Amid the bottles of product and spritzes of perfume, what sets a top-tier cosmetics store apart from a beauty bargain bin? It all comes down to service—customer service. Greeting customers at the door with a grin and a basket is just the beginning.

Here’s how luxury beauty brands are bringing waitlist management apps like Waitlist Me into their stores to turn run-of-the-mill customer service into rock-star treatment that keeps customers feeling pampered (and primed to buy).

Make the most of exclusive offerings

Your sales associates are great at their job, but even their well-trained peepers can’t estimate a perfect foundation match 100 percent of the time. That’s where technology comes in, and top brands are increasingly turning to tech to move more product. Sephora, for example, has partnered with Pantone to create Color IQ, which helps customers discover color-matched products that are currently available in stores. Brilliant, right?

The next step is to get more customers using it on a regular basis—and that’s where a waitlist can help. Waitlist Me offers text alerts, which means that you can let customers know when it’s their turn to check the tech or have a special consultation, no matter where they are in the store (or the mall).

Balance resource-heavy bookings—like product parties—with walk-ins

You’re tapping in to the power of parties for one very good reason: They’re the perfect storm of shoppers who might never buy, normally, without scads of personal attention from your ace sales reps and a smattering of “oh, come on, buy it!” from their friends. Booking regular parties is a boon for your sales goals, but managing them in real-time can be a bear for store managers.

Enter Waitlist Me. Its interface is flexible, allowing managers to allocate resources (think: space and sales talent) for blocks of time and check on the fly to see who’s available on the floor to do what, whether that means tidying shelves or taking on an impromptu makeover.

Let product experts lead the way

Whether your pros are trained in skincare or eye makeup, Bobbi Brown or Benefit, their knowledge and expertise is what sets your in-store experience apart from a dot com. Give them the time and space to do exactly what you’ve taught them: Connect with shoppers on a personal level, show them product best practices, and help them choose the items that are right for their unique set of needs.

Instead of enlisting all your sales associates as greeters, some stores are choosing to station a generalist up front who can direct newcomers to the right aisles and book walk-ins looking for one-on-one assistance with a specialist. Waitlist Me’s real-time ETA lets greeters give accurate time estimates to eager customers, and our public waitlist feature also lets customers check in on their own to see where they are in line.

If there’s one thing social media has shown us, it’s that skincare, makeup, and hair products aren’t going out of fashion. Everyone wants to look good and feel good in their own skin, and this niche helps them do exactly that.

There’s great news for cosmetics retailers, too. While other industries are beating back e-commerce competition, beauty counters, branded boutiques, and local bath and body shops alike have a major advantage: their customers crave professional advice and want to try before they buy. That advantage keeps shoppers walking through doors rather than logging in online. The best way to keep them coming back, though, is to wow them with stellar customer service.

Want to gain an edge on your local cosmetics store competition? Check out Waitlist Me Pro.

First, let’s talk about waitlists

Waitlists are more common in restaurants than in retail stores, but Waitlist Me is changing that one customer experience at a time.

The thing about waitlists is that they make every situation during which customers might encounter a queue smoother and more positive for everyone involved. Whether they’re in a makeover line or need the help of a sales associate to make a decision about a product, waitlists let stores cut frustration out of the equation (along with the line-cutters that drive customers nuts).

At its most basic level, our app lets businesses add customers to a waitlist and text them when they reach the front of the line. Except with a digital waitlist, there is no line! Guests are free to roam about your store and look at different products they might be interested in, or to walk down the block and return when a sales associate can focus on them one-on-one.

Read more about how cosmetics stores can use waitlists here.

Why Waitlist Me Pro 

Superior customer service is more than a guessing game. To gain insights on how to improve your business, it helps to have data to back up your gut instincts. That’s where Waitlist Me Pro comes in.

The Pro-level app, which is compatible with Apple, Android, and web-based devices, comes with several valuable reports. Just by using the app you’ll be saving information in the background while you and your employees are working. When you’re ready to create new schedules, you can quickly download these reports to see when you need more help and when you can get away with less.

Waitlist Me Pro helps you track your customers from the minute you add them to a waitlist to when they walk out the door. That makes it easy to see where you need to allocate time and resources, and how you can improve your store’s efficiency and productivity.

