These days, we’ve started talking about the world in terms of B.C. and D.C.—that’s “before coronavirus” and “during COVID-19.” Though we are eager to move into the A.C. era (“after coronavirus,” naturally) even the most optimistic projections put that at least 6 months from now.

‘Til then, we’re adapting. For people working from home, that means video conferences at dining room tables. For those who are keeping restaurants, stores, offices, and other essential businesses open, that means embracing new ways of getting the job done.

One of the most popular ways business owners are staying open while minimizing the spread of coronavirus is to embrace touch-free or contact-free service. 

What is touch-free service?

Touch-free service limits the spread of the novel coronavirus by reducing the number of people who touch an item. The danger with this virus is that it’s very contagious. When you decrease how many individuals handle, say, a pizza box, you lessen the risk that one of those individuals will transmit the virus to the recipient—or to another employee who comes into contact with the box.

Implementing touch-free service is a more complex preventative measure than, say, requiring all employees to wear a mask. Going low-contact or contact-free requires business owners and managers to consider their entire workflow from start to finish so they can decide how to best protect themselves, their workers, and their customers.

Tools like Waitlist Me, a waitlist and reservation/appointment app, are one piece of the puzzle. Now, let’s see how that puzzle piece fits into some strategies that can be used across a diverse array of businesses.

Strategies for providing touch-free service using Waitlist Me

Pickup outside – Whether customers are picking up food, medicine, or other items they have ordered, they may not need to come into your building to get them. Waitlist Me can be used to confirm their order with a text message that can also communicate instructions on what to do when they arrive. Customers can reply to texts when they arrive and either wait in their cars or outside the door in a more open area for their orders to be brought to them. With Waitlist Me Pro there is also an option to send open text replies to customer texts for things like clarifying questions or letting them know if more time is needed for their order.   

Limit numbers inside – When allowing people inside to dine, shop, or be treated, Waitlist Me can help avoid crowded waiting areas and limit the number of people in the building. Simply add customers to the waitlist when they arrive and allow them to walk around outside or wait in their car until you are ready for them. They can check their places in line from their phones using the public waitlist feature, and you can press a button to text them when it’s their turn. You can even have your staff greet them outside or add them to the list when they pull into the parking lot. 

Reduce points of contact – There are additional ways to increase safety by cutting down on person-to-person interactions for customers arrivals. Post information on your website or a sign on your door asking customers to call or use the Waitlist Me web widget to add themselves to the waitlist, rather than entering the building to do so in person. The widget can help show how busy you are, so people can have a better idea of when to arrive. Or they can schedule an appointment or reservation that you can approve and manage in the app. With Waitlist Me Pro there are also simple scheduling controls for business hours and hourly availability that can help stagger the number of people visiting your business across the day.  

You’re a small business owner. You shouldn’t have to be a tech whiz. Forget all the training hassles. Forget the painful user manuals. There’s no reason for you to waste your time and money on waitlist management software that’s anything less than plug and play.

Here are seven easy ways to figure out if the tool you’re eyeing is more trouble than it’s worth.

You can’t buy it without talking to a sales person.

If a product is straightforward and user-friendly, it sells itself. You should be able to watch a quick video, then just jump in and start using the product. When a demo from a slick sales rep is required, it’s not the simple solution you’re looking for. Remember: You want to buy the product, not the pitch.

The pricing comes with more fine print than a cell phone contract.

Start-up fees, 24/7 support fees, usage surcharges, complicated pricing tiers, contracts that lock you in for a certain amount of time—these are sales tactics companies use to hook you with a low upfront price and milk you down the line.  Your bill should be simple to understand.  It should be predictable and not change from month to month.  And most importantly, there shouldn’t be any surprises.

Or, even worse, there is no pricing.

One reason a tech company would make you inquire to discover the price of its software is that it knows a salesperson is more likely to get your credit card number than the product itself.  Another reason is to figure out how much money you can afford or are willing to pay so they can extract more money from you.  Throwing out a high list price (that isn’t actually listed anywhere public for fear of scaring people away), and playing the discount game to make you feel like you are getting a bargain is a common sales tactic with complicated software.

There’s a training program, and you probably have to pay for it.

You don’t train someone to use a simple product, you just use it.  Look at great technology companies like Google, Amazon, and Uber as a few of many examples where simpler solutions are less expensive…  The more complex and detailed software is, the more time you need to spend learning it, training your employees on it, and retraining your employees on it when there’s an update. Plus, there’s an increased likelihood of mistakes and complaints. You should get help when you need it, not need to get help just to be able to use a service because it is complicated.

Installation requires you to do 37 other things

A good solution doesn’t require multiple trips to electronic stores. A simple solution doesn’t keep telling you to download more programs to make it work correctly. A good, simple solution is the one that fixes your problem now, without a tacked-on to-do list.

Your customers need to download it, too, in order for you to use it.

