If you find that you, your staff, or your customers are more exhausted or more stressed out than usual, you’re not alone. In fact, these feelings are so common right now that the American Psychoanalytic Association has a name for it: PTSE, or Pandemic Trauma and Stress Experience.

APsaA’s COVID-19 advisory team has put together a long list of stressors and fears that those experiencing PTSE generally struggle with. It includes everything from “increased withdrawal, isolation, and fear of others as a source of infection” to “increased altruism, including worry about others.”

And you know what? All the points on this list of fears has the power to impact small businesses like yours.

Read on for four ways you can help customers have less stress when they visit.

Communicate safety precautions clearly

Proactively inform your guests about the precautions you’re taking to minimize the spread of the virus.

Post signs on your door, require hosts and servers to introduce them early in a guest’s visit, and include it on other forms of communication, from menus to social media profiles and posts. These precautions can protect not just your customers, but you and your employees as well.

Eliminate waiting area anxiety

Hanging out in a restaurant lobby wasn’t fun pre-COVID. During a pandemic, being that close to strangers for a long period of time is the stuff that panic attacks are made of.

Luckily, WaitList Me empowers customers to wait where they feel safest—outside in the fresh air, window shopping around the block, or hanging out in the car. Thanks to our text notifications feature, you can reach them wherever they are to let them know when they’ve hit the front of the line.

Cut unnecessary interactions

In this hand sanitizer-soaked world we now live in, many customers are concerned about touching items they never would have thought twice about a year ago. Everything from door handles to menus are suspect.

Eliminating these stressors requires a little bit of ingenuity. Wherever possible, install items like foot-pulls to enable guests to access areas without using their hands.

You can also use QR codes for menus and other ways. Post a QR code of the link to your Waitlist Me web widget and let customers join the list before they step foot in your restaurant, further minimizing lines and crowds.

Socially distance eating areas

For stressed-out customers, seeing a tightly packed dining area is enough to make them turn tail and leave—and may think twice before returning in the future.

You may want to reevaluate your restaurant’s table layout. Waitlist Me Platinum’s floorplan view and table management features are handy for optimizing your dining spaces and knowing where to seat the next customer to keep things flowing smoothly. 

One more thing: While community tables may have been the restaurant trend du jour, pre-COVID, now is not the time to bring them back. In fact, even when herd immunity has been reached, it might take awhile for diners to be psychologically comfortable enough to eat elbow-to-elbow with strangers again. 

When using the Add Yourself features, whether through Kiosk Mode or the Web Widget, there are several ways you can display an estimated wait to customers. Simply navigate to the Settings > Add Yourself > Main View. Here you can select the wait time that fits your business best. 

People and Groups – Show the number of parties and the total number of people on the list.

People – Show the number of people on the list.

Minutes By Group – Display an estimated time by multiplying the number of parties by a number of minutes you specify. For example, selecting 5 minutes will multiply the number of groups on the list by 5, and present that result as the estimated wait.

Minutes By People – Display an estimated time by multiplying the total number of people on the list by a number of minutes you specify. 

Last Estimated Time – Report the last estimate given by your staff.

List View – Show the public view of the waitlist, so people can see where they are in line.

Hide – No estimates, just go straight to the Add Yourself part.

Here are a few examples:

Want an way for your customers to check their place in line?  Now you can easily display your public waitlist view on any TV screen through a new integration with Enplug. It’s great for your customers, as they can just glance at a TV screen to see their place in line instead of constantly wondering or asking how much longer they need to wait.

View of public waitlist on TV screen

View of waitlist managed on Waitlist Me

The Enplug device streams digital content onto any TV or display, so businesses can browse through a collection of apps to engage their audience, including Graphics (HD images and videos), Live Social Wall, News, Weather, Directory, Web Page, and now Waitlist Me. Apps and display settings can be instantly managed through Enplug’s web dashboard.  The integration with Waitlist Me is very intuitive, so it is simple for any business to set up and manage.

“Waitlist Me is the first third-party app available to our customers,” said Alex Ross, Chief Operating Officer, Enplug. “They’ve done a fantastic job at integrating their waitlist app software using our SDK. We want to provide our customers with as much great marketing content as possible, and Waitlist Me allows us to do exactly that.”

The integration with Enplug also marks an important milestone for Waitlist Me as the first publicly announced use of the Waitlist Me API.  The Waitlist Me API allows third parties to build Waitlist Me features into their websites and applications.  It can be used to display and customize the public waitlist view appears, add and remove parties, register users and more. For companies interested in using the API, please send an email to support@waitlist.me

In today’s age of social distancing, some businesses are using QR functionality to increase ‘touchless’ options for customers. For example, it has become more common for restaurants to place QR codes on tables so that customers can use their cell phone to quickly access an online version of their menus.

Waitlist Me has a new feature for generating a QR code to make it easier for customers to join the waitlist while standing outside of a business. All of the Waitlist Me subscriptions include options for businesses to use the Add Yourself Web Widget to let customers join waitlists remotely, and usually customers would access these features from business websites. However, in cases where a customer has already arrived at the business and your staff is unable to greet them in person, adding a QR code to a flyer or sign posted near the front door with some simple instructions can be an easier way to get customers to the web widget and join the waitlist. Using a QR code to open up a link to the web widget in their phone browsers is easier than having them type in the web URL directly. 

The widget can be configured in the settings online by going to Account > Settings > Add Yourself. Once you’ve tailored the options to fit your workflows, generate your unique QR code by using the link at the top of the Add Yourself settings page.

From there, you can print or download your QR code and add it to whatever signage you have for customers. Using the QR code feature can provide a touchless option instead of a sign-in kiosk, or simply save your staff time from needing to enter each customer’s information into the waitlist app.

Bowling is a great form of entertainment for for those times when we’re one-on-one or with a group of friends. But waiting for a lane can deflate even the most enthusiastic crowd. Using NoshList to manage their waitlist, the team at 10 Park Lanes found a way to make it easy for guests to eat, drink and play.

When 10 Park Lanes first opened in Charlotte, N.C., the venue consisted of bowling lanes and not much else. However, a renovation nearly three years ago included the addition of several restaurants and bars, and is considered a premier entertainment center.

Prior to NoshList, 10 Park Lanes staff wrote each name down using pen and paper, and often lost customers as a result of long wait times. The bowling alley has now been using NoshList for two years to handle the more than 2,000 people that walk through its doors every weekend. With such a high volume of clientele, waits can last anywhere from three to five hours.

The NoshList app was easy to install and easy to use for both staff and customers.

“Our demographic is people who are used to using technology like this,” said Jeff Burns, 10 Park Lanes bowling manager. “They really had no issues with this sort of communication.”

It also has given people the ability to put their name on the waitlist, leave and come back when their lane is ready.

“We have a 3-hour wait and we needed a way to track people down,” said Aaron Sheets, 10 Park Lanes director of operations. “We’re in a trendy area in Charlotte with a series of bars surround the street so we use the app to tell people their lanes are available. If we’re busy, customers can walk next door or go outside and still be able to receive our texts.”

The app is used across two iPads and the company uses it to track not only waiting customers, but also where they’re from. Using the QuickNotes feature, 10 Park Lanes staff can input customer zip codes and uses the information for marketing purposes.

The system works fantastic,” Burns said. “It does what it is definitely supposed to do. It allows us to track people, page them and get them back into the building when their lane is ready.”

– By Valerie Killifer, special to NoshList