If there’s one thing social media has shown us, it’s that skincare, makeup, and hair products aren’t going out of fashion. Everyone wants to look good and feel good in their own skin, and this niche helps them do exactly that.

There’s great news for cosmetics retailers, too. While other industries are beating back e-commerce competition, beauty counters, branded boutiques, and local bath and body shops alike have a major advantage: their customers crave professional advice and want to try before they buy. That advantage keeps shoppers walking through doors rather than logging in online. The best way to keep them coming back, though, is to wow them with stellar customer service.

Want to gain an edge on your local cosmetics store competition? Check out Waitlist Me Pro.

First, let’s talk about waitlists

Waitlists are more common in restaurants than in retail stores, but Waitlist Me is changing that one customer experience at a time.

The thing about waitlists is that they make every situation during which customers might encounter a queue smoother and more positive for everyone involved. Whether they’re in a makeover line or need the help of a sales associate to make a decision about a product, waitlists let stores cut frustration out of the equation (along with the line-cutters that drive customers nuts).

At its most basic level, our app lets businesses add customers to a waitlist and text them when they reach the front of the line. Except with a digital waitlist, there is no line! Guests are free to roam about your store and look at different products they might be interested in, or to walk down the block and return when a sales associate can focus on them one-on-one.

Read more about how cosmetics stores can use waitlists here.

Why Waitlist Me Pro 

Superior customer service is more than a guessing game. To gain insights on how to improve your business, it helps to have data to back up your gut instincts. That’s where Waitlist Me Pro comes in.

The Pro-level app, which is compatible with Apple, Android, and web-based devices, comes with several valuable reports. Just by using the app you’ll be saving information in the background while you and your employees are working. When you’re ready to create new schedules, you can quickly download these reports to see when you need more help and when you can get away with less.

Waitlist Me Pro helps you track your customers from the minute you add them to a waitlist to when they walk out the door. That makes it easy to see where you need to allocate time and resources, and how you can improve your store’s efficiency and productivity.

Over the last decade, the restaurant week concept has found its way to communities across the United States. Conceived by restaurateur Joe Baum and Tim Zagat of the Zagat Survey, restaurant week has led to huge gains for the food and beverage industry. Some restaurants have seen as high as a 40-percent increase in customer volume during the promotional period.

Because many restaurant week customers are first-timers, this period is also the ideal time for dining establishments to capture repeat business. Ready to score some new regulars? Here’s how to wow everyone who walks through your door during restaurant week.

Land a great first impression

In Waitlist Me HQ’s hometown, Charleston, S.C., restaurant week is a twice-yearly event with additional, neighborhood-specific weeks thrown into the mix as well.  Many a hidden gem have earned stand-out word-of-mouth rep thanks to excellent restaurant week showings.

Earning that sweet referral business starts the moment your guests walk through the door. Comfortable seating, warm lighting, and plenty of heated or cooled space for guests to stand upon entry are vital. If you’re planning on making any upgrades, do so before the week is set to start—and if you’re painting or doing anything odiferous, schedule your refresh with plenty of time to air out any lingering fumes.

Craft a memorable menu

One restaurant week bummer we hear about regularly is this one: Chefs create delectable special menus, but they’re devoid of house specialties that new customers are hoping to try during the promotion.

Depending on your restaurant’s price-point and the promotional restrictions enforced by your restaurant week’s organizer, it might not be possible for you to offer all the goodies that are must-haves for your regular menu. We encourage you to try to find a way to bring popular picks to this more limited menu, too. Appetizer portions and tasting platters are two possible ways to make this happen.

Get the word out early

Large-scale community events are typically coordinated by a local chamber of commerce or another business-oriented organization. For restaurant weeks, food and wine festivals, and other tasty opportunities, these orgs tend to put together event guides or listings. To maximize your customer volume, it’s essential that your business be included in these publications.

Figuring out what you need to do to get your restaurant on the map, so to speak, is a cinch. Some tech-savvy chambers will offer orientation-style information online for restaurant owners and managers. However, you can always call your chamber to find out what information you need to send to the right people. Remember, they’re there to help!

Upgrade your customer service tech

Of all the bad times to have a waitlist snafu, restaurant week is one of the worst. We created Waitlist Me so that your restaurant doesn’t have to worry about getting your guests from your waiting area to your dining room; our tech helps you quote more accurate times and prevent walkaways.

Waitlist Me is a simple waitlist and reservation app that you can implement today. With a single glance, your host can see how many people are in line, how long they’ve been waiting, and when they’ll make it to their table. You can also easily add our web widget to your restaurant’s website and let your customers hop in line from wherever they are.

Before you skip out the door for a little winter vacation, try to take 10 minutes to ponder the actions you can take in the new year to make your business more efficient, more beloved by customers, and more profitable. Whether you’ve got a long list of must-dos or are scratching your head, we’ve got one for you to consider: Download the Waitlist Me app.

Have nary a clue as to how one app can revolutionize your business in 2018? Here’s exactly how Waitlist Me will help make your business goals more achievable this year.

Resolution #1: Simplify your waitlist system

Forget grease pens and messy paper planners. Waitlist Me’s signature waitlist feature nixes hostess stand clutter. Now, your front-of-house staff can see your business’ waitlist in a single glance and add customers to it with a swipe.

