Mother’s Day is coming up this weekend in the US, so it is a great time for restaurants to use Waitlist Me to manage the surge in families hoping to treat mom to a special meal.  With the recent launch of Waitlist Me in over 60 countries, it is now being used for different holidays at different times.

Interestingly, over 150 countries that celebrate Mother’s Day and the holiday has the deepest roots in the UK, where it is called Mothering Sunday.  Since the 1500s, young apprentices and domestics would walk home on Mothering Sunday, carrying special cakes and picking wildflowers for their mums before going to church.  This year people in the UK already celebrated Mothering Sunday on March 11, and here are some of the ways Waitlist Me is helping businesses in the UK.

Let patrons relax rather than queue

Brits may take pride in their queueing capabilities, but that doesn’t mean they enjoy waiting in queues, especially on holiday outings. Waitlist Me takes the queue out of the equation. Whether customers make a reservation or walk in on the big day, they can drop their name at your hostess stand and get back to enjoying time with their loved ones without fretting about losing their place.

Bonus! One of Waitlist Me’s core features is the public queue list, which lets your guests see for themselves exactly where they are in the queue and how much more time they have kill before it’s brunch time. You can set it up to display on a monitor or telly in your vestibule.

Easily accommodate walk-ins and reservations

Every holiday has its planners and its skivers. Waitlist Me makes it easy to welcome everyone without any fuss or frustration. The app integrates a standard queue with made-in-advance reservations, all on the same screen. There’s no need to panic over squeezing somebody in, and your guests will never see your hosts sweat. Plus you can toss your grease pens, sticky notes, and messy reservation books in the bin. Ta, clutter!

Bonus! Waitlist Me is all about making work easy for you and your staff. The app’s interface was designed to be intuitive and user-friendly. That makes training time minimal for your hosts and helps them stay calm and professional during busy periods.

Set your queuers free

If your restaurant is in an area stuffed with shops or historic landmarks, giving customers the option to wander while they wait is a happy surprise. In the UK, Waitlist Me text notifications are completely optional. It’s a feature that lets you—or your guests—decide when to use it. An example: When you add a customer to your queue, you can let them know they can wait in your lobby or you can text them when their table is ready if they’d prefer to walk around.

Bonus! International text notifications are offered as a prepaid, pay-as-you-go system. Sending a text is as easy as tapping a button on the app, but it’s always your choice to send. Or not—whatever works best for your restaurant.

Impress customers with accurate wait estimates

Sure, your guests might not tell you they’re annoyed by a long queue or a poorly judged queue time, but one bad experience waiting for their turn can keep them from coming back. Waitlist Me shows average wait stats and real time waits next to quoted times, so it is easy for your staff to give more accurate estimates and make guests happier.

Bonus! Waitlist Me’s public waitlist feature makes it easy for guests to check their place in line from their phone, so they worry less about how much longer they must wait.  It also cuts down on repeated questions to your hostess on the remaining wait.

Remember special requests

Birthdays or anniversaries? Food allergies? A highchair? Wheelchair accommodation? A preference for patio seating? Waitlist Me offers a simple Notes feature to help you, your hosts, and your servers keep track of whatever it is your customers want and need to make their meals enjoyable. Input these details when they walk through your door, and you’re set.

Bonus! Waitlist Me offers real-time sync across multiple iOS, Android, and web-enabled devices. That means everyone on your front-of-house staff and your management team can be clued in 24/7.

Need a good ol’ guffaw to get you through a 30-minute wait? How about a giggle while the host squares away your table? Whether you’re queueing for an age or hardly a second, you’ve gotta spend your time doing something.

Since a bout of laughter is scientifically proven to decrease stress—which waiting around can cause—we’re all for a rip-roaring, rib-crabbing roll in the aisles. Snorts, snickers, and smirks are welcome, too.

Ready to get your grin on? We’re dialing up the most GIF-tastic reaction shots to waiting for anything and everything.

When you walk through the door…

Cut to the hostess telling you there’s a wait…

Sigh. OK, ok, how long will that be?

Are you joking?

Are we there yet?

How ‘bout now?

Still a “no,” then. Awesome.

Lookit! That one’s open!

Surely, I’m not invisible.

Come onnnnnn….

When it’s finally your turn.

YES!

We are always looking for ways to make people’s wait experience better, and we have added a new way for restaurants to engage and communicate with guests in a non-obtrusive way while they are waiting.

There is now a new NoshList Premium feature for restaurants and other places using NoshList to customize their public waitlist page on WaitList with any information they’d like their customers to see. Some ideas include daily specials, reward program information, a social media feed or video, a link to leave a review on Yelp, among others.

Here is an example of how a rewards program could be highlighted below the waitlist on the page visitors can check from their phones:

The way NoshList normally works is when a visitor has left their phone number and is added to the waitlist on NoshList, they automatically receive a text message confirming they have been added to the list and giving them a link to the public waitlist so they can check their place in line. The new feature allows guests to see more information below this waitlist, giving restaurants a great way to improve the guest experience even more and give helpful information to guests while they are waiting, right on their phone. The public waitlist can also be displayed on an internet browser in the restaurant or can also be viewed by customers from home. This public waitlist page is free for all NoshList accounts, and NoshList Premium users get access to this new customization feature as well as the option to let customers add themselves to the waitlist from their phone.

