When Scott Wise launched Scotty’s Brewhouse in 1996, he was 22 years old with little restaurant operating experience. He had graduated with a degree in marketing and public relations from Ball State University and had just returned home to Muncie, IN, after a stint as a copywriter in Houston.

“I had always waited tables and bartended, and after college, hated my 9-to-5 job. I came back to my hometown and was drawing up the idea of what I wanted to do when I heard there was a bar for sale,” Wise said. “The owners asked me to put a business plan together. Then, months later, I went to the owner and bought the business.”

That business was Mugly’s Pub & Eatery, a local Ball State University student hang out with a pool table, three beers on tap and a burger on the menu.

For the next three years, Wise worked on the restaurant’s revitalization, changing the name to Scotty’s Brewhouse and eventually hiring enough staff to handle the growing clientele. That’s when he decided to open a second location. He was only 25, and already was building a restaurant chain.

Well, maybe not.

“I got the food service bug and just loved what I was doing,” he said. “But at 25 I thought it was easy and the second restaurant failed miserably.”

Undeterred, Wise decided to take the equipment from his second endeavor and open another Scotty’s Brewhouse location in Bloomington, IL. The year was 2011. The restaurant was a hit. A franchise was born.

Today, Wise and his executive team operate eight locations throughout Indiana. Their biggest store, in downtown Indianapolis, holds 450 guests.

The technology solution

With locations throughout the state and a continuous rise in customer visits, Wise was looking for a way to increase operational efficiencies while reducing costs. This led Wise and his team to NoshList, a waitlist app designed to simplify restaurant operations and improve the guest experience. The app runs on iPad and Android tablet and mobile devices and replaces old-fashioned paper lists and expensive buzzer waitlist tools.

“For the majority of restaurant operators who use our waitlist app, the switch was made because of the ease of our technology and its ability to cut down costs while improving the guest experience,” said Craig Walker, founder of NoshList. “Our tool gives restaurant operators the ability to seat guests faster, which increases table turns and improves restaurant profitability.”

NoshList, available as a free or paid Premium service, works by sending guests text messages to their mobile devices alerting them that their tables are ready. If a guest doesn’t have a mobile phone, they can still be added to the waitlist and the host can locate them once their table is ready.

More importantly, however, is that NoshList’s Premium users can utilize the app’s ability to collect analytics based on diner history. Additionally, Premium users have access to a two-way communication system for dine-in guests, so customers can let a restaurant’s host know if there are changes to the party.

“The ability to gain consumer insights based on visitor history is a huge step forward for users of our NoshList app,” Walker said. “And the ability for two-way communication further enhances our restaurant support.”

Wise had long been considered an early adopter of restaurant technology, a reputation that placed him on the industry speaking circuit for many years.

Scotty’s Brewhouse first started using tablets at the table in 2010. The move was a premature one in regard to customer acceptance. While the tablets didn’t work for his customer base he continued to look for new and emerging technologies that would push the brand forward.

“With the use of technology, you don’t do something that you think is cool or looks good. It has to save an operator time and money,” Wise said. “The reason why I got into tablet waitlist technology was because I was frustrated with how many pagers got stolen, or broken or lost.”

After the failed tablet experiment, Wise decided to use NoshList as a way to increase sales and reduce operational costs even though he wasn’t sure customers would give out their cell phone numbers.

“In the beginning I was nervous,” he said. “I don’t believe in text marketing and I wasn’t sure if people would give us their cell phone numbers. We had a little pushback from customers, but it wasn’t enough to stop using the technology because we were saving money on broken pagers and streamlining our seating capacity,” Wise said.

To date, WaitList has seated more than 34 million diners through its free and Premium versions and in May launched an updated version specifically for iOS 7.

“The app continues to ramp up and is proving to be a great technology. With some of the bigger software companies, they are so slow in incorporating new technology that by the time they do it the next wave is out,” Wise said. “For my staff, the reaction was initially ‘how do I do this?’ But once they got it, they loved it. This is one technology that I didn’t have to push at all and was not too difficult to put in place.”

Additionally, Wise and his team were concerned that customers would walk away once their names went on the waitlist because there was no buzzer that would tether them to the restaurant.

“We worked with NoshList on a number system that let staff know if customers had gone somewhere else,” Wise said. “And if people are wondering about their wait, they can now look at their phone and see how much time they have left. This lets the hostess focus on other things and it doesn’t make guests feel like someone forgot about them.”

Over the past six months, Scotty’s Brewhouse guests have embraced the NoshList technology. And because it’s an app-based system, the waitlist keeps running even if internet connectivity is lost.

“The best thing is we don’t have pagers anymore. That cost was huge for us,” Wise said.