Resolution #2: Neatly integrate a waitlist with your reservations or appointments

The premium-level Reservation feature offers seamless waitlist integration. In one app, you can track appointments as well as walk-ins and offer accurate wait time estimates to both types of customers. It’s the best of both worlds for restaurants, offices, service providers.

Resolution #3: Impress customers with great service

With Waitlist Me, even a rookie host can quote accurate wait times and set the right expectations. The app shows real-time waits next to quoted times to make it easy to improve and know when things are running ahead or slow.  You can’t always control the wait time, but you can improve the wait experience by serving customers on time, when you say you will.

Resolution #4: Take the frustration out of long wait times

Our Text and Call Notifications combined with our Public Waitlist are designed to take headaches out waits for everyone. Customers are free to roam around the area, not worried about losing their place in line, and your staff can do their jobs without hungry diners asking when it’ll be their turn.

Resolution #5: Get it right the first time

Every level of Waitlist Me, from free to premium to pro, offers a Notes feature. Have a family that needs one high chair, two coloring pages, a gluten-free menu, and a wheelchair-accessible table? Make a note so that the party’s needs are front-and-center, no matter who seats them.

Resolution #6: Streamline your management

The Waitlist Me app was created to make your business easier to run, no matter how large or small. Multi-Device Sync lets you manage one account on extra computers, smartphones, or tablets—perfect for on-the-go businesses or large facilities—while Multi-Place Management lets regional and company-wide managers connect multiple locations to one (or more) Waitlist Me accounts.

Resolution #7: Become more customer-friendly

The premium-level Add Yourself widget and kiosk features and the pro-level business hours settings are easy-to-use tools that allow customers to join your waitlist or create a reservation without sitting on hold or waiting until you’re open. They’re available 24/7 from wherever your customer has internet access.

Resolution #8: Monitor your business’ productivity

Waitlist Me Pro allows you to track your resources. Whether you rely on table turnover, staff, special equipment, or something else entirely, our pro-level Resource Management feature tracks it for you, making it easy to see who and what is performing well and where you can make positive changes.

Resolution #9: Get more customer feedback

Comment cards not doing it for you? Our pro-level service incorporates Text Message Ratings and Customizable Survey features into the user experience. With a single text message reply or the click of a link, customers can quickly let you know what went right and what went wrong during their last visit.

Resolution #10: Make smarter business decisions

Don’t leave your biggest decisions up to guesswork. Waitlist Me Premium and Pro are loaded with our Reports feature. The in-app statistics track average wait times, business activity, demographics, customer loyalty, group size, and more. Plus, you can automate how you access the information via weekly email summaries or downloadable reports, making data one less thing you need to think about.

When using the Add Yourself features, whether through Kiosk Mode or the Web Widget, there are several ways you can display an estimated wait to customers. Simply navigate to the Settings > Add Yourself > Main View. Here you can select the wait time that fits your business best. 

People and Groups – Show the number of parties and the total number of people on the list.

People – Show the number of people on the list.

Minutes By Group – Display an estimated time by multiplying the number of parties by a number of minutes you specify. For example, selecting 5 minutes will multiply the number of groups on the list by 5, and present that result as the estimated wait.

Minutes By People – Display an estimated time by multiplying the total number of people on the list by a number of minutes you specify. 

Last Estimated Time – Report the last estimate given by your staff.

List View – Show the public view of the waitlist, so people can see where they are in line.

Hide – No estimates, just go straight to the Add Yourself part.

Here are a few examples:

When your time is money, how you manage that time makes a difference. For many CEOs and executives, an ace admin team or executive assistant manages the schedule with aplomb. But regardless of how good your support staff is, there are always ways to make your office run more efficiently. Waitlist Me is one of those ways.

Waitlist Me is a waitlist management app that ensures everyone who needs face-time with the boss gets it, whether they need a 30-minute meeting or 60 seconds for a signature. Here are five ways Waitlist Me can transform your office.

Squeeze in meetings between appointments

Traditional calendars can make it difficult to spot and best utilize smaller blocks of open time. Waitlist Me makes it easy—and we let you color code everything according to, well, whatever you want. Supply each department with a color, or each type of appointment, and create the schedule that makes sense for you.

Set up office hours for drop-ins with staff

An open-door policy—or an occasional open-door policy—can do wonders for company culture, but it can also turn your hallways into long lines of employees who want CEO input. Waitlist Me helps create order by letting employees stay at their desks until go-time. Our text alert feature lets them know exactly when to knock on your door.

Give CEOs more control over who to see when

First come, first serve? That’s up to you. Waitlist Me lets you see key information at a glance on all the people needing your attention.  If you spot something urgent further down the list, it is a cinch to take that one first by sending a quick text to that person.  Or you may select items to clear off your list based on how much time you have available, whether you can cover an item in another meeting, how often you already see a particular person, or whatever you like.

Let employees book themselves into free time

Most assistants have far more on their docket than fielding requests for 5 minutes of your time. Take those calls off their plates by letting employees request quick appointments themselves. Waitlist Me’s Add Yourself feature lets them do just that—and you (or your admin) can quickly add them to your waitlist without turning the request into a full-blown conversation.

Keep employees from losing work-time waiting around

Nobody wants to see a parade of toe-tapping employees outside their office door. Nix it starting now thanks to our public waitlist feature. Staffers can check their place in line right from their work stations, which means they can increase their productivity without sacrificing the opportunity to get the input they need from you.