The week coronavirus hit the United States, grocery stores around the nation announced a similar plan: They were going to stagger shopping times to minimize the spread of COVID-19 to the sectors of the population thought to be most vulnerable, the elderly and the immune-compromised.

Most stores’ plans restricted an hour or two of morning grocery shopping time to these customers—and in doing so, introduced a new phrase to the lexicon: staggered waiting.

Wait. Isn’t all waiting staggered?

The short answer: nope.

The old-school, American-style queue amounts to a mosh pit of toe-tapping customers. During normal circumstances, that’s not a good thing. It’s frustrating for your guests and it often leads to lost business. During a pandemic, it’s even worse. You don’t want tons of people crowded together, huffing hot air all over each other!

Waitlists and reservation tools, like Waitlist Me, help businesses stagger waiting in a way that’s become quite familiar. For business owners, it helps even out the traffic flow, ensuring excellent customer service and zero employee overwhelm. For customers, it ensures a positive, efficient experience. Win-win!

Grocery stores are using the idea of staggered waiting a bit differently than most of us are used to, but it’s not actually a new idea. In fact, you’ve probably experienced it before.

How billion-dollar businesses use staggered waiting

Disneyland, the pinnacle of efficient queues, uses a staggered waiting system to provide an extra-special experience to its VIP guests, many of whom visit the parks through organizations like Make A Wish. It’s also offered as a premium, upgraded feature for ticketholders.

Another example of staggered waiting happens weekly at many Target stores across the country. The big box retailer has offered sensory-free shopping hours for customers who are sensitive to light, noise, and crowds for years. It’s been a huge success, especially for those on the autism spectrum.

Ways your business can use staggered waiting today

If you’re looking for new ways to control crowds or traffic patterns, staggered waiting is a concept you should explore. Not sure how that might look for your workplace? Creative ideas can come from different places, and you can look around at what others are doing.  Here are a few examples of how businesses can stagger demand to improve workflows and better cope with COVID-19.

Quick tip: Use Waitlist Me’s custom text notifications to share new waiting policies or instructions with your clients and customers.

– Veterinary office using morning hours for feline appointments and afternoon hours for canine appointments to keep small waiting areas calm.

– Restaurants offering special deals or menu items at different times of the day to encourage people to dine at off-peak hours.

– Tutoring center facilitating study material pick-up staggered by the first letter of students’ last names.

– Auto mechanic offering reverse delivery appointment windows to pick-up cars (and meet with customers) at home rather than at the shop.

– Local organic farmer providing fresh produce home delivery staggered by their customers’ area.

– Doctor’s office splitting patient appointments by background. Immune-compromised and elderly patients are diagnosed car-side, while other patients come inside the office.

– Family-owned pharmacy providing special hours for curbside delivery and in-store pick-up.

Using a paper floor plan has been common in the restaurant industry for a long time, and many software applications have incorporated spatial floor plan concepts into their designs.  Floor plans are deceptively complex to use, however, and can cost you time and money in ways you may not expect.  Waitlist Me CEO, Brian Hutchins, was recently featured in an article published on RMagazine, and goes into detail about 5 main reasons that floor plans are more complicated than they seem.

1) Key information is scattered in different directions

2) Comparing apples and oranges is difficult

3) Tables are static, but demand is not

4) Bad decisions lead to unhappy customers and frustrated employees

5) Measuring and improving results is difficult

Read  the article on RMagazine for all the details or watch the Waitlist Me video on table section management.

We are here at the National Restaurant Association Show, and what better timing than to hit our one millionth diner seated using the NoshList free waitlist app for iPad that notifies diners via text messaging that their tables are ready. NoshList helps restaurants easily and efficiently manage their waitlist and improves the dining experience by replacing paper lists, microphones and alert buzzers with text messages sent directly to the diner’s cell phone.

“We are thrilled to celebrate our millionth diner seated using NoshList. We are extremely happy with the high rate of adoption by restaurants since our launch a little over two months ago and seating over one million diners in that short time has exceeded our wildest expectations,” said Craig Walker, CEO and founder of Firespotter Labs. “Diners want an easy, convenient way to know when their table is ready and restaurants need an efficient solution that improves the experience for their customer. That is what NoshList delivers.”

NoshList launched in February 2012 to restaurants in San Francisco and has since gone nationwide to independent, multi-unit and casual dining restaurants alike.

“NoshList has provided Umami Burger an efficient and streamlined way of managing our waitlist,” said Jason Berkowitz, Vice President of Hospitality at Umami Burger. “Our patrons appreciate the ease of NoshList’s text messaging when their tables are ready and we appreciate the unlimited free texting and phone calls to patrons.”

