Muslims around the world are entering Ramadan, the holiest time in the Islamic calendar. No matter what type of business you run—a big-box retailer or boutique, a restaurant or bar, a gym or studio, a salon, a spa, or a resort— you may see changes in your business traffic during this time.  Here are some tips for using Waitlist Me to improve customer service during the month of Ramadan.

Take walk-ins and reservations

Ramadan observants fast during daylight hours, but once the sun sets, they’re all about big family dinners packed with delicacies. If you run a restaurant that doesn’t usually take reservations, Waitlist Me makes it easy to start—or to take them when you need them, like when a large party is ready to dig in.

Bonus! Our Free-level version lets you take same-day reservations, and our Premium-level app offers more robust reservation features, like a calendar view and a web widget.

Use waitlists to accommodate every client, every time

From haircuts to yoga classes, urgent care visits to mani-pedis, if your business is in a Muslim community, you’ll probably see more foot traffic after dinner. Waitlists can help you keep up with the changing traffic patterns and ensure that you keep all of your customers happy, day-in and day-out.

Bonus! The Premium-level Add Yourself Web Widget lets customers join a waitlist for a particular service or piece of equipment from wherever they are, whether that’s the office, a restaurant, or the next block over.

Post special offers, events, and changes to your hours where everyone can see them

Whether you’re offering celebratory 2-for-1 appetizers or are starting trivia a little later this month to accommodate your Muslim guests’ daylight restrictions, Waitlist Me’s public waitlist view lets you keep all your guests in the know on how busy you are.

Bonus! With Waitlist Me Pro, your public waitlist is completely customizable. Add your brand colors, your logo, even a silly video. It’s up to you!

Manage multiple locations from one account

There’s no need to sign in and out of different accounts, or to check up with your store managers to ensure they’re on the ball. Our Multi-Location Management feature lets you make whatever changes you want to your public waitlist, feedback surveys, and business hours.

Bonus! Curious to see if your changes are making an impact? Multi-Location Management lets you see how your businesses are fairing in real time and check each location’s traffic analytics.

Get feedback in a snap

Are your customers loving your changes? Is there something you could be doing better? Waitlist Me Pro lets you send a link straight to your guests’ smartphones after their visits so they can leave a rating and tell you how much you rock (and what you can do better in the future).

If you listen to the internet’s many critics, millennials are self-obsessed complainers with a penchant for arrogance, an aversion to risk, and some serious Peter Pan Syndrome.

They also eat out five times a week, are looking to make big purchases, and prioritize investments in their mental health and physical fitness. Their spending power is estimated at $3.39 trillion. By 2020, they’ll be the ones paying for one-third of the world’s goods and services.

Millennials are increasingly becoming the customers you need to know inside and out. Who are they? How do they spend their money? What do they want?

Let’s take a closer look.

Who is the millennial customer?

Most people who consider themselves to be “young adults” fit into the millennial category. They were born between the early 1980s and the turn of the century (the generation’s end date waffles between the mid-nineties and the early 2000s, depending on who you ask). Today, millennials range in age from about 16 to 36. They are just now coming into their own as college graduates, young professionals, married homeowners, and parents.

Millennials make up the majority of the workforce in the United States. By 2025, 75 percent of the workforce world-wide will be made up of this one generation. The world is their oyster, and their wallets are open.

How do millennials spend their money?

Millennials pay more for brands and experiences—if the business in question offers them some sort of added benefit. That could mean more convenience, an alignment of their personal values, a better user experience, or greater perceived value.

They’re also incredibly loyal. Once they find a brand they love, whether it’s a store, a restaurant, a hotel, a gym, a salon, literally anything, they’ll stick with it. And, thanks to their penchant for social media, they’ll spread the word. With millennials on your side, referral business can become your new best friend.

What do millennials want?

This generation grew up as the internet was finding its legs. The oldest millennials were computer-savvy before Google was a thing, while the youngest can’t remember a world without YouTube. They’re gamers, emailers, texters, and content-consumers—and they expect the rest of the world to keep up with them.

What does that mean for you?

Eliminate the wait

For millennials, on-demand everything is the norm. A long waiting list is a major drawback. A long line? For those not enticed by hype or the cool-factor, long lines mean finding the next best thing: your nearest competitor.

Waitlist Me shortens lines and makes them invisible to new customers. The app lets you accurately estimate wait times and track your business’ resources, which can help you become more efficient over time. It also frees customers from your waiting area. This gives the illusion of shorter wait times, which makes more people want to stick around.

Be available on your customers’ terms

With the internet comes 24/7/365 availability. Does your small business need to be open all the time, every day of the year? Absolutely not! But to win over a millennial crowd, you need to create a digital presence that is open to customers around the clock.

We make it easy to do just that. Waitlist Me offers an add-yourself widget, which you can easily include on your business’ website. The widget lets customers add themselves to your waitlist, reservations, or appointment schedule from wherever they are. You can also display black-out days, specials, and more.

Go mobile

Just because a millennial doesn’t leave home without a smartphone doesn’t mean they want to dial your number and speak to you one-on-one. This generation infinitely prefers texting over phone calls.

That’s why Waitlist Me built text message notifications directly into the platform. Forget about hollering out names in a crowded vestibule or passing out buzzing pagers. With a single gesture, you can send a message directly to the party next in line. Your guest will get the message on their phone instantly, wherever they are, just the way they like it.

In addition to robust waitlist features, Waitlist Me offers scheduling features for reservations and appointments. View and manage your schedule anywhere from the Apple or Android app, or by logging into the website.

Making changes to future reservations is even easier with our new search feature. Now if a customer contacts you to change their reservation, you can simply search by their name, phone number or email address. This option is available on all platforms by using the search icon on the main reservations page. From the search results, press on the customer’s row to open the desired booking and make any changes needed.

A toggle switch at the top of the page will also allow you to simply search for a specific customer, whether or not they have an upcoming reservation. You can use this to see past visits and upcoming reservations as well as to edit the customer’s information. For example, if the customer’s name was spelled incorrectly or if they changed their phone number, you could update those details. When you use the auto-remember names feature, that customer’s information (name/email/phone number) will populate as you are creating bookings. That feature can be found in the app settings under Customization > Adding Customers.

To view other recent reservation enhancements, check out this page on new sorting options available and this page on email confirmations.

Memories of sitting on Santa’s lap can evoke strong feelings of nostalgia for many of us, and continuing the tradition of capturing these magical moments can be a must-do for parents and grandparents of younger children.  The problem is that the holiday season is already a very busy time of year, and getting a turn on Santa’s lap usually requires some waiting. In worst case scenarios, it can even take several hours. Santa’s Playground and Santa’s Castle in Calgary have found a way to give back some of this precious time to families this holiday season by using NoshList for their waitlist.

Believe Imaging, an event photography company founded by Shelagh Anderson, photographs children with Santa at two of the busiest malls in Calgary, Alberta, Canada. At each location, employees are tasked with the responsibility of making sure every child who visits gets a turn to tell Santa what they would like for Christmas.

On average, the two centers combined receive upwards of 7,000 visits per week during the holiday season from November 23 through December 24.  To better handle the large number of visitors, Anderson was able to streamline the registration process and improve the customer experience by rolling out NoshList at both locations.

Prior to the launch of NoshList, employees were using pen and paper to take down names and numbers.

“The problem with pen and paper was the constant barrage of customers coming to ask if it was their turn because there was no visual display letting the customers know where they were in line,” Anderson said.

At first Anderson researched paging system, but the high initial and ongoing costs led her to seek an alternative solution.

“Originally in 2013 I sought out pagers, but after speaking to someone who had a system in excess of $3,000 I thought to myself that it didn’t make sense to invest in that archaic technology and there had to be a better way,” she said. “So I started looking on the Internet and came across NoshList in March 2014. This type of concept has been in my head for a number of years, so finding NoshList has definitely helped us realize some of the vision that I’ve had over the years.”

With the busiest days bringing over 700 kids to see Santa, children and their families can wait up to an hour for their turn.  While there is a play room in each location to ease the boredom, having a waitlist system like NoshList gives parents and families the ability to do other things while waiting for their turn.

“In terms of improving communications with our customers and allowing them the opportunity to roam the shopping center rather than stand in line, NoshList has been extremely well received by both mall administration and customers,” Anderson said. “Mothers are thrilled because they can register and know their kids are going to see Santa, while they have the freedom to go get a drink, use the restroom, continue shopping, or do other things.”

Registration is handled by three employees who are each armed with an iPad to start the waitlist process.Customers can see their places in line by clicking on a link to the public waitlist view and get a better estimate of how much longer it will be before their turn. The company also encourages their customer service desks to also log on to www.waitlist.me/n/believe_mm to accurately convey to customers who phone in asking about the wait times.

But the best part is that employees can also take down the children’s names and ages so Santa is prepared even before the child makes it to his lap.

“The elf standing next to Santa can relay the names of the next kids to him, and it adds that extra level of magic to the experience,” Anderson said. “If you’re a child and you round the corner and Santa calls you by name, that’s pretty awesome.”

Waitlist Me makes it simple to track table availability and server assignments. There are a couple options that can be customized to your business needs and workflows. 

If you manage your tables by section, the first thing you’d want to do is visit this page to learn more about setting up your sections and layouts. If your business isn’t a restaurant, you can also use these same features to group your staff, rooms, or other resources visually in the Grid view.

Our Pro level service provides a very simple way to know what server is assigned to what section by using the Assignment Notes feature. Simply tap on the “Notes” link to view a list of sections and text form fields where you can enter server names or other notes for each section. It is easy to see high level information about each section and make changes all at once.

With our Platinum level service, you can also set up an additional floorplan view, and be able to position these same notes where you’d like in the floorplan view.

Also with Platinum you also have the option to assign servers individually to tables and track the activity by server rather than section. This is especially useful if you don’t use sections and use a system of assigning tables based on server turns or server activity. Or if you have servers assigned to sections, but need to have some floaters to help out where needed or other cross section activity, you can combine the section notes with individual server assignments to keep track of everything.

To set up individual servers, tap on the gear icon in the Waitlist Me app to go to the Settings and then go to Manage Assignments > Servers. Here you can enter the names of your servers. Select Status on the upper right of this menu if you want to add colors for the servers. Using different colors can make it easier to see where your different servers are assigned. Or maybe you want all your patio servers coded as green to make it easier to distinguish them from the indoor servers. 

After a table has been seated, select the table to access the footer bar. Here you will see a Server button, which brings up a menu of active servers. Choose a name to assign that server. You can sort by alphabetical order, the number of tables or seats each has had, or the amount of time since the last table was sat for each employee. 

Also, in the upper right of this server window is a Status option. The Server Status area lets you mark the servers who aren’t working today as inactive, and to change status colors if needed. 

If you haven’t yet named your tables, you can do that in the settings under Assignments. For the Pro features, you can find helpful information on navigating the grid view here. For the Platinum features, the video on this page will show you how to place your tables in your floorplan.