Still using a paper waitlist or reservation book? Clinging to outdated paper-based solutions can be a drag on a restaurant. Here are six reasons to switch to a digital waitlist and reservation app like Waitlist Me. Read more at Restaurant & Cafe

When we launched NoshList in 2012, we began with a very targeted focus on the restaurant industry and a mission to solve the challenges many restaurants face in managing long wait lines. And it worked. Customizable, easy-to-use and affordable, our wait list app enhanced the customer experience and quickly replaced the antiquated pen and paper lists for our customers.

Over the past two years, NoshList has been used to seat more than 45 million diners, and the new reservations feature helps with a whole new set of scheduling challenges that restaurants face.

Along the way though, we realized that NoshList can be used in a host of other industries. Other types of businesses started using NoshList in ways we hadn’t originally expected, and as they did they asked us for ways to better customize the product for their situations. So little by little we started adding more customization features, and now all kinds of businesses are using NoshList to improve their customers’ wait experience.

Since NoshList can be used on iPads, iPhones, Android tablets, other mobile devices, and even computers, the app can be used just about anywhere. All that’s needed is an Internet connection and a desire to make waits more bearable for customers.

Afterall, when a customer is waiting on anything — from a lane at the bowling alley to a rented boat — the wait can be like an extreme lesson in patience. NoshList works as a way to communicate with waiting parties that their lane, boat or other item is ready.

How about waiting in line for a dressing room? With NoshList, shoppers can simply add their name to the list and then continue to shop while they wait for their dressing room. Once it’s ready, they will receive a text notifying them they’re next in line. It’s the ultimate win-win.

The same ideas apply to anywhere there might be a wait — at the pharmacy, the automotive repair center, the doctor’s office or hair salon and spa.

There are few simple things businesses in other industries can do to best use NoshList. The main thing is to customize the texts that go out when a person is added to any type of wait list and when they are notified. NoshList users can also choose from a number of automated call options. Then for more personalization a business can pre-define the list of the most common notes to appear in the app with the QuickNotes feature. Finally, table numbers can be modified to represent what makes sense for a business. These numbers could represent a salesperson, chair number, rental ID or whatever resource is assigned to your customers.

To learn more, check out our new page on how NoshList is being for different business waitlists across the country.

Waitlist Me makes it easy for your customers to let you know with a quick text response whether they are cancelling or on their way, so you know whether to expect them or not and can plan accordingly.  We are now combining that simplicity with more flexibility for handling other types of text responses, so you have more visibility into what your customers are thinking and can make smarter decisions faster.

Customers can send two pre-defined responses to text messages to let you know whether they are coming or not. If a customer texts back a “2”, you will see a “coming soon” message in the notes area of the waitlist view. If they text back a “3” the message will say “not joining” and the row will flash. The default notification that is sent to customers when you press to notify them explains these options and looks like this (you can always edit):

If people text back something other than a 2 or a 3, you’ll see “text reply” in their row on their waitlist.

Tapping on their row will open up the Edit Party screen, which will show their text. You can see things like if they mentioned how long they would be, if they had a quick question, or didn’t understand whether to use a 2 or a 3 and just replied back with something like “Cancel”. You can also see other important details in the Customer Visit section, such as when you notified them it was their turn, how long they were quoted, and how long they have been waiting.

Pro users have the additional feature to send custom text responses to texts received, up to three times per customer visit. The point is to keep things simple for you and your customers rather than get into a long chat with them that could be time consuming.

If a customer tries to call the assigned phone number in response to the text or call coming from that number, they will hear a message explaining that the number is only used for notifications and it will provide them your regular business number to call. Pro users have the option to create a custom text-to-speech message for handling these inbound calls.

Here is more on customizing notifications.

You can tell by the block-long lines that people are waiting to get their hands on the newest It-burger or It-lipstick or It-phone. But should you invest your time (and your patience) into queueing for the latest must-have, too?

If you wanna stick around, by all means, go for it. We have friends who see a line and hop right on without even checking to see what they’re waiting for. (Yes, we think they’re crazy, but hey, #youdoyou.) Who knows? Maybe there’s really great music in the lobby. Maybe you have 74 minutes to kill before an appointment. Maybe the arch support in your sneakers needs testing.

Or maybe not. If your eyeballs turn into question marks at the sign of a line, here’s your definitive guide to figuring out if what you’re waiting for is worth the time you spent in line.

#1. The queue is out of control

Some businesses are experts at line management (see: Chick-Fil-A and Disney World). Some businesses aren’t used to lines but are happy to adapt to a surge in traffic. Others use long wait times to garner attention and tend to care more about press than customer satisfaction.

The first two are usually worth your time. They’ll either get you to the front as expeditiously as possible, where you can enjoy whatever it is you’ve been waiting for, or they’ll apologize and offer you something even better.

