Over the last decade, the restaurant week concept has found its way to communities across the United States. Conceived by restaurateur Joe Baum and Tim Zagat of the Zagat Survey, restaurant week has led to huge gains for the food and beverage industry. Some restaurants have seen as high as a 40-percent increase in customer volume during the promotional period.

Because many restaurant week customers are first-timers, this period is also the ideal time for dining establishments to capture repeat business. Ready to score some new regulars? Here’s how to wow everyone who walks through your door during restaurant week.

Land a great first impression

In Waitlist Me HQ’s hometown, Charleston, S.C., restaurant week is a twice-yearly event with additional, neighborhood-specific weeks thrown into the mix as well.  Many a hidden gem have earned stand-out word-of-mouth rep thanks to excellent restaurant week showings.

Earning that sweet referral business starts the moment your guests walk through the door. Comfortable seating, warm lighting, and plenty of heated or cooled space for guests to stand upon entry are vital. If you’re planning on making any upgrades, do so before the week is set to start—and if you’re painting or doing anything odiferous, schedule your refresh with plenty of time to air out any lingering fumes.

Craft a memorable menu

One restaurant week bummer we hear about regularly is this one: Chefs create delectable special menus, but they’re devoid of house specialties that new customers are hoping to try during the promotion.

Depending on your restaurant’s price-point and the promotional restrictions enforced by your restaurant week’s organizer, it might not be possible for you to offer all the goodies that are must-haves for your regular menu. We encourage you to try to find a way to bring popular picks to this more limited menu, too. Appetizer portions and tasting platters are two possible ways to make this happen.

Get the word out early

Large-scale community events are typically coordinated by a local chamber of commerce or another business-oriented organization. For restaurant weeks, food and wine festivals, and other tasty opportunities, these orgs tend to put together event guides or listings. To maximize your customer volume, it’s essential that your business be included in these publications.

Figuring out what you need to do to get your restaurant on the map, so to speak, is a cinch. Some tech-savvy chambers will offer orientation-style information online for restaurant owners and managers. However, you can always call your chamber to find out what information you need to send to the right people. Remember, they’re there to help!

Upgrade your customer service tech

Of all the bad times to have a waitlist snafu, restaurant week is one of the worst. We created Waitlist Me so that your restaurant doesn’t have to worry about getting your guests from your waiting area to your dining room; our tech helps you quote more accurate times and prevent walkaways.

Waitlist Me is a simple waitlist and reservation app that you can implement today. With a single glance, your host can see how many people are in line, how long they’ve been waiting, and when they’ll make it to their table. You can also easily add our web widget to your restaurant’s website and let your customers hop in line from wherever they are.

Waiting is a universal problem.  Wherever you are, it is painful to have to wait for your turn at a restaurant, barber shop, store, or other business.  And businesses suffer from lower customer satisfaction and lost revenues when wait experiences are not managed well.

That is why we are happy to announce that Waitlist Me is now available in over 60 countries!  Check out our international plans page to see if it is live in your country.

One of the challenges in offering the service globally is that prices to send SMS text messages in other countries are generally higher than in the US and Canada.  The prices also vary considerably from country to country, and often even by mobile carrier within a country.  We have addressed this by having a flexible system for charging for text messages separately, with pricing for these texts depending on the country.  There is also more control in the Waitlist Me app over when to send confirmation and notification texts, so businesses don’t waste money sending a text that isn’t needed.  Since texts are not included in monthly subscription prices, we have lowered the price for Premium to $10 and Pro to $20 for international plans, and removed the 100 party limit on the Basic free level of features.

In terms of localization, all the customer facing parts of the Waitlist Me service have been translated into 30 languages, so businesses can send out texts and display their public waitlist pages in local languages with even our basic service.  With Premium and Pro they can customize the messaging even more for these and other features.  The Waitlist Me app that businesses use is still in English, but we’ll be fully localizing this in more languages over time.  The nice thing though about the Waitlist Me service is that the core processes of adding, notifying, and checking people off the list are very simple, and don’t require a lot of reading or knowledge of English.

It is easy to customize Waitlist Me to your business needs.  You can streamline the process of adding customers to the waitlist by choosing the level of information you need and by removing unnecessary steps.  Just tap on the gear icon in the app to get to the settings, then go to Customization and Adding Customers. The options include:

Assignments: These are used by businesses that assign resources to customers. For example, a stylist in a salon, a table in a restaurant, or an exam room in a medical center. If you don’t assign resources to customers or you don’t want to see the options when adding customers to the waitlist or reservations, you can hide this option.

