Ah, the sounds of the season are upon us! Tinkling bells, rustling wrapping paper, and the voices of children and adults alike, eager to jump into winter with both snow-booted feet.

Here at Waitlist Me, we’re all about traditions—well, some traditions. The seasonal kind that come with snow, Santa hats, and sweet treats? Bring it on! The long lines of, well, last year? No thanks. Our app puts more ease into the winter season, which helps everyone get the most out of it. For businesses, it means more loyal customers walking in the door and opening their wallets. For consumers, it means a better time no matter what they’re up to.

Wondering how a waitlist app can make a difference when it comes to winter traditions? Here’s the proof in the figgy pudding:

Ice skating

Wobbling your way around a rink is a wintry rite of passage. A digital waitlist clears your lobby, allowing wannabe Olympians to grab a bite to eat or watch the crush while they wait to lace up a pair of skates. It’ll cut down the line intimidation factor, which can send fresh faces running back out into the parking lot for fear of a long wait. Plus, it’ll help your skate attendants focus on the customer at hand rather than the pile-up behind them.

Holiday shopping

Playing elf for your nearest and dearest isn’t nearly as simple as it sounds. That’s where your sales associates come in. Put their product knowledge and creativity to work—and get the most out of your personnel scheduling—by creating an in-store personal shopping service. Waitlist Me makes it easy to manage. With its notes feature, you can leverage your employees’ strong suits. To utilize it, ask customers what they’re looking for when you add them to the list. Then, assign sales associates accordingly depending on their specialties.

Pictures with Santa

Corralling kids is a headache on the best of days. With candy canes and chocolate bars adding to the frenzy? Well, you’re looking at a true Nightmare Before Christmas situation. If you’re running a mall Santa-style operation, a waitlist app can make an incredible difference for the parents trying to keep their littles ones in line. With Waitlist Me, parents can join a waitlist and take their tots off to toddle around (and work off some of that energy). When the big guy in the suit is ready, the app sends them a text. Easy.

Christmas tree hunting

Come Thanksgiving, there are scads of parking lots stacked with blue spruce and Frasier fir trees. For tree farmers and sellers looking to head home before Santa packs his sleigh, customer service is essential in order to stand out from the crowd. Get in the game by helping your customers one-on-one. Add each tree-peeper to your waitlist when they walk onto your lot and dispatch an assistant to help them pick the tree that’s perfect for their holiday celebrations.

Community events

Whether you’re managing a Church holiday party, arranging auditions for a winter play, or manning a gift-wrapping booth to fundraise for a local charity, there are tons of seasonal reasons a waitlist might come into play. Use it to maintain order, prevent petty squabbles, and let everyone enjoy their time with family and friends. A waitlist app disperses long lines, letting folks mingle instead of tethering them to a queue.

The demise of fast fashion darling Forever 21 might have you reaching for a Xanax, but should it? Not necessarily. After all, while one empire has fallen, some fast fashion brands are thriving.

Look at Target! Their private label pivot in 2018 has been hugely successful. Look at Old Navy! The Gap, Inc. brainchild plans to open 800 stores in the next decade. Look at Gymboree! The beloved clothing brand for babies and toddlers is making a comeback as a pop-up shop concept within The Children’s Place retail outlets.

See? There’s no need to panic. From new merchandising tactics to rebooted branding and marketing initiatives, there are all sorts of ways to keep a fast fashion business profitable. One of our favorite ways to keep your retail venture in the green is to improve your customer experience.

Not sure how to wow your customers? Keep reading for our favorite strategies.

Make customers feel welcome

One prominent reason many consumers turn to online shopping: pushy sales tactics that make them feel uncomfortable. While you should always greet walk-ins with a smile and a cheery “hello,” it’s time to reconsider retail standards that feel like the opening of a sales pitch. Instead of, “Can I help you with anything in particular?” try deploying friendly small talk. A comment about the rainy weather or a compliment on the cute sweater they’re wearing will make the customer’s experience feel more conversational than transactional.

And speaking of conversation, there’s no reason for your employees to avoid it. We’ve all been the only customer in an otherwise-empty shop, shrinking under the microscopic gaze of associates. Awkward! While private conversations should be kept off the sales floor, bantering about TV shows, sports teams, and other harmless topics can make customers feel at ease in your store. Remind them, though, that their body language is important: They need to look approachable 24/7 and they should always be paying attention to customers, ready to offer help on finding a size or snagging a dressing room.

Eliminate long lines

Online fast fashion retailers like Amazon and ASOS struggle with shopping cart abandonment. Brick-and-mortar retailers should be concerned about a similar situation: long waits for fitting rooms and cash registers. 

