You run a sale to get people in the door. That’s what the circulars are for, the TV spots, the radio ads, the email blasts, the social media posts—it’s all to get eyes on your business and cars in your parking lot.

But what happens when all that promo works better than you’ve dreamed, and you’re overrun with customers eager to snap up whatever it is you’re selling? You lose them…unless you have a plan in place to handle the high customer volume.

Don’t wait ‘til it’s too late. Plan now to turn your biggest sales into massive success stories. Here’s exactly how to use a waitlist app like Waitlist Me to capitalize on sale day foot traffic.

Tip #1: Greet every guest as they pass through your doors

Station a greeter near the entrance and task that person with setting the tone for each customer’s visit: Be warm, inviting, and helpful. Let them know what specials you’re running. And, if your greeter can’t help them right away, they can add them to a waitlist so that the next associate can help them pick out the perfect item for their wants and needs.

The big plus: Waitlist Me makes adding customers to your list a cinch. Your greeter is one tap away from adding a new name and number and sending that customer into the store to browse—no muss, no fuss, no toe-tapping frustration. When it’s that customer’s turn for attention, they’ll get a text to let them know. Simple!

Tip #2: Make customer service your No.-1 priority

Just because a customer understands why staffers are booking it around the sales floor on Columbus Day or Black Friday doesn’t mean that a customer will accept anything less than top-notch service. Encourage your team to spend time with shoppers, to answer their questions fully, and to remain focused on the customer in front of them, despite the busier-than-usual atmosphere. To ensure that they’re able to do that, use Waitlist Me to delegate different areas of responsibility to each of your associates. Assign individuals to different departments, divvy up cash wrap and changing room responsibilities, and task someone with restocking shelves or manning the stockroom.

The big plus: Creating assignments means that your sales associates can focus exclusively on individual customers rather than keeping their eyes peeled for empty shelves, messy displays, and new shoppers walking through the door. And because Waitlist Me lets customers see where they are in line right from their smartphones, there are none of those “is it my turn yet?” interruptions to deal with, either. No more splitting attention means better service, which improves your bottom line every time.

Tip #3: Make more sales from your sale

One great sales day is fantastic. One great sales day that converts foot traffic into loyal customers? Even better. A single top-notch shopping experience can turn browsers into buyers and buyers into VIPs—and that starts with service. Waitlist Me lets you build trust through customer service by quoting accurate wait times and ensuring that your shoppers remain visible to your sales floor staff. And trust leads to sales.  You can’t always eliminate waits, but you can show you care about your customers’ time and make the waiting more bearable.

The big plus: Waitlist Me helps you track the actual time each customer has been waiting next to the estimate you told them, which improves your quote accuracy.  That means that when you tell a customer that an associate will meet them in the home entertainment department in 10 minutes, it’ll really be a 10-minute wait. Setting the right wait expectations reduces walkaways, and delivering on those wait estimates boosts customer satisfaction.

Plus, when customers don’t have to worry about losing their place in line or how long the wait will be, they can relax and continue browsing through yours store, making it more likely they’ll find more things to buy. That’s a win for everyone!

Waitlist Me was one of the first integration partners for Google’s integrated waitlist features, and these features continue to be popular with Waitlist Me customers and their guests. Businesses using Waitlist Me can easily turn on these features with the press of a button to allow their customers to join their waitlist right from Google.

Google released a couple new settings for further improving the guest experience, and these are now available for Waitlist Me users in the “Add From Google” area of the settings when logged into the Waitlist Me website.

Waitlist Policy – Often businesses want to set the right expectations for what to expect after joining the waitlist from Google or give some simple instructions about how to use the feature. For example, they may want to let people know not to use the feature to make reservations or let them know to look for a confirmation after joining. Now there is a setting that can be used to display some simple text to customers when they join the waitlist from Google.

Max party size – The ability to set a maximum party size has been a feature to help avoid cases where a business might not be able to accommodate a larger party or set the right expectations. Previously though the customer wouldn’t be given any additional instructions on what to do in those cases. Now there is a setting where businesses can display a message to give them a call for party sizes over the maximum.

With Memorial Day Weekend in our rear-view mirror, we are psyched to see what summer has in store. While all of us at Waitlist Me are enthusiastic about not waiting—and making every wait as painless and speedy as possible—we have to admit that we get a kick out of seeing what folks are itching to see and do, no matter how much time they have to spend in line.

What’s cracking us up, making us scratch our heads, and inspiring us to buy tickets this season? Here are the top-five crazy (and crazy-awesome) things people are waiting for this summer:

#1. A bucket of cookies at the Minnesota State Fair

Nearly 2 million people visit the Minnesota State Fair in the Twin Cities every year. The massive fair grounds have everything you could want in a fair, from giant sculptures made out of butter to an ax-throwing contest. They also have Sweet Martha’s famous chocolate chip cookies, available by the bucket-full. Last year, the line for these cookies was 45 minutes long.

#2. A ticket to see Shakespeare

Much ado about nothing? Not so say the theatre fans who wait (and wait and wait) for tickets to see Shakespeare in the Park in New York City. Each year, New York’s Public Theater puts on two shows outside in Central Park, soften starring big-time actors like Morgan Freeman and Anne Hathaway. How long is the wait? Who knows! Some line up the night before the free tickets are distributed.

