When we launched NoshList in 2012, we began with a very targeted focus on the restaurant industry and a mission to solve the challenges many restaurants face in managing long wait lines. And it worked. Customizable, easy-to-use and affordable, our wait list app enhanced the customer experience and quickly replaced the antiquated pen and paper lists for our customers.

Over the past two years, NoshList has been used to seat more than 45 million diners, and the new reservations feature helps with a whole new set of scheduling challenges that restaurants face.

Along the way though, we realized that NoshList can be used in a host of other industries. Other types of businesses started using NoshList in ways we hadn’t originally expected, and as they did they asked us for ways to better customize the product for their situations. So little by little we started adding more customization features, and now all kinds of businesses are using NoshList to improve their customers’ wait experience.

Since NoshList can be used on iPads, iPhones, Android tablets, other mobile devices, and even computers, the app can be used just about anywhere. All that’s needed is an Internet connection and a desire to make waits more bearable for customers.

Afterall, when a customer is waiting on anything — from a lane at the bowling alley to a rented boat — the wait can be like an extreme lesson in patience. NoshList works as a way to communicate with waiting parties that their lane, boat or other item is ready.

How about waiting in line for a dressing room? With NoshList, shoppers can simply add their name to the list and then continue to shop while they wait for their dressing room. Once it’s ready, they will receive a text notifying them they’re next in line. It’s the ultimate win-win.

The same ideas apply to anywhere there might be a wait — at the pharmacy, the automotive repair center, the doctor’s office or hair salon and spa.

There are few simple things businesses in other industries can do to best use NoshList. The main thing is to customize the texts that go out when a person is added to any type of wait list and when they are notified. NoshList users can also choose from a number of automated call options. Then for more personalization a business can pre-define the list of the most common notes to appear in the app with the QuickNotes feature. Finally, table numbers can be modified to represent what makes sense for a business. These numbers could represent a salesperson, chair number, rental ID or whatever resource is assigned to your customers.

To learn more, check out our new page on how NoshList is being for different business waitlists across the country.

If you find that you, your staff, or your customers are more exhausted or more stressed out than usual, you’re not alone. In fact, these feelings are so common right now that the American Psychoanalytic Association has a name for it: PTSE, or Pandemic Trauma and Stress Experience.

APsaA’s COVID-19 advisory team has put together a long list of stressors and fears that those experiencing PTSE generally struggle with. It includes everything from “increased withdrawal, isolation, and fear of others as a source of infection” to “increased altruism, including worry about others.”

And you know what? All the points on this list of fears has the power to impact small businesses like yours.

Read on for four ways you can help customers have less stress when they visit.

Communicate safety precautions clearly

Proactively inform your guests about the precautions you’re taking to minimize the spread of the virus.

Post signs on your door, require hosts and servers to introduce them early in a guest’s visit, and include it on other forms of communication, from menus to social media profiles and posts. These precautions can protect not just your customers, but you and your employees as well.

Eliminate waiting area anxiety

Hanging out in a restaurant lobby wasn’t fun pre-COVID. During a pandemic, being that close to strangers for a long period of time is the stuff that panic attacks are made of.

Luckily, WaitList Me empowers customers to wait where they feel safest—outside in the fresh air, window shopping around the block, or hanging out in the car. Thanks to our text notifications feature, you can reach them wherever they are to let them know when they’ve hit the front of the line.

Cut unnecessary interactions

In this hand sanitizer-soaked world we now live in, many customers are concerned about touching items they never would have thought twice about a year ago. Everything from door handles to menus are suspect.

Eliminating these stressors requires a little bit of ingenuity. Wherever possible, install items like foot-pulls to enable guests to access areas without using their hands.

You can also use QR codes for menus and other ways. Post a QR code of the link to your Waitlist Me web widget and let customers join the list before they step foot in your restaurant, further minimizing lines and crowds.

Socially distance eating areas

For stressed-out customers, seeing a tightly packed dining area is enough to make them turn tail and leave—and may think twice before returning in the future.

You may want to reevaluate your restaurant’s table layout. Waitlist Me Platinum’s floorplan view and table management features are handy for optimizing your dining spaces and knowing where to seat the next customer to keep things flowing smoothly. 

One more thing: While community tables may have been the restaurant trend du jour, pre-COVID, now is not the time to bring them back. In fact, even when herd immunity has been reached, it might take awhile for diners to be psychologically comfortable enough to eat elbow-to-elbow with strangers again. 

We are excited to announce a new POS integration for our popular wait list app that will allow restaurant operators to better manage their guest experience. Working with Clover, an all-in-one POS solution with an open platform, NoshList is one of the first apps available on the Clover app marketplace. NoshList is exhibiting with Clover and First Data at the International Consumer Electronics Show (CES) in booth #80203. CES takes place Jan. 7-10 in Las Vegas.

