If you’ve been out to eat lately at any number of casual dining options, you’ve likely witnessed the growing popularity of pay-at-the-table services now available at restaurants large and small. It doesn’t take long to realize the significant upsides they offer. No more waving down waiters to get your check? No more tapping your toes while you wait for your receipt? This technology is a customer service game-changer.

What does this sort of service look like? Pay-at-the-table point-of-sale tech comes in a few different flavors. Keep reading to find out what they are and how they benefit different types of restaurants.

Tablets maximize ordering convenience

Early adopters, like Smokey Bones Bar & Fire Grill, introduced a tablet-style device that stays at the table. Diners can often use these devices not only to close out their tab at the end of their meal, but also to order food and beverages throughout their stay at a restaurant.

Many of these devices are also able to educate customers about membership or loyalty programs, daily specials, or featured menu options. And because they’re digital, they can offer glossy, mouth-watering photography that entices diners to order more items, like appetizers or desserts, or guide them towards items that offer a better margin for your bottom line. 

This style of device has also filled a gap in settings like fast casual restaurants and eat-in bars where diners are offered full menus without traditional table service. Now, customers can order at their convenience without needing to wait in line or catch the eye of a busy bartender. In addition, it can help open-all-day restaurants provide prompt service with limited staff.

Hand-helds improve payment speed

More recently, restaurants have been introducing a new type of pay-at-the-table device. It’s a handheld unit used by servers to capture the entire dining experience, from beginning to end.

Traditionally, waiters memorize or scribble down orders on notebook pages. This heightens the risk of error when they need to transcribe their notes for the kitchen or transferring tables between shifts. Using this sort of pay-at-the-table device, though, servers can now input orders directly into a digital order management system. There’s no forgetting who wanted a margarita without the salt, who requested a sandwich with no pickles, and who needs a side of mayo with their fries. Happy customers 100-percent of the time? That’s the name of the game!

In addition to managing orders, servers are also able to use these pay-at-the-table devices as hand-held registers. Swiping credit or debit cards—by far the most popular method of payment option in dining establishments—adding tips, and printing receipts is literally in the palm of their hand. This is a boon for restaurants with tons of traffic. It increases table turnover and decreases the amount of stress on servers because they can now get more accomplished in a single visit to a table. Less-frazzled wait staff means a better work experience for them, a better dining experience for your customers, and a better bottom-line for restaurant owners and managers.

Another customer convenience game-changer? Waitlist Me

Keeping customers waiting can have a devastating impact on a restaurant. They might order less, tip less, leave a bad review, or walk out your door, never to return. Waitlist Me is an app that keeps customers happy while they wait.

How do we do that, exactly? It’s a breeze. Waitlist Me brings your waitlist from the lobby of your restaurant to an easy-to-manage digital interface. Our app makes it easy to see waiting customers at a glance, provide accurate wait estimates that are tracked in real time, and notify customers with a text or automated call message when their table is ready.  It also has a number of other features like reservations, table management, and the ability for customers to add themselves from a kiosk, your website, or even Google.  

You’re a small business owner. You shouldn’t have to be a tech whiz. Forget all the training hassles. Forget the painful user manuals. There’s no reason for you to waste your time and money on waitlist management software that’s anything less than plug and play.

Here are seven easy ways to figure out if the tool you’re eyeing is more trouble than it’s worth.

You can’t buy it without talking to a sales person.

If a product is straightforward and user-friendly, it sells itself. You should be able to watch a quick video, then just jump in and start using the product. When a demo from a slick sales rep is required, it’s not the simple solution you’re looking for. Remember: You want to buy the product, not the pitch.

The pricing comes with more fine print than a cell phone contract.

Start-up fees, 24/7 support fees, usage surcharges, complicated pricing tiers, contracts that lock you in for a certain amount of time—these are sales tactics companies use to hook you with a low upfront price and milk you down the line.  Your bill should be simple to understand.  It should be predictable and not change from month to month.  And most importantly, there shouldn’t be any surprises.

Or, even worse, there is no pricing.

One reason a tech company would make you inquire to discover the price of its software is that it knows a salesperson is more likely to get your credit card number than the product itself.  Another reason is to figure out how much money you can afford or are willing to pay so they can extract more money from you.  Throwing out a high list price (that isn’t actually listed anywhere public for fear of scaring people away), and playing the discount game to make you feel like you are getting a bargain is a common sales tactic with complicated software.

There’s a training program, and you probably have to pay for it.

