Bowling is a great form of entertainment for for those times when we’re one-on-one or with a group of friends. But waiting for a lane can deflate even the most enthusiastic crowd. Using NoshList to manage their waitlist, the team at 10 Park Lanes found a way to make it easy for guests to eat, drink and play.

When 10 Park Lanes first opened in Charlotte, N.C., the venue consisted of bowling lanes and not much else. However, a renovation nearly three years ago included the addition of several restaurants and bars, and is considered a premier entertainment center.

Prior to NoshList, 10 Park Lanes staff wrote each name down using pen and paper, and often lost customers as a result of long wait times. The bowling alley has now been using NoshList for two years to handle the more than 2,000 people that walk through its doors every weekend. With such a high volume of clientele, waits can last anywhere from three to five hours.

The NoshList app was easy to install and easy to use for both staff and customers.

“Our demographic is people who are used to using technology like this,” said Jeff Burns, 10 Park Lanes bowling manager. “They really had no issues with this sort of communication.”

It also has given people the ability to put their name on the waitlist, leave and come back when their lane is ready.

“We have a 3-hour wait and we needed a way to track people down,” said Aaron Sheets, 10 Park Lanes director of operations. “We’re in a trendy area in Charlotte with a series of bars surround the street so we use the app to tell people their lanes are available. If we’re busy, customers can walk next door or go outside and still be able to receive our texts.”

The app is used across two iPads and the company uses it to track not only waiting customers, but also where they’re from. Using the QuickNotes feature, 10 Park Lanes staff can input customer zip codes and uses the information for marketing purposes.

The system works fantastic,” Burns said. “It does what it is definitely supposed to do. It allows us to track people, page them and get them back into the building when their lane is ready.”

– By Valerie Killifer, special to NoshList

Running a restaurant isn’t the same as it was a couple years ago.  With the introduction of government mandates regarding COVID-19, technology has shaped customer expectations around service in all parts of their lives, and people are less willing to put up with unnecessary waiting to get the goods and services they want. Fortunately, there are applications like Waitlist Me that help restaurants and other businesses raise the bar and deliver at a higher level of service that meets today’s expectations.

Cut the clutter and stay organized

When the phone is ringing off the hook at the front desk, it can be near impossible for a frazzled host to serve the line of customers spilling out of the entrance, waiting to be acknowledged. Forget grease pens and paper planners. Waitlist Me eliminates hostess stand clutter and makes it easy to add and seat dining parties. Your front of house staff can see your business’ waitlist in a single glance and add customers to it with a swipe.

Over-deliver on wait expectations

With Waitlist Me, even a rookie host can quote accurate wait times and set the right expectations. The app shows real-time waits next to quoted times to make it easy to improve and know when things are running ahead or slow. Using status colors and notes to organize and keep tabs on waiting customers helps you get them seated more efficiently. And with the smart historical wait estimate features available with Waitlist Me Pro, you can take into account the previous 4 weeks of data to get more accurate estimates. You can’t always control the wait time, but you can improve the wait experience by serving customers on time, when you say you will.

Set your guests free

With so many new mandates on restaurant capacities, having guests wait in the lobby is no longer an option for many businesses. The text notification feature does away with diners’ worries about losing their place in queue without requiring them to physically be there. No more looking for a socially distanced area around your hostess stand, and no more long queues stretched 6 feet apart around the corner turning off new walk-ins. Whether they choose to window shop, walk down the block, or hang out in the car, one quick text lets them know when their table is ready. All you have to do is tap a button, and the customer will be paged instantly.

Give people visibility into their wait

The number one question your host doesn’t want to answer when it’s busy: Is my table ready yet? A close second: Where are we on the list? Waitlist Me keeps customers in-the-know automatically with its popular public waitlist feature. Once they’re added to your waitlist, they’ll receive a text confirmation that includes a link to your public waitlist that they can check in their phone browser (no app download required). In real time, they’ll see exactly where they are in the queue along with their wait time.

Never lose a reservation

The worst problem customers face on busy nights or big holidays is lost reservations. When your restaurant relies on overstuffed date books, though, hostesses get used to saying, “What was the name again? I’m not seeing it in the book.” Your guests deserve better, and Waitlist Me helps you stay organized and manage your reservations in one location that you can access from multiple iPads or Android tablets. You can even login from your home computer or your smartphone to keep tabs on your reservations.

Make waiting less painful with Waitlist Me.

If you find that you, your staff, or your customers are more exhausted or more stressed out than usual, you’re not alone. In fact, these feelings are so common right now that the American Psychoanalytic Association has a name for it: PTSE, or Pandemic Trauma and Stress Experience.

