January 1 has got your clientele taking their self-improvement goals to a whole other level. With the ball drop comes a fresh “new year? New me!” mindset, and a slew of resolutions to go with it. But as we all know from experience, it’s far easier to make a resolution than it to stick with it.

Waitlist Me can help you help your customers do exactly that. No matter what their goals are for this new year, your business can be an integral part in accomplishing them. Here’s how:

Fitness businesses helping people muscle up, lose weight, and train for events

January is prime sign-up season at gyms and fitness studios across the country. While new memberships are essential to keep you in the green, we know you’re invested in helping your customers cross off their workout goals.

Bringing Waitlist Me on board can help you do that. The app can help you create waitlists and reservations for different services, from tanning beds to personal trainers. You can even use it for popular equipment! It’s a no-muss, no-fuss way to manage busier-than-usual gym floors and long lines, which will keep your long-time customers happy and your newbies impressed.

Learn more here

Activity-oriented businesses helping people try new hobbies

The pre-Christmas gift-buying bonanza isn’t the only bright spot on your winter calendar. The moment people unwrap their bounty—whether they’re the proud owners of a new rifle, a monogrammed bowling shirt, or a top-of-the-line sewing machine—they have the potential to become a boon for your business.

After all, they’re going to need more supplies, from bullets to balls to bobbins, to fuel their hobby—and a little assistance getting started (or getting better). Waitlist Me can help you wrangle your staff and your resources to deal with the influx of new customers.

Salons giving customers head-to-toe makeovers

Some resolution-makers plan out their transformations weeks in advance. They come loaded with inspiration pictures and “do this, not that” feedback. Other style-changers are more spontaneous. They walk in with a vague idea of what they want and let you do your thing.

Whether you run a hair salon, a nail studio, a cosmetics store, or another business entirely, Waitlist Me helps you manage both types of clients. You can use the app on the web, on iOS, or on Android to facilitate both reservations and walk-ins with ease.

Learn more here

Banks, accountants, and financial advisors showing clients how to manage their money better

Politics, religion, and money—the three topics to avoid over the holiday dinner table—were not created equal. People go out and vote. They walk through church doors on Sunday mornings. But scheduling an appointment to hash out finances? For those customers who need your help most, getting them in your office can be a bigger challenge than actually achieving their goals.

Waitlist Me can help you make this year the year you guide your clients to achieving their budgeting, saving, and investing goals—starting with getting their bums in your seats. The app makes waitlists and reservations a breeze for everyone, whether you’re a business owner or a customer. Clients can make appointments (or jump on your waitlist) from wherever they are and see exactly how long they need to wait, thanks to our smart ETA feature.

If you find that you, your staff, or your customers are more exhausted or more stressed out than usual, you’re not alone. In fact, these feelings are so common right now that the American Psychoanalytic Association has a name for it: PTSE, or Pandemic Trauma and Stress Experience.

APsaA’s COVID-19 advisory team has put together a long list of stressors and fears that those experiencing PTSE generally struggle with. It includes everything from “increased withdrawal, isolation, and fear of others as a source of infection” to “increased altruism, including worry about others.”

And you know what? All the points on this list of fears has the power to impact small businesses like yours.

Read on for four ways you can help customers have less stress when they visit.

Communicate safety precautions clearly

Proactively inform your guests about the precautions you’re taking to minimize the spread of the virus.

Post signs on your door, require hosts and servers to introduce them early in a guest’s visit, and include it on other forms of communication, from menus to social media profiles and posts. These precautions can protect not just your customers, but you and your employees as well.

Eliminate waiting area anxiety

Hanging out in a restaurant lobby wasn’t fun pre-COVID. During a pandemic, being that close to strangers for a long period of time is the stuff that panic attacks are made of.

Luckily, WaitList Me empowers customers to wait where they feel safest—outside in the fresh air, window shopping around the block, or hanging out in the car. Thanks to our text notifications feature, you can reach them wherever they are to let them know when they’ve hit the front of the line.

Cut unnecessary interactions

In this hand sanitizer-soaked world we now live in, many customers are concerned about touching items they never would have thought twice about a year ago. Everything from door handles to menus are suspect.

