If you’ve been out to eat lately at any number of casual dining options, you’ve likely witnessed the growing popularity of pay-at-the-table services now available at restaurants large and small. It doesn’t take long to realize the significant upsides they offer. No more waving down waiters to get your check? No more tapping your toes while you wait for your receipt? This technology is a customer service game-changer.

What does this sort of service look like? Pay-at-the-table point-of-sale tech comes in a few different flavors. Keep reading to find out what they are and how they benefit different types of restaurants.

Tablets maximize ordering convenience

Early adopters, like Smokey Bones Bar & Fire Grill, introduced a tablet-style device that stays at the table. Diners can often use these devices not only to close out their tab at the end of their meal, but also to order food and beverages throughout their stay at a restaurant.

Many of these devices are also able to educate customers about membership or loyalty programs, daily specials, or featured menu options. And because they’re digital, they can offer glossy, mouth-watering photography that entices diners to order more items, like appetizers or desserts, or guide them towards items that offer a better margin for your bottom line. 

This style of device has also filled a gap in settings like fast casual restaurants and eat-in bars where diners are offered full menus without traditional table service. Now, customers can order at their convenience without needing to wait in line or catch the eye of a busy bartender. In addition, it can help open-all-day restaurants provide prompt service with limited staff.

Hand-helds improve payment speed

More recently, restaurants have been introducing a new type of pay-at-the-table device. It’s a handheld unit used by servers to capture the entire dining experience, from beginning to end.

Traditionally, waiters memorize or scribble down orders on notebook pages. This heightens the risk of error when they need to transcribe their notes for the kitchen or transferring tables between shifts. Using this sort of pay-at-the-table device, though, servers can now input orders directly into a digital order management system. There’s no forgetting who wanted a margarita without the salt, who requested a sandwich with no pickles, and who needs a side of mayo with their fries. Happy customers 100-percent of the time? That’s the name of the game!

In addition to managing orders, servers are also able to use these pay-at-the-table devices as hand-held registers. Swiping credit or debit cards—by far the most popular method of payment option in dining establishments—adding tips, and printing receipts is literally in the palm of their hand. This is a boon for restaurants with tons of traffic. It increases table turnover and decreases the amount of stress on servers because they can now get more accomplished in a single visit to a table. Less-frazzled wait staff means a better work experience for them, a better dining experience for your customers, and a better bottom-line for restaurant owners and managers.

Another customer convenience game-changer? Waitlist Me

Keeping customers waiting can have a devastating impact on a restaurant. They might order less, tip less, leave a bad review, or walk out your door, never to return. Waitlist Me is an app that keeps customers happy while they wait.

How do we do that, exactly? It’s a breeze. Waitlist Me brings your waitlist from the lobby of your restaurant to an easy-to-manage digital interface. Our app makes it easy to see waiting customers at a glance, provide accurate wait estimates that are tracked in real time, and notify customers with a text or automated call message when their table is ready.  It also has a number of other features like reservations, table management, and the ability for customers to add themselves from a kiosk, your website, or even Google.  

Whether you run a four-star fine dining establishment or a seasonal fish fry favorite, the tools you use have the potential to make your restaurant…or break it.

Forget the grease pens of yore. Forget the phone ringing off the hook during dinner service. Forget the harried servers with too-full sections (and the bored ones with too little to do). Waitlist Me Pro is the tool you need to upgrade your table, resource, and reservation management.

Here are four ways the Waitlist Me Pro app can transform your restaurant business:

Divide and conquer

Tradition belongs in your food, décor, and customer service, not in your floorplan. Waitlist Me Pro scraps the laminated restaurant layout and multi-colored grease pens in favor of an at-a-glance resource management system that shows hosts instantly what tables are available, what tables should be flipping soon, and which sections should be prioritized.

The pro-level resource management features let you create different sections in your restaurant depending on the time of day, staffing, holidays, special events—anything you can think of that would change the way you allocate your tables and your servers. Save your section layouts and enlist them with a swipe of the finger. Done!

Keep waiting customers happier with better wait estimates

With Waitlist Me Pro, even the greenest of hostesses can give an accurate quote to a customer waiting for a table. The app tracks the current amount of time a groups have been at a particular tables and makes it easy to see what tables have upcoming reservations or have been assigned to waiting customers. This visibility helps hosts predict exactly when waiting customers can expect to be seated.

Bonus: Sorting by time within sections makes it easy to see which sections have more available tables and which tables have been occupied the longest and are most likely to open up soon.  Additional statistics at the top of each section show the available tables and seats as well as the percentage of tables filled so it is simple to know where to seat the next customer.

Know your numbers

Don’t just guess how many staffers you need on hand for happy hour or holiday parties, or if you should change your sections or table layouts around.  Waitlist Me Pro offers resource utilization reportsto help you make better decisions.

The app tracks your usage data, so that you can creates reports based on various parameters. How quickly are you turning over tables? How many sections should you have on a Saturday night? Can you get away with one less server during brunch? Waitlist Me Pro’s reports will help you answer these types of questions and more.