As you deck the halls and adjust your playlists, you should seriously consider giving your waitlist and table management system an update, too. Reboot your hostess stand and kick that datebook-and-grease-board duo to the curb. We have a shiny digital solution that will keep your season truly merry and bright. We’re talking about a waitlist app that brings your queue, your reservations, and your tables together on one easy-to-use interface. It’s called Waitlist Me Platinum.

Why do you need it? Let us count the ways:

#1. You want an intuitive way to balance walk-ins and reservations

What’s worse than losing a reservation for a twosome on date night? Losing a reservation for a 12-top the week before Christmas. Yikes. Still, it happens. It’s easy to forget a group—yes, even a big one—when you’re struggling to handle the nightly dinner rush.

When you upgrade your restaurant to a digital waitlist and reservation system, you say “goodbye” to misplaced reservations. With Waitlist Me Platinum, you can use our flexible reservation views to see what your restaurant has in store for the holiday season and beyond. Plus, we built the app to incorporate reservations and walk-ins seamlessly. That makes it a cinch to navigate your guest list, no matter what.

#2. You want to quickly see the best place to seat parties in your restaurant

Forget about peering behind the host stand to survey available seating options. With simple digital table management, confusion over where to seat your large and small parties is a relic of yesteryear.

Set up a spatial floorplan, including saving different layouts and sections, so you can quickly adjust by time of day or day of the week. If you do a server rotation, we’ve got that option covered too. You can also flip to the grid view to see your tables in efficient ways, including by availability, by size, and by server. They’re color coded so that you can immediately tell what’s open and what’s not. 

#3. You want walk-ins in addition to reservations scheduled

A wall of waiting guests in your lobby is intimidating those looking to avoid a crowd. To them, one large group waiting for a few tables to be pushed together can look like a dozen parties—and that’s enough to make anyone want to try the restaurant down the street rather than risk standing in a line.

Technology can quickly clear out your entryway when you use Waitlist Me’s text notification feature to set your guests free. Instead of lingering around your hostess stand waiting for their name to be called, they can grab a seat at the bar or wander around nearby shops without worrying about losing their table. When they’re next in line you can let them know with a text, no shouting necessary.

#4. You want to ensure that all your guests have a great experience

With a paper waitlist and reservation system, you’re constantly flipping back and forth and scrabbling around for notes. It’s unprepared and unprofessional, and that’s frustrating for your hosts and for your customers. 

Our app brings a new level of sophistication to eating out. We designed it to be easy to use from the get-go, which will decrease employee training time. And because Waitlist Me is so simple, hosts can focus their attention where it should be: on the guests, rather than on the paper they use to keep track of them.

We all know kids love Halloween.  But many may not realize how hugely popular the holiday is with adults as well.  Over three quarters of adults aged 18 to 44 plan on getting in on the spooky fun and celebrating Halloween, according to the Statistic Brain Research Institute.

With all the people wanting to get their thrills, chills, or perfect scares, businesses that cater to Halloween experiences are in top demand.  The rush of customers during this season, however, often results in long lines.  That’s why many smart businesses are turning to new technologies like Waitlist Me to improve the waiting experience and serve more customers.

Grandpa Grimm’s KneeKnocker Woods is a haunted attraction that is located in rural Nebraska.  This unique animatronic Halloween experience is set along an old wooded river that snakes through a corn-planted agricultural land. On any given night in October, KneeKnocker Woods draws upwards of 1,000 people, and there are usually long waits for the main attraction.

“This year, instead of people waiting in line, they go into Waitlist Me and then get a notification alerting them of how long they have wait. Once they are in the system they can mingle around and play games, shop or use the concession stand,” said Daniele Vohland, one of the owners of KneeKnocker Woods. “We have a lot of outside activities they can enjoy while they wait, and can check their phone to see where they are in line. It eliminates a lot of confusion for people and they can have more fun during their visit.”

Vohland also noted how the app had helped the employees be more efficient, since there were far fewer customers asking how much longer they would have to wait. Plus, when they did ask, it was easier for employees to estimate their wait with Waitlist Me.  Several customers had even commented on how they liked the new system.

“It is great that Waitlist Me can help businesses better handle the Halloween crowds, so customers can get their scare from the attraction rather than the wait times,” said Brian Hutchins, Waitlist Me CEO.  “Businesses of all kinds use Waitlist Me on a regular basis to serve millions of people a month, and the fact that it also works for seasonal businesses with surges in demand is a testament to its simplicity and flexibility.”

According to America Haunts, there are an estimated 1,200 haunted attractions charging admission fees during the Halloween season. This is in addition to the more than 300 amusement facilities featuring haunted attractions or events and another 3,000 charity attractions open on Halloween day or throughout October. The organization estimates that 90% of all U.S. households with children will participate in at least one Halloween attraction this year.

By Valerie Killifer