Want to improve your queue? Whether you’re looking to shorten lines or lose fewer customers, you need the science behind waiting to be on your side.

Luckily, there’s an expert for that.

His name is Richard Larson, although he also goes by “Dr. Queue.” Larson is recognized world-wide for his research on queuing theory—and before you ask, yes, that’s a real thing. He’s one of the handful of scientists who look forward to the hour-long lines as amusement parks rather than the rides themselves.

Dr. Queue wiles away wait times by puzzling over what makes waiters content to queue. Larson explores what kinds of waiting environments keep customers happiest, what systems best manage traffic flow, and what causes queuers to bail rather than wait out a long line.

We designed Waitlist Me with queue theory in mind. Take a look at how you can use our app alongside the psychology of waiting to make your customers happier.

Distractions make waits appear shorter

You know the old saying, “a watched pot never boils”? It’s not quite true. The pot always boils; it just seems like it takes longer when you’re staring at it. The same can be said for any sort of wait. It’s why doctor’s offices invest in magazines and restaurants let you hang out at the bar.

Whether you manage an eatery, a store, an office, or a gym, Waitlist Me lets you notify customers when they reach the front of the line. Our text notification feature sets your queuers free, allowing them to find their own distractions until you’re ready for them.

Anticipation improves customer satisfaction

Is the food at a four-star restaurant better than the food at a neighborhood pub? Maybe. But built in to that four-star restaurant’s rating is the anticipation. Whether they’ve been awaiting their reservation or reading review after review, customers are already primed to enjoy their dining experience.

With our public waitlist feature, Waitlist Me lets you keep your diners salivating even if the bread basket is 20 minutes out of reach. You can sync the public waitlist to a TV in your waiting area and include enticing photos and videos along with daily specials.

Managing wait-time expectations leads to happier guests

Calling the cable company has gotten less painful over the last few years, yet we dread doing it. Why? Because we still remember the interminable minutes of hold music with no end in sight. The waits might still be long, but they’re much less tedious now because the companies let you know how many people are in line ahead of you.

Guests want to see a finish line no matter where or when they’re waiting. Waitlist Me’s wait time estimates and comparisons of actual and quote times help hosts and receptionists quote accurate wait times based on real-world data. And, after customers are added to the waitlist, they can check their place in line right from their smartphone.

Social fairness limits anxiety and stress among queuers

The first to arrive in line should be the first served—that’s social fairness. While it’s nice in principle, it doesn’t always make sense for businesses. Sometimes, a two-top that just walked in the door of a restaurant can be seated before a party of four that’s been waiting for 30 minutes.

Waitlist Me offer the appearance of social fairness that guests are looking for. Because our features free your customers from your waiting area, no one’s the wiser about which guest has been queuing the longest.

Let your customers check themselves into your waitlist or reservations from your website or when they arrive at your restaurant.  It is convenient for customers and will save your business time and money.

Waitlist Me makes it as simple as pasting our widget on your website or using a unique page we host for you.  And it is seamlessly integrated into our waitlist and resource management service that has been proven to reduce walkaways and improve customer satisfaction.

We have had our add yourself features available for some time, but we recently added some new features, simplified the customization and settings, and created this new video to show how it all works:

Here is an example of how it can be used for self check in at your business

Or it can be easily integrated into a website like in the example below

FACTORY GIRL is a breakfast & lunch restaurant in Amsterdam and in Berlin.  The concept of FACTORY GIRL was founded by Sofia D Sözen in Berlin in 2009 to become a hip and stylish culture serving healthy breakfast & lunch all day long. The atmosphere bursts with warmth, friendliness, coolness and charm. FACTORY GIRL is an exciting and homey culinary experience built on values of being cruelty-free to animals. 

“We serve extremely rich, luscious vegan & vegetarian food with beautiful presentations,” says Sözen. “We change the menu often to keep the excitement alive and the ingredients we use are mostly organic.” 

The concept of FACTORY GIRL is a place where you can begin your day or take a break in style or just drop by for a coffee or quick Vegan Coco Anjela treat. FACTORY GIRL believes in a healthy lifestyle with a planet-friendly attitude. That’s why the restaurant provides daily fresh, healthy vegan and vegetarian food with an infinite amount of ingredients, spices and herbs. 

“We try to create distinctive recipes that still have conventional tastes. And above all, FACTORY GIRL welcomes everyone with different preferences!” says Sözen.

There are a lot of dishes that are customer favorites, but a couple that stand out are the Vegan Dessert Coco Anjela, Shakshuka, and Gluten Free Pancake and Benedict. The menu contains many options, so it provides a great way for guests to create their own meal. 

“We have a lot of caring and love for our brand,” says Sözen. “We enjoy our work as a team. We play good music, provide a high level of service, and make fine and healthy food in a friendly environment. We support kindness and we love animals as much as we love bringing people together.” 

FACTORY GIRL’s commitment to quality service and spotless management was what originally led them to try Waitlist Me.  When the restaurant was busy, they would have to write down the names of the waiting people and it wasn’t easy to keep things in order.  They were having difficulties due to the long wait times.