Build your brand

When competition is stiff, you need to leverage every opportunity to differentiate yourself and your dining experience from the other restaurants in your area. Waitlist Me Pro offers you a chance to stand out from the very first point of contact.

The app’s pro subscription level allows you to add your branding to the web widget, public waitlist, and customer notifications. The public waitlist personalization, in particular, includes options to change the color scheme, status messages, and personalize the HTML at the bottom of the page so you can suggest loyalty programs, list daily specials, or display other information.

Our table management and resource management tools help businesses track availability and the time customers spend at their business.  When assigning customers to a table or resource or moving customers between resources we have had a pop up for choosing from a list of assignments in some of our views.  In some cases this is a quick and effective method, but other times it may be easier to select a table from the floorplan view or a resource from the grid view, so we have added a new tap to add option that switches to these views for selection.  We have also optimized the action bar in the process to make it easier to view information on customers waiting for or occupying a resource and perform key actions like clearing, serving, and moving.

When you select an open table the action bar at the bottom will show the name & size, and the Add button will allow you to choose a party from the waitlist to assign to this resource. 

After a party is assigned to a table, tapping on that table will allow you to mark that customer as served (checking them off the waitlist), and show the table as occupied. 

Once a party is seated, tapping on their table will bring up an action bar to display the party’s name, size, and how long they have been there. Pressing the Current button will give options to move the party to another table, or clear that resource to mark it as available. You can also clear a party from a table by pressing their current ‘Taken’ status on the left of the action bar and selecting ‘Open.’

On the waitlist screen there are new options for assigning a party to a table. If you press in the Assign column for a party, you’ll see a list of tables that you can assign the party to. There will also be a new button at the top right of this menu, for Grid or Floor (depending on what view you’re using). Pressing that button would take you to the grid or floor view, where you could then tap on a table to assign the party. 

Once you choose Grid or Floor, the app will remember your selection and default you to that for future selections. The Floor/Grid button on the upper right will switch between those two views. If you prefer the list of tables, just choose Use Pop-up on the upper left. For the floorplan view, if you have more than one room you will also see your menu on the upper right to switch between rooms. 

When assigning a party to multiple tables, just press and hold the first one and then you will be able to select more. Press Done on the upper right to finish assigning multiple tables.

We have been working on a number of new features for NoshList, and one thing we have just released is a whole new look for the WaitList website. It is cleaner, faster and more mobile-friendly, so the pages will adjust to your tablet or phone as well as a computer browser.

Hope you like it!

True or false: Customers hate waiting.

Answer: False.

No, really: Customers don’t hate waiting. At amusement parks, they’ll wait all day. What customers hate is where they do all the waiting. Stick them in a bland doctor’s office waiting room and they’ll get twitchy in 2 minutes flat. Give them an area to explore, a space that’s an experience in itself? Well, then the wait becomes part of the ride. And you don’t have to run a theme park to tap into that kind of magic.

Why your waiting room is terrible

Most queueing areas are like purgatory. They’re awkward spots your customers dread sitting around in while they await the main event. They’re a no man’s land. They don’t look or feel particularly like your business, and they don’t look or feel like any place your customer wants to spend time in.

That’s not good for your bottom line. The moment your guests begin feeling uncomfortable or unhappy is the exact time you start losing money. They become frustrated, and they take that frustration out on you and your staff. Sometimes, they walk out the door without giving you the chance to win them over.

Why?

Because whether you intend to or not, a bland, uncomfortable waiting area signals that your business doesn’t prioritize the experience of your customers. The waiting room is the first chance you have to wow them. And right now, you’re squandering it.

How to make your first impression a good one

Forget about hiring an interior designer and picking new paint colors. We have a different change in mind, and it doesn’t have to cost you a penny.

Waitlist Me is an app that handles waitlists and reservations for all sorts of different businesses, including restaurants, retail stores, and doctors’ offices.

How can a waitlist app transform your waiting area, win over customers, and help you make more money? Easy: by improving the first interaction they have with your business and making the time they spend waiting better.

Here’s how Waitlist Me changes your customers’ waiting experience for the better:

Wait from anywhere

Your customers are busy. With Waitlist Me’s same-day reservations feature and add-yourself web widget, they can jump on line without wasting time.

Set them free

Untether your guests from your hostess stand or check-in desk thanks to our text notifications feature. It lets them window shop or run errands without losing their place it line.

Make your business more attractive

Fewer customers standing around in your waiting area means fewer walk-outs due to long, visible lines and a less cramped, more inviting space for those who do prefer to wait inside.

More flexibility

Running behind schedule is stressful enough. With our simple response feature, guests don’t have to worry about missing their spot. When you notify them by text, they can respond and let you know they’re on their way.

Smarter wait times

What’s worse than a long wait? A wait that’s even longer than the estimate. As hosts use Waitlist Me and can see their quoted times next to actuals, it becomes easier to quote more accurate waits.  

Contact us for a free trial and see how Waitlist Me can help improve your customers’ waiting experience today!