If you find that you, your staff, or your customers are more exhausted or more stressed out than usual, you’re not alone. In fact, these feelings are so common right now that the American Psychoanalytic Association has a name for it: PTSE, or Pandemic Trauma and Stress Experience.

APsaA’s COVID-19 advisory team has put together a long list of stressors and fears that those experiencing PTSE generally struggle with. It includes everything from “increased withdrawal, isolation, and fear of others as a source of infection” to “increased altruism, including worry about others.”

And you know what? All the points on this list of fears has the power to impact small businesses like yours.

Read on for four ways you can help customers have less stress when they visit.

Communicate safety precautions clearly

Proactively inform your guests about the precautions you’re taking to minimize the spread of the virus.

Post signs on your door, require hosts and servers to introduce them early in a guest’s visit, and include it on other forms of communication, from menus to social media profiles and posts. These precautions can protect not just your customers, but you and your employees as well.

Eliminate waiting area anxiety

Hanging out in a restaurant lobby wasn’t fun pre-COVID. During a pandemic, being that close to strangers for a long period of time is the stuff that panic attacks are made of.

Luckily, WaitList Me empowers customers to wait where they feel safest—outside in the fresh air, window shopping around the block, or hanging out in the car. Thanks to our text notifications feature, you can reach them wherever they are to let them know when they’ve hit the front of the line.

Cut unnecessary interactions

In this hand sanitizer-soaked world we now live in, many customers are concerned about touching items they never would have thought twice about a year ago. Everything from door handles to menus are suspect.

Eliminating these stressors requires a little bit of ingenuity. Wherever possible, install items like foot-pulls to enable guests to access areas without using their hands.

You can also use QR codes for menus and other ways. Post a QR code of the link to your Waitlist Me web widget and let customers join the list before they step foot in your restaurant, further minimizing lines and crowds.

Socially distance eating areas

For stressed-out customers, seeing a tightly packed dining area is enough to make them turn tail and leave—and may think twice before returning in the future.

You may want to reevaluate your restaurant’s table layout. Waitlist Me Platinum’s floorplan view and table management features are handy for optimizing your dining spaces and knowing where to seat the next customer to keep things flowing smoothly. 

One more thing: While community tables may have been the restaurant trend du jour, pre-COVID, now is not the time to bring them back. In fact, even when herd immunity has been reached, it might take awhile for diners to be psychologically comfortable enough to eat elbow-to-elbow with strangers again. 

The worldwide coronavirus pandemic has demonstrated just how important it is for businesses to manage what we used to consider minor details: the spaces we occupy, the items we touch, and the people we come into contact with.

But for manufacturers, distributors, and logistics professionals, there’s no detail too small to be optimized—and that’s been true for far longer than the modern world has combatted highly contagious illnesses like COVID-19, SARS, or Swine Flu. Since the 1960s, supply chains and production lines around the globe have adopted a leaner operation. It’s called just-in-time manufacturing, or JIT. 

What is JIT?

Just-in-time manufacturing is built on the principles popularized by Toyota’s production processes in Japan. It’s also known as continuous-flow or demand-flow manufacturing.

No matter the name, its goal is the same: JIT seeks to make production more efficient by ensuring that materials and finished products are always in transit rather than sitting around, waiting to be used. This decreases business overhead because goods in this system require less storage space.

It also makes for a smoother production process. Raw materials arrive the moment they are needed. Finished goods are shipped out as soon as they’re completed. There’s no lag time, no costly delays, and no square footage going to waste.

How to use just-in-time principles to fight COVID-19 (and improve your customer’s waiting experience)

Other businesses, from retail stores to restaurants, doctor’s offices to mechanic shops can put the principles that power JIT to work for both their bottom line and the overall safety and satisfaction of their customers. Watilist Me is a simple tool to make some of these concepts easy to implement.

Here are five ways your business can use Waitlist Me today to smooth out the kinks in your waiting process:

1. Let customers wait elsewhere. Waitlist Me makes it simple to text customers when ready for them and see their replies. That means you customers don’t need to be crowded in a waiting area. They can wait in their car or somewhere nearby. 
2. Keep queuers in the know. Our public waitlist feature lets your customers check their spot in line from their smartphone. With just a few taps, they can see their ETA and plan their arrival at your business just in time to be served.
3. Add guests on the go. With the add-yourself web widget, individuals can hop on your waitlist from wherever they are, whether that’s home, in transit, or in the car in your parking lot.
4. Educate customers on pick-up policies. When you add someone to your queue, Waitlist Me can send an automatic text confirmation. You can customize the information in this text to include coronavirus-specific instructions, like how to facilitate your no-contact pick-up service.
5. Confirm details using two-way texting. Waitlist Me Pro and Platinum allow businesses to send custom text responses to their customers. You can use this feature to clarify orders, pick-up instructions, or any other questions guests may have.

The countdown is officially on. For Lent observers, 40 long days of fasting are almost over. But for you and your restaurant, Sunday marks the beginning of a brand-new holiday season.