Eliminating these stressors requires a little bit of ingenuity. Wherever possible, install items like foot-pulls to enable guests to access areas without using their hands.

You can also use QR codes for menus and other ways. Post a QR code of the link to your Waitlist Me web widget and let customers join the list before they step foot in your restaurant, further minimizing lines and crowds.

Socially distance eating areas

For stressed-out customers, seeing a tightly packed dining area is enough to make them turn tail and leave—and may think twice before returning in the future.

You may want to reevaluate your restaurant’s table layout. Waitlist Me Platinum’s floorplan view and table management features are handy for optimizing your dining spaces and knowing where to seat the next customer to keep things flowing smoothly. 

One more thing: While community tables may have been the restaurant trend du jour, pre-COVID, now is not the time to bring them back. In fact, even when herd immunity has been reached, it might take awhile for diners to be psychologically comfortable enough to eat elbow-to-elbow with strangers again. 

The move-in rush. The “can we meet for 5 minutes to sort out my schedule?” emails. The all-at-once campus crush as students, faculty, and staff jockey for rooms and resources. There’s nothing like back-to-school season on a college campus. This year, give your “welcome back” spiel with a hearty dose of “we got this!” and then take a well-earned breather. When you tap a waitlist management app like Waitlist Me, you’ve got this back-to-school thing completely under control.

Not sure how to put a waitlist to work at your college or university? Here’s how schools are already using Waitlist Me:

Schedule counseling appointments with academic advisors

With the first day of classes coming up quick, every student’s scheduling concern is a top priority. Add on a new class of freshmen who are just settling in, and you’ve got a slew of counselors who need a better way to manage the onslaught of appointment requests. Waitlist Me keeps every appointment in one place and lets anyone (a receptionist, a student, the counselor in question) book time from wherever they are (a coffeeshop, an office, a dorm room at 2 a.m.). That means no email back-and-forth and no begging for a drop slip while you’re in the lunch line. Win-win, right?

Manage professors’ departmental office hours

Office hours from 3 to 5 p.m. on Mondays and Thursdays sounds great—until you pop by the office in question and realize you’re one of 50 students who had the same brilliant idea. Waitlist Me eases the line, allowing students the opportunity to get the help they need on classwork without spending their entire afternoon holed up in a hallway. The public waitlist feature lets them check on their spot in line and allows professors to shoot them a text when it’s their turn, ensuring that appointments aren’t forgotten and nobody’s time is wasted.

Divvy up access to student activity areas

There’s nothing relaxing about a game of ping-pong when there are two other groups of potential players tapping their paddles just a few feet away, waiting for you and your friends to hurry up, already, geez. Instead of calling dibs on the next game and then defending marked territory, a waitlist system lets everyone enjoy their free time—and know exactly when it’s their turn to crush their roommates at pong or pool or whatever it is the kids are playing these days.

Book writing centers, computer labs, and other resources on the fly

You’re continually striving to give your students and your teachers the best resources money can buy. Now, give them a chance to use them to fullest. Waitlist Me lets your entire school community see if there is a wait for popular resources and how many people are waiting.  The add yourself features let them join the waitlist instantly, no matter where they are or what sort of resources they need to utilize. Leaving their dorm rooms for the library? Easy. Making plans to meet up with a group in the middle of the quad? Consider it done. Checking to see when they can meet with a writing fellow? Not a problem.

Streamline student appointments in financial aid and administrative offices

Students struggling with intricate administrative problems aren’t one-time, five-minute stop-ins; they’re repeat visitors who are frustrated that they’re back in your office again. Waitlist Me lets your admin staff keep tabs on on-going issues with a notes feature built right into the app. Before a student walks into for a meeting, you’ll know immediately what it is your team has already tackled and what’s left to fix, freeing you up to address the problem rather than rehash it.

It is pretty universal that people don’t like waiting, and that businesses can serve customers better by improving wait experiences. But as we have seen a wide range of different businesses across multiple industries and countries use Waitlist Me, we have also learned that there is a good degree of variation among the types of customers or groups waiting and the level of information needed to best serve them.

To add to many of our other customization features, we have recently added more options for the main waitlist view. It’s easy to streamline the views of your waitlist by choosing the level of information you need and removing unnecessary details. You can customize the columns shown, the information displayed in each row, and what type of stats you’d like to see.