APsaA’s COVID-19 advisory team has put together a long list of stressors and fears that those experiencing PTSE generally struggle with. It includes everything from “increased withdrawal, isolation, and fear of others as a source of infection” to “increased altruism, including worry about others.”

And you know what? All the points on this list of fears has the power to impact small businesses like yours.

Read on for four ways you can help customers have less stress when they visit.

Communicate safety precautions clearly

Proactively inform your guests about the precautions you’re taking to minimize the spread of the virus.

Post signs on your door, require hosts and servers to introduce them early in a guest’s visit, and include it on other forms of communication, from menus to social media profiles and posts. These precautions can protect not just your customers, but you and your employees as well.

Eliminate waiting area anxiety

Hanging out in a restaurant lobby wasn’t fun pre-COVID. During a pandemic, being that close to strangers for a long period of time is the stuff that panic attacks are made of.

Luckily, WaitList Me empowers customers to wait where they feel safest—outside in the fresh air, window shopping around the block, or hanging out in the car. Thanks to our text notifications feature, you can reach them wherever they are to let them know when they’ve hit the front of the line.

Cut unnecessary interactions

In this hand sanitizer-soaked world we now live in, many customers are concerned about touching items they never would have thought twice about a year ago. Everything from door handles to menus are suspect.

Eliminating these stressors requires a little bit of ingenuity. Wherever possible, install items like foot-pulls to enable guests to access areas without using their hands.

You can also use QR codes for menus and other ways. Post a QR code of the link to your Waitlist Me web widget and let customers join the list before they step foot in your restaurant, further minimizing lines and crowds.

Socially distance eating areas

For stressed-out customers, seeing a tightly packed dining area is enough to make them turn tail and leave—and may think twice before returning in the future.

You may want to reevaluate your restaurant’s table layout. Waitlist Me Platinum’s floorplan view and table management features are handy for optimizing your dining spaces and knowing where to seat the next customer to keep things flowing smoothly. 

One more thing: While community tables may have been the restaurant trend du jour, pre-COVID, now is not the time to bring them back. In fact, even when herd immunity has been reached, it might take awhile for diners to be psychologically comfortable enough to eat elbow-to-elbow with strangers again. 

Got, say, 15 minutes to kill before your train pulls in? How about a couple hours while you wait for the new donut bakery’s latest flavor? Or maybe an easy 5 for the next available operator?

Whether you’re waiting to talk to a manager or to grab a table, these 27 factoids about the lists we love to hate will keep you occupied. Happy toe-tapping!

You’ll spend an average of 2 years of your life waiting in line. Sorry in advance. https://www.therichest.com/shocking/15-weird-and-depressing-facts-about-waiting-in-line/

You’ll feel less anxious if there’s a single line rather than multiple lines. It feels fairer that way, but you’re still going to worry about line-cutters. https://www.washingtonpost.com/news/wonk/wp/2015/11/27/what-you-hate-about-waiting-in-line-isnt-the-wait-at-all

Americans hate the DMV the most. Honorable mention: customer service hotlines.

But Americans love waiting for some things. Like event tickets, delicious food, and Splash Mountain.

And the more something costs, the longer people are willing to wait. See: iPhones, Hamilton tickets, and Splash Mountain.

The key to keeping waitlisted customers content: Distract them. Give them something to do, watch, or read while they wait.

In New York, you wait “on line.” Sorry, grammar nerds. http://mentalfloss.com/article/82257/12-impatient-facts-about-waiting-line

It takes a lifetime to get Green Bay Packers season tickets. Only 90 or so are released every year. With a waitlist of over 130,000 fans (many of whom were added by their parents when they were born), you’re talking about decades of playing wait-and-see. https://247sports.com/nfl/green-bay-packers/Bolt/Green-Bay-Packers-season-ticket-wait-list-at-133000-people–113926844/

Good news: approximate wait times make lines seem shorter! It gives you something concrete to look forward to.

Bummer: Statisticians have noticed an increase in “waiting culture.” Trendy neighborhoods and affluent cities are seeing an influx in no-reservations policies at hip new restaurants, which means waits are becoming the norm in some areas. https://www.nytimes.com/2015/02/22/upshot/the-upside-of-waiting-in-line.html

You’ll always see waitlists hit the nightly news on Black Friday. Throw a gaming system in the mix, and all bets are off.

The Netflix queue was created by chief product officer Neil Hunt. He’s British. In August 2013, Netflix ditched it’s infamous “instant queue” in favor of the “my list” feature. https://newrepublic.com/article/116996/netflix-queue-and-history-british-word-america

The Netflix thing makes sense when you know that the word “queue” is super British. It’s so British, it’s included in citizenship tests.