The last one? Not so much. Many businesses that use long lines as leverage also have limited stock (think: doorbuster deals on Black Friday or Build-A-Bear’s discount goof). That means if you’re not near the front, you’ll be waiting ages for diddly squat. If that’s the case—and a quick Google should give you an answer—we suggest cutting your losses ASAP.

#2. Exiting customers don’t look happy

Pay no heed to impatient line-grumblers—unless, of course, they’re grumbling is along the lines of, “Our pancakes always come out burned when we eat here. Why are we waiting for a table again?”

You want to know what the folks leaving the business-in-question have to say about their experience. Are they smiling and laughing? Are they toting doggy bags and saying they can’t wait to come back? Or, are they frowning? Grimacing? Shaking their heads? Crying?

Read their body language and, if you’re feeling particularly daring, pop on a grin and ask them straight-out what whatever-it-is was like. Most people will tell you honestly, especially if you catch them by surprise.

#3. You feel uncomfortable

The human body is a curious thing. It has parts without purpose. It can manage miraculous feats of strength. And it can sense when you need to get out NOW. That niggling feeling at the base of your spine? Those hairs standing up on the back of your neck? Those are your instincts telling you that, hm, something is a little off.

It could be too loud. It could be too frantic. Perhaps the food smells off or the waiting room looks dirty. Point being: If you’re not feeling it, for whatever reason, back on out of there and move on!

Waitlist Me can help

When there are good reasons to wait or a line is simply unavoidable, Waitlist Me helps businesses make customer waits more bearable. Benefits include improving quote time estimates, simplifying line management, and giving customers the flexibility to wait where they like and be notified when it’s their turn.  It’s great for the business as well. Better experiences mean higher customer satisfaction, less walkaways, and other positive business results.

We announced an exciting new integration in January with Clover that puts our NoshList waitlist app directly in front of restaurant operators across the country. NoshList was one of the first apps to appear in Clover’s newly developed app marketplace. This is new and exciting for us because technology such as the Clover POS is leading the way for restaurant operators to efficiently update and integrate their front-of-house and back-of-house operations. Never before have waitlist apps been able to sync up with a restaurant POS, providing sales analytics based on waitlist names and phone numbers. Now, they can.

Clover, owned by First Data, is going after restaurant operators with modest businesses in an effort to treat them like large brands by giving them what they’re asking for: something more from a technology provider without the high price tag to match.

Clover is answering this call is by offering a merchant-driven technology tool based on the Android operating system. It’s smarter, more flexible and secure than what many of these operators have been using, and the fact that NoshList is featured as a tool within this technology makes what Clover is doing that much better.

For Clover users, the toolkit is future proof and includes a printer, cash drawer and credit card terminal. Additionally, it includes preloaded apps such as ours intended to give restaurant operators the ability to control and customize the tools best suited to their needs.

Additionally, we have recently made several new enhancements to our NoshList waitlist app. These updates let restaurant owners and management define pre-set notes, such as dates of birthdays and anniversaries, in the Quick Notes feature. The notes can be viewed in the wait list for easy reference and can be synced across each device used in the restaurant. The new app features a seating history display below the current list and people that add themselves to the list show up at the top with special highlighting to alert the hostess.

In addition to the new app features, the NoshList website now has several powerful analytical reports for paid premium users. The reports include an activity overview that highlights diner trends seated by the day, week or month, a visitor breakdown by age and gender, activity logs for custom analysis and loyalty metrics comprised of guests who visit your place when, how often, and their average length of wait.

The NoshList and Clover technology is based on flexibility and is a valuable tool restaurant operators can leverage to make their operations more efficient. And integration is easy!

When someone installs NoshList from Clover, it immediately pulls their merchant account information and links table orders directly to the table numbers entered into the POS. Restaurant staff can then view the customer’s name, order and visit history, giving them an opportunity to elevate the guest experience through rewards and direct marketing campaigns.

Here is a summary of the latest features that will be on display:

New Free features available to all:

• Quick Notes – Easily create a list of common notes to use when adding and seating parties.
• ETA – Choose an estimated arrival time for same-day reservations and larger parties.
• Seated View – View notes and parties seated in the main waitlist view.

New Premium features:

• Rich Analytics – Download activity, demographics, party size, and loyalty reports.
• Table Management – Customize and assign table numbers when adding and seating parties.
• Customizable Public Waitlist – Add information on daily specials, loyalty programs, coupons, and more to the public waitlist that guests can check from their phones while waiting.

With partners such as Clover, we will continue to push the boundaries of waitlist technology because we believe in doing things differently. We are a team of professionals focused to innovate an antiquated aspect of the industry,one we understand, appreciate and are passionate about.