If you listen to the internet’s many critics, millennials are self-obsessed complainers with a penchant for arrogance, an aversion to risk, and some serious Peter Pan Syndrome.

They also eat out five times a week, are looking to make big purchases, and prioritize investments in their mental health and physical fitness. Their spending power is estimated at $3.39 trillion. By 2020, they’ll be the ones paying for one-third of the world’s goods and services.

Millennials are increasingly becoming the customers you need to know inside and out. Who are they? How do they spend their money? What do they want?

Let’s take a closer look.

Who is the millennial customer?

Most people who consider themselves to be “young adults” fit into the millennial category. They were born between the early 1980s and the turn of the century (the generation’s end date waffles between the mid-nineties and the early 2000s, depending on who you ask). Today, millennials range in age from about 16 to 36. They are just now coming into their own as college graduates, young professionals, married homeowners, and parents.

Millennials make up the majority of the workforce in the United States. By 2025, 75 percent of the workforce world-wide will be made up of this one generation. The world is their oyster, and their wallets are open.

How do millennials spend their money?

Millennials pay more for brands and experiences—if the business in question offers them some sort of added benefit. That could mean more convenience, an alignment of their personal values, a better user experience, or greater perceived value.

They’re also incredibly loyal. Once they find a brand they love, whether it’s a store, a restaurant, a hotel, a gym, a salon, literally anything, they’ll stick with it. And, thanks to their penchant for social media, they’ll spread the word. With millennials on your side, referral business can become your new best friend.

What do millennials want?

This generation grew up as the internet was finding its legs. The oldest millennials were computer-savvy before Google was a thing, while the youngest can’t remember a world without YouTube. They’re gamers, emailers, texters, and content-consumers—and they expect the rest of the world to keep up with them.

What does that mean for you?

Eliminate the wait

For millennials, on-demand everything is the norm. A long waiting list is a major drawback. A long line? For those not enticed by hype or the cool-factor, long lines mean finding the next best thing: your nearest competitor.

Waitlist Me shortens lines and makes them invisible to new customers. The app lets you accurately estimate wait times and track your business’ resources, which can help you become more efficient over time. It also frees customers from your waiting area. This gives the illusion of shorter wait times, which makes more people want to stick around.

Be available on your customers’ terms

With the internet comes 24/7/365 availability. Does your small business need to be open all the time, every day of the year? Absolutely not! But to win over a millennial crowd, you need to create a digital presence that is open to customers around the clock.

We make it easy to do just that. Waitlist Me offers an add-yourself widget, which you can easily include on your business’ website. The widget lets customers add themselves to your waitlist, reservations, or appointment schedule from wherever they are. You can also display black-out days, specials, and more.

Go mobile

Just because a millennial doesn’t leave home without a smartphone doesn’t mean they want to dial your number and speak to you one-on-one. This generation infinitely prefers texting over phone calls.

That’s why Waitlist Me built text message notifications directly into the platform. Forget about hollering out names in a crowded vestibule or passing out buzzing pagers. With a single gesture, you can send a message directly to the party next in line. Your guest will get the message on their phone instantly, wherever they are, just the way they like it.

Waitlist Me makes it easy for your customers to let you know with a quick text response whether they are cancelling or on their way, so you know whether to expect them or not and can plan accordingly.  We are now combining that simplicity with more flexibility for handling other types of text responses, so you have more visibility into what your customers are thinking and can make smarter decisions faster.

Customers can send two pre-defined responses to text messages to let you know whether they are coming or not. If a customer texts back a “2”, you will see a “coming soon” message in the notes area of the waitlist view. If they text back a “3” the message will say “not joining” and the row will flash. The default notification that is sent to customers when you press to notify them explains these options and looks like this (you can always edit):

If people text back something other than a 2 or a 3, you’ll see “text reply” in their row on their waitlist.

Tapping on their row will open up the Edit Party screen, which will show their text. You can see things like if they mentioned how long they would be, if they had a quick question, or didn’t understand whether to use a 2 or a 3 and just replied back with something like “Cancel”. You can also see other important details in the Customer Visit section, such as when you notified them it was their turn, how long they were quoted, and how long they have been waiting.

