If you find that you, your staff, or your customers are more exhausted or more stressed out than usual, you’re not alone. In fact, these feelings are so common right now that the American Psychoanalytic Association has a name for it: PTSE, or Pandemic Trauma and Stress Experience.

APsaA’s COVID-19 advisory team has put together a long list of stressors and fears that those experiencing PTSE generally struggle with. It includes everything from “increased withdrawal, isolation, and fear of others as a source of infection” to “increased altruism, including worry about others.”

And you know what? All the points on this list of fears has the power to impact small businesses like yours.

Read on for four ways you can help customers have less stress when they visit.

Communicate safety precautions clearly

Proactively inform your guests about the precautions you’re taking to minimize the spread of the virus.

Post signs on your door, require hosts and servers to introduce them early in a guest’s visit, and include it on other forms of communication, from menus to social media profiles and posts. These precautions can protect not just your customers, but you and your employees as well.

Eliminate waiting area anxiety

Hanging out in a restaurant lobby wasn’t fun pre-COVID. During a pandemic, being that close to strangers for a long period of time is the stuff that panic attacks are made of.

Luckily, WaitList Me empowers customers to wait where they feel safest—outside in the fresh air, window shopping around the block, or hanging out in the car. Thanks to our text notifications feature, you can reach them wherever they are to let them know when they’ve hit the front of the line.

Cut unnecessary interactions

In this hand sanitizer-soaked world we now live in, many customers are concerned about touching items they never would have thought twice about a year ago. Everything from door handles to menus are suspect.

Eliminating these stressors requires a little bit of ingenuity. Wherever possible, install items like foot-pulls to enable guests to access areas without using their hands.

You can also use QR codes for menus and other ways. Post a QR code of the link to your Waitlist Me web widget and let customers join the list before they step foot in your restaurant, further minimizing lines and crowds.

Socially distance eating areas

For stressed-out customers, seeing a tightly packed dining area is enough to make them turn tail and leave—and may think twice before returning in the future.

You may want to reevaluate your restaurant’s table layout. Waitlist Me Platinum’s floorplan view and table management features are handy for optimizing your dining spaces and knowing where to seat the next customer to keep things flowing smoothly. 

One more thing: While community tables may have been the restaurant trend du jour, pre-COVID, now is not the time to bring them back. In fact, even when herd immunity has been reached, it might take awhile for diners to be psychologically comfortable enough to eat elbow-to-elbow with strangers again. 

We are happy to announce that our iOS and Android apps are now fully localized in Spanish for customers with plans in over 20 countries where Spanish is the local language.  Now it is even easier for businesses and their employees in Spanish-speaking countries to manage their waitlist and reservations with Waitlist Me.

This added localization follows our international launch in December where we started with the translation of all the customer facing parts of the Waitlist Me service in 30 languages, and we will be translating more parts of our websites into Spanish in the upcoming weeks.

We started with Spanish for a number of reasons, and while doing this initial localization of our service into a foreign language we have put into place a framework for flexibly managing updates to the translations and for plugging in additional languages in the future.

Amid the bottles of product and spritzes of perfume, what sets a top-tier cosmetics store apart from a beauty bargain bin? It all comes down to service—customer service. Greeting customers at the door with a grin and a basket is just the beginning.

Here’s how luxury beauty brands are bringing waitlist management apps like Waitlist Me into their stores to turn run-of-the-mill customer service into rock-star treatment that keeps customers feeling pampered (and primed to buy).

Make the most of exclusive offerings

Your sales associates are great at their job, but even their well-trained peepers can’t estimate a perfect foundation match 100 percent of the time. That’s where technology comes in, and top brands are increasingly turning to tech to move more product. Sephora, for example, has partnered with Pantone to create Color IQ, which helps customers discover color-matched products that are currently available in stores. Brilliant, right?

The next step is to get more customers using it on a regular basis—and that’s where a waitlist can help. Waitlist Me offers text alerts, which means that you can let customers know when it’s their turn to check the tech or have a special consultation, no matter where they are in the store (or the mall).

Balance resource-heavy bookings—like product parties—with walk-ins

You’re tapping in to the power of parties for one very good reason: They’re the perfect storm of shoppers who might never buy, normally, without scads of personal attention from your ace sales reps and a smattering of “oh, come on, buy it!” from their friends. Booking regular parties is a boon for your sales goals, but managing them in real-time can be a bear for store managers.

Enter Waitlist Me. Its interface is flexible, allowing managers to allocate resources (think: space and sales talent) for blocks of time and check on the fly to see who’s available on the floor to do what, whether that means tidying shelves or taking on an impromptu makeover.

Let product experts lead the way

Whether your pros are trained in skincare or eye makeup, Bobbi Brown or Benefit, their knowledge and expertise is what sets your in-store experience apart from a dot com. Give them the time and space to do exactly what you’ve taught them: Connect with shoppers on a personal level, show them product best practices, and help them choose the items that are right for their unique set of needs.

Instead of enlisting all your sales associates as greeters, some stores are choosing to station a generalist up front who can direct newcomers to the right aisles and book walk-ins looking for one-on-one assistance with a specialist. Waitlist Me’s real-time ETA lets greeters give accurate time estimates to eager customers, and our public waitlist feature also lets customers check in on their own to see where they are in line.