Software shouldn’t just be easy foryou to use; it should also be a no-brainer for your clientele. When you add another barrier to use, whether it’s downloading an app or creating a unique login, you’re making customer service harder on yourself.  Everyone has a phone that receives text messages and calls.  They shouldn’t need to install an app.  And most won’t go through the extra effort so you are limiting the number of people than can receive better service with a simpler solution.

Figuring out which button does what feels like decoding your car’s dashboard icons.

When business is busy, you can’t afford to waste time fumbling with your software’s interface to access a certain feature. The line stretches out the door, the customers’ toes start to tap, and the person you’re trying to serve thinks you look like a doofus. And that is not how you want your next Yelp review to read. You should be able to know what every single button does instantly, not after countless seconds of deliberation.  And you shouldn’t have to navigate through all sorts of options and secondary information when greeting a customer.  Eyes on the customer, not the iPad.

Listen: We get it ‘cause we’ve been there.

That’s why we took simple and traditional tools —paper waitlists, reservation books, and grease-board floor plans—and transformed them into one intuitive app that you can download now and use now. Find it in the App Store and Google Play Store, or sign up at www.waitlist.me.

We are happy to announce the winners of our special giveaway for Charleston area businesses that we did as part of the opening of our Charleston headquarters. Charlestonians were invited to submit names of local businesses that they’d be happier visiting if the wait wasn’t so bad.  In turn, Waitlist Me would select the top 10 submissions to provide a free year of the Waitlist Me service to help improve their wait experience.

Here are a couple of our favorite submissions:

“This is the best brunch/breakfast/lunch on Folly Beach. The wait is consistently 30-45 minutes, no matter when you visit, and there isn’t really a great waiting area, so most people have to stand in the parking lot.”  –  Lost Dog Café customer

“I love Hyman’s, but it is so crowded in the summer and tourist seasons.  I think locals like me would go there more often if the lines weren’t so bad or there was a better way to know when its your turn” – Hyman’s Seafood customer

“They’re the BEST brunch spot in the area…and they do an awesome dinner service as well. They take reservations, but it’s really tough to walk in and get a spot.” – High Thyme customer

And here is the full list of winners:

• 167 Raw
• High Thyme
• Hymann’s Seafood
• Kaminsky’s
• Laura Albert’s
• Lost Dog Café
• Old South Carriage Co.
• Page’s Okra Grill
• Taco Boy
• Tavern & Table

Customers are feeling the pain of having to wait, and businesses can use Waitlist Me to dramatically improve this experience. Waitlist Me makes it easy to manage a waitlist and send customers text notifications when ready for them, allowing customers the freedom to walk around and enjoy more of the beauty of Charleston while they wait.

Want to do more with Noshlist? Now you can. More features are now available with NoshList Premium, the expanded version of our restaurant waitlist management app for iPad.

NoshList Premium features the same capabilities as NoshList, including unlimited SMS text and automated phone call notifications to diners, while new services have been added to increase functionality and provide diners with the ability to interact directly with the restaurant via text. NoshList remains free, while NoshList Premium is priced at $49 per month per restaurant.

NoshList Premium features include:

• Unlimited Two-Way Texting
• Table Number Assignment
• Large Party Functionality
• NoshGuest Auto?ll
• In-App Statistics
• Designated Local Phone Number
• 30-Day Exportable Analytics
• Weekly Email Summaries

“With NoshList Premium, we get an expanded set of features that help us deliver an even better guest experience including unlimited two-way texting that our customers really like, as well as a designated local phone number,” said Garrett Schmidt of Buffalo Wild Wings. “We benefit greatly from analytics and in-app statistics, which allow us to measure our waitlist performance in real time relative to past shifts. NoshList has made managing our waitlist much more efficient and given us valuable insight into an aspect of operations we never had before.”

NoshList notifies diners via text messaging that their tables are ready and improves their dining experience by replacing paper lists, microphones and alert buzzers with text messages sent directly to their cell phone. Since the February launch of the free service, nearly 4.5 million diners have been seated with NoshList.

When using the Add Yourself features, whether through Kiosk Mode or the Web Widget, there are several ways you can display an estimated wait to customers. Simply navigate to the Settings > Add Yourself > Main View. Here you can select the wait time that fits your business best. 

People and Groups – Show the number of parties and the total number of people on the list.

People – Show the number of people on the list.

Minutes By Group – Display an estimated time by multiplying the number of parties by a number of minutes you specify. For example, selecting 5 minutes will multiply the number of groups on the list by 5, and present that result as the estimated wait.

Minutes By People – Display an estimated time by multiplying the total number of people on the list by a number of minutes you specify. 

Last Estimated Time – Report the last estimate given by your staff.

List View – Show the public view of the waitlist, so people can see where they are in line.

Hide – No estimates, just go straight to the Add Yourself part.

Here are a few examples: