If you find that you, your staff, or your customers are more exhausted or more stressed out than usual, you’re not alone. In fact, these feelings are so common right now that the American Psychoanalytic Association has a name for it: PTSE, or Pandemic Trauma and Stress Experience.

APsaA’s COVID-19 advisory team has put together a long list of stressors and fears that those experiencing PTSE generally struggle with. It includes everything from “increased withdrawal, isolation, and fear of others as a source of infection” to “increased altruism, including worry about others.”

And you know what? All the points on this list of fears has the power to impact small businesses like yours.

Read on for four ways you can help customers have less stress when they visit.

Communicate safety precautions clearly

Proactively inform your guests about the precautions you’re taking to minimize the spread of the virus.

Post signs on your door, require hosts and servers to introduce them early in a guest’s visit, and include it on other forms of communication, from menus to social media profiles and posts. These precautions can protect not just your customers, but you and your employees as well.

Eliminate waiting area anxiety

Hanging out in a restaurant lobby wasn’t fun pre-COVID. During a pandemic, being that close to strangers for a long period of time is the stuff that panic attacks are made of.

Luckily, WaitList Me empowers customers to wait where they feel safest—outside in the fresh air, window shopping around the block, or hanging out in the car. Thanks to our text notifications feature, you can reach them wherever they are to let them know when they’ve hit the front of the line.

Cut unnecessary interactions

In this hand sanitizer-soaked world we now live in, many customers are concerned about touching items they never would have thought twice about a year ago. Everything from door handles to menus are suspect.

Eliminating these stressors requires a little bit of ingenuity. Wherever possible, install items like foot-pulls to enable guests to access areas without using their hands.

You can also use QR codes for menus and other ways. Post a QR code of the link to your Waitlist Me web widget and let customers join the list before they step foot in your restaurant, further minimizing lines and crowds.

Socially distance eating areas

For stressed-out customers, seeing a tightly packed dining area is enough to make them turn tail and leave—and may think twice before returning in the future.

You may want to reevaluate your restaurant’s table layout. Waitlist Me Platinum’s floorplan view and table management features are handy for optimizing your dining spaces and knowing where to seat the next customer to keep things flowing smoothly. 

One more thing: While community tables may have been the restaurant trend du jour, pre-COVID, now is not the time to bring them back. In fact, even when herd immunity has been reached, it might take awhile for diners to be psychologically comfortable enough to eat elbow-to-elbow with strangers again. 

As people flock to tourist destinations throughout the Northeast for their summer vacations, local restaurants are using Waitlist Me to handle the surge in demand. According to the National Restaurant Association, New York, Massachusetts, and New Jersey are expected to hire a combined total of 100,000 new employees this summer to address the rush of seasonal customers, and restaurants are turning to technology to help manage it.

Many are using this new text-based app to increase customer satisfaction and improve business results. By using the Waitlist Me app, available on Android and iOS tablets, restaurants can track waiting guests and send them text notifications when their table is ready. This gives customers the freedom to explore the surrounding area while waiting for a table, which leads to fewer walkaways and greater customer satisfaction.

A little ways up the coast from Boston, the Portland Lobster Company is known for its award-winning Lobster Roll that customers can enjoy while sitting outside by the water. Open from May to October, they get about 70% of their traffic from tourists, and run waits of 30-35 minutes per night.

“We use Waitlist Me on a 10-inch Android tablet at the front for the hostess to add people to the list and estimate wait times, and the person bussing the tables has a 7-inch tablet to notify people that their table is available,” said Ethan Morgan, general manager at Portland Lobster Company. “This saves us a few minutes on each table, which adds up to shorter wait times and happier customers.”

With its open-air gazebo and large deck overlooking the Genesee River in Rochester, New York, Schooner’s Riverside Pub is another seasonal restaurant that has a perfect location for summer dining.  “We are slammed during the summer when people are enjoying the nice weather on our dock,” said manager Jake Clawson. “Waitlist Me has been super easy for us to use, our customers really like it, and it saves us a lot of time from having to walk around and track people down,” added hostess Liz.

“With nearly 70 million customers served, we continue to see strong growth among restaurants and other businesses, because Waitlist Me is easy to learn and use without any complicated contracts or training processes. It just works,” said Brian Hutchins, head of product and marketing for Waitlist Me. “We are always excited to see the way businesses are using our service to give their customers a better experience and Waitlist Me at summer hot spots is another great example of using tech to make customers happier.”

