We could wax poetic about Waitlist Me’s bells and whistles for hours (and we have!). But, honestly, one of our favorite bonuses that comes with implementing a waitlist and reservation app is getting rid of bad waiting room symptoms that begin to infect customers.

Let’s take a look at some of the annoying waiting maladies and behaviors that Waitlist Me helps do away with (and appreciate just how much better the customer experience is with a waitlist app). Here are 5 classic moves:

The toe-tapper

Who needs music wafting from a speaker when you could keep time to the beat of the toe-tapper’s sneaker on your tile floor? We joke, of course. We know you’re turning up the dial and pricing out carpet in order to drown this sucker out. Their tap-tap-tap won’t make tables turn over any faster, but it certainly can drive your host crazy (along with anyone else who’s waiting). The rhythmic nature of the toe tapping makes it more likely to spread to a variety of fidgeting activities around the room, creating a rather tense environment.

The eagle-eye

We’re certain some eagle-eyes honed their behavior early on as hall monitors. A training ground of tardy students prepared them well for their next mission: us. Now, they’ve set their sights on guests lingering too long over dessert and front-of-house staff dilly-dallying behind the hostess stand. Ever feel like you’re being…watched? We know exactly who to pin that on.

The disappearing-act

Some people have the gift of invisibility. They can disappear into a crowd, blend in seamlessly, fade into the background or jump right into the action like they were born there. This disappearing-act pulls a fast one, all right—right out your door without so much as a word of warning. Will you see them again? Sure, about 20 minutes after you call their name (and give their spot to the next person in line).

The slump-and-sigh

The burdens of the world have to rest on somebody’s, shoulders. Why not the slump-and-sigh? After all, that’s what it looks like once you give them their ETA. They take their seat with a sigh that bespeaks inner turmoil greater than 10 minutes ‘til “the doctor can see you now.” And if they have to stand? This one morphs into the hunch-and-groan. Sigh.

The watch-watcher

Need to know the time? There’s always someone in your waiting room you can ask, although we’re not entirely sure you’d want to. Whether they’re old-school with a wrist watch, analog with a wall clock, or high-tech with the latest iPhone, the watch-watcher tracks their own countdown, thankyouverymuch. And if your wait-time guesstimate is off by so much as a minute, well, you can expect to hear about it. This another of the more infectious behaviors. If you have a diligent watch-watcher in the group, you’ll definitely see an uptick in the unconscious time checking behaviors from others in the room.

The solution

You can’t always get rid of waiting, but Waitlist Me helps you make the wait experience better by giving guests more visibility into the wait process and the flexibility to leave the waiting room and be notified with a text when you are ready for them.

Let the toe-tapper and eagle-eye work off some of their nervous energy by walking around outside while they wait. Help the disappearing-act know the right time to be back with a well-timed text message. Take some of the worries of endless or unpredictable waits off the slump-and-sighs shoulders. And show the watch-watcher you care by using real time wait tracking to give better estimates and deliver on the promised wait times.

The last thing all of us at Waitlist Me expected to see on the evening news was Build-A-Bear. But alas, there they were, stuffing and all.

No need to check your calendar, folks. It’s not Black Friday—phew!—and it’s not International BYOB Day (that’s “build your own bear” for the uninitiated). Nope, it was the day Build-A-Bear launched a one-day-only offer that backfired spectacularly…and resulted in lines that wound through shopping mall corridors and wrapped around city blocks. You don’t need to see the video footage to know what happened next: fury, frustration, and injuries.

We know your customers come first, and you don’t want to see anybody angry, aggravated, or harmed on your watch. We’re with you. All of us at Waitlist Me hope that every last Build-A-Bear customer is doing OK.

Situations like this are why crowd control is essential. And that, my friends, is where Waitlist Me comes in.

Waitlist Me is a waitlist and reservation app that any small business can use

That’s right, waitlists aren’t just for restaurants anymore. Our customers include everyone from department stores and big box chains to salons, doctor’s offices, and gyms. If you have guests that need to wait for something, you have a reason to give Waitlist Me a try.

We’re not exaggerating when we tell you that Waitlist Me can save your business’ hide on a busy day—and its reputation. Nothing kills foot traffic like a 1-star Google review, a nasty comment on Yelp, or making the local news for all the wrong reasons.

12 ways Waitlist Me can save your day

Whether you manage a store that’s part of a national chain or you’re a business owner with a brick-and-mortar that’s all your own, our waitlist app can be the hero you never thought you’d need. Maybe you’re running an end-of-the-season sale, or maybe’s it’s just a regular ol’ Wednesday night when your biz takes a turn. Whenever you need us, Waitlist Me is here to help.