Have a smart phone? Then you can use NoshList at your restaurant. We are happy to announce that our popular tablet waitlist app is now available for iPhone, iPod Touch and Android phones. It is free for download at the App Store and on Google Play Store.

The new apps make it even easier for a restaurant to run an organized, efficient and measurable waitlist that also provides valuable guest and operational analytics. The addition of this mobile functionality to the original iPad app gives restaurant operators the flexibility to use other iOS or Android when preparing to seat restaurant diners. The mobile app also removes the barrier of needing an iPad to use the solution by offering the NoshList platform on multiple devices.

A fully featured restaurant waitlist and guest-management solution, NoshList notifies diners via unlimited free text messaging and automated phone call alerts that their tables are ready, replacing paper lists, microphones and alert buzzers.

In addition to the unlimited free version of NoshList, there is NoshList Premium for $49 per month, per restaurant. Premium features include two-way text messaging, table number assignments, in-app statistics, designated local phone numbers, and 30-day analytics. The Premium features are only currently available for the iPad app and on the website, and will soon be added to the new mobile version.

NoshList is now in use in more than 2,250 restaurants nationwide. Clients include Red Robin Gourmet Burgers, Buffalo Wild Wings, Miller’s Ale House and many other national and regional brands. To date, more than 8 million diners have been seated with NoshList since the company’s launch in February 2012, making it the fastest growing restaurant waitlist platform in history.

Ah, the sounds of the season are upon us! Tinkling bells, rustling wrapping paper, and the voices of children and adults alike, eager to jump into winter with both snow-booted feet.

Here at Waitlist Me, we’re all about traditions—well, some traditions. The seasonal kind that come with snow, Santa hats, and sweet treats? Bring it on! The long lines of, well, last year? No thanks. Our app puts more ease into the winter season, which helps everyone get the most out of it. For businesses, it means more loyal customers walking in the door and opening their wallets. For consumers, it means a better time no matter what they’re up to.

Wondering how a waitlist app can make a difference when it comes to winter traditions? Here’s the proof in the figgy pudding:

Ice skating

Wobbling your way around a rink is a wintry rite of passage. A digital waitlist clears your lobby, allowing wannabe Olympians to grab a bite to eat or watch the crush while they wait to lace up a pair of skates. It’ll cut down the line intimidation factor, which can send fresh faces running back out into the parking lot for fear of a long wait. Plus, it’ll help your skate attendants focus on the customer at hand rather than the pile-up behind them.

Holiday shopping

Playing elf for your nearest and dearest isn’t nearly as simple as it sounds. That’s where your sales associates come in. Put their product knowledge and creativity to work—and get the most out of your personnel scheduling—by creating an in-store personal shopping service. Waitlist Me makes it easy to manage. With its notes feature, you can leverage your employees’ strong suits. To utilize it, ask customers what they’re looking for when you add them to the list. Then, assign sales associates accordingly depending on their specialties.

Pictures with Santa

Corralling kids is a headache on the best of days. With candy canes and chocolate bars adding to the frenzy? Well, you’re looking at a true Nightmare Before Christmas situation. If you’re running a mall Santa-style operation, a waitlist app can make an incredible difference for the parents trying to keep their littles ones in line. With Waitlist Me, parents can join a waitlist and take their tots off to toddle around (and work off some of that energy). When the big guy in the suit is ready, the app sends them a text. Easy.

Christmas tree hunting

Come Thanksgiving, there are scads of parking lots stacked with blue spruce and Frasier fir trees. For tree farmers and sellers looking to head home before Santa packs his sleigh, customer service is essential in order to stand out from the crowd. Get in the game by helping your customers one-on-one. Add each tree-peeper to your waitlist when they walk onto your lot and dispatch an assistant to help them pick the tree that’s perfect for their holiday celebrations.

Community events

Whether you’re managing a Church holiday party, arranging auditions for a winter play, or manning a gift-wrapping booth to fundraise for a local charity, there are tons of seasonal reasons a waitlist might come into play. Use it to maintain order, prevent petty squabbles, and let everyone enjoy their time with family and friends. A waitlist app disperses long lines, letting folks mingle instead of tethering them to a queue.

True or false: Customers hate waiting.

Answer: False.

No, really: Customers don’t hate waiting. At amusement parks, they’ll wait all day. What customers hate is where they do all the waiting. Stick them in a bland doctor’s office waiting room and they’ll get twitchy in 2 minutes flat. Give them an area to explore, a space that’s an experience in itself? Well, then the wait becomes part of the ride. And you don’t have to run a theme park to tap into that kind of magic.