You’ll find these settings in your app by tapping the Gear icon > Customization > Waitlist View.

Columns – Choose the Waitlist Info option to edit the information you want to see in each column. You can display the status colors or hide them. Show the group size, or get rid of it if you serve individuals. Hide the Assignments column if you don’t assign customers to tables, staff or other resources.

Rows – Also in the Waitlist Info section there are options for the level of information to display in each customer’s row. Would you like their phone numbers displayed on the main page? Do you need to see how many kids and/or seniors are in each group? How would you like to see wait time quotes – as minutes, ETA, or both? Choose what works best for you.

Statistics – From the Waitlist View section of the Settings, the Wait Estimates and Totals options allow you to customize the display of the analytics bar at the bottom of the screen. Use the Wait Estimates > Display Groups to set 3 ranges of group sizes for calculating average wait estimates.

The Total Settings will allow you to display the number of people waiting, the number of groups waiting, or both. Also, choose how many hours you want to see Total Served stats for (a full day, or less than 24 hours so you can see stats by shift).

You run a sale to get people in the door. That’s what the circulars are for, the TV spots, the radio ads, the email blasts, the social media posts—it’s all to get eyes on your business and cars in your parking lot.

But what happens when all that promo works better than you’ve dreamed, and you’re overrun with customers eager to snap up whatever it is you’re selling? You lose them…unless you have a plan in place to handle the high customer volume.

Don’t wait ‘til it’s too late. Plan now to turn your biggest sales into massive success stories. Here’s exactly how to use a waitlist app like Waitlist Me to capitalize on sale day foot traffic.

Tip #1: Greet every guest as they pass through your doors

Station a greeter near the entrance and task that person with setting the tone for each customer’s visit: Be warm, inviting, and helpful. Let them know what specials you’re running. And, if your greeter can’t help them right away, they can add them to a waitlist so that the next associate can help them pick out the perfect item for their wants and needs.

The big plus: Waitlist Me makes adding customers to your list a cinch. Your greeter is one tap away from adding a new name and number and sending that customer into the store to browse—no muss, no fuss, no toe-tapping frustration. When it’s that customer’s turn for attention, they’ll get a text to let them know. Simple!

Tip #2: Make customer service your No.-1 priority

Just because a customer understands why staffers are booking it around the sales floor on Columbus Day or Black Friday doesn’t mean that a customer will accept anything less than top-notch service. Encourage your team to spend time with shoppers, to answer their questions fully, and to remain focused on the customer in front of them, despite the busier-than-usual atmosphere. To ensure that they’re able to do that, use Waitlist Me to delegate different areas of responsibility to each of your associates. Assign individuals to different departments, divvy up cash wrap and changing room responsibilities, and task someone with restocking shelves or manning the stockroom.

The big plus: Creating assignments means that your sales associates can focus exclusively on individual customers rather than keeping their eyes peeled for empty shelves, messy displays, and new shoppers walking through the door. And because Waitlist Me lets customers see where they are in line right from their smartphones, there are none of those “is it my turn yet?” interruptions to deal with, either. No more splitting attention means better service, which improves your bottom line every time.

Tip #3: Make more sales from your sale

One great sales day is fantastic. One great sales day that converts foot traffic into loyal customers? Even better. A single top-notch shopping experience can turn browsers into buyers and buyers into VIPs—and that starts with service. Waitlist Me lets you build trust through customer service by quoting accurate wait times and ensuring that your shoppers remain visible to your sales floor staff. And trust leads to sales.  You can’t always eliminate waits, but you can show you care about your customers’ time and make the waiting more bearable.

The big plus: Waitlist Me helps you track the actual time each customer has been waiting next to the estimate you told them, which improves your quote accuracy.  That means that when you tell a customer that an associate will meet them in the home entertainment department in 10 minutes, it’ll really be a 10-minute wait. Setting the right wait expectations reduces walkaways, and delivering on those wait estimates boosts customer satisfaction.

Plus, when customers don’t have to worry about losing their place in line or how long the wait will be, they can relax and continue browsing through yours store, making it more likely they’ll find more things to buy. That’s a win for everyone!