Well, the actual word “queue” is French. It was defined to mean “a line” in 1837 by Thomas Carlyle, who likened the line-up of people he saw outside shops in France to a man’s ponytail, which the French called “a queue.”

The most iconic British queue is at the bus stop. Forget about snapping selfies in front of a phone booth. Pull up a piece of pavement, instead. http://www.bbc.com/news/magazine-23087024

The politest queue of them all is for Wimbledon’s final matches. Tennis whites suggested but not required. http://www.bbc.com/news/magazine-23087024

You’re least likely to see a queue at the local pub. And, alas, it’s probably where it would most come in handy, too. Anyone for a pint?

The quintessential queue joke: “What is this queue for?” “I don’t know, but I’ll find out when I get to the front!” Seriously, people say this.

There’s also a legend about the people who study the psychology of waiting. It goes something like, “a lawyer, a secretary, and an ad exec are waiting for an elevator…”

Canadians use the term “lineup.” Turns out they kick butt at merging in traffic.

And Canucks are better than Brits at some queues—er, lineups. When waiters need to organize their own lineups, like at building entrances or street-front ATMs, Canadians are the champs.

If you want an even more polite lineup than those found in Canada, head to Japan. http://nationalpost.com/news/canada/everyone-line-up-canadas-tradition-of-orderly-queuing-foreign-and-strange-to-many-newcomers

Also: Canadians hate line-cutters. Tourists beware!

If you cut in line, you stand a 10-percent chance of getting shoved. Don’t say we didn’t warn you. http://www.bbc.com/future/story/20170320-we-hate-to-admit-it-but-brits-arent-the-best-at-queuing

Australians wait the longest for new iPhones—and they get them first. That’s because the sun rises in the east, of course. In 2015, Lindsay Handmer camped for 2 days to get the iPhone 6, and he did it to bring awareness to the homeless who sleep on the streets nightly. YouTube star Mazen Kourouche camped for 10 days…and then the launch event was delayed. Whoops! https://www.pymnts.com/apple/2017/iphone-release-iphone-sales-news/

You have to wait in line on Mount Everest! So much for that “alone at the top of the world” feeling. Also: Sometimes people die in line. Yikes.

The longest line in the world is the Haaj. This religious pilgrimage to Mecca takes place every year in Saudi Arabia.

Building on the set of resource management features we rolled out a couple months ago, we have added more flexibility for creating and tracking custom resource statuses. These statuses can be used to visually highlight different stages of your occupied resources in different colors to help make assignment decisions faster and easier.

Here is a new video on resource management, including the new custom statuses:

For example, say you are managing restaurant tables and using Waitlist Me to view what tables are available or occupied. You can sort tables by the times they have been occupied for a better sense of which ones will become available first. Now with custom statuses you could improve on those estimates even more by changing the states of tables that are waiting for their bill or being cleaned. Marking tables with customers waiting for their checks as “billing” can give your bus boys a heads up on which tables would need cleaning soon. Similarly, you can change the status of tables to “cleaning” when they are being cleared and prepped. Using more detailed statuses can help your staff at the front of the house know what tables will be available soon, which means they can quote better wait time estimates and seat customers faster. This means more revenue for the restaurant through more table turns and improved customer satisfaction.

This is just one example of how it might work in a restaurant, but the flexibility of the naming and usage of statuses means they can be tailored to different processes in different businesses.

To change a status in Waitlist Me, all you have to do is press on the resource and an action bar will appear at the bottom of the screen. This area shows information on customers currently occupying and waiting for the resource, and has actions for moving and clearing customers. Pressing on the status on the left will bring up a list of statuses, and selecting one will change the status and color of the resource. In the list view, just tap on the status color to change it.

Note that when you choose a custom status you can see both the total time a resource has been occupied as well as the time spent in the current status, which is shown in parenthesis. This makes it easy to see total visit times and times in specific statuses at a glance, so you can tell if a certain stage is causing more delays than others and how that might be affecting total wait times.

Accompanying the custom statuses are a couple of new sorting options in the Grid view, where you can view your resources grouped by Status. Select “Status the ABC” to have all the statuses grouped together and then ordered alphabetically by the resource name or “Status then Time” to have them ordered by the length of time they have been in that particular status.

To customize your statuses, go to your Settings and then press on “Manage Resources” and then again on the “Statuses” in the upper right. In addition to the default “available” (green) and “occupied” (red) statuses, you can add four of your own statuses. Just add the names and move the sliders on the right to turn them on or off. Statuses will show alphabetically in the options when you select them, so you can set the naming accordingly. The green and red statuses for available and occupied resources are always required, and custom statuses are treated as states of an occupied resource.