Over the last decade, the restaurant week concept has found its way to communities across the United States. Conceived by restaurateur Joe Baum and Tim Zagat of the Zagat Survey, restaurant week has led to huge gains for the food and beverage industry. Some restaurants have seen as high as a 40-percent increase in customer volume during the promotional period.

Because many restaurant week customers are first-timers, this period is also the ideal time for dining establishments to capture repeat business. Ready to score some new regulars? Here’s how to wow everyone who walks through your door during restaurant week.

Land a great first impression

In Waitlist Me HQ’s hometown, Charleston, S.C., restaurant week is a twice-yearly event with additional, neighborhood-specific weeks thrown into the mix as well.  Many a hidden gem have earned stand-out word-of-mouth rep thanks to excellent restaurant week showings.

Earning that sweet referral business starts the moment your guests walk through the door. Comfortable seating, warm lighting, and plenty of heated or cooled space for guests to stand upon entry are vital. If you’re planning on making any upgrades, do so before the week is set to start—and if you’re painting or doing anything odiferous, schedule your refresh with plenty of time to air out any lingering fumes.

Craft a memorable menu

One restaurant week bummer we hear about regularly is this one: Chefs create delectable special menus, but they’re devoid of house specialties that new customers are hoping to try during the promotion.

Depending on your restaurant’s price-point and the promotional restrictions enforced by your restaurant week’s organizer, it might not be possible for you to offer all the goodies that are must-haves for your regular menu. We encourage you to try to find a way to bring popular picks to this more limited menu, too. Appetizer portions and tasting platters are two possible ways to make this happen.

Get the word out early

Large-scale community events are typically coordinated by a local chamber of commerce or another business-oriented organization. For restaurant weeks, food and wine festivals, and other tasty opportunities, these orgs tend to put together event guides or listings. To maximize your customer volume, it’s essential that your business be included in these publications.

Figuring out what you need to do to get your restaurant on the map, so to speak, is a cinch. Some tech-savvy chambers will offer orientation-style information online for restaurant owners and managers. However, you can always call your chamber to find out what information you need to send to the right people. Remember, they’re there to help!

Upgrade your customer service tech

Of all the bad times to have a waitlist snafu, restaurant week is one of the worst. We created Waitlist Me so that your restaurant doesn’t have to worry about getting your guests from your waiting area to your dining room; our tech helps you quote more accurate times and prevent walkaways.

Waitlist Me is a simple waitlist and reservation app that you can implement today. With a single glance, your host can see how many people are in line, how long they’ve been waiting, and when they’ll make it to their table. You can also easily add our web widget to your restaurant’s website and let your customers hop in line from wherever they are.

Want to better remember seating requests for waiting customers? Or note which visitors are celebrating special events? NoshList lets you enter any notes you like, and they can be easily scanned from the waitlist view so you can better stay on top of things. They can also be viewed in the customer history view and the downloadable reports.

With the new Quick Notes feature, you can define as many pre-set notes as they would like to appear when a party is added to the waitlist. It’s great for common events, such as birthdays and anniversaries, or popular customer preferences, like dietary restrictions. They can even be used for tracking popular items people might order or specific things you may want to track in analytics.

The nice thing about QuickNotes is they speed up the process of adding parties because they can be selected from a list rather than typed out. Also, they make it easier to standardize how people enter important information across time and people.

You can edit QuickNotes in the app settings individually:

Or you can update them all at once in the settings on the WaitList website. If you have multiple devices the changes will synch so they are the same across all devices, but you will need to just go to the settings page on the other devices to trigger the sync.

Whether you run a four-star fine dining establishment or a seasonal fish fry favorite, the tools you use have the potential to make your restaurant…or break it.

Forget the grease pens of yore. Forget the phone ringing off the hook during dinner service. Forget the harried servers with too-full sections (and the bored ones with too little to do). Waitlist Me Pro is the tool you need to upgrade your table, resource, and reservation management.

Here are four ways the Waitlist Me Pro app can transform your restaurant business:

Divide and conquer

Tradition belongs in your food, décor, and customer service, not in your floorplan. Waitlist Me Pro scraps the laminated restaurant layout and multi-colored grease pens in favor of an at-a-glance resource management system that shows hosts instantly what tables are available, what tables should be flipping soon, and which sections should be prioritized.

The pro-level resource management features let you create different sections in your restaurant depending on the time of day, staffing, holidays, special events—anything you can think of that would change the way you allocate your tables and your servers. Save your section layouts and enlist them with a swipe of the finger. Done!

Keep waiting customers happier with better wait estimates

With Waitlist Me Pro, even the greenest of hostesses can give an accurate quote to a customer waiting for a table. The app tracks the current amount of time a groups have been at a particular tables and makes it easy to see what tables have upcoming reservations or have been assigned to waiting customers. This visibility helps hosts predict exactly when waiting customers can expect to be seated.

Bonus: Sorting by time within sections makes it easy to see which sections have more available tables and which tables have been occupied the longest and are most likely to open up soon.  Additional statistics at the top of each section show the available tables and seats as well as the percentage of tables filled so it is simple to know where to seat the next customer.

