With legalization on the legislative docket across the company, cannabis businesses are the retail industry’s rising stars. Dispensary success stories dot the landscape from the forests of Maine to the beaches of California. In fact, Business Insider names marijuana-related businesses as the fastest growing job sector in the United States.

What does that mean for you? One word: competition. The key to coming out on top? Two words: customer service.

Adding a waitlist and appointment app like Waitlist Me to your arsenal of business tools is an easy way to improve customer experience and loyalty and to increase your referral clientele. Plus, you can get started today for free!

Read on for five ways Waitlist Me can help you run a better marijuana business.

Let customers browse while they wait

A store loaded with interesting edibles feels like a grown-up candy store! Indulge your customers’ desires to take it all in without forcing them to give up their spot in line.

With Waitlist Me, guests can add their names to a digital queue. Then, they can delve into your merchandise, exploring their options and coming up with questions for your staffers. When one of your sales associates is free to assist them, customers will get a text on their smartphone letting them know their turn has arrived. Waiting has never been so simple!    

Welcome new customers to your store

A dispensary isn’t like other stores offering consumable goods. There are all sorts of variables new customers need to be educated about. Who better to guide them than your expert staff?

Waitlist Me frees up your staff so they can worry about one customer at a time. The app keeps track of your line—and lets queuers know their ETA—so that your employees don’t have to. This ensures that each person who steps into your store feels special and can ask every question they have about your products, no matter how small.

Bonus: Eliminating the need for staffers to juggle all the customers in your store will cut down on stress and improve sales results thanks to personalized, one-on-one attention.

Eliminate the wait for walk-ins

For regulars who know what they want and are on a tight schedule, Waitlist Me is what they’re waiting for.

Our app offers a web widget that businesses can easily place on their website. The web widget lets customers jump in line from wherever they are, like their office cubicle or a bar a few blocks over. That means less waiting around in your store for a clerk and more time enjoying life.

Introduce new treats

As the cannabis industry continues to grow, new products continue to pop up every day. Hosting in-store parties and tastings for these fresh goodies let your local community know what’s new. Waitlist Me lets you manage these crowded events with ease.

With Waitlist Me’s kiosk mode, you can let guests check themselves in as soon as they enter your store. Then, they can browse and mingle until you’re ready to show off your new wares. Our public waitlist feature, which customers can access on their phones and on in-store monitors, keeps them updated on their place in line.

Match shoppers with expert staffers

Have customers looking to ease medical complaints? How about newbies not sure where they should start? While some can help themselves, others need more guidance. Waitlist Me is here to help you help them.

Waitlist Me allows you to assign customers to certain employees. If you have associates with expertise in different areas, you can make sure that they help the customers who have questions they can answer best.

Want to save time entering customer information when using Square and Waitlist Me together? Our new integration passes basic customer information between the two systems to make serving customers more efficient. For example, when you add a customer to the waitlist or a reservation in Waitlist Me, you can pull it up later in Square when it is time to pay. Or for scenarios where customers pay first or are already in Square, you can look up their information when adding them to Waitlist Me to manage their wait and send notifications when their order is ready. In these and other cases, businesses can save time by not having to add customer info twice.

To get started, in your Waitlist Me app go to the gear icon and select Square Integration. Select On for the Square Authentication option, and you’ll be prompted to enter your Square login information. 

An acceptance page will come up; choose Allow to let Waitlist Me read and modify your customer information. Once you’ve done that, you can then turn on one or both of the next two options. 

Square Customers Search, when enabled, would allow you to search your Square customers in the Waitlist Me app by phone number. Start typing their phone number to see a list of matching names and phone numbers as you type.

The last option lets you add customers to your Square customer database from the Waitlist Me app. Choose Yes to have them all automatically added, or Ask Me to be prompted whether to add customers. 

If you’re using multiple devices, your settings will sync across devices automatically. 

Being sick is no fun for anyone. And when you are sick, one of the top things on your mind is how to get better as soon as possible. It isn’t surprising that having to wait to talk to a physician can be a frustrating experience, but ProHealth Care Medical Associates found that using Waitlist to give patients a better sense of their wait made patients and physicians happier.