To add information to the public waitlist page, login to NoshList on the web and go to the Settings in the Account area. There is a “Customize Page” link that goes to a page where you can add text or HTML and preview how it will look on the page. Adding HTML gives you the flexibility to style the area with any fonts, colors, links, and images that you’d like to appear on the page. Otherwise you can just add text for some simple messages. There are also various online HTML editors as well as HTML views in most popular online blog services (like Tumblr, Blogspot, WordPress, etc.) that can help with formatting text into HTML

Want to customize the page even more or include the NoshList waitlist on your site? Let us know at [email protected] and we can help you with this as well.

We are getting ready to head to NRA, and are happy to have reached 11 million diners seated through the NoshList waitlist app.

We have also added three key features to improve restaurant efficiency, which include customizable text message notifications, multi-restaurant management, and a customer-facing waitlist display. These are now available on iPad, iPhone, and Android devices.

The customizable text message notification feature gives restaurants the ability to modify their text messages for waitlist notifications and allows managers to better engage customers by adding a link to their website or menu, or to inform their diners about specials and promotions.

With the multi-restaurant management feature, new admin accounts allow owners or companies with multiple restaurants to login and see how each restaurant is doing from one account. We work with a number of large chain restaurants and wanted to give them more powerful tools to manage all of their stores’ waitlists. These new multi-restaurant administrative features are an introduction to all the advanced analytics and other tools we can provide to restaurant operations managers and owners of multiple restaurants.

The third new feature released this week lets any restaurant using NoshList display a public view of the waitlist that customers can check from their phones to see where they are in the list. The mobile version uses a custom link in the notification message to highlight each individual customer’s position in the list on his or her mobile phone.

NoshList will also be attending the National Restaurant Association show in Chicago this weekend, May 18-21, and will be located in the Technology section in the North Hall, Level 3 in Booth # 5867.

Memories of sitting on Santa’s lap can evoke strong feelings of nostalgia for many of us, and continuing the tradition of capturing these magical moments can be a must-do for parents and grandparents of younger children.  The problem is that the holiday season is already a very busy time of year, and getting a turn on Santa’s lap usually requires some waiting. In worst case scenarios, it can even take several hours. Santa’s Playground and Santa’s Castle in Calgary have found a way to give back some of this precious time to families this holiday season by using NoshList for their waitlist.

Believe Imaging, an event photography company founded by Shelagh Anderson, photographs children with Santa at two of the busiest malls in Calgary, Alberta, Canada. At each location, employees are tasked with the responsibility of making sure every child who visits gets a turn to tell Santa what they would like for Christmas.

On average, the two centers combined receive upwards of 7,000 visits per week during the holiday season from November 23 through December 24.  To better handle the large number of visitors, Anderson was able to streamline the registration process and improve the customer experience by rolling out NoshList at both locations.

Prior to the launch of NoshList, employees were using pen and paper to take down names and numbers.

“The problem with pen and paper was the constant barrage of customers coming to ask if it was their turn because there was no visual display letting the customers know where they were in line,” Anderson said.

At first Anderson researched paging system, but the high initial and ongoing costs led her to seek an alternative solution.

“Originally in 2013 I sought out pagers, but after speaking to someone who had a system in excess of $3,000 I thought to myself that it didn’t make sense to invest in that archaic technology and there had to be a better way,” she said. “So I started looking on the Internet and came across NoshList in March 2014. This type of concept has been in my head for a number of years, so finding NoshList has definitely helped us realize some of the vision that I’ve had over the years.”

With the busiest days bringing over 700 kids to see Santa, children and their families can wait up to an hour for their turn.  While there is a play room in each location to ease the boredom, having a waitlist system like NoshList gives parents and families the ability to do other things while waiting for their turn.

“In terms of improving communications with our customers and allowing them the opportunity to roam the shopping center rather than stand in line, NoshList has been extremely well received by both mall administration and customers,” Anderson said. “Mothers are thrilled because they can register and know their kids are going to see Santa, while they have the freedom to go get a drink, use the restroom, continue shopping, or do other things.”

Registration is handled by three employees who are each armed with an iPad to start the waitlist process.Customers can see their places in line by clicking on a link to the public waitlist view and get a better estimate of how much longer it will be before their turn. The company also encourages their customer service desks to also log on to www.waitlist.me/n/believe_mm to accurately convey to customers who phone in asking about the wait times.

But the best part is that employees can also take down the children’s names and ages so Santa is prepared even before the child makes it to his lap.

“The elf standing next to Santa can relay the names of the next kids to him, and it adds that extra level of magic to the experience,” Anderson said. “If you’re a child and you round the corner and Santa calls you by name, that’s pretty awesome.”