If there’s one thing social media has shown us, it’s that skincare, makeup, and hair products aren’t going out of fashion. Everyone wants to look good and feel good in their own skin, and this niche helps them do exactly that.

There’s great news for cosmetics retailers, too. While other industries are beating back e-commerce competition, beauty counters, branded boutiques, and local bath and body shops alike have a major advantage: their customers crave professional advice and want to try before they buy. That advantage keeps shoppers walking through doors rather than logging in online. The best way to keep them coming back, though, is to wow them with stellar customer service.

Want to gain an edge on your local cosmetics store competition? Check out Waitlist Me Pro.

First, let’s talk about waitlists

Waitlists are more common in restaurants than in retail stores, but Waitlist Me is changing that one customer experience at a time.

The thing about waitlists is that they make every situation during which customers might encounter a queue smoother and more positive for everyone involved. Whether they’re in a makeover line or need the help of a sales associate to make a decision about a product, waitlists let stores cut frustration out of the equation (along with the line-cutters that drive customers nuts).

At its most basic level, our app lets businesses add customers to a waitlist and text them when they reach the front of the line. Except with a digital waitlist, there is no line! Guests are free to roam about your store and look at different products they might be interested in, or to walk down the block and return when a sales associate can focus on them one-on-one.

Read more about how cosmetics stores can use waitlists here.

Why Waitlist Me Pro 

Superior customer service is more than a guessing game. To gain insights on how to improve your business, it helps to have data to back up your gut instincts. That’s where Waitlist Me Pro comes in.

The Pro-level app, which is compatible with Apple, Android, and web-based devices, comes with several valuable reports. Just by using the app you’ll be saving information in the background while you and your employees are working. When you’re ready to create new schedules, you can quickly download these reports to see when you need more help and when you can get away with less.

Waitlist Me Pro helps you track your customers from the minute you add them to a waitlist to when they walk out the door. That makes it easy to see where you need to allocate time and resources, and how you can improve your store’s efficiency and productivity.

The move-in rush. The “can we meet for 5 minutes to sort out my schedule?” emails. The all-at-once campus crush as students, faculty, and staff jockey for rooms and resources. There’s nothing like back-to-school season on a college campus. This year, give your “welcome back” spiel with a hearty dose of “we got this!” and then take a well-earned breather. When you tap a waitlist management app like Waitlist Me, you’ve got this back-to-school thing completely under control.

Not sure how to put a waitlist to work at your college or university? Here’s how schools are already using Waitlist Me:

Schedule counseling appointments with academic advisors

With the first day of classes coming up quick, every student’s scheduling concern is a top priority. Add on a new class of freshmen who are just settling in, and you’ve got a slew of counselors who need a better way to manage the onslaught of appointment requests. Waitlist Me keeps every appointment in one place and lets anyone (a receptionist, a student, the counselor in question) book time from wherever they are (a coffeeshop, an office, a dorm room at 2 a.m.). That means no email back-and-forth and no begging for a drop slip while you’re in the lunch line. Win-win, right?

Manage professors’ departmental office hours

Office hours from 3 to 5 p.m. on Mondays and Thursdays sounds great—until you pop by the office in question and realize you’re one of 50 students who had the same brilliant idea. Waitlist Me eases the line, allowing students the opportunity to get the help they need on classwork without spending their entire afternoon holed up in a hallway. The public waitlist feature lets them check on their spot in line and allows professors to shoot them a text when it’s their turn, ensuring that appointments aren’t forgotten and nobody’s time is wasted.

Divvy up access to student activity areas

There’s nothing relaxing about a game of ping-pong when there are two other groups of potential players tapping their paddles just a few feet away, waiting for you and your friends to hurry up, already, geez. Instead of calling dibs on the next game and then defending marked territory, a waitlist system lets everyone enjoy their free time—and know exactly when it’s their turn to crush their roommates at pong or pool or whatever it is the kids are playing these days.

Book writing centers, computer labs, and other resources on the fly

You’re continually striving to give your students and your teachers the best resources money can buy. Now, give them a chance to use them to fullest. Waitlist Me lets your entire school community see if there is a wait for popular resources and how many people are waiting.  The add yourself features let them join the waitlist instantly, no matter where they are or what sort of resources they need to utilize. Leaving their dorm rooms for the library? Easy. Making plans to meet up with a group in the middle of the quad? Consider it done. Checking to see when they can meet with a writing fellow? Not a problem.

Streamline student appointments in financial aid and administrative offices

Students struggling with intricate administrative problems aren’t one-time, five-minute stop-ins; they’re repeat visitors who are frustrated that they’re back in your office again. Waitlist Me lets your admin staff keep tabs on on-going issues with a notes feature built right into the app. Before a student walks into for a meeting, you’ll know immediately what it is your team has already tackled and what’s left to fix, freeing you up to address the problem rather than rehash it.