ProHealth Care Medical Associates is an award-winning regional specialty and primary care system with services throughout Southeastern Wisconsin. As part of the ProHealth Care program, the system has an integrated network of closely aligned independent physicians. Services encompass nearly all aspects of health care and includes hospitals, medical clinics, home care and hospice, integrative medicine, well-being and fitness centers, and more.

The centers have eight urgent care facilities within a 25-mile radius and see patients on a walk-in basis, which means wait times to see doctors can take anywhere from 60 to 90 minutes.

“One of the things we were hearing from our patients is that they weren’t happy with our wait times,” said Kelly Tolson, Director of Operations at ProHealth Care. “During cold and flu season, it can be anywhere from a 90 minute to two hour wait. Two hours is unacceptable.”

Tolson and ProHealth site leader, Maureen Sensiba, were looking for a way to make wait times easier to manage for patients, when they were approached by a patient who had seen the NoshList wait list app in use at a local restaurant.

“One of our patients had been added to a waitlist and notified when their table was ready at a Red Robin restaurant, and she said it was an awesome feature,” Sensiba said. “She raved about it. So afterward, I did some research on my own and contacted NoshList to see how we could make it work for our situation.”

The customer was specifically pleased with how the wait list app gave her the ability to shop while she waited for her table at Red Robin. That also caught the attention of Tolson and Sensiba, since it would be nice for patients to not have to be constrained to the waiting area.

Before getting started, the app had to be shown to the company’s patient experience officer and corporate compliance officer attorney to ensure the app wasn’t in violation of any patient privacy issues. Because the app only shows patient initials, it does not violate HIPPA rules or any other privacy rule, and Tolson was given the ability to then launch the app at the Medical Associates Brookfield, Wisc. location.

“Brookfield was a great place to start because it’s a small community. People could go home, have lunch or run errands while they waited to be seen by a doctor and get back in a short amount of time,” Tolson said. “It has worked so well that we have expanded it to another location and have plans to roll it out to the remaining six within the next six months.”

How it works

When ProHealth first started using NoshList, it was more popularly used as an iPad app, so they had to be a little creative in getting to fit their needs for an urgent care waitlist from a computer. Tolson and Sensiba realized that they could customize the public waitlist web page and the Add Yourself feature that restaurants normally use to allow diners to add themselves to a list, and they adapted this functionality for their staff to enter the information.

The patient names are put into a computer once they arrive at the center, and they can check their place in line from a phone or computer. When other patients look at the waitlist to determine where they are in line, only the patients’ initials are visible. Then when it is a patient’s turn, the ProHealth staff uses the regular waitlist view to trigger the text and call notifications and remove people from the list.

Since that time, NoshList has added the ability to do everything in one place in the browser, and early adopters like ProHealth Care that started using the system in new ways and sending feedback helped drive these product improvements.

“It was very smart how Tolson and Sensiba figured out how to use the NoshList public waitlist page, which was designed for other purposes, to serve as a simple entry form that could be used by multiple people on computers,” said NoshList CEO, Craig Walker. “We were all very impressed at NoshList, and have been building more and more improvements into our service to make it better for cases like these and for solving the wait problem everywhere.“

While the facility operators have yet to determine how the app has impacted wait times, customers appear to be happy with the solution.

“I don’t know if their wait times have decreased, but patients are more satisfied because we are being more respectful of their time,” Sensiba said. “We know they have other things they could be doing and we’re giving them an opportunity to do those things if there is a long wait.”

The physicians also are happier.

“We expected the patients would appreciate the new waitlist options, but we didn’t anticipate that the physicians would also be happier, because the patients are happier when they get into the room,” Tolson said. “That has been a very nice surprise.”

The public waitlist page is a unique URL for a web page that is assigned to your account, and has a number of features and benefits. Whenever a customer is added to the waitlist in the Waitlist Me application, they get a text message confirming that they have been added to the list. There is also a link to the public waitlist so the customer can check their place in line from their phone. They will see a status message at the top of the page and their initials will be highlighted in the list.

