Running a restaurant isn’t the same as it was a couple years ago.  With the introduction of government mandates regarding COVID-19, technology has shaped customer expectations around service in all parts of their lives, and people are less willing to put up with unnecessary waiting to get the goods and services they want. Fortunately, there are applications like Waitlist Me that help restaurants and other businesses raise the bar and deliver at a higher level of service that meets today’s expectations.

Cut the clutter and stay organized

When the phone is ringing off the hook at the front desk, it can be near impossible for a frazzled host to serve the line of customers spilling out of the entrance, waiting to be acknowledged. Forget grease pens and paper planners. Waitlist Me eliminates hostess stand clutter and makes it easy to add and seat dining parties. Your front of house staff can see your business’ waitlist in a single glance and add customers to it with a swipe.

Over-deliver on wait expectations

With Waitlist Me, even a rookie host can quote accurate wait times and set the right expectations. The app shows real-time waits next to quoted times to make it easy to improve and know when things are running ahead or slow. Using status colors and notes to organize and keep tabs on waiting customers helps you get them seated more efficiently. And with the smart historical wait estimate features available with Waitlist Me Pro, you can take into account the previous 4 weeks of data to get more accurate estimates. You can’t always control the wait time, but you can improve the wait experience by serving customers on time, when you say you will.

Set your guests free

With so many new mandates on restaurant capacities, having guests wait in the lobby is no longer an option for many businesses. The text notification feature does away with diners’ worries about losing their place in queue without requiring them to physically be there. No more looking for a socially distanced area around your hostess stand, and no more long queues stretched 6 feet apart around the corner turning off new walk-ins. Whether they choose to window shop, walk down the block, or hang out in the car, one quick text lets them know when their table is ready. All you have to do is tap a button, and the customer will be paged instantly.

Give people visibility into their wait

The number one question your host doesn’t want to answer when it’s busy: Is my table ready yet? A close second: Where are we on the list? Waitlist Me keeps customers in-the-know automatically with its popular public waitlist feature. Once they’re added to your waitlist, they’ll receive a text confirmation that includes a link to your public waitlist that they can check in their phone browser (no app download required). In real time, they’ll see exactly where they are in the queue along with their wait time.

Never lose a reservation

The worst problem customers face on busy nights or big holidays is lost reservations. When your restaurant relies on overstuffed date books, though, hostesses get used to saying, “What was the name again? I’m not seeing it in the book.” Your guests deserve better, and Waitlist Me helps you stay organized and manage your reservations in one location that you can access from multiple iPads or Android tablets. You can even login from your home computer or your smartphone to keep tabs on your reservations.

Make waiting less painful with Waitlist Me.

Everything from plastic straws to disposable containers are getting 86ed left and right. Why should paper clutter be any different because it’s piled up on your hostess stand instead of your tables?

But truth be told, it’s not just the toll paper takes on the ecosystem that should inspire you to transition toward digital waitlist and reservation management systems. There are a host of other reasons to switch to a waitlist and reservation app, like Waitlist Me, that go beyond your recycling bin. 

Need an example of why paper is passé? Here are 6:

You’re annoying your guests (and your staff)

A datebook can’t be in two places at once, but an app can. You can put Waitlist Me on as many tablets, smartphones, and computers as you want. While your hostess seats guests, a front-of-house manager can keep tabs on staff efficiency, a GM can track long-term customer trends, and a regional manager can check in on a few different locations.

Your wait times are inaccurate

How long will it take for that two-top to scarf down their chocolate mousse? When will you be able to squeeze a few tables together for a large party? With paper, you’re left guessing. Digital waitlist solutions, however, make it easier to make accurate wait estimates. That means your hosts can focus on customer service, not crunching numbers. 

You look unprofessional

Scrabbling through crumpled reservation book pages and scribbling party sizes onto a grease board makes your restaurant look like a slap-dash operation. Switching to an app lets you move all that mess onto one simple screen. No more MIA reservations, no more hard-to-read handwriting, and no more endless flipping while customers tap their toes.

You can’t multitask

Nobody likes the holler-back method of seating guests. For hosts, it’s laryngitis in the making. For next-in-line diners, it’s round after round of the “wait, did they just call our name?” game. And for even the most patient of waiting customers, it shatters the ambiance. An app like Waitlist Me lets you quickly, quietly, and easily text guests when it’s their turn.

You can’t gather data

Sure, you can tally up the heads served and tables turned by the end of the night, but with a pen and paper, a pile of chicken scratch is all you’ve got. Digital tools are built with analytics running automatically in the background as you and your staff go about your day. When you’re ready to see how your team has performed (and analyze trends, like your average table turnover time), the data is waiting for you.