Group size: This is helpful when the number of people in a party varies, such as in a restaurant. For a business such as a car detailing facility where group size doesn’t matter, this option can be turned off.

Demographics: In some businesses, it’s important to know if the group includes children, or whether the clients are male or female. The simple demographic tracking lets you choose between adults/children/seniors, while the full demographics also gives options for gender. Choosing the Off option will remove this completely.

Image: Full Demographics, Simple Demographics, and No Demographics

Category colors: Category colors can be used as a simple way to identify and sort different groups in the waitlist. A restaurant might choose to use the color green for groups that request outdoor seating, while a spa may assign colors for different services. This option can be turned off and would no longer show up when adding names to the list.

Notes: The notes field lets you record important information, such as the service the client is requesting. The option can be switched off if the notes field will not be used.

Image: The streamlined look of removing the Group Size, Demographics, Category Colors, and Notes.

History: If it’s important to see some stats on past customer visits, leave the History field turned on.

Wait Time Quotes: For those businesses who do not give an estimated time, the wait time could be switched off. For those who do give a time, there are two options. Normal will be 5 minutes, while Last Time will show the last wait time selected.

Image: Choose to have the spinner default to 5 minutes or to the last wait time quoted.

In today’s age of social distancing, some businesses are using QR functionality to increase ‘touchless’ options for customers. For example, it has become more common for restaurants to place QR codes on tables so that customers can use their cell phone to quickly access an online version of their menus.

Waitlist Me has a new feature for generating a QR code to make it easier for customers to join the waitlist while standing outside of a business. All of the Waitlist Me subscriptions include options for businesses to use the Add Yourself Web Widget to let customers join waitlists remotely, and usually customers would access these features from business websites. However, in cases where a customer has already arrived at the business and your staff is unable to greet them in person, adding a QR code to a flyer or sign posted near the front door with some simple instructions can be an easier way to get customers to the web widget and join the waitlist. Using a QR code to open up a link to the web widget in their phone browsers is easier than having them type in the web URL directly. 

The widget can be configured in the settings online by going to Account > Settings > Add Yourself. Once you’ve tailored the options to fit your workflows, generate your unique QR code by using the link at the top of the Add Yourself settings page.

From there, you can print or download your QR code and add it to whatever signage you have for customers. Using the QR code feature can provide a touchless option instead of a sign-in kiosk, or simply save your staff time from needing to enter each customer’s information into the waitlist app.

We are happy to announce some exciting new ways waitlist technology is being used to help restaurant operators better serve their customers.  Through the use of the Waitlist Me API, these new solutions will be on display for the first time during the National Restaurant Association Restaurant, Hotel-Motel Show. The app will be showcased during the show, May 16-19 in Chicago, through partnerships with BrightSign and Clover.

With BrightSign, the global market leader in digital signage players, restaurants can now display a public view of their waitlist on their digital signage so it is easy for customers to check their place in line without needing to bother the hostess. The flexibility of the BrightSign integration lets restaurants fully customize the look and feel of their waitlist so it looks like a natural extension of their menu board or other digital signage.

Restaurants operators can also tailor their customer-facing experience to their brand while using the Waitlist Me apps and service to easily manage their waitlist and page customers with text and call notifications.

It is exciting how well the BrightSign integration empowers restaurants to create displays with designs limited only by their imagination. We are very happy to be working with a company like BrightSign that shares our values of building scalable and reliable solutions that are easy to use and maintain.

Clover is another Waitlist Me partner that will have new things to show off at this year’s NRA Show.  The new Clover Mobile device, announced in April, lets businesses add customers to the waitlist right at the door as well as allowing status updates to be made from other parts of the store or restaurant.

Clover is at the forefront of creating better and more elegant POS hardware and solutions for businesses, and has a robust App Market for third-party developers. Because of the deeper integration Clover allows, Waitlist Me is able to offer more efficient tools for businesses and better experiences for their customers on the Clover platform.

Waitlist Me just recently announced its API earlier this year with Enplug as the first partner, and has several more projects in progress.

We want to help improve wait experiences everywhere, and integrations with companies like BrightSign and Clover highlight the power of the Waitlist Me platform.  By extending our waitlist management features and best-in-class text and phone notification infrastructure to work in other products, we can solve a wider set of needs together than with our service alone.

For more information on partnership opportunities, contact support@waitlist.me