When Scott Wise launched Scotty’s Brewhouse in 1996, he was 22 years old with little restaurant operating experience. He had graduated with a degree in marketing and public relations from Ball State University and had just returned home to Muncie, IN, after a stint as a copywriter in Houston.

“I had always waited tables and bartended, and after college, hated my 9-to-5 job. I came back to my hometown and was drawing up the idea of what I wanted to do when I heard there was a bar for sale,” Wise said. “The owners asked me to put a business plan together. Then, months later, I went to the owner and bought the business.”

That business was Mugly’s Pub & Eatery, a local Ball State University student hang out with a pool table, three beers on tap and a burger on the menu.

For the next three years, Wise worked on the restaurant’s revitalization, changing the name to Scotty’s Brewhouse and eventually hiring enough staff to handle the growing clientele. That’s when he decided to open a second location. He was only 25, and already was building a restaurant chain.

Well, maybe not.

“I got the food service bug and just loved what I was doing,” he said. “But at 25 I thought it was easy and the second restaurant failed miserably.”

Undeterred, Wise decided to take the equipment from his second endeavor and open another Scotty’s Brewhouse location in Bloomington, IL. The year was 2011. The restaurant was a hit. A franchise was born.

Today, Wise and his executive team operate eight locations throughout Indiana. Their biggest store, in downtown Indianapolis, holds 450 guests.

The technology solution

With locations throughout the state and a continuous rise in customer visits, Wise was looking for a way to increase operational efficiencies while reducing costs. This led Wise and his team to NoshList, a waitlist app designed to simplify restaurant operations and improve the guest experience. The app runs on iPad and Android tablet and mobile devices and replaces old-fashioned paper lists and expensive buzzer waitlist tools.

“For the majority of restaurant operators who use our waitlist app, the switch was made because of the ease of our technology and its ability to cut down costs while improving the guest experience,” said Craig Walker, founder of NoshList. “Our tool gives restaurant operators the ability to seat guests faster, which increases table turns and improves restaurant profitability.”

NoshList, available as a free or paid Premium service, works by sending guests text messages to their mobile devices alerting them that their tables are ready. If a guest doesn’t have a mobile phone, they can still be added to the waitlist and the host can locate them once their table is ready.

More importantly, however, is that NoshList’s Premium users can utilize the app’s ability to collect analytics based on diner history. Additionally, Premium users have access to a two-way communication system for dine-in guests, so customers can let a restaurant’s host know if there are changes to the party.

“The ability to gain consumer insights based on visitor history is a huge step forward for users of our NoshList app,” Walker said. “And the ability for two-way communication further enhances our restaurant support.”

Wise had long been considered an early adopter of restaurant technology, a reputation that placed him on the industry speaking circuit for many years.

Scotty’s Brewhouse first started using tablets at the table in 2010. The move was a premature one in regard to customer acceptance. While the tablets didn’t work for his customer base he continued to look for new and emerging technologies that would push the brand forward.

“With the use of technology, you don’t do something that you think is cool or looks good. It has to save an operator time and money,” Wise said. “The reason why I got into tablet waitlist technology was because I was frustrated with how many pagers got stolen, or broken or lost.”

After the failed tablet experiment, Wise decided to use NoshList as a way to increase sales and reduce operational costs even though he wasn’t sure customers would give out their cell phone numbers.

“In the beginning I was nervous,” he said. “I don’t believe in text marketing and I wasn’t sure if people would give us their cell phone numbers. We had a little pushback from customers, but it wasn’t enough to stop using the technology because we were saving money on broken pagers and streamlining our seating capacity,” Wise said.

To date, WaitList has seated more than 34 million diners through its free and Premium versions and in May launched an updated version specifically for iOS 7.

“The app continues to ramp up and is proving to be a great technology. With some of the bigger software companies, they are so slow in incorporating new technology that by the time they do it the next wave is out,” Wise said. “For my staff, the reaction was initially ‘how do I do this?’ But once they got it, they loved it. This is one technology that I didn’t have to push at all and was not too difficult to put in place.”

Additionally, Wise and his team were concerned that customers would walk away once their names went on the waitlist because there was no buzzer that would tether them to the restaurant.