You don’t train someone to use a simple product, you just use it.  Look at great technology companies like Google, Amazon, and Uber as a few of many examples where simpler solutions are less expensive…  The more complex and detailed software is, the more time you need to spend learning it, training your employees on it, and retraining your employees on it when there’s an update. Plus, there’s an increased likelihood of mistakes and complaints. You should get help when you need it, not need to get help just to be able to use a service because it is complicated.

Installation requires you to do 37 other things

A good solution doesn’t require multiple trips to electronic stores. A simple solution doesn’t keep telling you to download more programs to make it work correctly. A good, simple solution is the one that fixes your problem now, without a tacked-on to-do list.

Your customers need to download it, too, in order for you to use it.

Software shouldn’t just be easy foryou to use; it should also be a no-brainer for your clientele. When you add another barrier to use, whether it’s downloading an app or creating a unique login, you’re making customer service harder on yourself.  Everyone has a phone that receives text messages and calls.  They shouldn’t need to install an app.  And most won’t go through the extra effort so you are limiting the number of people than can receive better service with a simpler solution.

Figuring out which button does what feels like decoding your car’s dashboard icons.

When business is busy, you can’t afford to waste time fumbling with your software’s interface to access a certain feature. The line stretches out the door, the customers’ toes start to tap, and the person you’re trying to serve thinks you look like a doofus. And that is not how you want your next Yelp review to read. You should be able to know what every single button does instantly, not after countless seconds of deliberation.  And you shouldn’t have to navigate through all sorts of options and secondary information when greeting a customer.  Eyes on the customer, not the iPad.

Listen: We get it ‘cause we’ve been there.

That’s why we took simple and traditional tools —paper waitlists, reservation books, and grease-board floor plans—and transformed them into one intuitive app that you can download now and use now. Find it in the App Store and Google Play Store, or sign up at www.waitlist.me.

The restaurant world is getting a tech upgrade, and it’s powered by AI. OpenTable’s new AI Concierge feature is a big step forward in exposure of the new type of capabilities that are now possible with vertically integrated AI, and it follows the type of features we proved were possible when we launched Perklist’s AI Assistant earlier this year in March.

OpenTable’s Concierge: Summarizing User Reviews

OpenTable, the go-to for reservations, has introduced its AI-powered Concierge. This assistant is integrated directly into the OpenTable app and website and is designed to answer a diner’s questions about a restaurant, like “What are popular dishes?” or “Can I get a vegetarian meal here?” It’s a handy tool that saves diners from having to call the restaurant or dig through different websites.

However, a key point here is where the Concierge currently gets much if not all of its information from customer reviews. The big advantage of this approach is it works with data that OpenTable already has for the restaurants using its platform, but it can be a bit of a double-edged sword for a restaurant. The AI might provide details based on a past review that may not be entirely accurate or up-to-date. A restaurant has less direct control over how this information is presented, and the AI’s response might not always perfectly align with what the business wants to communicate. Still the simplicity of just turning on this feature for existing customers with many reviews is key, and OpenTable can allow restaurants to refine or better control the feature over time.

Perklist’s AI Assistant: Utilizing Restaurant Menus and Other Information

On the other side, Perklist offers an AI Assistant that’s all about empowering the restaurant. This tool is a chatbot that a business can add to its own website and gives more control to the restaurant in the menu and other information it uses for its interactions with customers.

To set it up, you simply upload your own official menu, product list, or other business information. The AI assistant then uses this exact information—and only this information—to answer customer questions. A restaurant can also add custom details about their policies, FAQs, and hours. This means that a customer’s question about a specific menu item will be answered with the restaurant’s own description, not with an interpretation from an online review. Perklist puts the business directly in the driver’s seat, ensuring the message is always accurate and on-brand, and makes it easy to update and keep the information accurate and aligned with the business goals.

As you deck the halls and adjust your playlists, you should seriously consider giving your waitlist and table management system an update, too. Reboot your hostess stand and kick that datebook-and-grease-board duo to the curb. We have a shiny digital solution that will keep your season truly merry and bright. We’re talking about a waitlist app that brings your queue, your reservations, and your tables together on one easy-to-use interface. It’s called Waitlist Me Platinum.

Why do you need it? Let us count the ways:

#1. You want an intuitive way to balance walk-ins and reservations

What’s worse than losing a reservation for a twosome on date night? Losing a reservation for a 12-top the week before Christmas. Yikes. Still, it happens. It’s easy to forget a group—yes, even a big one—when you’re struggling to handle the nightly dinner rush.