Pro users have the additional feature to send custom text responses to texts received, up to three times per customer visit. The point is to keep things simple for you and your customers rather than get into a long chat with them that could be time consuming.

If a customer tries to call the assigned phone number in response to the text or call coming from that number, they will hear a message explaining that the number is only used for notifications and it will provide them your regular business number to call. Pro users have the option to create a custom text-to-speech message for handling these inbound calls.

Here is more on customizing notifications.

As the United States enters its second year living through the coronavirus pandemic, we’re all beginning to reach our limit. Individuals—including you, your customers, and your employees—are battling monumental levels of stress and burn-out, while businesses are still facing sink-or-swim moments.

An essential element of keeping our heads above water while the COVID-19 vaccines are distributed and herd immunity is achieved is finding ways to balance safety and living our lives. As a restaurant owner, you can help folks in your community reclaim parts of their normal, pre-COVID lives while being safety conscious.

Here are some ways to encourage customers to return for happy hour, date night, brunch, and beyond.

Make your safety protocols easy to access

Uncertainty around your safety protocols can influence concerned customers to stay home instead of visiting your restaurant, even if it’s just for take-out. 

Waitlist Me makes it easy to communicate important information to your customers via text message. Once they join your waitlist or make an appointment, you can remind them to mask-up, let them know where they can wait safely, inform them of food pick-up procedures, and more! Our public waitlist feature and add yourself features are also customizable.

Because we understand that your business needs can change, we make it easy to update your messaging. Whether it’s a dish-of-the-day or a new safety notice, you can tweak your text messages and your public waitlist quickly from the Waitlist Me settings.

Note: Remember to make your protocols (and everything else, like your menu and your payment system) easy for everyone to access. Have alternate delivery methods prepared and train your staff on how to use them. This accessibility guide from Toast can help you get started.

Enforce your business’ safety rules consistently

These days, there are few experiences more disheartening than finding a local business with solid COVID-19 safety protocols in place, only to visit in-person and observe that management isn’t enforcing those protocols.

Quality control is essential for small businesses. It’s what transforms your best dishes from one-hit wonders to house favorites. And, during a pandemic, it’s what gives your restaurant a five-star reputation for health and safety, both for your employees and your customers. Communicate your safety measures frequently, and make this communication and enforcement visible and audible to your visitors, too.

Note: Be clear with your management team and your staff about the safety protocols, how you will enforce them with your employees, and what enforcement powers they regarding guests. Spend time on this training. Indignant guests can be intimidating, and your team needs to be able to confidently and calmly diffuse tension while still enforcing the boundaries you’ve set.

Eliminate other sources of stress

Many areas are repeating the pattern of tightening restrictions, watching case levels decline, and reopening, which has guests and employees alike feeling like they can’t control their day-to-day life.

Waitlist Me can help you help them stress just a little bit less. When we first launched, our goal as a waitlist and reservation app was to set customers free from a designated waiting area. Thanks to our text message notifications and publicly visible waitlist, guests can wait where they’re comfortable—and can join your queue from wherever they are via our add yourself web widget.

Many of the features we’ve added over time empower business owners to help their clientele stress even less. Guests can save their place in line by texting your restaurant when they’re running late, and you can reply to them to clarify additional requests. You can also prevent last-minute confusion by providing menus and COVID-related changes on your website, add yourself page, and public waitlist page. 

True or false: Customers hate waiting.

Answer: False.

No, really: Customers don’t hate waiting. At amusement parks, they’ll wait all day. What customers hate is where they do all the waiting. Stick them in a bland doctor’s office waiting room and they’ll get twitchy in 2 minutes flat. Give them an area to explore, a space that’s an experience in itself? Well, then the wait becomes part of the ride. And you don’t have to run a theme park to tap into that kind of magic.

Why your waiting room is terrible

Most queueing areas are like purgatory. They’re awkward spots your customers dread sitting around in while they await the main event. They’re a no man’s land. They don’t look or feel particularly like your business, and they don’t look or feel like any place your customer wants to spend time in.

That’s not good for your bottom line. The moment your guests begin feeling uncomfortable or unhappy is the exact time you start losing money. They become frustrated, and they take that frustration out on you and your staff. Sometimes, they walk out the door without giving you the chance to win them over.

Why?

Because whether you intend to or not, a bland, uncomfortable waiting area signals that your business doesn’t prioritize the experience of your customers. The waiting room is the first chance you have to wow them. And right now, you’re squandering it.

How to make your first impression a good one

Forget about hiring an interior designer and picking new paint colors. We have a different change in mind, and it doesn’t have to cost you a penny.

Waitlist Me is an app that handles waitlists and reservations for all sorts of different businesses, including restaurants, retail stores, and doctors’ offices.

How can a waitlist app transform your waiting area, win over customers, and help you make more money? Easy: by improving the first interaction they have with your business and making the time they spend waiting better.

Here’s how Waitlist Me changes your customers’ waiting experience for the better:

Wait from anywhere

Your customers are busy. With Waitlist Me’s same-day reservations feature and add-yourself web widget, they can jump on line without wasting time.

Set them free

Untether your guests from your hostess stand or check-in desk thanks to our text notifications feature. It lets them window shop or run errands without losing their place it line.

Make your business more attractive

Fewer customers standing around in your waiting area means fewer walk-outs due to long, visible lines and a less cramped, more inviting space for those who do prefer to wait inside.

More flexibility

Running behind schedule is stressful enough. With our simple response feature, guests don’t have to worry about missing their spot. When you notify them by text, they can respond and let you know they’re on their way.

Smarter wait times

What’s worse than a long wait? A wait that’s even longer than the estimate. As hosts use Waitlist Me and can see their quoted times next to actuals, it becomes easier to quote more accurate waits.  

Contact us for a free trial and see how Waitlist Me can help improve your customers’ waiting experience today!

The worldwide coronavirus pandemic has demonstrated just how important it is for businesses to manage what we used to consider minor details: the spaces we occupy, the items we touch, and the people we come into contact with.

But for manufacturers, distributors, and logistics professionals, there’s no detail too small to be optimized—and that’s been true for far longer than the modern world has combatted highly contagious illnesses like COVID-19, SARS, or Swine Flu. Since the 1960s, supply chains and production lines around the globe have adopted a leaner operation. It’s called just-in-time manufacturing, or JIT. 

What is JIT?

Just-in-time manufacturing is built on the principles popularized by Toyota’s production processes in Japan. It’s also known as continuous-flow or demand-flow manufacturing.

No matter the name, its goal is the same: JIT seeks to make production more efficient by ensuring that materials and finished products are always in transit rather than sitting around, waiting to be used. This decreases business overhead because goods in this system require less storage space.

It also makes for a smoother production process. Raw materials arrive the moment they are needed. Finished goods are shipped out as soon as they’re completed. There’s no lag time, no costly delays, and no square footage going to waste.

How to use just-in-time principles to fight COVID-19 (and improve your customer’s waiting experience)

Other businesses, from retail stores to restaurants, doctor’s offices to mechanic shops can put the principles that power JIT to work for both their bottom line and the overall safety and satisfaction of their customers. Watilist Me is a simple tool to make some of these concepts easy to implement.

Here are five ways your business can use Waitlist Me today to smooth out the kinks in your waiting process:

1. Let customers wait elsewhere. Waitlist Me makes it simple to text customers when ready for them and see their replies. That means you customers don’t need to be crowded in a waiting area. They can wait in their car or somewhere nearby. 
2. Keep queuers in the know. Our public waitlist feature lets your customers check their spot in line from their smartphone. With just a few taps, they can see their ETA and plan their arrival at your business just in time to be served.
3. Add guests on the go. With the add-yourself web widget, individuals can hop on your waitlist from wherever they are, whether that’s home, in transit, or in the car in your parking lot.
4. Educate customers on pick-up policies. When you add someone to your queue, Waitlist Me can send an automatic text confirmation. You can customize the information in this text to include coronavirus-specific instructions, like how to facilitate your no-contact pick-up service.
5. Confirm details using two-way texting. Waitlist Me Pro and Platinum allow businesses to send custom text responses to their customers. You can use this feature to clarify orders, pick-up instructions, or any other questions guests may have.