The demise of fast fashion darling Forever 21 might have you reaching for a Xanax, but should it? Not necessarily. After all, while one empire has fallen, some fast fashion brands are thriving.

Look at Target! Their private label pivot in 2018 has been hugely successful. Look at Old Navy! The Gap, Inc. brainchild plans to open 800 stores in the next decade. Look at Gymboree! The beloved clothing brand for babies and toddlers is making a comeback as a pop-up shop concept within The Children’s Place retail outlets.

See? There’s no need to panic. From new merchandising tactics to rebooted branding and marketing initiatives, there are all sorts of ways to keep a fast fashion business profitable. One of our favorite ways to keep your retail venture in the green is to improve your customer experience.

Not sure how to wow your customers? Keep reading for our favorite strategies.

Make customers feel welcome

One prominent reason many consumers turn to online shopping: pushy sales tactics that make them feel uncomfortable. While you should always greet walk-ins with a smile and a cheery “hello,” it’s time to reconsider retail standards that feel like the opening of a sales pitch. Instead of, “Can I help you with anything in particular?” try deploying friendly small talk. A comment about the rainy weather or a compliment on the cute sweater they’re wearing will make the customer’s experience feel more conversational than transactional.

And speaking of conversation, there’s no reason for your employees to avoid it. We’ve all been the only customer in an otherwise-empty shop, shrinking under the microscopic gaze of associates. Awkward! While private conversations should be kept off the sales floor, bantering about TV shows, sports teams, and other harmless topics can make customers feel at ease in your store. Remind them, though, that their body language is important: They need to look approachable 24/7 and they should always be paying attention to customers, ready to offer help on finding a size or snagging a dressing room.

Eliminate long lines

Online fast fashion retailers like Amazon and ASOS struggle with shopping cart abandonment. Brick-and-mortar retailers should be concerned about a similar situation: long waits for fitting rooms and cash registers. 

Lines have the tendency to intimidate rather than to encourage. Many shoppers will load up their arms with potential purchases, then turn to the line for the changing room and wonder if all these goodies are worth the interminable wait. One solution is to use a waitlist and appointment management app like Waitlist Me, which makes long lines disappear by taking them digital. Retail staffers can hold on to the merchandise customers are interested in and let them continue browsing while they wait. A quick text lets shoppers know when they reach the front of the line.

Improve staff productivity

Top-notch customer service starts with staffing. If your sales associates are overrun by to-dos or traffic, they’ll be too frazzled to show the level of service that results in sales and customer retention. Adding an app like Waitlist Me to your toolbox can help retail store managers make smarter real-time decisions based on how busy the store is.

Waitlist Me allows managers to easily view things like how many customers are waiting for help or a fitting room, and how long fitting rooms have been occupied. Keeping tabs on traffic patterns means that they know where bottlenecks are emerging so they can direct employees accordingly before customer experiences start to suffer.

It is pretty universal that people don’t like waiting, and that businesses can serve customers better by improving wait experiences. But as we have seen a wide range of different businesses across multiple industries and countries use Waitlist Me, we have also learned that there is a good degree of variation among the types of customers or groups waiting and the level of information needed to best serve them.

To add to many of our other customization features, we have recently added more options for the main waitlist view. It’s easy to streamline the views of your waitlist by choosing the level of information you need and removing unnecessary details. You can customize the columns shown, the information displayed in each row, and what type of stats you’d like to see.

You’ll find these settings in your app by tapping the Gear icon > Customization > Waitlist View.

Columns – Choose the Waitlist Info option to edit the information you want to see in each column. You can display the status colors or hide them. Show the group size, or get rid of it if you serve individuals. Hide the Assignments column if you don’t assign customers to tables, staff or other resources.

Rows – Also in the Waitlist Info section there are options for the level of information to display in each customer’s row. Would you like their phone numbers displayed on the main page? Do you need to see how many kids and/or seniors are in each group? How would you like to see wait time quotes – as minutes, ETA, or both? Choose what works best for you.