Here are 12 ways we’ve already helped small businesses manage long lines and crazy crowds:

–   Manage a rush of sick patients during summer cold season at an urgent care facility

–   Ensure every prom-goer gets a makeover at a beauty bar

–   Keep track of who’s in line for bling next during jewelry store holiday sales

–   Give employees the time they need to train customers on safe firework handling before the 4^th of July

–   Text footy fans when their table is ready at a sports bar during the World Cup

–   Shorten changing room lines by letting customers shop while they wait during a blow-out sale

–   Juggle street traffic and phone orders during the lunchtime rush at a downtown deli

–   Manage meeting times during marketplace shows and expos at a convention center

–   Allow eager diners to wander while they wait for a table at a surprise pop-up dinner

–   Keep track of first-come, first-serve customers during a door-buster day at a department store

–   Take same-day reservations at a family photography studio

–   Book tours and activities from a boardwalk over a long weekend

NoshList continues to be used by more industries beyond restaurants. From urgent care centers to educational businesses and bowling alleys, the wait list app is forever changing how businesses interact with their customers. To make the experience even better, WaitList has just released a number of new features for customizing the waitlist and notifications process.

Customized Waitlist View

Many places serve individual customers rather than large groups or parties, so we have included an option in the settings that will simplify the waitlist view and flow for adding customers to not show party size. Similarly, many places will assign customers to a person or something that isn’t numerical like a table number, so we have made it easier to add and display longer descriptions. For example, a salon can assign customers to the name of a salonist rather than a number. There is more space in the waitlist view to display names and you can enter all the people or resource names you want to assign customers to in the “Manage Assignments” part of the settings. We still have the old view for any restaurants or places that track group sizes, and you can change this in the “Customize Waitlist” part of the settings. You can also change the display of the “Reservations” section if your business makes appointments rather than reservations.

Example of waitlist for individuals, with no parties column and more room for assignments:

Example of waitlist for parties, with group size column:

Customized Notifications

We have had the ability to customize text and phone notifications from the NoshList website, and now we have also added that to the settings in apps. Just go into the Settings and choose the “Manage Notifications” option.

View for customizing text notifications:

View for customizing phone call notifications:

Simpler Waitlist

Instead of having separate buttons to seat and remove customers, we have combined these into a single check button for checking people off the list. When pressing on that you can choose to “Check off” the people that have been seated or served or you can choose to “Delete” them if they canceled or walked away before it was their turn. To make the waitlist history easier to find, we have changed the toggle for displaying history to appear below the waitlist, where the history will actually appear rather than in a button in the upper left that was often missed in our user testing.

All of these updates are currently in the latest version of the NoshList Waitlist app and in the online waitlist on www.Waitlist.me and the customizable waitlist is in the Android app. Changing the notifications and the new history view will be coming to Android soon.

When Scott Wise launched Scotty’s Brewhouse in 1996, he was 22 years old with little restaurant operating experience. He had graduated with a degree in marketing and public relations from Ball State University and had just returned home to Muncie, IN, after a stint as a copywriter in Houston.

“I had always waited tables and bartended, and after college, hated my 9-to-5 job. I came back to my hometown and was drawing up the idea of what I wanted to do when I heard there was a bar for sale,” Wise said. “The owners asked me to put a business plan together. Then, months later, I went to the owner and bought the business.”

That business was Mugly’s Pub & Eatery, a local Ball State University student hang out with a pool table, three beers on tap and a burger on the menu.

For the next three years, Wise worked on the restaurant’s revitalization, changing the name to Scotty’s Brewhouse and eventually hiring enough staff to handle the growing clientele. That’s when he decided to open a second location. He was only 25, and already was building a restaurant chain.

Well, maybe not.

“I got the food service bug and just loved what I was doing,” he said. “But at 25 I thought it was easy and the second restaurant failed miserably.”

Undeterred, Wise decided to take the equipment from his second endeavor and open another Scotty’s Brewhouse location in Bloomington, IL. The year was 2011. The restaurant was a hit. A franchise was born.

Today, Wise and his executive team operate eight locations throughout Indiana. Their biggest store, in downtown Indianapolis, holds 450 guests.

The technology solution

With locations throughout the state and a continuous rise in customer visits, Wise was looking for a way to increase operational efficiencies while reducing costs. This led Wise and his team to NoshList, a waitlist app designed to simplify restaurant operations and improve the guest experience. The app runs on iPad and Android tablet and mobile devices and replaces old-fashioned paper lists and expensive buzzer waitlist tools.