Lines have the tendency to intimidate rather than to encourage. Many shoppers will load up their arms with potential purchases, then turn to the line for the changing room and wonder if all these goodies are worth the interminable wait. One solution is to use a waitlist and appointment management app like Waitlist Me, which makes long lines disappear by taking them digital. Retail staffers can hold on to the merchandise customers are interested in and let them continue browsing while they wait. A quick text lets shoppers know when they reach the front of the line.

Improve staff productivity

Top-notch customer service starts with staffing. If your sales associates are overrun by to-dos or traffic, they’ll be too frazzled to show the level of service that results in sales and customer retention. Adding an app like Waitlist Me to your toolbox can help retail store managers make smarter real-time decisions based on how busy the store is.

Waitlist Me allows managers to easily view things like how many customers are waiting for help or a fitting room, and how long fitting rooms have been occupied. Keeping tabs on traffic patterns means that they know where bottlenecks are emerging so they can direct employees accordingly before customer experiences start to suffer.

In addition to robust waitlist features, Waitlist Me offers scheduling features for reservations and appointments. View and manage your schedule anywhere from the Apple or Android app, or by logging into the website.

Making changes to future reservations is even easier with our new search feature. Now if a customer contacts you to change their reservation, you can simply search by their name, phone number or email address. This option is available on all platforms by using the search icon on the main reservations page. From the search results, press on the customer’s row to open the desired booking and make any changes needed.

A toggle switch at the top of the page will also allow you to simply search for a specific customer, whether or not they have an upcoming reservation. You can use this to see past visits and upcoming reservations as well as to edit the customer’s information. For example, if the customer’s name was spelled incorrectly or if they changed their phone number, you could update those details. When you use the auto-remember names feature, that customer’s information (name/email/phone number) will populate as you are creating bookings. That feature can be found in the app settings under Customization > Adding Customers.

To view other recent reservation enhancements, check out this page on new sorting options available and this page on email confirmations.

As the calendars roll over to a shiny new year, your fitness business is approaching wave after wave of busy seasons. With January comes the New Year’s resolution crowd, followed by the spring breakers and the bikini body-seekers. Make sure you have the right tools to optimize your memberships and customer service when things get busy.

Waitlist Me is the app that can help you run your gym or fitness studio better this new year. Its core features are a great place to start—learn more about them here—and here are a few additional benefits of what Waitlist Me Pro has to offer:

Get the most out of your special equipment

Specialized equipment like massage chairs, red light therapy, and tanning areas can be a big investment. Waitlist Me’s resource management feature helps you get a better return on that investment by using it more effectively.  You can set up your equipment, rooms, or special services as resources, and assign customers to those resource.

Our resource management features allow you to easily track what is in use and for how long, so you can give your customers better time estimates for availability and improve your utilization rates.  Combined with our built-in analytics system, you can get a better sense of your usage patterns.  Not sure if you should invest in another purchase? The data the app gathers automatically can help you make decisions based on facts, not guesses.

Maximize your people resources

Experts on your staff, like trainers and massage therapists, are assets you want to make the most of. Chances are you can boost their productivity—and the value they add to your gym’s customer experience—by tweaking their scheduling or the way they interact with your clientele. Waitlist Me helps you do that.

While the regular version of the Waitlist Me app lets you schedule appointments and add customers to the waitlist to meet with different members of your staff, the pro-level follows customer activity once they get off the waitlist. The downloadable reports chart the data over time, and lets you see when you need to increase (or decrease) staffing levels and if a certain specialization or individual is in high demand.

Let customers make appointments and reservations on their own time

A waitlist is all well and good, but what if your customers could go straight from the locker room into a session with a personal trainer? With Waitlist Me Pro’s appointment widget, they can.

The web widget is an easy-to-install addition to your website that lets customers send appointment requests for staff or reservation requests for special equipment or rooms. The widget allows you to set business hours for the appointments—perhaps you only want to take them during typically quiet hours, or maybe you want to use them during peak workout periods. And, unlike old-school reservations that tether an employee to the front-desk phone, Waitlist Me Pro reservations are available online 24/7, freeing up your staff and making life convenient for your clientele.

Promote specials and events

Hosting a competition? Running a sale on merchandise? Running a bring-a-friend special? Let your customers know! Waitlist Me Pro’s customizable public waitlist feature lets you display custom messages and promotions when they check their place in line.  You can bring your branding to your waitlist and include graphics, coupons, discount codes, announcements, videos—just about anything you can think of.

At Waitlist Me, we focus on helping businesses transition away from pen and paper or overly complex services. Making waiting less painful is a win for both the guests and the staff. Of course, waitlist management is only one way to streamline operations and work smarter, not harder. In this article from Dumpsters.com, check out a few more resources that show how to use technology to improve the guest experience.