“We are thrilled to have the opportunity to show off NoshList with Clover at CES,” said NoshList CEO, Craig Walker. “It makes sense to tie the POS and wait list management pieces together and we love how Clover’s open-platform makes it possible to improve the guest experience in completely new ways. We are already working on a number of new features that would only be possible through their platform.”

The NoshList app on Clover makes it simple for any restaurant owner, operator or general manager to manage their wait list and POS all from one place. The app makes getting started with NoshList a snap, and will automatically pull the merchant’s information into NoshList when signing up. More features using other integration touch points are coming soon.

“NoshList adds tremendous value to our restaurant customers,” said Mark Schulze, vice president of Business Development at Clover Network Inc. “By replacing buzzers and shouting with text messages, our customers can not only give better service to their diners, but also get valuable data about frequent diners and past visits.”

Waitlist Me Platinum subscriptions include options to completely customize how the web widget and kiosk look. You would need some web development skills to modify the HTML, CSS, and Javascript like you would for a web page.

To get started, log in to www.waitlist.me and navigate to Account > Settings > Add Yourself. Scroll to the bottom and select Edit to make changes to either the web widget or the kiosk. If you are using both, you can copy changes from one to the other after you’re done setting it up. Or you can edit them independently to make them look and function differently. Leave it toggled to Off until you’re ready to debut your new widget.

You can load one of our default templates to get you started and make changes from there. There are three main steps that can be customized:

Main View – Customize the screen customers start on to greet them with messaging and imagery that fits your brand.

Input View – Decide the important information fields to include and the instructions you provide to customers. There are separate views for Joining the Waitlist and Making Reservations/Appointments depending on what options you allow.

Confirmation View – Finish with your own thank you or welcome message and imagery.

Refer to this documentation for the technical instructions to fully customize your widget.

As the United States enters its second year living through the coronavirus pandemic, we’re all beginning to reach our limit. Individuals—including you, your customers, and your employees—are battling monumental levels of stress and burn-out, while businesses are still facing sink-or-swim moments.

An essential element of keeping our heads above water while the COVID-19 vaccines are distributed and herd immunity is achieved is finding ways to balance safety and living our lives. As a restaurant owner, you can help folks in your community reclaim parts of their normal, pre-COVID lives while being safety conscious.

Here are some ways to encourage customers to return for happy hour, date night, brunch, and beyond.

Make your safety protocols easy to access

Uncertainty around your safety protocols can influence concerned customers to stay home instead of visiting your restaurant, even if it’s just for take-out. 

Waitlist Me makes it easy to communicate important information to your customers via text message. Once they join your waitlist or make an appointment, you can remind them to mask-up, let them know where they can wait safely, inform them of food pick-up procedures, and more! Our public waitlist feature and add yourself features are also customizable.

Because we understand that your business needs can change, we make it easy to update your messaging. Whether it’s a dish-of-the-day or a new safety notice, you can tweak your text messages and your public waitlist quickly from the Waitlist Me settings.

Note: Remember to make your protocols (and everything else, like your menu and your payment system) easy for everyone to access. Have alternate delivery methods prepared and train your staff on how to use them. This accessibility guide from Toast can help you get started.

Enforce your business’ safety rules consistently

These days, there are few experiences more disheartening than finding a local business with solid COVID-19 safety protocols in place, only to visit in-person and observe that management isn’t enforcing those protocols.

Quality control is essential for small businesses. It’s what transforms your best dishes from one-hit wonders to house favorites. And, during a pandemic, it’s what gives your restaurant a five-star reputation for health and safety, both for your employees and your customers. Communicate your safety measures frequently, and make this communication and enforcement visible and audible to your visitors, too.

Note: Be clear with your management team and your staff about the safety protocols, how you will enforce them with your employees, and what enforcement powers they regarding guests. Spend time on this training. Indignant guests can be intimidating, and your team needs to be able to confidently and calmly diffuse tension while still enforcing the boundaries you’ve set.

Eliminate other sources of stress

Many areas are repeating the pattern of tightening restrictions, watching case levels decline, and reopening, which has guests and employees alike feeling like they can’t control their day-to-day life.

Waitlist Me can help you help them stress just a little bit less. When we first launched, our goal as a waitlist and reservation app was to set customers free from a designated waiting area. Thanks to our text message notifications and publicly visible waitlist, guests can wait where they’re comfortable—and can join your queue from wherever they are via our add yourself web widget.

Many of the features we’ve added over time empower business owners to help their clientele stress even less. Guests can save their place in line by texting your restaurant when they’re running late, and you can reply to them to clarify additional requests. You can also prevent last-minute confusion by providing menus and COVID-related changes on your website, add yourself page, and public waitlist page.