“For the majority of restaurant operators who use our waitlist app, the switch was made because of the ease of our technology and its ability to cut down costs while improving the guest experience,” said Craig Walker, founder of NoshList. “Our tool gives restaurant operators the ability to seat guests faster, which increases table turns and improves restaurant profitability.”

NoshList, available as a free or paid Premium service, works by sending guests text messages to their mobile devices alerting them that their tables are ready. If a guest doesn’t have a mobile phone, they can still be added to the waitlist and the host can locate them once their table is ready.

More importantly, however, is that NoshList’s Premium users can utilize the app’s ability to collect analytics based on diner history. Additionally, Premium users have access to a two-way communication system for dine-in guests, so customers can let a restaurant’s host know if there are changes to the party.

“The ability to gain consumer insights based on visitor history is a huge step forward for users of our NoshList app,” Walker said. “And the ability for two-way communication further enhances our restaurant support.”

Wise had long been considered an early adopter of restaurant technology, a reputation that placed him on the industry speaking circuit for many years.

Scotty’s Brewhouse first started using tablets at the table in 2010. The move was a premature one in regard to customer acceptance. While the tablets didn’t work for his customer base he continued to look for new and emerging technologies that would push the brand forward.

“With the use of technology, you don’t do something that you think is cool or looks good. It has to save an operator time and money,” Wise said. “The reason why I got into tablet waitlist technology was because I was frustrated with how many pagers got stolen, or broken or lost.”

After the failed tablet experiment, Wise decided to use NoshList as a way to increase sales and reduce operational costs even though he wasn’t sure customers would give out their cell phone numbers.

“In the beginning I was nervous,” he said. “I don’t believe in text marketing and I wasn’t sure if people would give us their cell phone numbers. We had a little pushback from customers, but it wasn’t enough to stop using the technology because we were saving money on broken pagers and streamlining our seating capacity,” Wise said.

To date, WaitList has seated more than 34 million diners through its free and Premium versions and in May launched an updated version specifically for iOS 7.

“The app continues to ramp up and is proving to be a great technology. With some of the bigger software companies, they are so slow in incorporating new technology that by the time they do it the next wave is out,” Wise said. “For my staff, the reaction was initially ‘how do I do this?’ But once they got it, they loved it. This is one technology that I didn’t have to push at all and was not too difficult to put in place.”

Additionally, Wise and his team were concerned that customers would walk away once their names went on the waitlist because there was no buzzer that would tether them to the restaurant.

“We worked with NoshList on a number system that let staff know if customers had gone somewhere else,” Wise said. “And if people are wondering about their wait, they can now look at their phone and see how much time they have left. This lets the hostess focus on other things and it doesn’t make guests feel like someone forgot about them.”

Over the past six months, Scotty’s Brewhouse guests have embraced the NoshList technology. And because it’s an app-based system, the waitlist keeps running even if internet connectivity is lost.

“The best thing is we don’t have pagers anymore. That cost was huge for us,” Wise said.

Due to significant fee increases from US mobile operators for sending text messages, we will no longer be including unlimited notifications in the subscription prices of US plans. Instead, we will include a bundle of notifications each month and the ability to pay separately for messages sent above this monthly allotment. These changes will affect all new signups from September 6, 2021 and apply to existing customers from Oct 4, 2021.

Our goals continue to be to offer the best value in waitlisting and scheduling services, while providing the flexibility for different businesses to send as many notifications as they need. It is important to note that the increases in mobile carrier fees affect all services sending text messages, and we believe that even with our latest plan updates that Waitlist Me will continue to be the price and value leader in its category.

The Premium plan includes 1,000 notifications per month, Pro includes 2,500 and Platinum 5,000. For businesses with heavier messaging needs, additional text and call notifications can be sent at a rate of $0.02 per notification, deducted from a prepaid balance. 

Monthly notifications reset when monthly subscription payments are processed. For users on annual plans, they reset every 30 days starting from the original payment date. Payments for adding to the prepaid balance can be made from the Account area of the Waitlist Me website, and there are settings to make it easy to auto-refresh the balance when it gets low.

Most businesses currently using our services would not hit these notification limits, and thus would not be affected by this update. Waitlist Me has several settings and options for sending notifications, so businesses can control when they don’t need to be sent. There are ways to monitor the usage of both the notifications that are included in the plan each month as well as the ones that are charged separately. The number of monthly text and call notifications sent can be viewed in the Settings area of the apps or in the Account area of the website. The website also shows a record of messages sent and the associated costs in the Messaging Costs area of the Billing History.