Why your waiting room is terrible

Most queueing areas are like purgatory. They’re awkward spots your customers dread sitting around in while they await the main event. They’re a no man’s land. They don’t look or feel particularly like your business, and they don’t look or feel like any place your customer wants to spend time in.

That’s not good for your bottom line. The moment your guests begin feeling uncomfortable or unhappy is the exact time you start losing money. They become frustrated, and they take that frustration out on you and your staff. Sometimes, they walk out the door without giving you the chance to win them over.

Why?

Because whether you intend to or not, a bland, uncomfortable waiting area signals that your business doesn’t prioritize the experience of your customers. The waiting room is the first chance you have to wow them. And right now, you’re squandering it.

How to make your first impression a good one

Forget about hiring an interior designer and picking new paint colors. We have a different change in mind, and it doesn’t have to cost you a penny.

Waitlist Me is an app that handles waitlists and reservations for all sorts of different businesses, including restaurants, retail stores, and doctors’ offices.

How can a waitlist app transform your waiting area, win over customers, and help you make more money? Easy: by improving the first interaction they have with your business and making the time they spend waiting better.

Here’s how Waitlist Me changes your customers’ waiting experience for the better:

Wait from anywhere

Your customers are busy. With Waitlist Me’s same-day reservations feature and add-yourself web widget, they can jump on line without wasting time.

Set them free

Untether your guests from your hostess stand or check-in desk thanks to our text notifications feature. It lets them window shop or run errands without losing their place it line.

Make your business more attractive

Fewer customers standing around in your waiting area means fewer walk-outs due to long, visible lines and a less cramped, more inviting space for those who do prefer to wait inside.

More flexibility

Running behind schedule is stressful enough. With our simple response feature, guests don’t have to worry about missing their spot. When you notify them by text, they can respond and let you know they’re on their way.

Smarter wait times

What’s worse than a long wait? A wait that’s even longer than the estimate. As hosts use Waitlist Me and can see their quoted times next to actuals, it becomes easier to quote more accurate waits.  

Contact us for a free trial and see how Waitlist Me can help improve your customers’ waiting experience today!

From picking cocoa beans as a young boy on the Ivory Coast to being handpicked to work for Wolfgang Puck at Spago, Francois Kwaku-Dongo’s journey to becoming a world-class chef has nothing if not an air of earthy sophistication.

That blend is reflected in his food at eleven14 Kitchen at The JHouse in Greenwich, CT—where he balances direct-from-farm produce and locally raised meats (think grilled chicken with chopped market-vegetable salad) with exquisite presentation and taste (think chocolate in gold leaf with almond dacquoise and nougatine)—and in the way he runs the restaurant.

“The 51%,” says Kwaku-Dongo. “That’s what we look for. The unspoken qualities in a person that make them undeniably good at what they do. The other 49% is skill, knowledge, experience, which can be taught, learned, or trained. We look for staff members that are gregarious, inquisitive, and joyful; the ones who are excited by the interaction of food, drink, and people.”

An innate drive, enthusiasm, and delight in their work is matched with a highly developed system for efficiency and superior customer service to surround the top notch chef with a top notch crew. Most importantly, this translates into a phenomenal experience for customers to drive them in the door.

“Since seating in our highly in-demand patio space is on a first-come first-serve basis, our living room lounge often fills up quickly with guests vying for a table,” says Kwaku-Dongo. “We have even had parties offer money to other parties in exchange for a better wait time for the patio.”

It’s great to have demand, but it’s not going to help the chef wow them if people are tired of waiting, either for their food or their tables. So when asked about how his restaurant manages high-demand and high-volume seating, he points to NoshList.

“The Nosh app is used by a number of our staff, and as a result we heard the early mumblings of the [at the time] forthcoming WaitList,” he says. “It certainly beats staring at that annoying flashing beeping racket, imploring it to release you from waitlist purgatory; or wondering if the host perhaps wrote your name on the wrong piece of paper (and the promo video gets a laugh or two as well.)”

Kwaku-Dongo’s blend of sophistication and simplicity has a bit in common with NoshList. He believes less complicate equals less problems. If you can deliver that from the moment the customer walk into the door, then you are on your way to stellar reviews and growth. More importantly, you have one less headache to worry about.

So while you’re waiting to try Chef Kwaku-Dongo’s sea-salt-crusted baked striped bass with baby artichoke, spaghetti zucchini, heirloom tomato, and chanterelles, NoshList will let you know when it’s your turn and let Kwaku-Dongo’s staff know exactly who is where and how long they’ve waited. It’s a simple sign of 21st-century management balanced with the simple sign by the wood oven that reads, “Today’s wood is apple.”