The public waitlist makes it easy for people to estimate their remaining wait without having to ask, and saves you time. It also helps them track when their turn is getting closer so they can be nearby when you are ready for them.  If a customer decides they aren’t coming, they can press on the Cancel link to let you know and a message will appear in Waitlist Me so you know to remove them from the list.

We have added some additional features to Waitlist Me Pro for personalizing the public page even more to your brand by editing the status messages and changing the colors of the page.

Color Scheme – Personalize the page look and feel by changing the page and table colors.  With control of the color of every element on the public page, it is easy to create a look and feel that fits your brand.

Here is an example of the public waitlist in default colors and with customized colors

Status Messages – The messages that display at the top of the page make it easy for customers to check their place in line, know when it is their turn, and cancel if they decide to go elsewhere.

Waitlist Message – This shows when a customer is in a waiting state and the default message is “You are number [order] on the waitlist, and have waited [time_waited] minutes” (where [order] is their place in line and [time_waited] shows the minutes waited)

Ready Message – Once you notify a customer, their public page changes to “We are ready for you! Please come by as soon as possible” and gives them options to indicate they are coming or cancelling.

Finish Message – Served – After you have checked a person off the list the message changes to “You are no longer on the waitlist” and the list of customers waiting disappears.  You could customize this message to add something about enjoying their meal or suggest leaving a positive review on Yelp.

Finish Message – Removed – If you remove a customer from the list, meaning they didn’t end up joining you, the default message is also “You are no longer on the waitlist” but you could change it to something related to being sorry they weren’t able to join.

Response Links – If you don’t want people to be able to cancel or indicate they are on their way through the public waitlist, you can remove these links

Building on the set of resource management features we rolled out a couple months ago, we have added more flexibility for creating and tracking custom resource statuses. These statuses can be used to visually highlight different stages of your occupied resources in different colors to help make assignment decisions faster and easier.

Here is a new video on resource management, including the new custom statuses:

For example, say you are managing restaurant tables and using Waitlist Me to view what tables are available or occupied. You can sort tables by the times they have been occupied for a better sense of which ones will become available first. Now with custom statuses you could improve on those estimates even more by changing the states of tables that are waiting for their bill or being cleaned. Marking tables with customers waiting for their checks as “billing” can give your bus boys a heads up on which tables would need cleaning soon. Similarly, you can change the status of tables to “cleaning” when they are being cleared and prepped. Using more detailed statuses can help your staff at the front of the house know what tables will be available soon, which means they can quote better wait time estimates and seat customers faster. This means more revenue for the restaurant through more table turns and improved customer satisfaction.

This is just one example of how it might work in a restaurant, but the flexibility of the naming and usage of statuses means they can be tailored to different processes in different businesses.

To change a status in Waitlist Me, all you have to do is press on the resource and an action bar will appear at the bottom of the screen. This area shows information on customers currently occupying and waiting for the resource, and has actions for moving and clearing customers. Pressing on the status on the left will bring up a list of statuses, and selecting one will change the status and color of the resource. In the list view, just tap on the status color to change it.

Note that when you choose a custom status you can see both the total time a resource has been occupied as well as the time spent in the current status, which is shown in parenthesis. This makes it easy to see total visit times and times in specific statuses at a glance, so you can tell if a certain stage is causing more delays than others and how that might be affecting total wait times.

Accompanying the custom statuses are a couple of new sorting options in the Grid view, where you can view your resources grouped by Status. Select “Status the ABC” to have all the statuses grouped together and then ordered alphabetically by the resource name or “Status then Time” to have them ordered by the length of time they have been in that particular status.

To customize your statuses, go to your Settings and then press on “Manage Resources” and then again on the “Statuses” in the upper right. In addition to the default “available” (green) and “occupied” (red) statuses, you can add four of your own statuses. Just add the names and move the sliders on the right to turn them on or off. Statuses will show alphabetically in the options when you select them, so you can set the naming accordingly. The green and red statuses for available and occupied resources are always required, and custom statuses are treated as states of an occupied resource.