You run a sale to get people in the door. That’s what the circulars are for, the TV spots, the radio ads, the email blasts, the social media posts—it’s all to get eyes on your business and cars in your parking lot.

But what happens when all that promo works better than you’ve dreamed, and you’re overrun with customers eager to snap up whatever it is you’re selling? You lose them…unless you have a plan in place to handle the high customer volume.

Don’t wait ‘til it’s too late. Plan now to turn your biggest sales into massive success stories. Here’s exactly how to use a waitlist app like Waitlist Me to capitalize on sale day foot traffic.

Tip #1: Greet every guest as they pass through your doors

Station a greeter near the entrance and task that person with setting the tone for each customer’s visit: Be warm, inviting, and helpful. Let them know what specials you’re running. And, if your greeter can’t help them right away, they can add them to a waitlist so that the next associate can help them pick out the perfect item for their wants and needs.

The big plus: Waitlist Me makes adding customers to your list a cinch. Your greeter is one tap away from adding a new name and number and sending that customer into the store to browse—no muss, no fuss, no toe-tapping frustration. When it’s that customer’s turn for attention, they’ll get a text to let them know. Simple!

Tip #2: Make customer service your No.-1 priority

Just because a customer understands why staffers are booking it around the sales floor on Columbus Day or Black Friday doesn’t mean that a customer will accept anything less than top-notch service. Encourage your team to spend time with shoppers, to answer their questions fully, and to remain focused on the customer in front of them, despite the busier-than-usual atmosphere. To ensure that they’re able to do that, use Waitlist Me to delegate different areas of responsibility to each of your associates. Assign individuals to different departments, divvy up cash wrap and changing room responsibilities, and task someone with restocking shelves or manning the stockroom.

The big plus: Creating assignments means that your sales associates can focus exclusively on individual customers rather than keeping their eyes peeled for empty shelves, messy displays, and new shoppers walking through the door. And because Waitlist Me lets customers see where they are in line right from their smartphones, there are none of those “is it my turn yet?” interruptions to deal with, either. No more splitting attention means better service, which improves your bottom line every time.

Tip #3: Make more sales from your sale

One great sales day is fantastic. One great sales day that converts foot traffic into loyal customers? Even better. A single top-notch shopping experience can turn browsers into buyers and buyers into VIPs—and that starts with service. Waitlist Me lets you build trust through customer service by quoting accurate wait times and ensuring that your shoppers remain visible to your sales floor staff. And trust leads to sales.  You can’t always eliminate waits, but you can show you care about your customers’ time and make the waiting more bearable.

The big plus: Waitlist Me helps you track the actual time each customer has been waiting next to the estimate you told them, which improves your quote accuracy.  That means that when you tell a customer that an associate will meet them in the home entertainment department in 10 minutes, it’ll really be a 10-minute wait. Setting the right wait expectations reduces walkaways, and delivering on those wait estimates boosts customer satisfaction.

Plus, when customers don’t have to worry about losing their place in line or how long the wait will be, they can relax and continue browsing through yours store, making it more likely they’ll find more things to buy. That’s a win for everyone!

Red Robin fans, we have great news. The NoshList waitlist app has now been successfully integrated into all Red Robin International, Inc. company-owned restaurants nationwide.

Red Robin International, Inc. currently operates more than 330 company-owned Red Robin® restaurants and chose NoshList based on its industry-leading proprietary telephony technology. Similar to other multi-unit restaurants, Red Robin traditionally used pen-and-paper waitlists and microphone systems to address diners waiting to be seated. Prior to using NoshList, the casual dining chain experienced significant surges in both the front and back of house relative to guest flow during peak times. In February, Red Robin deployed NoshList to 50 locations, quickly rolling out to the remaining company-owned restaurants within 60 days due to the remarkable results.

“Beyond the benefits of waitlist management and improvement in guest experience, restaurants where NoshList had been deployed realized increased seating efficiencies and improved ticket flow through the kitchen making the decision to deploy NoshList to our other locations a no-brainer,” stated Chris Laping, Senior Vice President of Business Transformation and Chief Information Officer for Red Robin International, Inc. “For diners, this translates to shorter wait times, as the time that tables sit empty between parties is minimized to less than 30 seconds in some cases, and improved ticket times, as order flow through the kitchen is steadied.”