#3. Exclusive merch at Comic-Con

With so many celebrities making it to San Diego for Comic-Con, you don’t have to be a certified geek to geek out over this event. It’s four days of panels, signing events, screenings, and, of course, all sorts of merchandise you can only get your hands on here. The lines themselves have taken on legendary status. Some of them even have their own Twitter accounts (we’re looking at you, Hall H)!

#4. To watch a little match play at Wimbledon

This summer, we’re certain of exactly one thing: There is no event that takes its lines more seriously than Wimbledon. While the Brits are certainly well-known for their queueing style, only this pinnacle of fastidiousness offers up a 30-page guide to lining up for tickets. Some wait all night (hear ye, hear ye: tents larger than a 2-person are forbidden). Some show up just before dawn, their fingers crossed that they’ll be among the first 500.  

#5. To leave the Nevada desert

If you’re looking for an experience this summer, you can surely find it at Nevada’s Black Rock Desert. In late August, that’s where the Burning Man festival sets up camp. After the titular man is burned—don’t worry, he’s not an actual person—it can take 6 to 8 hours to get out of Black Rock and even longer to get to the nearest city. This annual leaving is so massive that it has its own name: the Exodus.

Is your business ramping up this summer?

Use a waitlist and reservation app like Waitlist Me to manage your queues better and make your customers happier campers, no matter where, when, or why they’re hanging out in line. You can get started for free today and access features including text notifications, smart ETAs, and multi-location management.

Before you skip out the door for a little winter vacation, try to take 10 minutes to ponder the actions you can take in the new year to make your business more efficient, more beloved by customers, and more profitable. Whether you’ve got a long list of must-dos or are scratching your head, we’ve got one for you to consider: Download the Waitlist Me app.

Have nary a clue as to how one app can revolutionize your business in 2018? Here’s exactly how Waitlist Me will help make your business goals more achievable this year.

Resolution #1: Simplify your waitlist system

Forget grease pens and messy paper planners. Waitlist Me’s signature waitlist feature nixes hostess stand clutter. Now, your front-of-house staff can see your business’ waitlist in a single glance and add customers to it with a swipe.

Resolution #2: Neatly integrate a waitlist with your reservations or appointments

The premium-level Reservation feature offers seamless waitlist integration. In one app, you can track appointments as well as walk-ins and offer accurate wait time estimates to both types of customers. It’s the best of both worlds for restaurants, offices, service providers.

Resolution #3: Impress customers with great service

With Waitlist Me, even a rookie host can quote accurate wait times and set the right expectations. The app shows real-time waits next to quoted times to make it easy to improve and know when things are running ahead or slow.  You can’t always control the wait time, but you can improve the wait experience by serving customers on time, when you say you will.

Resolution #4: Take the frustration out of long wait times

Our Text and Call Notifications combined with our Public Waitlist are designed to take headaches out waits for everyone. Customers are free to roam around the area, not worried about losing their place in line, and your staff can do their jobs without hungry diners asking when it’ll be their turn.

Resolution #5: Get it right the first time

Every level of Waitlist Me, from free to premium to pro, offers a Notes feature. Have a family that needs one high chair, two coloring pages, a gluten-free menu, and a wheelchair-accessible table? Make a note so that the party’s needs are front-and-center, no matter who seats them.

Resolution #6: Streamline your management

The Waitlist Me app was created to make your business easier to run, no matter how large or small. Multi-Device Sync lets you manage one account on extra computers, smartphones, or tablets—perfect for on-the-go businesses or large facilities—while Multi-Place Management lets regional and company-wide managers connect multiple locations to one (or more) Waitlist Me accounts.

Resolution #7: Become more customer-friendly

The premium-level Add Yourself widget and kiosk features and the pro-level business hours settings are easy-to-use tools that allow customers to join your waitlist or create a reservation without sitting on hold or waiting until you’re open. They’re available 24/7 from wherever your customer has internet access.

Resolution #8: Monitor your business’ productivity

Waitlist Me Pro allows you to track your resources. Whether you rely on table turnover, staff, special equipment, or something else entirely, our pro-level Resource Management feature tracks it for you, making it easy to see who and what is performing well and where you can make positive changes.

Resolution #9: Get more customer feedback

Comment cards not doing it for you? Our pro-level service incorporates Text Message Ratings and Customizable Survey features into the user experience. With a single text message reply or the click of a link, customers can quickly let you know what went right and what went wrong during their last visit.

Resolution #10: Make smarter business decisions

Don’t leave your biggest decisions up to guesswork. Waitlist Me Premium and Pro are loaded with our Reports feature. The in-app statistics track average wait times, business activity, demographics, customer loyalty, group size, and more. Plus, you can automate how you access the information via weekly email summaries or downloadable reports, making data one less thing you need to think about.

Want to improve how efficiently you do table management? NoshList makes it easy to assign parties to tables, either when they are first added to the list or when they are seated. The table numbers are displayed in the waitlist view, so you can scan the list at a glance and know which parties go where.

Table numbers appear in a spinner for quick selection, and by default the numbers will be from 1 to 50. Most restaurants will want to change these numbers to match what they use in their restaurant, and this can be done individually in the app, or all at once on the NoshList website.

If you aren’t a restaurant, you can even change table numbers to represent what makes sense for your business. Think of them like a resource that can be assigned to a customer. They could represent the initials of a salonist or salesperson, a number for a barber chair or bowling alley lane, a rental rental ID or code, among others.

You can edit Tables in the app settings individually:

Or you can update them all at once in the settings on the NoshList website. If you have multiple devices the changes will synch so they are the same across all devices, but you will need to just go to the settings page on the other devices to trigger the sync.