As the United States enters its second year living through the coronavirus pandemic, we’re all beginning to reach our limit. Individuals—including you, your customers, and your employees—are battling monumental levels of stress and burn-out, while businesses are still facing sink-or-swim moments.

An essential element of keeping our heads above water while the COVID-19 vaccines are distributed and herd immunity is achieved is finding ways to balance safety and living our lives. As a restaurant owner, you can help folks in your community reclaim parts of their normal, pre-COVID lives while being safety conscious.

Here are some ways to encourage customers to return for happy hour, date night, brunch, and beyond.

Make your safety protocols easy to access

Uncertainty around your safety protocols can influence concerned customers to stay home instead of visiting your restaurant, even if it’s just for take-out. 

Waitlist Me makes it easy to communicate important information to your customers via text message. Once they join your waitlist or make an appointment, you can remind them to mask-up, let them know where they can wait safely, inform them of food pick-up procedures, and more! Our public waitlist feature and add yourself features are also customizable.

Because we understand that your business needs can change, we make it easy to update your messaging. Whether it’s a dish-of-the-day or a new safety notice, you can tweak your text messages and your public waitlist quickly from the Waitlist Me settings.

Note: Remember to make your protocols (and everything else, like your menu and your payment system) easy for everyone to access. Have alternate delivery methods prepared and train your staff on how to use them. This accessibility guide from Toast can help you get started.

Enforce your business’ safety rules consistently

These days, there are few experiences more disheartening than finding a local business with solid COVID-19 safety protocols in place, only to visit in-person and observe that management isn’t enforcing those protocols.

Quality control is essential for small businesses. It’s what transforms your best dishes from one-hit wonders to house favorites. And, during a pandemic, it’s what gives your restaurant a five-star reputation for health and safety, both for your employees and your customers. Communicate your safety measures frequently, and make this communication and enforcement visible and audible to your visitors, too.

Note: Be clear with your management team and your staff about the safety protocols, how you will enforce them with your employees, and what enforcement powers they regarding guests. Spend time on this training. Indignant guests can be intimidating, and your team needs to be able to confidently and calmly diffuse tension while still enforcing the boundaries you’ve set.

Eliminate other sources of stress

Many areas are repeating the pattern of tightening restrictions, watching case levels decline, and reopening, which has guests and employees alike feeling like they can’t control their day-to-day life.

Waitlist Me can help you help them stress just a little bit less. When we first launched, our goal as a waitlist and reservation app was to set customers free from a designated waiting area. Thanks to our text message notifications and publicly visible waitlist, guests can wait where they’re comfortable—and can join your queue from wherever they are via our add yourself web widget.

Many of the features we’ve added over time empower business owners to help their clientele stress even less. Guests can save their place in line by texting your restaurant when they’re running late, and you can reply to them to clarify additional requests. You can also prevent last-minute confusion by providing menus and COVID-related changes on your website, add yourself page, and public waitlist page. 

Waitlist Me Platinum subscriptions include options to completely customize how the web widget and kiosk look. You would need some web development skills to modify the HTML, CSS, and Javascript like you would for a web page.

To get started, log in to www.waitlist.me and navigate to Account > Settings > Add Yourself. Scroll to the bottom and select Edit to make changes to either the web widget or the kiosk. If you are using both, you can copy changes from one to the other after you’re done setting it up. Or you can edit them independently to make them look and function differently. Leave it toggled to Off until you’re ready to debut your new widget.

You can load one of our default templates to get you started and make changes from there. There are three main steps that can be customized:

Main View – Customize the screen customers start on to greet them with messaging and imagery that fits your brand.

Input View – Decide the important information fields to include and the instructions you provide to customers. There are separate views for Joining the Waitlist and Making Reservations/Appointments depending on what options you allow.

Confirmation View – Finish with your own thank you or welcome message and imagery.

Refer to this documentation for the technical instructions to fully customize your widget.

Whether you run a four-star fine dining establishment or a seasonal fish fry favorite, the tools you use have the potential to make your restaurant…or break it.

Forget the grease pens of yore. Forget the phone ringing off the hook during dinner service. Forget the harried servers with too-full sections (and the bored ones with too little to do). Waitlist Me Pro is the tool you need to upgrade your table, resource, and reservation management.