“Waitlist Me allowed us to communicate with our guests by letting them wait from anywhere then telling them it’s their turn with an SMS,” says Sözen. “Our guests can check in online, they can see the wait times and we can keep everyone informed. It’s a new way to not wait in line. We can also control the number of customers inside at any given time. Waitlist Me lets us create an awesome customer waiting experience.”

FACTORY GIRL’s previous system of using paper was also throwing off their internal system and processes. Often guests had to wait too long, especially on weekend nights when things could get chaotic. Switching to Waitlist Me gave better tools for their management and team to help run things more smoothly when things got busy.

“We are now able to monitor our lines in real-time,” says Sözen. “We can see how different locations compare, the number of guests waiting, current wait times and other metrics that help to empower our team and streamline how our business operates.”

FACTORY GIRL’s flexibility in trying new things has been part of their ability to keep the personality of their brand consistent as they continue to make improvements within their core concept.  They are driven by the passion for making people happy and making strong connections with their customers and within their team.  These values have also helped them through the past year, which has been particularly challenging for restaurants because of COVID.  In their Amsterdam location they adapted and modified their service to allow for pick up. “FACTORY GIRL has strong founding pillars,” says Sözen, “We prefer to re-form ad re-sculpt our projects and plans for the current situation and needs. People still want to eat good food, and we always try our best to please our customers.”

Locations:

FACTORY GIRL Berlin – Auguststraße 29c, 10119 Berlin, Germany

FACTORY GIRL Berlin – Saenredamstraat 32, 1072 CH Amsterdam, Netherlands

Want to improve how efficiently you do table management? NoshList makes it easy to assign parties to tables, either when they are first added to the list or when they are seated. The table numbers are displayed in the waitlist view, so you can scan the list at a glance and know which parties go where.

Table numbers appear in a spinner for quick selection, and by default the numbers will be from 1 to 50. Most restaurants will want to change these numbers to match what they use in their restaurant, and this can be done individually in the app, or all at once on the NoshList website.

If you aren’t a restaurant, you can even change table numbers to represent what makes sense for your business. Think of them like a resource that can be assigned to a customer. They could represent the initials of a salonist or salesperson, a number for a barber chair or bowling alley lane, a rental rental ID or code, among others.

You can edit Tables in the app settings individually:

Or you can update them all at once in the settings on the NoshList website. If you have multiple devices the changes will synch so they are the same across all devices, but you will need to just go to the settings page on the other devices to trigger the sync.

While fine dining might grab more press and shinier awards, fast casual is the largest growing restaurant sector around the world—and has been since 2015.

The name of the game isn’t just speed or price; if it was, fast food will still be earning top honors. Nope, fast casual continues to soar because it offers a superior customer experience. It’s all about serving great food to busy people on a budget.

Sounds good, right? Well, there’s one way to make it even better—and to ensure that your fast casual restaurant scores top marks on review sites like Yelp: make your guests’ dining experience more convenient.

Here are three ways to increase convenience at your fast casual restaurant starting right now.

#1. Go for mobile notifications

Waiting to pick up your meal at a counter is one of the few downsides to fast casual. Even worse? Perching on the edge of your seat trying to figure out if your name has been called. Hello, anxiety!

With a waitlist app like Waitlist Me, you can now text your guests when their meal is ready for pick-up. That means they can sit down and relax while they wait to nosh. It’ll cut down on noise in your restaurant and decrease customer stress (and the amount of food growing cold on the counter). No more crowding impatiently around the counter? That’s a win in our book!

#2. Take your waitlist online

Sure, the food might be worth the wait, but a wait isn’t what fast casual diners are looking for (see the “fast” in “fast casual”). From breakfast to lunch and dinner through late-night, nobody’s looking to stand around and watch other people scarf down goodies. That’s where an online waitlist comes in handy.

Waitlist Me offers a widget you can easily add to your restaurant’s website. Once it’s there, diners can hop on-line digitally, and walk through your door at just the right time. Bonus? Use our option to let customers join your list straight from their Google search, no website updates required.   

#3. Offer easy take-out and delivery options

Not every diner wants to park it in-house. And you know what? That’s just fine for your bottom line. An emptier restaurant gives newcomers the idea that you’re ready and waiting to serve them without requiring you to sacrifice orders. In their mind, they’ve arrived ahead of the crowd. In yours, you’re still busy fulfilling orders without needing the tables and chairs to accommodate them.

Make this a reality by setting your fast casual restaurant up online for easy take-out ordering. If your area offers delivery options—think: Postmates, UberEats, Seamless, or Grubhub—create special pick-up zone for delivery drivers. That way, they can get in and get out, and your diners can enjoy hot, fresh food from the comfort of their own home.

Remember, every time you make a change, you need to let your customers know! Add it to your website, have employees mention it when guests order, and post it around your restaurant.  

Our favorite way to ensure diners are in the know 24/7 is to post updates on an in-restaurant monitor, along with your waitlist. Waitlist Me Pro lets you do this easily, and there are no limits to what you include! Whether you’re celebrating your 1,000^th 5-star rating, are offering a limited-time special, or you’re launching a loyalty program, anything goes. (Hint: funny cat videos work, too.)