“We worked with NoshList on a number system that let staff know if customers had gone somewhere else,” Wise said. “And if people are wondering about their wait, they can now look at their phone and see how much time they have left. This lets the hostess focus on other things and it doesn’t make guests feel like someone forgot about them.”

Over the past six months, Scotty’s Brewhouse guests have embraced the NoshList technology. And because it’s an app-based system, the waitlist keeps running even if internet connectivity is lost.

“The best thing is we don’t have pagers anymore. That cost was huge for us,” Wise said.

We are getting ready to head to NRA, and are happy to have reached 11 million diners seated through the NoshList waitlist app.

We have also added three key features to improve restaurant efficiency, which include customizable text message notifications, multi-restaurant management, and a customer-facing waitlist display. These are now available on iPad, iPhone, and Android devices.

The customizable text message notification feature gives restaurants the ability to modify their text messages for waitlist notifications and allows managers to better engage customers by adding a link to their website or menu, or to inform their diners about specials and promotions.

With the multi-restaurant management feature, new admin accounts allow owners or companies with multiple restaurants to login and see how each restaurant is doing from one account. We work with a number of large chain restaurants and wanted to give them more powerful tools to manage all of their stores’ waitlists. These new multi-restaurant administrative features are an introduction to all the advanced analytics and other tools we can provide to restaurant operations managers and owners of multiple restaurants.

The third new feature released this week lets any restaurant using NoshList display a public view of the waitlist that customers can check from their phones to see where they are in the list. The mobile version uses a custom link in the notification message to highlight each individual customer’s position in the list on his or her mobile phone.

NoshList will also be attending the National Restaurant Association show in Chicago this weekend, May 18-21, and will be located in the Technology section in the North Hall, Level 3 in Booth # 5867.

Animals are much more sensitive to external stimuli than their leash- and carrier-holding counterparts. If you’re running a pet-focused business, that means the systems and tools you use to keep customers moving through your office are doubly important. Using a waitlist app like Waitlist Me can help you and your pet-owning clients keep your visitors calm, collected, and happy, which leads to a better visit today and repeat visits in the future.

Here are five ways veterinarians, groomers, shelters, and clinics are using the app to ensure smooth customer service and positive experiences for pet owners and their furry, scaled, and feathered friends, alike.

Allow pet owners to wait in the best place for their pets

Some pets are happy stretched out on the tile in your waiting room. Others are more content roaming around outside. Waitlist Me lets you send pet owners a text once it’s their turn, which means they can stop hovering around your reception area while they wait.

Bonus! If they’re a few minutes away, they can let you know they’re on their way using our simple text response feature.

Speed up appointment scheduling and check-in

When you’re juggling a full waiting room and your customer is being tugged away by a Great Dane, you don’t have minutes to spare flipping through a paper schedule. Waitlist Me’s intuitive interface operates from a simple single screen. A few swipes is all you need to make a new appointment, check someone in, or add a walk-in to your waitlist.

Bonus! Waitlist Me’s Premium service has a feature that lets customers check the current wait on your website and add themselves to the list from home, which cuts down on call time and the bottleneck in your waiting room.

Quote accurate wait times—every single time

When a loved one is sick, a 15-minute wait can feel like 45. Waitlist Me helps ease pet parent anxiety (and the frustration they’re turning on reception staff) with intelligent time quoting. Being able to see actual wait times next to quoted times has been proven to improve accuracy, so your staff will quickly become pros in giving the right guidance on expected waits.

Bonus! Our public wait list feature lets them check their place in line from their smartphones, which means fewer “how much longer?!” questions thrown your way.

Squeeze emergencies into a busy schedule

Faced with a skunked dog in need of a bath tub? How about a cat whose curiosity requires a little medical intervention? No matter the emergency, Waitlist Me’s visual layout lets you quickly see how your day is shaping up and which of your staff members is free to handle your walk-in when.

Bonus! Waitlist Me also lets you book different types of pet care appointments by assigning your customers different colored statuses. It’s an easy, visual way to track the services you offer, the time you need to set aside for them, and the staff required to man your office.

Reduce the rate of no-shows

Your customers aren’t flakes; they just forgot! Waitlist Me helps you significantly cut down on no-shows and last-minute cancellations through our text and call reminders. And you barely have to lift a finger! Just press a button.

