At Waitlist Me, we are always working on making the service better. We aspire to help more businesses improve wait experiences and customer service, and ultimately improve their business results. And we hope to help more of their customers save time, have a better day, and be happier.

It is a challenge for any company developing software or apps to know and execute on the most important ways to build a great product and service. There is no single correct path to take, but for us we think it takes a talented team, a focused mission, a lot of passion and hard work, some luck, and a few other things.

For a peek into the history and culture of Waitlist Me, check out this article. Waitlist Me CEO, Brian Hutchins, was recently interviewed as part of The Charleston Digital Corridor’s Leadership Profile Series, which is focused on the individuals who are driving the Charleston tech scene forward.

Any diner can appreciate black-and-white tile and chrome fixtures. Retro is always in, baby! But there’s a line between old-school cool and remarkably outdated.

Wondering where your restaurant falls? One easy way to tell is to check what’s waiting for queuers at your hostess stand. Is it a mobile device with a waitlist app, like Waitlist Me? Totally this-century. Is it a grease board and a dirty rag? A little grody looking, but still sitting on the fence. Is it a basketful of buzzers? Time for an overhaul!

Don’t believe us? Listen in to what your customers have to say when they’re handed a buzzer and told to wait ‘til it goes off.

“I’m not holding it.”

At 5, a buzzer is a novelty. It vibrates! It lights up! You get to be the first to know when it’s your turn! Unlike watching a cat chase a laser pointer, though, it’s a novelty that grows stale with age. While many customers are totally down for coloring alongside the kids—um, if you’ll upgrade that crossword puzzle, please—they’re ready to leave the buzzers to the grade schoolers.

“Gross! I don’t want to touch it.”

When was the last time you cleaned those greaseballs? Even though customers get them before their food, buzzers tend to be streaked with dust, grease, and who-knows-what else. In the age of germaphobia and a rising spate of super-bacteria, customers would really rather not come that close to a buzzing petri dish, thanks.

“Darn, what if I don’t hear it buzz?”

You’d think a hand-held buzzer would be easy to notice but often times, they aren’t. In fact, if customers set them down on the bar or slide them into a jacket pocket, the flashing lights and rattling plastic are easy to miss. To prevent this, one or more guests will disengage from the social atmosphere you’ve worked hard to create, all to ensure that they don’t miss out on their table.

“Someone needs to hold my drink.”

Short of a menu taller than a toddler, there’s nothing clunkier than a restaurant buzzer. Customers either need to set them down (where they tend to be forgotten), balance them on a limb (where they tend to fall), or hold them in one hand (where they take up much-needed real estate). For those that are keeping tabs of coats, bags, children, phones, or beverages, this becomes a nuisance they quickly resent.

“How close do you think we need to be?”

Will a buzzer work outside the lobby? How far from the front doors can customers wander? Being handed a buzzer on a crowded evening puts guests in a precarious situation: They need to pinpoint a space where they can comfortably wait and where the buzzer will still work. For long wait times, this can create anxiety. With every minute that ticks by, they wonder if maybe they missed their table. Cue constant check-ins with your staff, which defeats the purpose of the buzzer in the first place.

A better solution

Replace those outdated, expensive buzzers with a more up-to-date solution. Waitlist Me is so simple you can get started in a few minutes, and your guests will appreciate receiving a text instead of a clunky buzzer.

We are always looking for ways to make people’s wait experience better, and we have added a new way for restaurants to engage and communicate with guests in a non-obtrusive way while they are waiting.

There is now a new NoshList Premium feature for restaurants and other places using NoshList to customize their public waitlist page on WaitList with any information they’d like their customers to see. Some ideas include daily specials, reward program information, a social media feed or video, a link to leave a review on Yelp, among others.

Here is an example of how a rewards program could be highlighted below the waitlist on the page visitors can check from their phones:

The way NoshList normally works is when a visitor has left their phone number and is added to the waitlist on NoshList, they automatically receive a text message confirming they have been added to the list and giving them a link to the public waitlist so they can check their place in line. The new feature allows guests to see more information below this waitlist, giving restaurants a great way to improve the guest experience even more and give helpful information to guests while they are waiting, right on their phone. The public waitlist can also be displayed on an internet browser in the restaurant or can also be viewed by customers from home. This public waitlist page is free for all NoshList accounts, and NoshList Premium users get access to this new customization feature as well as the option to let customers add themselves to the waitlist from their phone.

To add information to the public waitlist page, login to NoshList on the web and go to the Settings in the Account area. There is a “Customize Page” link that goes to a page where you can add text or HTML and preview how it will look on the page. Adding HTML gives you the flexibility to style the area with any fonts, colors, links, and images that you’d like to appear on the page. Otherwise you can just add text for some simple messages. There are also various online HTML editors as well as HTML views in most popular online blog services (like Tumblr, Blogspot, WordPress, etc.) that can help with formatting text into HTML

Want to customize the page even more or include the NoshList waitlist on your site? Let us know at support@noshlist.com and we can help you with this as well.

NoshList was excited to return to this year’s National Restaurant Association Restaurant, Hotel-Motel Show (NRA) in Chicago from May 17-20, marking the company’s third year as an NRA exhibitor. There are a number of trends that are changing the way restaurants manage their businesses better with technology, and NoshList has been at the forefront of these innovations.

Since last year’s event, NoshList has tripled the number of people seated through the NoshList waitlist app. The NoshList wait list app closed out 2013 with more than 22 million diners seated across 4,000 restaurants. In the first quarter of this year, NoshList seated another 10 million diners, as growth continues to accelerate. We also were one of the first apps to integrate with the award-winning Clover POS device.

NoshList got a chance to show off several design improvements and new features in its new iOS 7 and Android apps, and gave a special preview of its new reservations feature for the first time at NRA. Adding reservations to the NoshList app is another way the company is building the simple and intuitive tools that restaurants need to improve their guest experience and operational efficiencies. The reservations feature will be live in the App Store and Play Store within a few weeks.

We had a great time at the event, spoke to a lot of interesting potential customers and technology partners, and were thrilled to have a chance to be interviewed by Turn & Burn on the NRA Media Stage.

We also had a couple Armor Active stands, which work great with NoshList. Here is a blog post on how they looked.

Waitlist Me makes it easy for your customers to let you know with a quick text response whether they are cancelling or on their way, so you know whether to expect them or not and can plan accordingly.  We are now combining that simplicity with more flexibility for handling other types of text responses, so you have more visibility into what your customers are thinking and can make smarter decisions faster.

Customers can send two pre-defined responses to text messages to let you know whether they are coming or not. If a customer texts back a “2”, you will see a “coming soon” message in the notes area of the waitlist view. If they text back a “3” the message will say “not joining” and the row will flash. The default notification that is sent to customers when you press to notify them explains these options and looks like this (you can always edit):

If people text back something other than a 2 or a 3, you’ll see “text reply” in their row on their waitlist.

Tapping on their row will open up the Edit Party screen, which will show their text. You can see things like if they mentioned how long they would be, if they had a quick question, or didn’t understand whether to use a 2 or a 3 and just replied back with something like “Cancel”. You can also see other important details in the Customer Visit section, such as when you notified them it was their turn, how long they were quoted, and how long they have been waiting.

Pro users have the additional feature to send custom text responses to texts received, up to three times per customer visit. The point is to keep things simple for you and your customers rather than get into a long chat with them that could be time consuming.

If a customer tries to call the assigned phone number in response to the text or call coming from that number, they will hear a message explaining that the number is only used for notifications and it will provide them your regular business number to call. Pro users have the option to create a custom text-to-speech message for handling these inbound calls.

Here is more on customizing notifications.