Statistics – From the Waitlist View section of the Settings, the Wait Estimates and Totals options allow you to customize the display of the analytics bar at the bottom of the screen. Use the Wait Estimates > Display Groups to set 3 ranges of group sizes for calculating average wait estimates.

The Total Settings will allow you to display the number of people waiting, the number of groups waiting, or both. Also, choose how many hours you want to see Total Served stats for (a full day, or less than 24 hours so you can see stats by shift).

The worldwide coronavirus pandemic has demonstrated just how important it is for businesses to manage what we used to consider minor details: the spaces we occupy, the items we touch, and the people we come into contact with.

But for manufacturers, distributors, and logistics professionals, there’s no detail too small to be optimized—and that’s been true for far longer than the modern world has combatted highly contagious illnesses like COVID-19, SARS, or Swine Flu. Since the 1960s, supply chains and production lines around the globe have adopted a leaner operation. It’s called just-in-time manufacturing, or JIT. 

What is JIT?

Just-in-time manufacturing is built on the principles popularized by Toyota’s production processes in Japan. It’s also known as continuous-flow or demand-flow manufacturing.

No matter the name, its goal is the same: JIT seeks to make production more efficient by ensuring that materials and finished products are always in transit rather than sitting around, waiting to be used. This decreases business overhead because goods in this system require less storage space.

It also makes for a smoother production process. Raw materials arrive the moment they are needed. Finished goods are shipped out as soon as they’re completed. There’s no lag time, no costly delays, and no square footage going to waste.

How to use just-in-time principles to fight COVID-19 (and improve your customer’s waiting experience)

Other businesses, from retail stores to restaurants, doctor’s offices to mechanic shops can put the principles that power JIT to work for both their bottom line and the overall safety and satisfaction of their customers. Watilist Me is a simple tool to make some of these concepts easy to implement.

Here are five ways your business can use Waitlist Me today to smooth out the kinks in your waiting process:

1. Let customers wait elsewhere. Waitlist Me makes it simple to text customers when ready for them and see their replies. That means you customers don’t need to be crowded in a waiting area. They can wait in their car or somewhere nearby. 
2. Keep queuers in the know. Our public waitlist feature lets your customers check their spot in line from their smartphone. With just a few taps, they can see their ETA and plan their arrival at your business just in time to be served.
3. Add guests on the go. With the add-yourself web widget, individuals can hop on your waitlist from wherever they are, whether that’s home, in transit, or in the car in your parking lot.
4. Educate customers on pick-up policies. When you add someone to your queue, Waitlist Me can send an automatic text confirmation. You can customize the information in this text to include coronavirus-specific instructions, like how to facilitate your no-contact pick-up service.
5. Confirm details using two-way texting. Waitlist Me Pro and Platinum allow businesses to send custom text responses to their customers. You can use this feature to clarify orders, pick-up instructions, or any other questions guests may have.

The move-in rush. The “can we meet for 5 minutes to sort out my schedule?” emails. The all-at-once campus crush as students, faculty, and staff jockey for rooms and resources. There’s nothing like back-to-school season on a college campus. This year, give your “welcome back” spiel with a hearty dose of “we got this!” and then take a well-earned breather. When you tap a waitlist management app like Waitlist Me, you’ve got this back-to-school thing completely under control.

Not sure how to put a waitlist to work at your college or university? Here’s how schools are already using Waitlist Me:

Schedule counseling appointments with academic advisors

With the first day of classes coming up quick, every student’s scheduling concern is a top priority. Add on a new class of freshmen who are just settling in, and you’ve got a slew of counselors who need a better way to manage the onslaught of appointment requests. Waitlist Me keeps every appointment in one place and lets anyone (a receptionist, a student, the counselor in question) book time from wherever they are (a coffeeshop, an office, a dorm room at 2 a.m.). That means no email back-and-forth and no begging for a drop slip while you’re in the lunch line. Win-win, right?

