Whether you run a four-star fine dining establishment or a seasonal fish fry favorite, the tools you use have the potential to make your restaurant…or break it.

Forget the grease pens of yore. Forget the phone ringing off the hook during dinner service. Forget the harried servers with too-full sections (and the bored ones with too little to do). Waitlist Me Pro is the tool you need to upgrade your table, resource, and reservation management.

Here are four ways the Waitlist Me Pro app can transform your restaurant business:

Divide and conquer

Tradition belongs in your food, décor, and customer service, not in your floorplan. Waitlist Me Pro scraps the laminated restaurant layout and multi-colored grease pens in favor of an at-a-glance resource management system that shows hosts instantly what tables are available, what tables should be flipping soon, and which sections should be prioritized.

The pro-level resource management features let you create different sections in your restaurant depending on the time of day, staffing, holidays, special events—anything you can think of that would change the way you allocate your tables and your servers. Save your section layouts and enlist them with a swipe of the finger. Done!

Keep waiting customers happier with better wait estimates

With Waitlist Me Pro, even the greenest of hostesses can give an accurate quote to a customer waiting for a table. The app tracks the current amount of time a groups have been at a particular tables and makes it easy to see what tables have upcoming reservations or have been assigned to waiting customers. This visibility helps hosts predict exactly when waiting customers can expect to be seated.

Bonus: Sorting by time within sections makes it easy to see which sections have more available tables and which tables have been occupied the longest and are most likely to open up soon.  Additional statistics at the top of each section show the available tables and seats as well as the percentage of tables filled so it is simple to know where to seat the next customer.

Know your numbers

Don’t just guess how many staffers you need on hand for happy hour or holiday parties, or if you should change your sections or table layouts around.  Waitlist Me Pro offers resource utilization reportsto help you make better decisions.

The app tracks your usage data, so that you can creates reports based on various parameters. How quickly are you turning over tables? How many sections should you have on a Saturday night? Can you get away with one less server during brunch? Waitlist Me Pro’s reports will help you answer these types of questions and more.

Build your brand

When competition is stiff, you need to leverage every opportunity to differentiate yourself and your dining experience from the other restaurants in your area. Waitlist Me Pro offers you a chance to stand out from the very first point of contact.

The app’s pro subscription level allows you to add your branding to the web widget, public waitlist, and customer notifications. The public waitlist personalization, in particular, includes options to change the color scheme, status messages, and personalize the HTML at the bottom of the page so you can suggest loyalty programs, list daily specials, or display other information.

Waitlist Me has a couple options for allowing customers to add themselves to the waitlist and reservations.  It also offers variety of ways to customize the process to the needs of different businesses.

A few months ago we released a web widget that businesses can easily add to their websites.  Many businesses told us how much they liked the new widget.  As part of the feedback we received, we found ways we could make implementing and using the new widget even simpler, and we added an option to use the widget on a hosted page.

The new widget page allows businesses to just link to their unique URL from a website, blog, email, or whatever.  The widget page is easier for less tech savvy businesses, and there is no need to involve a web developer to make sure it is added correctly to the website.

The widget page is also especially well-suited for businesses that allow people to add themselves to the list when they arrive at the business.  All you have to do is put the URL into the browser of any tablet and you have your own check-in station.  By setting the widget option to only show the “Add Yourself” screen, and not the estimated wait you might show on a website, it simplifies the page even further. You can also add custom instructions and images to the bottom of the page for more clarity.

When asking customers to enter themselves, the simpler you make the interface, the less chances there are for mistakes and frustration.  The hosted widget page makes it easy for your customers to add themselves, which makes it easier for you.

Waitlist Me Platinum subscriptions include options to completely customize how the web widget and kiosk look. You would need some web development skills to modify the HTML, CSS, and Javascript like you would for a web page.

To get started, log in to www.waitlist.me and navigate to Account > Settings > Add Yourself. Scroll to the bottom and select Edit to make changes to either the web widget or the kiosk. If you are using both, you can copy changes from one to the other after you’re done setting it up. Or you can edit them independently to make them look and function differently. Leave it toggled to Off until you’re ready to debut your new widget.

You can load one of our default templates to get you started and make changes from there. There are three main steps that can be customized:

Main View – Customize the screen customers start on to greet them with messaging and imagery that fits your brand.

Input View – Decide the important information fields to include and the instructions you provide to customers. There are separate views for Joining the Waitlist and Making Reservations/Appointments depending on what options you allow.