Bonus! Forget about scheduling nightmares. Waitlist Me’s Pro service has a number of resource management features for tracking how long your rooms or staff have been busy with customers.  This helps you see exactly which people you need to assign where—and when it’s OK to send someone home or call for back-up.

The last thing all of us at Waitlist Me expected to see on the evening news was Build-A-Bear. But alas, there they were, stuffing and all.

No need to check your calendar, folks. It’s not Black Friday—phew!—and it’s not International BYOB Day (that’s “build your own bear” for the uninitiated). Nope, it was the day Build-A-Bear launched a one-day-only offer that backfired spectacularly…and resulted in lines that wound through shopping mall corridors and wrapped around city blocks. You don’t need to see the video footage to know what happened next: fury, frustration, and injuries.

We know your customers come first, and you don’t want to see anybody angry, aggravated, or harmed on your watch. We’re with you. All of us at Waitlist Me hope that every last Build-A-Bear customer is doing OK.

Situations like this are why crowd control is essential. And that, my friends, is where Waitlist Me comes in.

Waitlist Me is a waitlist and reservation app that any small business can use

That’s right, waitlists aren’t just for restaurants anymore. Our customers include everyone from department stores and big box chains to salons, doctor’s offices, and gyms. If you have guests that need to wait for something, you have a reason to give Waitlist Me a try.

We’re not exaggerating when we tell you that Waitlist Me can save your business’ hide on a busy day—and its reputation. Nothing kills foot traffic like a 1-star Google review, a nasty comment on Yelp, or making the local news for all the wrong reasons.

12 ways Waitlist Me can save your day

Whether you manage a store that’s part of a national chain or you’re a business owner with a brick-and-mortar that’s all your own, our waitlist app can be the hero you never thought you’d need. Maybe you’re running an end-of-the-season sale, or maybe’s it’s just a regular ol’ Wednesday night when your biz takes a turn. Whenever you need us, Waitlist Me is here to help.

Here are 12 ways we’ve already helped small businesses manage long lines and crazy crowds:

–   Manage a rush of sick patients during summer cold season at an urgent care facility

–   Ensure every prom-goer gets a makeover at a beauty bar

–   Keep track of who’s in line for bling next during jewelry store holiday sales

–   Give employees the time they need to train customers on safe firework handling before the 4^th of July

–   Text footy fans when their table is ready at a sports bar during the World Cup

–   Shorten changing room lines by letting customers shop while they wait during a blow-out sale

–   Juggle street traffic and phone orders during the lunchtime rush at a downtown deli

–   Manage meeting times during marketplace shows and expos at a convention center

–   Allow eager diners to wander while they wait for a table at a surprise pop-up dinner

–   Keep track of first-come, first-serve customers during a door-buster day at a department store

–   Take same-day reservations at a family photography studio

–   Book tours and activities from a boardwalk over a long weekend

The new web widget makes it easy for customers to add themselves to your waitlist from your website and have their waitlist requests appear in the Waitlist Me app.  The widget has two main views and is simple to customize and add to your site in a few quick steps.

Customers can view estimated wait times or people waiting:

Customers can then submit their info for adding themselves to the list:

Creating the widget is as easy as switching the toggle to “ON” from your widget settings page on the Waitlist Me website. A unique widget will be created and all you need to do is copy the line of code onto your website where you’d like the widget to display.

The widget can be customized at any time, and you will see how it looks in the preview section at the top of the page. Press “Save” to keep changes and automatically update the widget on your site. Here are some of the options:

Titles – Change the text that appears on the two different screens of the widget. The first screen shows the estimated wait and the second screen appears after customers click to add themselves and enter their information

Colors – Match the widget to your website the way you like with the flexibility to change the colors of the text, background, borders, and links.

Display types – There are a couple options on what you may want to display to give people a feel of how long the wait might be, or if you choose “None” it will not show the view of the wait estimate at all and just have the fields for people to add their information.

Also, if you want to go back to the default settings after you can always click the Reset link at the bottom.

The web widget is a Waitlist Me Premium feature and adds another option beyond using the public waitlist page for customers to add themselves to the waitlist.