Red Robin also selected NoshList as its preferred front-of-house, guest management technology platform because of its simple and intuitive interface, which allows restaurants to implement quickly. The ability for restaurant operators to implement and train staff within minutes minimizes the resources that restaurants typically have to allocate to the introduction of a new piece of technology. Restaurants are better equipped to forecast expenses without worry of increases relative to changes in diner traffic.

Understanding that deployment of technology for multi-unit restaurants is no easy feat, NoshList, through a partnership with iPadEnclosures.com, has designed a “push-button” distribution strategy that can provide restaurants with up to 500 fully provisioned iPads within 7 days. “During phase one of our roll out to Red Robin, NoshList was able to provide 125 fully provisioned iPads to 55 Red Robin locations in a number of days,” says Cody Rose, Director of Restaurant Solutions for Firespotter Labs. “iPads arrived at each specified location provisioned with NoshList and preconfigured with a number of additional options including corporate 3G and/or wifi connectivity settings, screen protectors, a protective iPad Enclosure complete with mounting mechanism, and a free multi-device management solution (‘MDM’) for a truly out-of-box solution that allowed each restaurant to be up and running with NoshList within minutes.”

You’ve been the curious customer discovering a new spot, so you know just how promising it feels to walk in a restaurant and see happy people eating mouth-watering food. You’ve also been the hungry diner who’s waited an hour before discovering that the hostess somehow missed your name on the list roughly 10 tables ago. Cue the toe-tapping, eyeball-rolling, and finger-pointing.

As a consumer, you want to see your favorite restaurants doing good, steady business. After all, you want your neighborhood picks to stick around! However, you don’t want to experience the downsides of busyness: interminable waits, lost reservations, and poor customer service.

That’s why we built Waitlist Me. Here at Waitlist Me, we’re creating customer service technology that helps you manage your guests more efficiently and effectively. Five-star review, here you come!

What is Waitlist Me?

Waitlist Me puts your customers right where they should be: at the front of your mind. It’s an app that’s designed to make it easy for your front-of-house staff to keep track of both your waitlist and your reservations. We keep it all in one at-a-glance place so that you’ll never lose another name again. Phew!

How does Waitlist Me work?

The days of grease pens and messy paper appointment books are over. Waitlist Me is the forward-thinking tech your service-oriented business needs. And you know what? It’s an absolute cinch to use. We designed Waitlist Me to be intuitive for everyone to use, no matter how comfortable you are with smart devices. You can set it up for your business during an afternoon lull and train your staff to use it in minutes.

After that, you’re good to go! With a few taps, Waitlist Me lets you add walk-ins to your waitlist. With just one look, you can see how long they’ve been waiting and when their table should be ready. And once they hit the front of the line, you can forget about hollering out a last name. Instead, one more touch on the Waitlist Me app will let you send them a text notification right to their phone. No matter where they are—the parking lot, a nearby store, or hanging out in your lobby—they’ll know exactly when it’s their turn to take a seat.

 It doesn’t get any easier than that.

And Waitlist Me isn’t just for restaurants, either

Sure, Waitlist Me is an obvious must-use for restaurants, but scores of other businesses are using our app every day to make their businesses run better—and keep their customers walking through the door.

Who’s using Waitlist Me?

• Big box retailers that rely on sales associates to sell big-ticket items, like televisions, computers, and smartphones
• Jewelry stores helping individuals pick out special gifts for anniversaries, birthdays, and holidays
• Recreation centers, like bowling alleys, ice rinks, and arcades
• Gyms and fitness centers that see high traffic volume on certain pieces of equipment
• Doctor’s offices and veterinary clinics with urgent care 
• Hair and nail salons that offer a variety of walk-in services
• Retail chains, specialty boutiques, and consignment shops to allow for more one-on-one time between employees and customers

Before you skip out the door for a little winter vacation, try to take 10 minutes to ponder the actions you can take in the new year to make your business more efficient, more beloved by customers, and more profitable. Whether you’ve got a long list of must-dos or are scratching your head, we’ve got one for you to consider: Download the Waitlist Me app.