For businesses that manage a lot of reservations, it is important to have the right tools to view availability and prevent double bookings. Waitlist Me recently added some advanced scheduling features for managing tables and tracking customer visit times, and here is a quick video on how it works.

Waitlist Me makes it easy to let customers add themselves to your waitlist or reservations with our web widget, and we recently added features to our Pro service to control business hours this feature is available or accepts reservations.  Complementing these settings for regular business hours, there is now a feature to set specific blackout dates for holidays or days you might be closed or not taking reservations.

Simply login to the Waitlist Me website and navigate to Account > Settings > Customize Settings (under Add Yourself) > Blackout Dates. Press the green Add button, and choose the date you desire to restrict. The drop down menu lets you select whether you are closed and not taking reservation or waitlist requests or if you just aren’t taking one of these options like you normally would.  For example, on Christmas you might be closed, but on Valentine’s day you might be open but so busy you don’t take reservations that day.

Once a blackout date is set, you can see and manage the upcoming blackout dates on this page. If you need to remove a restriction, just hover over the date and press the red X that appears on the right.  Or click on the row to edit it.

Once you have blocked off a date, if a client tries to make a reservation they will receive a message letting them know that no reservations will be accepted:

You’re a small business owner. You shouldn’t have to be a tech whiz. Forget all the training hassles. Forget the painful user manuals. There’s no reason for you to waste your time and money on waitlist management software that’s anything less than plug and play.

Here are seven easy ways to figure out if the tool you’re eyeing is more trouble than it’s worth.

You can’t buy it without talking to a sales person.

If a product is straightforward and user-friendly, it sells itself. You should be able to watch a quick video, then just jump in and start using the product. When a demo from a slick sales rep is required, it’s not the simple solution you’re looking for. Remember: You want to buy the product, not the pitch.

The pricing comes with more fine print than a cell phone contract.

Start-up fees, 24/7 support fees, usage surcharges, complicated pricing tiers, contracts that lock you in for a certain amount of time—these are sales tactics companies use to hook you with a low upfront price and milk you down the line.  Your bill should be simple to understand.  It should be predictable and not change from month to month.  And most importantly, there shouldn’t be any surprises.

Or, even worse, there is no pricing.

One reason a tech company would make you inquire to discover the price of its software is that it knows a salesperson is more likely to get your credit card number than the product itself.  Another reason is to figure out how much money you can afford or are willing to pay so they can extract more money from you.  Throwing out a high list price (that isn’t actually listed anywhere public for fear of scaring people away), and playing the discount game to make you feel like you are getting a bargain is a common sales tactic with complicated software.

There’s a training program, and you probably have to pay for it.

You don’t train someone to use a simple product, you just use it.  Look at great technology companies like Google, Amazon, and Uber as a few of many examples where simpler solutions are less expensive…  The more complex and detailed software is, the more time you need to spend learning it, training your employees on it, and retraining your employees on it when there’s an update. Plus, there’s an increased likelihood of mistakes and complaints. You should get help when you need it, not need to get help just to be able to use a service because it is complicated.

Installation requires you to do 37 other things

A good solution doesn’t require multiple trips to electronic stores. A simple solution doesn’t keep telling you to download more programs to make it work correctly. A good, simple solution is the one that fixes your problem now, without a tacked-on to-do list.

Your customers need to download it, too, in order for you to use it.

Software shouldn’t just be easy foryou to use; it should also be a no-brainer for your clientele. When you add another barrier to use, whether it’s downloading an app or creating a unique login, you’re making customer service harder on yourself.  Everyone has a phone that receives text messages and calls.  They shouldn’t need to install an app.  And most won’t go through the extra effort so you are limiting the number of people than can receive better service with a simpler solution.

Figuring out which button does what feels like decoding your car’s dashboard icons.

When business is busy, you can’t afford to waste time fumbling with your software’s interface to access a certain feature. The line stretches out the door, the customers’ toes start to tap, and the person you’re trying to serve thinks you look like a doofus. And that is not how you want your next Yelp review to read. You should be able to know what every single button does instantly, not after countless seconds of deliberation.  And you shouldn’t have to navigate through all sorts of options and secondary information when greeting a customer.  Eyes on the customer, not the iPad.

Listen: We get it ‘cause we’ve been there.

That’s why we took simple and traditional tools —paper waitlists, reservation books, and grease-board floor plans—and transformed them into one intuitive app that you can download now and use now. Find it in the App Store and Google Play Store, or sign up at www.waitlist.me.