Here are four ways the Waitlist Me Pro app can transform your restaurant business:

Divide and conquer

Tradition belongs in your food, décor, and customer service, not in your floorplan. Waitlist Me Pro scraps the laminated restaurant layout and multi-colored grease pens in favor of an at-a-glance resource management system that shows hosts instantly what tables are available, what tables should be flipping soon, and which sections should be prioritized.

The pro-level resource management features let you create different sections in your restaurant depending on the time of day, staffing, holidays, special events—anything you can think of that would change the way you allocate your tables and your servers. Save your section layouts and enlist them with a swipe of the finger. Done!

Keep waiting customers happier with better wait estimates

With Waitlist Me Pro, even the greenest of hostesses can give an accurate quote to a customer waiting for a table. The app tracks the current amount of time a groups have been at a particular tables and makes it easy to see what tables have upcoming reservations or have been assigned to waiting customers. This visibility helps hosts predict exactly when waiting customers can expect to be seated.

Bonus: Sorting by time within sections makes it easy to see which sections have more available tables and which tables have been occupied the longest and are most likely to open up soon.  Additional statistics at the top of each section show the available tables and seats as well as the percentage of tables filled so it is simple to know where to seat the next customer.

Know your numbers

Don’t just guess how many staffers you need on hand for happy hour or holiday parties, or if you should change your sections or table layouts around.  Waitlist Me Pro offers resource utilization reportsto help you make better decisions.

The app tracks your usage data, so that you can creates reports based on various parameters. How quickly are you turning over tables? How many sections should you have on a Saturday night? Can you get away with one less server during brunch? Waitlist Me Pro’s reports will help you answer these types of questions and more.

Build your brand

When competition is stiff, you need to leverage every opportunity to differentiate yourself and your dining experience from the other restaurants in your area. Waitlist Me Pro offers you a chance to stand out from the very first point of contact.

The app’s pro subscription level allows you to add your branding to the web widget, public waitlist, and customer notifications. The public waitlist personalization, in particular, includes options to change the color scheme, status messages, and personalize the HTML at the bottom of the page so you can suggest loyalty programs, list daily specials, or display other information.

It is pretty universal that people don’t like waiting, and that businesses can serve customers better by improving wait experiences. But as we have seen a wide range of different businesses across multiple industries and countries use Waitlist Me, we have also learned that there is a good degree of variation among the types of customers or groups waiting and the level of information needed to best serve them.

To add to many of our other customization features, we have recently added more options for the main waitlist view. It’s easy to streamline the views of your waitlist by choosing the level of information you need and removing unnecessary details. You can customize the columns shown, the information displayed in each row, and what type of stats you’d like to see.

You’ll find these settings in your app by tapping the Gear icon > Customization > Waitlist View.

Columns – Choose the Waitlist Info option to edit the information you want to see in each column. You can display the status colors or hide them. Show the group size, or get rid of it if you serve individuals. Hide the Assignments column if you don’t assign customers to tables, staff or other resources.

Rows – Also in the Waitlist Info section there are options for the level of information to display in each customer’s row. Would you like their phone numbers displayed on the main page? Do you need to see how many kids and/or seniors are in each group? How would you like to see wait time quotes – as minutes, ETA, or both? Choose what works best for you.

Statistics – From the Waitlist View section of the Settings, the Wait Estimates and Totals options allow you to customize the display of the analytics bar at the bottom of the screen. Use the Wait Estimates > Display Groups to set 3 ranges of group sizes for calculating average wait estimates.

The Total Settings will allow you to display the number of people waiting, the number of groups waiting, or both. Also, choose how many hours you want to see Total Served stats for (a full day, or less than 24 hours so you can see stats by shift).

Got, say, 15 minutes to kill before your train pulls in? How about a couple hours while you wait for the new donut bakery’s latest flavor? Or maybe an easy 5 for the next available operator?

Whether you’re waiting to talk to a manager or to grab a table, these 27 factoids about the lists we love to hate will keep you occupied. Happy toe-tapping!

