We have recently added some new sets of features to Perklist, the new service we have been developing to make loyalty and customer engagement simple and effective for small businesses.

Better Manage Your Online Reputation with Review Public Tracking

In today’s digital landscape, online reviews can make or break a business. Perklist empowers you to take control of your online reputation by streamlining review management from Google and Yelp.

With Perklist, you can:

Increase Personalized Engagement with Customer Profiles

In today’s competitive market, building strong customer relationships is vital. Perklist’s customer profiles empower you to do just that, offering a centralized area for tracking interactions and preferences.

From feedback and perks to visit history and private messages, these profiles provide a multi-dimensional view of customers. This information allows you to tailor your engagement strategies, anticipate their needs, and create personalized experiences that keep them coming back for more.

With easy onboarding and seamless integration into your existing workflow, Perklist makes it simple to unlock the power of data-driven insights. Embrace the future of customer engagement and help your business thrive.

Did you know there’s a way to make the world better—to make your community better—just by giving your restaurant a tiny upgrade? We’re talking about making your business more accessible and welcoming for guests with a variety of needs and abilities.

The best part is you can started today, right here and right now, with a few minutes of your time. Here’s how a simple app called Waitlist Me can help you upgrade your restaurant’s accessibility, no contractors necessary.

Let customers wait where they’re most comfortable

Some guests need more space. Others need a comfortable place to sit or room to walk or air conditioning. When your restaurant is jammed with customers jockeying for waiting space, you don’t leave them with many options.

Waitlist Me changes that. The app sets customers free from whatever space you’ve set aside for your queue. They can relax in the car, they can explore the area, or they can kill time in a more comfortable environment—all without losing their place in line.

Notify waiting guests by text

We’ve all been there: standing in a too-loud vestibule wondering if there’s a better way to get guests’ attention without shouting, relying on vibrating devices, or requiring them to crowd around the hostess stand.

It turns out there is. Waitlist Me lets you send customers a text when their table is ready. That means they can get the word ASAP in a way that works best for them.

Allow guests to make reservations (or join the waitlist) online

Speaking on the phone doesn’t work well for everyone, which is why it is important to have simple options for guests to add themselves to the waitlist or send reservation requests online. That way, all your customers can jump on line from wherever they are, regardless of their abilities.

The add yourself web widget is one more feature that makes life easier for everyone. It’s simple to pop it on to your website and allow your customers to send requests from their computer or phone. Then you just approve them in the Waitlist Me app when they pop up.

Keep track of every customer request

Anyone with special needs, from wheelchair-accessible seating to dietary restrictions, gets to used to repeating themselves. However, just because it’s the norm doesn’t mean it’s not a hassle. Impress these customers with your ability to asks once and remember always with Waitlist Me’s notes feature.

It’s simple for your host to access and add details to, and because the app can sync to multiple devices, employees who are preparing tables and running the kitchen can keep track of these requests, too.

Give more accurate wait time estimates

The most frustrating part of waiting in line is when the ETA keeps changing. You and your staff know this better than anyone! From stink eyes to toe tapping to the constant “how much longer?” refrain from hungry guests.

Our app helps you do away with all the fuss. Waitlist Me gives wait estimates and helps your team make more accurate wait times by seeing actual waits next to quoted times for each customer. Plus, the customer waitlist view feature lets guests check on their wait time from their smartphone. That gives them visibility into the waitlist so they don’t have to ask several times about the wait and can be sure to be nearby when it is close to their turn.

We are excited to announce a new set of calendar views that make managing and scheduling reservations and appointments even easier.  Building on our previous streamlined list views, the new calendar features let you see your availability at a glance so you can plan ahead and deliver great customer service.  View total scheduled customers by month, week, or day and just tap on a specific time to schedule a new customer in a few seconds.

Reservations

With the Reservations and Group options in your waitlist settings, you can make reservations for groups of different sizes and see the total number of customers as well as groups in your calendar.  The daily view also makes it easy to schedule reservations for specific tables if your business is a restaurant.  Or in other businesses you might make reservations for room numbers, rental items, tour guide names, and so on.  Here is a video on how it works.

Appointments

With the Appointment and Individual options in your waitlist settings, you customize scheduling to not ask for or display group size, since you’d normally be meeting one person at a time.  The daily view lets you schedule appointments for specific team members or people at your business. Depending on your business these might be the name of hair stylists, sales people, technicians, doctors, and so on.  Here is a video on how it works.

Here is how the daily calendar view looks:

Monthly calendar view:

Weekly calendar view:

The demise of fast fashion darling Forever 21 might have you reaching for a Xanax, but should it? Not necessarily. After all, while one empire has fallen, some fast fashion brands are thriving.

Look at Target! Their private label pivot in 2018 has been hugely successful. Look at Old Navy! The Gap, Inc. brainchild plans to open 800 stores in the next decade. Look at Gymboree! The beloved clothing brand for babies and toddlers is making a comeback as a pop-up shop concept within The Children’s Place retail outlets.

See? There’s no need to panic. From new merchandising tactics to rebooted branding and marketing initiatives, there are all sorts of ways to keep a fast fashion business profitable. One of our favorite ways to keep your retail venture in the green is to improve your customer experience.