We are happy to announce the opening of a new headquarters in Charleston, South Carolina.  Waitlist Me started in the Silicon Valley by former Google employees as NoshList, a popular restaurant app, and expanded to serve businesses across multiple industries.  As part of the company’s aggressive growth plans, Waitlist Me considered a wide range of options and was attracted to Charleston for a number of reasons.

“Charleston is a true hidden gem for tech start ups,” said Brian Hutchins, Waitlist Me CEO, “When you consider the beauty of the area and all the things the city has to offer, it is hard to beat the quality of life, and that is a key strategic advantage in attracting and retaining top talent.  Furthermore, smart investments made in infrastructure and programs to support business innovation are starting to pay dividends in Charleston, and the local tech economy is evolving rapidly. Waitlist Me has an office at the Charleston Digital Corridor, is part of the Harbor’s Propel accelerator program, and will be exhibiting at the DigSouth.  These are a few examples of very valuable initiatives that have come into their own relatively recently.”

To celebrate the occasion, the company will be giving away a free year of its Premium service to ten Charleston businesses that need it most, based on suggestions from locals.  The offer is designed to raise awareness around how technology can improve wait experiences in Charleston.  It also opens up ways for the broader community to engage and share ideas.  Many businesses are still struggling by using paper or clunky buzzer systems, and don’t realize there are better ways to manage their waits.  People that visit these places feel the pain though.  Nominating a business for the prizes is as simple as visiting www.waitlist.me/charleston and sharing a business name and experience that could be improved.

Charleston is well known for its hospitality, and Waitlist Me is tool local businesses can use to help offer the exceptional level service that makes it a top tourist destination as well as a great place to live.  Instead of just standing around bored or frustrated, waiting customers could take a nice stroll, experience more of the city, shop, and more.  It’s a win-win for everyone, and we are hoping people will help us spread the word.

Looking for an easier way to take reservations?  Waitlist Me has a new feature for customers to schedule reservations (or appointments) from your website, and it as easy as adding a link or line of code to set up.

You don’t need to set up any complicated rules for how many reservations are available at what times, as reservation requests will come to you for quick approvals within the Waitlist Me app.  You’ll receive a notification alert so you know when to check, and reservation requests will be highlighted at the top of your main waitlist page as well as on the daily reservation views.

When you approve a request in the app, the customer automatically gets a confirmation text with their time, and the request becomes a confirmed reservation and appears in the reservations area of Waitlist Me.  If you decline it, the customer receives a text notifying them that it could not be scheduled.

The new remote reservation feature builds on the previous remote adding functionality for waitlists, so now businesses can choose between options of allowing customers to add themselves to the waitlist, schedule reservations, or both.

To enable the feature, log into Waitlist Me, go to the Settings area, and then choose to customize the Public Waitlist Page.  From there you can turn on remote reservations and customize things like the information you require from customers, whether you’d like to skip the approval step to have them automatically scheduled, and more.

Here is how the Settings look:

The Public Waitlist is one are where customers can see the Make Reservation option.

And when they press on that it will allow them to enter their info and requested reservation time.

Another option is to use the Widget on your own website.  Here is an example of how that looks and you can customize the look and feel of the web widget in the Waitlist Me settings.

One key benefit of using a system like Waitlist Me is the increased customer satisfaction that comes with providing more accurate wait time quotes.  It can be challenging for staff to estimate the wait times correctly, and it can be frustrating for customers when they are told wait times that don’t turn out to be correct.  There are several ways Waitlist Me helps you make smarter wait estimates, and we have recently added new features to the browser version of the service that can be accessed by logging into our website.

Experience has shown that being able to see the actual waits next to the wait estimates helps people improve their wait estimates over time, as it provides a key feedback loop for knowing how accurate estimates are and when they need to be adjusted based on changes in traffic patterns.  

In addition, Waitlist Me has a couple ways for suggesting wait times based on rolling averages and historical wait times.  The rolling average method recalculates estimates every time a party is marked as served and includes settings for how long of a time period to use and how to treat parties of different sizes.  The historical wait method provides suggestions based on daily patterns by using past data for each hour and day of the week.  

In addition to seeing real-time smart suggestions as customers are served, there are graphs that show this data over time and by party size.  These graphs have been available in the tablet versions of the Waitlist Me apps and are now available in the browser version.  Check out this article for more details on the smart wait estimates and graphs.