When you upgrade your restaurant to a digital waitlist and reservation system, you say “goodbye” to misplaced reservations. With Waitlist Me Platinum, you can use our flexible reservation views to see what your restaurant has in store for the holiday season and beyond. Plus, we built the app to incorporate reservations and walk-ins seamlessly. That makes it a cinch to navigate your guest list, no matter what.

#2. You want to quickly see the best place to seat parties in your restaurant

Forget about peering behind the host stand to survey available seating options. With simple digital table management, confusion over where to seat your large and small parties is a relic of yesteryear.

Set up a spatial floorplan, including saving different layouts and sections, so you can quickly adjust by time of day or day of the week. If you do a server rotation, we’ve got that option covered too. You can also flip to the grid view to see your tables in efficient ways, including by availability, by size, and by server. They’re color coded so that you can immediately tell what’s open and what’s not. 

#3. You want walk-ins in addition to reservations scheduled

A wall of waiting guests in your lobby is intimidating those looking to avoid a crowd. To them, one large group waiting for a few tables to be pushed together can look like a dozen parties—and that’s enough to make anyone want to try the restaurant down the street rather than risk standing in a line.

Technology can quickly clear out your entryway when you use Waitlist Me’s text notification feature to set your guests free. Instead of lingering around your hostess stand waiting for their name to be called, they can grab a seat at the bar or wander around nearby shops without worrying about losing their table. When they’re next in line you can let them know with a text, no shouting necessary.

#4. You want to ensure that all your guests have a great experience

With a paper waitlist and reservation system, you’re constantly flipping back and forth and scrabbling around for notes. It’s unprepared and unprofessional, and that’s frustrating for your hosts and for your customers. 

Our app brings a new level of sophistication to eating out. We designed it to be easy to use from the get-go, which will decrease employee training time. And because Waitlist Me is so simple, hosts can focus their attention where it should be: on the guests, rather than on the paper they use to keep track of them.

January 1 has got your clientele taking their self-improvement goals to a whole other level. With the ball drop comes a fresh “new year? New me!” mindset, and a slew of resolutions to go with it. But as we all know from experience, it’s far easier to make a resolution than it to stick with it.

Waitlist Me can help you help your customers do exactly that. No matter what their goals are for this new year, your business can be an integral part in accomplishing them. Here’s how:

Fitness businesses helping people muscle up, lose weight, and train for events

January is prime sign-up season at gyms and fitness studios across the country. While new memberships are essential to keep you in the green, we know you’re invested in helping your customers cross off their workout goals.

Bringing Waitlist Me on board can help you do that. The app can help you create waitlists and reservations for different services, from tanning beds to personal trainers. You can even use it for popular equipment! It’s a no-muss, no-fuss way to manage busier-than-usual gym floors and long lines, which will keep your long-time customers happy and your newbies impressed.

Learn more here

Activity-oriented businesses helping people try new hobbies

The pre-Christmas gift-buying bonanza isn’t the only bright spot on your winter calendar. The moment people unwrap their bounty—whether they’re the proud owners of a new rifle, a monogrammed bowling shirt, or a top-of-the-line sewing machine—they have the potential to become a boon for your business.

After all, they’re going to need more supplies, from bullets to balls to bobbins, to fuel their hobby—and a little assistance getting started (or getting better). Waitlist Me can help you wrangle your staff and your resources to deal with the influx of new customers.

Salons giving customers head-to-toe makeovers

Some resolution-makers plan out their transformations weeks in advance. They come loaded with inspiration pictures and “do this, not that” feedback. Other style-changers are more spontaneous. They walk in with a vague idea of what they want and let you do your thing.

Whether you run a hair salon, a nail studio, a cosmetics store, or another business entirely, Waitlist Me helps you manage both types of clients. You can use the app on the web, on iOS, or on Android to facilitate both reservations and walk-ins with ease.

Learn more here

Banks, accountants, and financial advisors showing clients how to manage their money better

Politics, religion, and money—the three topics to avoid over the holiday dinner table—were not created equal. People go out and vote. They walk through church doors on Sunday mornings. But scheduling an appointment to hash out finances? For those customers who need your help most, getting them in your office can be a bigger challenge than actually achieving their goals.

Waitlist Me can help you make this year the year you guide your clients to achieving their budgeting, saving, and investing goals—starting with getting their bums in your seats. The app makes waitlists and reservations a breeze for everyone, whether you’re a business owner or a customer. Clients can make appointments (or jump on your waitlist) from wherever they are and see exactly how long they need to wait, thanks to our smart ETA feature.