Have nary a clue as to how one app can revolutionize your business in 2018? Here’s exactly how Waitlist Me will help make your business goals more achievable this year.

Resolution #1: Simplify your waitlist system

Forget grease pens and messy paper planners. Waitlist Me’s signature waitlist feature nixes hostess stand clutter. Now, your front-of-house staff can see your business’ waitlist in a single glance and add customers to it with a swipe.

Resolution #2: Neatly integrate a waitlist with your reservations or appointments

The premium-level Reservation feature offers seamless waitlist integration. In one app, you can track appointments as well as walk-ins and offer accurate wait time estimates to both types of customers. It’s the best of both worlds for restaurants, offices, service providers.

Resolution #3: Impress customers with great service

With Waitlist Me, even a rookie host can quote accurate wait times and set the right expectations. The app shows real-time waits next to quoted times to make it easy to improve and know when things are running ahead or slow.  You can’t always control the wait time, but you can improve the wait experience by serving customers on time, when you say you will.

Resolution #4: Take the frustration out of long wait times

Our Text and Call Notifications combined with our Public Waitlist are designed to take headaches out waits for everyone. Customers are free to roam around the area, not worried about losing their place in line, and your staff can do their jobs without hungry diners asking when it’ll be their turn.

Resolution #5: Get it right the first time

Every level of Waitlist Me, from free to premium to pro, offers a Notes feature. Have a family that needs one high chair, two coloring pages, a gluten-free menu, and a wheelchair-accessible table? Make a note so that the party’s needs are front-and-center, no matter who seats them.

Resolution #6: Streamline your management

The Waitlist Me app was created to make your business easier to run, no matter how large or small. Multi-Device Sync lets you manage one account on extra computers, smartphones, or tablets—perfect for on-the-go businesses or large facilities—while Multi-Place Management lets regional and company-wide managers connect multiple locations to one (or more) Waitlist Me accounts.

Resolution #7: Become more customer-friendly

The premium-level Add Yourself widget and kiosk features and the pro-level business hours settings are easy-to-use tools that allow customers to join your waitlist or create a reservation without sitting on hold or waiting until you’re open. They’re available 24/7 from wherever your customer has internet access.

Resolution #8: Monitor your business’ productivity

Waitlist Me Pro allows you to track your resources. Whether you rely on table turnover, staff, special equipment, or something else entirely, our pro-level Resource Management feature tracks it for you, making it easy to see who and what is performing well and where you can make positive changes.

Resolution #9: Get more customer feedback

Comment cards not doing it for you? Our pro-level service incorporates Text Message Ratings and Customizable Survey features into the user experience. With a single text message reply or the click of a link, customers can quickly let you know what went right and what went wrong during their last visit.

Resolution #10: Make smarter business decisions

Don’t leave your biggest decisions up to guesswork. Waitlist Me Premium and Pro are loaded with our Reports feature. The in-app statistics track average wait times, business activity, demographics, customer loyalty, group size, and more. Plus, you can automate how you access the information via weekly email summaries or downloadable reports, making data one less thing you need to think about.

We’ve added some new features and UI improvements to help manage customer requests made from your website or social media page if you are using the Waitlist Me web widget. When a request is received, you’ll be able to see more information in the waitlist view about what it is for and where it came from. The entries appear at the top of the waitlist and will flash orange. If you’re on the Reservation or Resource Management view, a quick pop up will alert you to the new request.

For waitlist requests, you can see all the key information about the customer request such as name, group size, and any notes the customer added. Simply press on the row to accept the request, and move through the same steps you’d normally take to add customers to the list, but with the information the customer entered already pre-populated. You can also change the status color, assign a resource, and add any notes you need for your own reference. Then chose an estimated wait as the final step. Accepting reservation requests work similarly, with the added benefit of when you press on the row, it will show the request in the context of that day’s list of reservations to see if you have availability.

If a request was accidentally rejected, you can still see it in the History section by tapping on the “Show History” bar at the bottom of the waitlist. The History section also has some filters on the right side that can be used to show customers that have been served and removed from the waitlist in addition to rejected requests. Use the return arrow button on the right to accept a previously rejected request.