Push away those last-minute worries, boss, because everything really is gonna be all right. Waitlist Me is the app you need to ensure your holiday brunch, lunch, and dinner services run smoother than a hand-dyed egg rolling down a grassy hill.

Go ahead and put on your Easter best. We’ve got your holiday rush completely under control. Here’s how we’re helping you improve your customer service today:

Nixing MIA reservations

The worst problem customers face on big holidays like Easter Sunday is lost reservations. When your restaurant relies on overstuffed date books and grease boards, though, hostesses get used to saying, “What was the name again? I’m not seeing it in the book.”

Your guests deserve better, and Waitlist Me Premium helps you stay organized and manage your reservations in one location that you can access from multiple iPads or Android tablets.  You can even login from your home computer or your smart phone to keep tabs on your reservations.

Setting guests free

Kids stuffed into khakis and sun dresses as the sun rises on Easter morning aren’t the best at standing quietly in a restaurant lobby. And with spring in full bloom and sun in the forecast, adults don’t want to be cooped up, either.

That’s why Waitlist Me let’s ‘em run wild. The text notification feature does away with diners’ worries about losing their place in line. Now, they can wander. Whether they choose to window shop, walk down the block, or hang out in the car, one quick text lets them know when their table is ready.

Decluttering hostess stands

Remember those high school presentations where you stood at the front of the class and fumbled through your speaking points? Yep, that’s what it feels like to be a host who is drowning in sticky notes and chicken scratch while a hungry crowd looks on.

Luckily, those days are behind us. Waitlist Me’s intuitive interface makes adding and seating dining parties a cinch. With just a single glance at the app’s home screen, hosts can see who’s waiting and what reservations are walking through the door, no squinting or second-guessing required.

Offering on-the-go waitlists

For every lucky duck that slips in your door ahead of the rush, there’s the slew of folks behind them grumbling about why they didn’t leave sooner. Now, bad traffic or treks from far-flung parking lots don’t have to impact wait times.

By adding the Waitlist Me widget to your website or social media page, you can allow your guests to add themselves to your waitlist on their own time. It doesn’t matter if they’re just leaving church or hunting down one last Easter egg. In a few quick swipes, they can hop on line from a pew, a parking lot, or a park.

Distracting guests while they wait

There’s something about pulling out a smartphone while waiting with the family on Easter Sunday that’s a little bit awkward. But that doesn’t mean your diners want to stare at the floor until their name is called.

Waitlist Me lets you put your business on display, right in your lobby. It offers a completely customizable public waitlist feature that can show your brand colors, logo, upcoming events, or current holiday specials, while they check their place in line. You can even include graphics and videos. Pull it up on any TV or monitor, and you’re good to go.  Guests can also check it from their phones, through a link in the confirmation notification.

Ever wondered how to change the information on your Google Knowledge Card? The Knowledge Card is the helpful information that can appear off to the right in a Google search.  You may not realize that you can customize the information and images in this area of the search results, and can even add a link to your Waitlist Me widget, so customers can easily add themselves to the waitlist or send reservation requests.

Here is an example of the Google Knowledge Card in a search result.

If you’ve never claimed your business on Google, take that first step here: https://www.google.com/business/

Once you’ve verified your business, adding your reservation link is simple. First, get your Waitlist Me reservation link handy. Login online and then go to Account > Settings > Add Yourself and copy the link for your widget page. It should look something like this:

Then, sign into your Google My Business account. From there:

1. Choose the location you want to edit.
2. Click into the URLs section.
3. Add your Waitlist Me link to your reservations page.
4. Click Apply.

That’s it! While you’re there, you can always scope out your pictures and make sure the best ones are showing up in your search results. The pics you upload should in JPG or PNG format. Choose a great glamour shot of your business for your Profile Picture, and then use a square picture for the Logo field. Add a few more pics of the inside, outside, and product to round out your profile!

Here is more on how to use the Waitlist Me web widget page to let customers to add themselves to the waitlist or schedule reservations.

We are here at the National Restaurant Association Show, and what better timing than to hit our one millionth diner seated using the NoshList free waitlist app for iPad that notifies diners via text messaging that their tables are ready. NoshList helps restaurants easily and efficiently manage their waitlist and improves the dining experience by replacing paper lists, microphones and alert buzzers with text messages sent directly to the diner’s cell phone.

“We are thrilled to celebrate our millionth diner seated using NoshList. We are extremely happy with the high rate of adoption by restaurants since our launch a little over two months ago and seating over one million diners in that short time has exceeded our wildest expectations,” said Craig Walker, CEO and founder of Firespotter Labs. “Diners want an easy, convenient way to know when their table is ready and restaurants need an efficient solution that improves the experience for their customer. That is what NoshList delivers.”

NoshList launched in February 2012 to restaurants in San Francisco and has since gone nationwide to independent, multi-unit and casual dining restaurants alike.

“NoshList has provided Umami Burger an efficient and streamlined way of managing our waitlist,” said Jason Berkowitz, Vice President of Hospitality at Umami Burger. “Our patrons appreciate the ease of NoshList’s text messaging when their tables are ready and we appreciate the unlimited free texting and phone calls to patrons.”