Manage professors’ departmental office hours

Office hours from 3 to 5 p.m. on Mondays and Thursdays sounds great—until you pop by the office in question and realize you’re one of 50 students who had the same brilliant idea. Waitlist Me eases the line, allowing students the opportunity to get the help they need on classwork without spending their entire afternoon holed up in a hallway. The public waitlist feature lets them check on their spot in line and allows professors to shoot them a text when it’s their turn, ensuring that appointments aren’t forgotten and nobody’s time is wasted.

Divvy up access to student activity areas

There’s nothing relaxing about a game of ping-pong when there are two other groups of potential players tapping their paddles just a few feet away, waiting for you and your friends to hurry up, already, geez. Instead of calling dibs on the next game and then defending marked territory, a waitlist system lets everyone enjoy their free time—and know exactly when it’s their turn to crush their roommates at pong or pool or whatever it is the kids are playing these days.

Book writing centers, computer labs, and other resources on the fly

You’re continually striving to give your students and your teachers the best resources money can buy. Now, give them a chance to use them to fullest. Waitlist Me lets your entire school community see if there is a wait for popular resources and how many people are waiting.  The add yourself features let them join the waitlist instantly, no matter where they are or what sort of resources they need to utilize. Leaving their dorm rooms for the library? Easy. Making plans to meet up with a group in the middle of the quad? Consider it done. Checking to see when they can meet with a writing fellow? Not a problem.

Streamline student appointments in financial aid and administrative offices

Students struggling with intricate administrative problems aren’t one-time, five-minute stop-ins; they’re repeat visitors who are frustrated that they’re back in your office again. Waitlist Me lets your admin staff keep tabs on on-going issues with a notes feature built right into the app. Before a student walks into for a meeting, you’ll know immediately what it is your team has already tackled and what’s left to fix, freeing you up to address the problem rather than rehash it.

The holidays are coming up. You know what that means: a rush of customers eager to snap up the next big tech toy.  If you can’t manage the wait times effectively, though, your customers are guaranteed to be toe-tapping their way around your displays as they wait for the next available associate. Or worse, they may just head to another store.

Waitlist Me Pro can help you turn your customers’ visit to your store into an experience they’ll be more satisfied with. Think: more referral business, glowing Google reviews, and kudos from corporate. Read on for ways our pro-level app will help you do business better.

Schedule your staff more efficiently

Prepare for the storm by tracking your team in real time and accessing reports on staffers’ past performance.

Waitlist Me Pro’s hallmark feature is resource management and reporting. The app lets you assign your associates to different areas of the store (or to different tasks), track how much time they spend with each customer, and see who is working the most and who is working the least. With this data in hand, you’re better prepared to make decisions about serving customers as things get busy.

Add promotions to your public waitlist

Running a special on certain devices or services? Sponsoring an old phone holiday drive? Recycling batteries or chargers? Let your customers know when they check in, thanks to Waitlist Me Pro’s customizable public waitlist.

This pro-level feature lets you add whatever HTML you want to the waitlist. You could include graphics, coupon codes, videos, or plain text, in addition to changing the page’s colors, adding your logo, and swapping out the wording to bring your brand voice to the app’s functionality.

Let customers add themselves to your waitlist, no matter where they are

With Waitlist Me Pro, customers no longer have to start their waiting from your store. They can use the web widget—which Pro allows you to customize more—to add themselves to your waitlist from wherever they are. It’s web and mobile friendly, which means they can access it from home or on the go.

Combine the add-me remote feature with our public waitlist and text notifications, and you’ve got the ideal customer experience. Waitlist Me Pro lets your customers live their lives, run their errands, and make their appointments—and they’ll never worry about losing their place in line.

Quote more accurate wait times

There is nothing worse than waiting around twice as long as the time initially quoted. The app has always helped store associates predict more accurate ETAs. But with Waitlist Me Pro, you can take making better estimates to the next level.

By being able to see in real-time which of your staffers are busy and which are available as well as how much time they’ve spent with each customer and when, on average, they should finish up. With Pro, you have more data at your fingertips to make smarter decisions faster.