You’ll spend an average of 2 years of your life waiting in line. Sorry in advance. https://www.therichest.com/shocking/15-weird-and-depressing-facts-about-waiting-in-line/

You’ll feel less anxious if there’s a single line rather than multiple lines. It feels fairer that way, but you’re still going to worry about line-cutters. https://www.washingtonpost.com/news/wonk/wp/2015/11/27/what-you-hate-about-waiting-in-line-isnt-the-wait-at-all

Americans hate the DMV the most. Honorable mention: customer service hotlines.

But Americans love waiting for some things. Like event tickets, delicious food, and Splash Mountain.

And the more something costs, the longer people are willing to wait. See: iPhones, Hamilton tickets, and Splash Mountain.

The key to keeping waitlisted customers content: Distract them. Give them something to do, watch, or read while they wait.

In New York, you wait “on line.” Sorry, grammar nerds. http://mentalfloss.com/article/82257/12-impatient-facts-about-waiting-line

It takes a lifetime to get Green Bay Packers season tickets. Only 90 or so are released every year. With a waitlist of over 130,000 fans (many of whom were added by their parents when they were born), you’re talking about decades of playing wait-and-see. https://247sports.com/nfl/green-bay-packers/Bolt/Green-Bay-Packers-season-ticket-wait-list-at-133000-people–113926844/

Good news: approximate wait times make lines seem shorter! It gives you something concrete to look forward to.

Bummer: Statisticians have noticed an increase in “waiting culture.” Trendy neighborhoods and affluent cities are seeing an influx in no-reservations policies at hip new restaurants, which means waits are becoming the norm in some areas. https://www.nytimes.com/2015/02/22/upshot/the-upside-of-waiting-in-line.html

You’ll always see waitlists hit the nightly news on Black Friday. Throw a gaming system in the mix, and all bets are off.

The Netflix queue was created by chief product officer Neil Hunt. He’s British. In August 2013, Netflix ditched it’s infamous “instant queue” in favor of the “my list” feature. https://newrepublic.com/article/116996/netflix-queue-and-history-british-word-america

The Netflix thing makes sense when you know that the word “queue” is super British. It’s so British, it’s included in citizenship tests.

Well, the actual word “queue” is French. It was defined to mean “a line” in 1837 by Thomas Carlyle, who likened the line-up of people he saw outside shops in France to a man’s ponytail, which the French called “a queue.”

The most iconic British queue is at the bus stop. Forget about snapping selfies in front of a phone booth. Pull up a piece of pavement, instead. http://www.bbc.com/news/magazine-23087024

The politest queue of them all is for Wimbledon’s final matches. Tennis whites suggested but not required. http://www.bbc.com/news/magazine-23087024

You’re least likely to see a queue at the local pub. And, alas, it’s probably where it would most come in handy, too. Anyone for a pint?

The quintessential queue joke: “What is this queue for?” “I don’t know, but I’ll find out when I get to the front!” Seriously, people say this.

There’s also a legend about the people who study the psychology of waiting. It goes something like, “a lawyer, a secretary, and an ad exec are waiting for an elevator…”

Canadians use the term “lineup.” Turns out they kick butt at merging in traffic.

And Canucks are better than Brits at some queues—er, lineups. When waiters need to organize their own lineups, like at building entrances or street-front ATMs, Canadians are the champs.

If you want an even more polite lineup than those found in Canada, head to Japan. http://nationalpost.com/news/canada/everyone-line-up-canadas-tradition-of-orderly-queuing-foreign-and-strange-to-many-newcomers

Also: Canadians hate line-cutters. Tourists beware!

If you cut in line, you stand a 10-percent chance of getting shoved. Don’t say we didn’t warn you. http://www.bbc.com/future/story/20170320-we-hate-to-admit-it-but-brits-arent-the-best-at-queuing

Australians wait the longest for new iPhones—and they get them first. That’s because the sun rises in the east, of course. In 2015, Lindsay Handmer camped for 2 days to get the iPhone 6, and he did it to bring awareness to the homeless who sleep on the streets nightly. YouTube star Mazen Kourouche camped for 10 days…and then the launch event was delayed. Whoops! https://www.pymnts.com/apple/2017/iphone-release-iphone-sales-news/

You have to wait in line on Mount Everest! So much for that “alone at the top of the world” feeling. Also: Sometimes people die in line. Yikes.

The longest line in the world is the Haaj. This religious pilgrimage to Mecca takes place every year in Saudi Arabia.