Know your numbers

Don’t just guess how many staffers you need on hand for happy hour or holiday parties, or if you should change your sections or table layouts around.  Waitlist Me Pro offers resource utilization reportsto help you make better decisions.

The app tracks your usage data, so that you can creates reports based on various parameters. How quickly are you turning over tables? How many sections should you have on a Saturday night? Can you get away with one less server during brunch? Waitlist Me Pro’s reports will help you answer these types of questions and more.

Build your brand

When competition is stiff, you need to leverage every opportunity to differentiate yourself and your dining experience from the other restaurants in your area. Waitlist Me Pro offers you a chance to stand out from the very first point of contact.

The app’s pro subscription level allows you to add your branding to the web widget, public waitlist, and customer notifications. The public waitlist personalization, in particular, includes options to change the color scheme, status messages, and personalize the HTML at the bottom of the page so you can suggest loyalty programs, list daily specials, or display other information.

The public waitlist page is a unique URL for a web page that is assigned to your account, and has a number of features and benefits. Whenever a customer is added to the waitlist in the Waitlist Me application, they get a text message confirming that they have been added to the list. There is also a link to the public waitlist so the customer can check their place in line from their phone. They will see a status message at the top of the page and their initials will be highlighted in the list.

The public waitlist makes it easy for people to estimate their remaining wait without having to ask, and saves you time. It also helps them track when their turn is getting closer so they can be nearby when you are ready for them.  If a customer decides they aren’t coming, they can press on the Cancel link to let you know and a message will appear in Waitlist Me so you know to remove them from the list.

We have added some additional features to Waitlist Me Pro for personalizing the public page even more to your brand by editing the status messages and changing the colors of the page.

Color Scheme – Personalize the page look and feel by changing the page and table colors.  With control of the color of every element on the public page, it is easy to create a look and feel that fits your brand.

Here is an example of the public waitlist in default colors and with customized colors

Status Messages – The messages that display at the top of the page make it easy for customers to check their place in line, know when it is their turn, and cancel if they decide to go elsewhere.

Waitlist Message – This shows when a customer is in a waiting state and the default message is “You are number [order] on the waitlist, and have waited [time_waited] minutes” (where [order] is their place in line and [time_waited] shows the minutes waited)

Ready Message – Once you notify a customer, their public page changes to “We are ready for you! Please come by as soon as possible” and gives them options to indicate they are coming or cancelling.

Finish Message – Served – After you have checked a person off the list the message changes to “You are no longer on the waitlist” and the list of customers waiting disappears.  You could customize this message to add something about enjoying their meal or suggest leaving a positive review on Yelp.

Finish Message – Removed – If you remove a customer from the list, meaning they didn’t end up joining you, the default message is also “You are no longer on the waitlist” but you could change it to something related to being sorry they weren’t able to join.

Response Links – If you don’t want people to be able to cancel or indicate they are on their way through the public waitlist, you can remove these links

The pandemic has changed many aspects of business and everyday life, and the importance of customer convenience is absolutely not going anywhere. Consumers have become used to almost every interaction being as fast, simple, and convenient as possible, and this trend is encompassing every industry in our lives.

Grocery shoppers are still doing curbside pickup, ordering an entire household’s supplies with the tap of a few buttons.

The routine of getting a haircut includes reserving a time slot online at a salon or joining the waitlist at a barbershop.

Getting your car worked on at the dealership can now include them sending you a text when that brake job is done.

Society is quickly learning that this isn’t a fad like the Atkins diet in the early 2000s. This way of doing business is here to stay, and businesses that fail to adapt are simply going to get left behind. Customers are done with wasting away in a lobby or waiting room when they could be relaxing in the café down the street.

Here’s a quick 10 second thought exercise: Let’s say you bring your dog to one of two groomers that are right next to each other in the same strip mall. These groomers are nearly identical, and there is about a one hour service time for both of them. The only difference between the two? One of them has an electronic service that will text you when Fluffy is ready, allowing you to grab a milkshake at your favorite burger joint down the street. The other groomer has a lovely waiting room that offers the luxurious aroma therapy of wet dog scent, and the tranquil sounds of a dozen dogs that very much do not want to be getting a bath. Which would you choose?

Everyone has to wait in life, but not everyone has to wait the same. Processes that were previously mere conveniences have turned into must-have features across many industries, with wait times and crowds being two of the main factors that need to be optimized.

Keeping customers waiting can have a devastating impact on any business. They might spend less, leave a bad review, or walk out your door, never to return. Waitlist Me is an app that keeps customers happier while they wait.

How do we do that, exactly? It’s a breeze. Waitlist Me brings your waitlist from a crowd in your lobby to an easy-to-manage digital interface. Our app makes it simple to see waiting customers at a glance, provide accurate wait estimates that are tracked in real time, and notify customers with a text or automated call message when their table is ready. It also has a number of other features like reservations, table/resource management, and the ability for customers to add themselves from a kiosk, your website, Google, or even a QR code. Letting customers join the list before arriving and skip waiting in the lobby is a great recipe for customer happiness, which can also lead to higher revenues and better reviews.