Confirmation View – Finish with your own thank you or welcome message and imagery.

Refer to this documentation for the technical instructions to fully customize your widget.

The last thing you want to see is would-be customers walk in your shop, eager to take home a new piece of jewelry, and then they walk right back out because none of your sales associates is free to help them. That could be thousands of dollars in current and future purchases, trotting down the street to a competitor.

But what if you could capture walk-outs before they, well, walk out? With a reservation management app like Waitlist Me, you can.  Here’s what a waitlist app would allow you to do:

Treat customers like VIPS—even when you’re slammed

Forget about splitting your attention between the woman eyeing earrings in the case in front of you and the couple that just walked through the door. Greet people when they come in the door to find out what they need, so you add them to the waitlist and let them know you will be with them soon. This let’s new visitors know you care and helps your sales associates feel comfortable giving 100 percent of their attention to the client at hand.

Wow new clients with efficient communication and prompt service

What happens to the couple you can’t help right this second? You can text them the moment an associate is free (or schedule an appointment). When they walk through the door again, you’ll be prepared—maybe with a tray of engagement rings already on the counter—because Waitlist Me lets you add details to every customer, like what they’re currently shopping for.

Don’t let customers slip away during a sales rush

A lot of time and money goes into planning sales events, and they are a sure-fire way to bring in a larger crowd. It can be frustrating, though, to see people leaving because they don’t know when it might be their turn to get some help. For those days, Waitlist Me has an option to use an additional iPad as a self-check in station. It gives customers a simple way to get their spot in line, so they can relax as they browse through the store, or even step outside, without worrying about losing their turn.

Increase repeat customers

An exceptional experience is what transforms a one-time customer into a long-time customer. A waitlist app can help you eliminate the elements clients despise: feeling rushed as they browse, ignored when they come in, or forgotten as soon as they pay for their purchase.

The last thing all of us at Waitlist Me expected to see on the evening news was Build-A-Bear. But alas, there they were, stuffing and all.

No need to check your calendar, folks. It’s not Black Friday—phew!—and it’s not International BYOB Day (that’s “build your own bear” for the uninitiated). Nope, it was the day Build-A-Bear launched a one-day-only offer that backfired spectacularly…and resulted in lines that wound through shopping mall corridors and wrapped around city blocks. You don’t need to see the video footage to know what happened next: fury, frustration, and injuries.

We know your customers come first, and you don’t want to see anybody angry, aggravated, or harmed on your watch. We’re with you. All of us at Waitlist Me hope that every last Build-A-Bear customer is doing OK.

Situations like this are why crowd control is essential. And that, my friends, is where Waitlist Me comes in.

Waitlist Me is a waitlist and reservation app that any small business can use

That’s right, waitlists aren’t just for restaurants anymore. Our customers include everyone from department stores and big box chains to salons, doctor’s offices, and gyms. If you have guests that need to wait for something, you have a reason to give Waitlist Me a try.

We’re not exaggerating when we tell you that Waitlist Me can save your business’ hide on a busy day—and its reputation. Nothing kills foot traffic like a 1-star Google review, a nasty comment on Yelp, or making the local news for all the wrong reasons.

12 ways Waitlist Me can save your day

Whether you manage a store that’s part of a national chain or you’re a business owner with a brick-and-mortar that’s all your own, our waitlist app can be the hero you never thought you’d need. Maybe you’re running an end-of-the-season sale, or maybe’s it’s just a regular ol’ Wednesday night when your biz takes a turn. Whenever you need us, Waitlist Me is here to help.

Here are 12 ways we’ve already helped small businesses manage long lines and crazy crowds:

–   Manage a rush of sick patients during summer cold season at an urgent care facility

–   Ensure every prom-goer gets a makeover at a beauty bar

–   Keep track of who’s in line for bling next during jewelry store holiday sales

–   Give employees the time they need to train customers on safe firework handling before the 4^th of July

–   Text footy fans when their table is ready at a sports bar during the World Cup

–   Shorten changing room lines by letting customers shop while they wait during a blow-out sale

–   Juggle street traffic and phone orders during the lunchtime rush at a downtown deli

–   Manage meeting times during marketplace shows and expos at a convention center

–   Allow eager diners to wander while they wait for a table at a surprise pop-up dinner

–   Keep track of first-come, first-serve customers during a door-buster day at a department store

–   Take same-day reservations at a family photography studio

–   Book tours and activities from a boardwalk over a long weekend