NoshList was proud to be a sponsor of the 18th Annual Restaurant Industry Conference put on by UCLA Extension in collaboration with world-leaders in brand development, food services, design innovation, operations excellence, market analysis and customer satisfaction.

Having recently launched our new waitlist app for iOS 7, the conference was a great place to show how NoshList continues to innovate in helping restaurants improve their guest experience and operational efficiencies. We also plan to be at the big National Restaurant Association conference on May 17-20 in Chicago.

The UCLA event was a great place to network and learn, as it brought together a number of honored speakers and panelists to discuss current industry issues and trends. Conference topics included brand development, food service, design innovation, operations excellence, market analysis and customer satisfaction. The leaders of Yelp were there along with emerging restaurant concepts panel speakers. BrightLocal said that 95% of consumers are turning to the internet to find local businesses.

One of our favorites was the presentation by Chef Thomas Keller (The French Laundry), Innovation Award Winner. He has won multiple awards, including “America’s Best Chef,” though the interviewer (Pres of the Culinary Institute of America) also called him the most important chef in American history. He was interviewed by Dr. Tim Ryan, President of the Culinary Institute of America (CIA). Dr. Ryan won the award last year and came back to interview Thomas Keller this year, partly because they are very good friends, which gave the interview a different perspective. Keller had a very interesting story and presented a lovely lunch.

It was also fun when the UCLA singers came in at the beginning and sang the itinerary for the day to the group.

NoshList continues to be used by more industries beyond restaurants. From urgent care centers to educational businesses and bowling alleys, the wait list app is forever changing how businesses interact with their customers. To make the experience even better, WaitList has just released a number of new features for customizing the waitlist and notifications process.

Customized Waitlist View

Many places serve individual customers rather than large groups or parties, so we have included an option in the settings that will simplify the waitlist view and flow for adding customers to not show party size. Similarly, many places will assign customers to a person or something that isn’t numerical like a table number, so we have made it easier to add and display longer descriptions. For example, a salon can assign customers to the name of a salonist rather than a number. There is more space in the waitlist view to display names and you can enter all the people or resource names you want to assign customers to in the “Manage Assignments” part of the settings. We still have the old view for any restaurants or places that track group sizes, and you can change this in the “Customize Waitlist” part of the settings. You can also change the display of the “Reservations” section if your business makes appointments rather than reservations.

Example of waitlist for individuals, with no parties column and more room for assignments:

Example of waitlist for parties, with group size column:

Customized Notifications

We have had the ability to customize text and phone notifications from the NoshList website, and now we have also added that to the settings in apps. Just go into the Settings and choose the “Manage Notifications” option.

View for customizing text notifications:

View for customizing phone call notifications:

Simpler Waitlist

Instead of having separate buttons to seat and remove customers, we have combined these into a single check button for checking people off the list. When pressing on that you can choose to “Check off” the people that have been seated or served or you can choose to “Delete” them if they canceled or walked away before it was their turn. To make the waitlist history easier to find, we have changed the toggle for displaying history to appear below the waitlist, where the history will actually appear rather than in a button in the upper left that was often missed in our user testing.

All of these updates are currently in the latest version of the NoshList Waitlist app and in the online waitlist on www.Waitlist.me and the customizable waitlist is in the Android app. Changing the notifications and the new history view will be coming to Android soon.

Make your table management more efficient by viewing the waitlist on the same screen as table assignments. Split screen mode, currently available for iPads, will allow you to handle the waitlist while simultaneously managing table turnover.

Press the circle icon on the top left of the waitlist to go to the table management or assignments view.

Press Open in the footer bar to show the waitlist in the bottom half of the screen.

The waitlist, as well as today’s reservations, will now be visible. Drag the bar up or down to adjust the height of the waitlist to fit your needs.

From this view you can still add parties to the list, notify guests when you are ready for them, and check parties off the list. All of the waitlist view features are available without leaving the table management view.

Waitlist Me makes table management simple and effective. Our unique approach to section and resource management provides an intuitive tool that restaurant staff can pick up in a few minutes and enjoy using.  If you haven’t set up your sections yet, you can see how to do that here.

Check out more ways to get the most out of Waitlist Me by visiting our Knowledge Base.