Not sure how to wow your customers? Keep reading for our favorite strategies.

Make customers feel welcome

One prominent reason many consumers turn to online shopping: pushy sales tactics that make them feel uncomfortable. While you should always greet walk-ins with a smile and a cheery “hello,” it’s time to reconsider retail standards that feel like the opening of a sales pitch. Instead of, “Can I help you with anything in particular?” try deploying friendly small talk. A comment about the rainy weather or a compliment on the cute sweater they’re wearing will make the customer’s experience feel more conversational than transactional.

And speaking of conversation, there’s no reason for your employees to avoid it. We’ve all been the only customer in an otherwise-empty shop, shrinking under the microscopic gaze of associates. Awkward! While private conversations should be kept off the sales floor, bantering about TV shows, sports teams, and other harmless topics can make customers feel at ease in your store. Remind them, though, that their body language is important: They need to look approachable 24/7 and they should always be paying attention to customers, ready to offer help on finding a size or snagging a dressing room.

Eliminate long lines

Online fast fashion retailers like Amazon and ASOS struggle with shopping cart abandonment. Brick-and-mortar retailers should be concerned about a similar situation: long waits for fitting rooms and cash registers. 

Lines have the tendency to intimidate rather than to encourage. Many shoppers will load up their arms with potential purchases, then turn to the line for the changing room and wonder if all these goodies are worth the interminable wait. One solution is to use a waitlist and appointment management app like Waitlist Me, which makes long lines disappear by taking them digital. Retail staffers can hold on to the merchandise customers are interested in and let them continue browsing while they wait. A quick text lets shoppers know when they reach the front of the line.

Improve staff productivity

Top-notch customer service starts with staffing. If your sales associates are overrun by to-dos or traffic, they’ll be too frazzled to show the level of service that results in sales and customer retention. Adding an app like Waitlist Me to your toolbox can help retail store managers make smarter real-time decisions based on how busy the store is.

Waitlist Me allows managers to easily view things like how many customers are waiting for help or a fitting room, and how long fitting rooms have been occupied. Keeping tabs on traffic patterns means that they know where bottlenecks are emerging so they can direct employees accordingly before customer experiences start to suffer.

Memories of sitting on Santa’s lap can evoke strong feelings of nostalgia for many of us, and continuing the tradition of capturing these magical moments can be a must-do for parents and grandparents of younger children.  The problem is that the holiday season is already a very busy time of year, and getting a turn on Santa’s lap usually requires some waiting. In worst case scenarios, it can even take several hours. Santa’s Playground and Santa’s Castle in Calgary have found a way to give back some of this precious time to families this holiday season by using NoshList for their waitlist.

Believe Imaging, an event photography company founded by Shelagh Anderson, photographs children with Santa at two of the busiest malls in Calgary, Alberta, Canada. At each location, employees are tasked with the responsibility of making sure every child who visits gets a turn to tell Santa what they would like for Christmas.

On average, the two centers combined receive upwards of 7,000 visits per week during the holiday season from November 23 through December 24.  To better handle the large number of visitors, Anderson was able to streamline the registration process and improve the customer experience by rolling out NoshList at both locations.

Prior to the launch of NoshList, employees were using pen and paper to take down names and numbers.

“The problem with pen and paper was the constant barrage of customers coming to ask if it was their turn because there was no visual display letting the customers know where they were in line,” Anderson said.

At first Anderson researched paging system, but the high initial and ongoing costs led her to seek an alternative solution.

“Originally in 2013 I sought out pagers, but after speaking to someone who had a system in excess of $3,000 I thought to myself that it didn’t make sense to invest in that archaic technology and there had to be a better way,” she said. “So I started looking on the Internet and came across NoshList in March 2014. This type of concept has been in my head for a number of years, so finding NoshList has definitely helped us realize some of the vision that I’ve had over the years.”

With the busiest days bringing over 700 kids to see Santa, children and their families can wait up to an hour for their turn.  While there is a play room in each location to ease the boredom, having a waitlist system like NoshList gives parents and families the ability to do other things while waiting for their turn.

“In terms of improving communications with our customers and allowing them the opportunity to roam the shopping center rather than stand in line, NoshList has been extremely well received by both mall administration and customers,” Anderson said. “Mothers are thrilled because they can register and know their kids are going to see Santa, while they have the freedom to go get a drink, use the restroom, continue shopping, or do other things.”

Registration is handled by three employees who are each armed with an iPad to start the waitlist process.Customers can see their places in line by clicking on a link to the public waitlist view and get a better estimate of how much longer it will be before their turn. The company also encourages their customer service desks to also log on to www.waitlist.me/n/believe_mm to accurately convey to customers who phone in asking about the wait times.

But the best part is that employees can also take down the children’s names and ages so Santa is prepared even before the child makes it to his lap.

“The elf standing next to Santa can relay the names of the next kids to him, and it adds that extra level of magic to the experience,” Anderson said. “If you’re a child and you round the corner and Santa calls you by name, that’s pretty awesome.”