You’re not serving your customers to the best of your ability

A hostess with a grease board in hand and a line to manage is working the numbers, not focusing on customer experience. But while lines are a fact of life that guests can deal with, a bad experience can wreck your restaurant’s reputation. Waitlist Me offers a bunch of features that helps hosts serve. One of our favorites: the public waitlist. Guests can check it on their smartphone or a monitor in your waiting area to see exactly where they are in line (and stop asking your hostess for an ETA!).

The new web widget makes it easy for customers to add themselves to your waitlist from your website and have their waitlist requests appear in the Waitlist Me app.  The widget has two main views and is simple to customize and add to your site in a few quick steps.

Customers can view estimated wait times or people waiting:

Customers can then submit their info for adding themselves to the list:

Creating the widget is as easy as switching the toggle to “ON” from your widget settings page on the Waitlist Me website. A unique widget will be created and all you need to do is copy the line of code onto your website where you’d like the widget to display.

The widget can be customized at any time, and you will see how it looks in the preview section at the top of the page. Press “Save” to keep changes and automatically update the widget on your site. Here are some of the options:

Titles – Change the text that appears on the two different screens of the widget. The first screen shows the estimated wait and the second screen appears after customers click to add themselves and enter their information

Colors – Match the widget to your website the way you like with the flexibility to change the colors of the text, background, borders, and links.

Display types – There are a couple options on what you may want to display to give people a feel of how long the wait might be, or if you choose “None” it will not show the view of the wait estimate at all and just have the fields for people to add their information.

Also, if you want to go back to the default settings after you can always click the Reset link at the bottom.

The web widget is a Waitlist Me Premium feature and adds another option beyond using the public waitlist page for customers to add themselves to the waitlist.

At Waitlist Me, we focus on helping businesses transition away from pen and paper or overly complex services. Making waiting less painful is a win for both the guests and the staff. Of course, waitlist management is only one way to streamline operations and work smarter, not harder. In this article from Dumpsters.com, check out a few more resources that show how to use technology to improve the guest experience.

True or false: Customers hate waiting.

Answer: False.

No, really: Customers don’t hate waiting. At amusement parks, they’ll wait all day. What customers hate is where they do all the waiting. Stick them in a bland doctor’s office waiting room and they’ll get twitchy in 2 minutes flat. Give them an area to explore, a space that’s an experience in itself? Well, then the wait becomes part of the ride. And you don’t have to run a theme park to tap into that kind of magic.

Why your waiting room is terrible

Most queueing areas are like purgatory. They’re awkward spots your customers dread sitting around in while they await the main event. They’re a no man’s land. They don’t look or feel particularly like your business, and they don’t look or feel like any place your customer wants to spend time in.

That’s not good for your bottom line. The moment your guests begin feeling uncomfortable or unhappy is the exact time you start losing money. They become frustrated, and they take that frustration out on you and your staff. Sometimes, they walk out the door without giving you the chance to win them over.

Why?

Because whether you intend to or not, a bland, uncomfortable waiting area signals that your business doesn’t prioritize the experience of your customers. The waiting room is the first chance you have to wow them. And right now, you’re squandering it.

How to make your first impression a good one

Forget about hiring an interior designer and picking new paint colors. We have a different change in mind, and it doesn’t have to cost you a penny.

Waitlist Me is an app that handles waitlists and reservations for all sorts of different businesses, including restaurants, retail stores, and doctors’ offices.

How can a waitlist app transform your waiting area, win over customers, and help you make more money? Easy: by improving the first interaction they have with your business and making the time they spend waiting better.

Here’s how Waitlist Me changes your customers’ waiting experience for the better:

Wait from anywhere

Your customers are busy. With Waitlist Me’s same-day reservations feature and add-yourself web widget, they can jump on line without wasting time.

Set them free

Untether your guests from your hostess stand or check-in desk thanks to our text notifications feature. It lets them window shop or run errands without losing their place it line.

Make your business more attractive

Fewer customers standing around in your waiting area means fewer walk-outs due to long, visible lines and a less cramped, more inviting space for those who do prefer to wait inside.

More flexibility

Running behind schedule is stressful enough. With our simple response feature, guests don’t have to worry about missing their spot. When you notify them by text, they can respond and let you know they’re on their way.

Smarter wait times

What’s worse than a long wait? A wait that’s even longer than the estimate. As hosts use Waitlist Me and can see their quoted times next to actuals, it becomes easier to quote more accurate waits.  

Contact us for a free trial and see how Waitlist Me can help improve your customers’ waiting experience today!