available for the iPad app and on the website, and will soon be added to the new mobile version.

NoshList is now in use in more than 2,250 restaurants nationwide. Clients include Red Robin Gourmet Burgers, Buffalo Wild Wings, Miller’s Ale House and many other national and regional brands. To date, more than 8 million diners have been seated with NoshList since the company’s launch in February 2012, making it the fastest growing restaurant waitlist platform in history.