With stay-at-home orders the law of the land in most cities and states across America, dining out is quickly becoming a distant memory. But delivery and take-out? Restaurants from Tacoma to Charleston are figuring out how to keep their kitchens open, and Waitlist Me is helping with this process. 

Waitlist Me is the waitlist and reservation app that’s intuitive to get started and start using within a few minutes. It’s built for people, not techies, so you can learn it in minutes. We made sure that Waitlist Me isn’t just easy to use; our entire service is user-friendly, from usage (unlimited on multiple device) to customer service (prompt and friendly) to billing (simple and transparent, guaranteed). And it’s flexible enough to use on different devices in different business environments. You can install the Waitlist Me business app on Android and iOS devices, and use it in a browser on computers. 

Here are a few tips on how restaurants can use Waitlist Me’s features to keep their kitchens open, their employees working, and their customers well-fed during the coronavirus crisis.

#1. Manage a smoother pick up process 

Under normal circumstances, you would use Waitlist Me’s text notifications to alert guests once they’re added to your restaurant’s waitlist and again when their table is ready. During the COVID-19 pandemic, though, you can customize them in another way: Use the first notification to confirm an order. Send the second notification to let customers know when their order is ready and waiting for them.

Bonus: Thanks to our public waitlist feature, guests can also check on their order and see their estimated wait time. That way, they can plan their arrival based on where they are on the list. 

#2. Communicate simple no-contact pick-up instructions

Head off panicked phone calls and take-out containers that go cold before their ride arrives. How? By using Waitlist Me’s customization features to share your pick-up policies with your guests. These could include asking your customers to pop their trunks to facilitate no-contact pick-up, or to direct them to a particular area to gather their order.

We recommend adding these instructions to your…

– Website order form or Waitlist Me’s add-yourself web widget, which customers will see when they submit their orders

– First notification text, which you’ll send to confirm the order

– Second notification text, which will let guests know when their order is ready for pick-up

Bonus: Because Waitlist Me’s interface is a cinch to navigate on any internet-enabled device, you can update your instructions in seconds.

#3. Improve communications with two-way texting

Waitlist Me makes it easy to keep track of how long people have been waiting and when you have sent them notifications. You can also see when people reply with text responses and what they say.  There are a couple built in behaviors triggered in the app that are usually used to cause different parts of the app to flash if a customer is coming soon or cancelling. These can be repurposed in other ways, like for knowing when customers arrive, by changing the instructions in the text notifications. 

Waitlist Me Pro has a two-way texting feature that allows you to send open text responses to customer texts. You can answer questions, specify details on their order, and keep them updated on when their food is expected to leave the kitchen.

Tip: To ensure prompt pick-ups, ask your guests to text you their car model and color. That way, you can run their food out to them without second-guessing whose take-out bag belongs with which vehicle.

Those are several things we have seen helping with take-out and pickups, and not just for restaurants. Similar strategies are being applied for picking up products and waiting for services at other businesses.

The rows of tread mills, stationary bikes, and weight machines make it look like your fitness studio is all about the equipment. While the equipment is a must-have, maintaining your membership is do-or-die.

Waitlist Me is a waitlist management app that helps you provide VIP customer service and troubleshoot the best problem a business like yours can have: an active membership that’s keeping your gym packed 24/7.

Here’s how our app can help make your gym a neighborhood stand-out…

Give all members equal-access to popular equipment

Nobody goes to the gym to stand around for 30 minutes waiting for an elliptical. With Waitlist Me, they don’t have to. Front desk attendants can add them to the waitlist for certain equipment, or they can add themselves. The app will hold their place in line, and you can display whose turn it is on a screen using our public waitlist feature.

Bonus: Waitlist Me has a kiosk mode where you can turn an iPad into a self-check in station that guests can use to easily add themselves to the line for the next available machine.

Let members reserve tanning beds on their own time

Unlimited tanning is a huge perk for many fitness club members. Walking in to find them all in use, though, can be a week-ruiner. The simplest way to ensure that never happens to any of your guests again is to enlist Waitlist Me’s reservation feature. Members can make appointments online or when they walk in the door of your club, go about their routine, and get their golden glow right on schedule.

Bonus: The app’s easy-to-use interface makes it a cinch for your staff to see which units are in use or becoming available, letting you schedule regular cleanings and maintenance efficiently.

Allow guests to build spa services into their workout routine

Whether you offer basic member favorites like steam showers and saunas, or a full complement of spa offerings, Waitlist Me can elevate the way your membership takes advantage of these services and ensure that nobody leaves your facility disappointed. Members can reserve services before they get their sweat on, making the transition from workout to refresh seamless.

Bonus: Waitlist Me recognizes return customers when they check in and allows you to create notes on individual clients. If you know that a certain member always hits the sauna after a boot camp, you can add them to the waitlist automatically when they sign up for class.

Make the most of your personal trainers

Not every member wants a private session with a personal trainer or thinks to schedule one in advance. But if they have questions during a workout or want a quick refresher on a piece of equipment, Waitlist Me makes it easy for them to get on a wait list for a little pro help without missing a beat. Keeping your membership happy and injury-free? That’s a win-win.

Bonus: Waitlist Me syncs across multiple devices. That means that each member of your staff can check the waitlist on their own smartphone, tablet, or computer, and see where and when they’re needed.