True or false: Customers hate waiting.

Answer: False.

No, really: Customers don’t hate waiting. At amusement parks, they’ll wait all day. What customers hate is where they do all the waiting. Stick them in a bland doctor’s office waiting room and they’ll get twitchy in 2 minutes flat. Give them an area to explore, a space that’s an experience in itself? Well, then the wait becomes part of the ride. And you don’t have to run a theme park to tap into that kind of magic.

Why your waiting room is terrible

Most queueing areas are like purgatory. They’re awkward spots your customers dread sitting around in while they await the main event. They’re a no man’s land. They don’t look or feel particularly like your business, and they don’t look or feel like any place your customer wants to spend time in.

That’s not good for your bottom line. The moment your guests begin feeling uncomfortable or unhappy is the exact time you start losing money. They become frustrated, and they take that frustration out on you and your staff. Sometimes, they walk out the door without giving you the chance to win them over.

Why?

Because whether you intend to or not, a bland, uncomfortable waiting area signals that your business doesn’t prioritize the experience of your customers. The waiting room is the first chance you have to wow them. And right now, you’re squandering it.

How to make your first impression a good one

Forget about hiring an interior designer and picking new paint colors. We have a different change in mind, and it doesn’t have to cost you a penny.

Waitlist Me is an app that handles waitlists and reservations for all sorts of different businesses, including restaurants, retail stores, and doctors’ offices.

How can a waitlist app transform your waiting area, win over customers, and help you make more money? Easy: by improving the first interaction they have with your business and making the time they spend waiting better.

Here’s how Waitlist Me changes your customers’ waiting experience for the better:

Wait from anywhere

Your customers are busy. With Waitlist Me’s same-day reservations feature and add-yourself web widget, they can jump on line without wasting time.

Set them free

Untether your guests from your hostess stand or check-in desk thanks to our text notifications feature. It lets them window shop or run errands without losing their place it line.

Make your business more attractive

Fewer customers standing around in your waiting area means fewer walk-outs due to long, visible lines and a less cramped, more inviting space for those who do prefer to wait inside.

More flexibility

Running behind schedule is stressful enough. With our simple response feature, guests don’t have to worry about missing their spot. When you notify them by text, they can respond and let you know they’re on their way.

Smarter wait times

What’s worse than a long wait? A wait that’s even longer than the estimate. As hosts use Waitlist Me and can see their quoted times next to actuals, it becomes easier to quote more accurate waits.  

Contact us for a free trial and see how Waitlist Me can help improve your customers’ waiting experience today!

Waitlist Me offers several methods for calculating and displaying estimated wait times to help improve quote accuracy. The default option provides a rolling average wait that is recalculated every time a party is checked off the waitlist by being marked as served. You can choose a time period to include in this average, from 1 – 24 hours. Three group size ranges can be customized for displaying these averages. These settings are in the app under the gear icon > Customization > Waitlist View > Wait Estimates.

With Pro and Platinum subscriptions, there are advanced features to help you estimate wait times based on party size and time of day. The calculations can be set to use the previous week or previous four weeks of data for parties served. To enable this option, select Historical for the Calculations option from the menu shown above. Then you can access the data any time by pressing on the Avg Wait option from the main waitlist screen. (These settings can be accessed again quickly by selecting Historical on the main waitlist screen.)

The Waitlist Me iPad and Android tablet apps let you view graphs and charts that average the data for the previous week or four weeks, which makes it easy to spot trends over time. Use the menus at the top to switch between days of the weeks and various group views. This view shows a breakout of group ranges: 

While the combined view gives a historical waits that includes all group sizes:

If the data shows you consistently have waits for specific group sizes, it may be beneficial to remove some of the lesser used table sizes and add more to accommodate the group sizes that usually wait the longest. These metrics can help you plan future staffing so you can ensure coverage for the busiest times. Beyond helping with the real-time process of providing more accurate wait estimates, reducing walkaways, and improving customer satisfaction, the data can be used for strategic analysis and improvements.

At Firespotter Labs, we have been busy working on new ways to make people’s lives better, and are proud to announce our latest creation: NoshList!

NoshList is a free waitlist app for restaurants that uses text messages to notify diners when their tables are ready. Here is how it works:

NoshList allows restaurants to easily manage parties – adding, seating and removing them as necessary – just by pushing a button. To add walk-up customers, NoshList users simply enter in a name, phone number and tap a button for the party size. There are even different icons for gender and age groups (i.e., blue for boys, pink for girls, and an icon that looks sort of like Darth Vader for “unknown”). At the bottom of the screen, NoshList shows the current wait times by party size for at-a-glance information, as well as the number of total guests waiting and the total seated.

Want to save time entering customer information when using Square and Waitlist Me together? Our new integration passes basic customer information between the two systems to make serving customers more efficient. For example, when you add a customer to the waitlist or a reservation in Waitlist Me, you can pull it up later in Square when it is time to pay. Or for scenarios where customers pay first or are already in Square, you can look up their information when adding them to Waitlist Me to manage their wait and send notifications when their order is ready. In these and other cases, businesses can save time by not having to add customer info twice.

To get started, in your Waitlist Me app go to the gear icon and select Square Integration. Select On for the Square Authentication option, and you’ll be prompted to enter your Square login information. 

An acceptance page will come up; choose Allow to let Waitlist Me read and modify your customer information. Once you’ve done that, you can then turn on one or both of the next two options. 

Square Customers Search, when enabled, would allow you to search your Square customers in the Waitlist Me app by phone number. Start typing their phone number to see a list of matching names and phone numbers as you type.

The last option lets you add customers to your Square customer database from the Waitlist Me app. Choose Yes to have them all automatically added, or Ask Me to be prompted whether to add customers. 

If you’re using multiple devices, your settings will sync across devices automatically. 

It is probably not a surprise that Valentine’s Day is one of the busiest days of the year for restaurants. According to the Statistic Brain Research Institute, Valentine’s spending tops 13 billion dollars, and of the people that celebrate the holiday, more than a third of them head out to restaurants. When you’re making the special preparations to set the right ambiance for your restaurant, don’t forget about the experience your customers will have before they make it to their tables. For those guests who didn’t call ahead to make a reservation, take the pain out of waiting with Waitlist Me.

Customers are happier when they can check their place in line and have the freedom to leave the hostess area, which translates into less walkaways and higher customer satisfaction. Waitlist Me can also speed up table turns so you can seat more people each day. So you win on both sides, being better able to manage the surge in visitors on Valentine’s Day and offering superior customer service in the process.

In search of something romantic, many guests will try someplace new on Valentine’s Day instead of their regular hangouts. Make a great first impression that will keep these first timers coming back. Let Waitlist Me help you today.