Everything from plastic straws to disposable containers are getting 86ed left and right. Why should paper clutter be any different because it’s piled up on your hostess stand instead of your tables?

But truth be told, it’s not just the toll paper takes on the ecosystem that should inspire you to transition toward digital waitlist and reservation management systems. There are a host of other reasons to switch to a waitlist and reservation app, like Waitlist Me, that go beyond your recycling bin. 

Need an example of why paper is passé? Here are 6:

You’re annoying your guests (and your staff)

A datebook can’t be in two places at once, but an app can. You can put Waitlist Me on as many tablets, smartphones, and computers as you want. While your hostess seats guests, a front-of-house manager can keep tabs on staff efficiency, a GM can track long-term customer trends, and a regional manager can check in on a few different locations.

Your wait times are inaccurate

How long will it take for that two-top to scarf down their chocolate mousse? When will you be able to squeeze a few tables together for a large party? With paper, you’re left guessing. Digital waitlist solutions, however, make it easier to make accurate wait estimates. That means your hosts can focus on customer service, not crunching numbers. 

You look unprofessional

Scrabbling through crumpled reservation book pages and scribbling party sizes onto a grease board makes your restaurant look like a slap-dash operation. Switching to an app lets you move all that mess onto one simple screen. No more MIA reservations, no more hard-to-read handwriting, and no more endless flipping while customers tap their toes.

You can’t multitask

Nobody likes the holler-back method of seating guests. For hosts, it’s laryngitis in the making. For next-in-line diners, it’s round after round of the “wait, did they just call our name?” game. And for even the most patient of waiting customers, it shatters the ambiance. An app like Waitlist Me lets you quickly, quietly, and easily text guests when it’s their turn.

You can’t gather data

Sure, you can tally up the heads served and tables turned by the end of the night, but with a pen and paper, a pile of chicken scratch is all you’ve got. Digital tools are built with analytics running automatically in the background as you and your staff go about your day. When you’re ready to see how your team has performed (and analyze trends, like your average table turnover time), the data is waiting for you.

You’re not serving your customers to the best of your ability

A hostess with a grease board in hand and a line to manage is working the numbers, not focusing on customer experience. But while lines are a fact of life that guests can deal with, a bad experience can wreck your restaurant’s reputation. Waitlist Me offers a bunch of features that helps hosts serve. One of our favorites: the public waitlist. Guests can check it on their smartphone or a monitor in your waiting area to see exactly where they are in line (and stop asking your hostess for an ETA!).

Waitlist Me was one of the first integration partners for Google’s integrated waitlist features, and these features continue to be popular with Waitlist Me customers and their guests. Businesses using Waitlist Me can easily turn on these features with the press of a button to allow their customers to join their waitlist right from Google.

Google released a couple new settings for further improving the guest experience, and these are now available for Waitlist Me users in the “Add From Google” area of the settings when logged into the Waitlist Me website.

Waitlist Policy – Often businesses want to set the right expectations for what to expect after joining the waitlist from Google or give some simple instructions about how to use the feature. For example, they may want to let people know not to use the feature to make reservations or let them know to look for a confirmation after joining. Now there is a setting that can be used to display some simple text to customers when they join the waitlist from Google.

Max party size – The ability to set a maximum party size has been a feature to help avoid cases where a business might not be able to accommodate a larger party or set the right expectations. Previously though the customer wouldn’t be given any additional instructions on what to do in those cases. Now there is a setting where businesses can display a message to give them a call for party sizes over the maximum.

Want an way for your customers to check their place in line?  Now you can easily display your public waitlist view on any TV screen through a new integration with Enplug. It’s great for your customers, as they can just glance at a TV screen to see their place in line instead of constantly wondering or asking how much longer they need to wait.

View of public waitlist on TV screen

View of waitlist managed on Waitlist Me

The Enplug device streams digital content onto any TV or display, so businesses can browse through a collection of apps to engage their audience, including Graphics (HD images and videos), Live Social Wall, News, Weather, Directory, Web Page, and now Waitlist Me. Apps and display settings can be instantly managed through Enplug’s web dashboard.  The integration with Waitlist Me is very intuitive, so it is simple for any business to set up and manage.

“Waitlist Me is the first third-party app available to our customers,” said Alex Ross, Chief Operating Officer, Enplug. “They’ve done a fantastic job at integrating their waitlist app software using our SDK. We want to provide our customers with as much great marketing content as possible, and Waitlist Me allows us to do exactly that.”

The integration with Enplug also marks an important milestone for Waitlist Me as the first publicly announced use of the Waitlist Me API.  The Waitlist Me API allows third parties to build Waitlist Me features into their websites and applications.  It can be used to display and customize the public waitlist view appears, add and remove parties, register users and more. For companies interested in using the API, please send an email to [email protected]

In today’s age of social distancing, some businesses are using QR functionality to increase ‘touchless’ options for customers. For example, it has become more common for restaurants to place QR codes on tables so that customers can use their cell phone to quickly access an online version of their menus.

Waitlist Me has a new feature for generating a QR code to make it easier for customers to join the waitlist while standing outside of a business. All of the Waitlist Me subscriptions include options for businesses to use the Add Yourself Web Widget to let customers join waitlists remotely, and usually customers would access these features from business websites. However, in cases where a customer has already arrived at the business and your staff is unable to greet them in person, adding a QR code to a flyer or sign posted near the front door with some simple instructions can be an easier way to get customers to the web widget and join the waitlist. Using a QR code to open up a link to the web widget in their phone browsers is easier than having them type in the web URL directly. 

The widget can be configured in the settings online by going to Account > Settings > Add Yourself. Once you’ve tailored the options to fit your workflows, generate your unique QR code by using the link at the top of the Add Yourself settings page.

From there, you can print or download your QR code and add it to whatever signage you have for customers. Using the QR code feature can provide a touchless option instead of a sign-in kiosk, or simply save your staff time from needing to enter each customer’s information into the waitlist app.

Want to save time entering customer information when using Square and Waitlist Me together? Our new integration passes basic customer information between the two systems to make serving customers more efficient. For example, when you add a customer to the waitlist or a reservation in Waitlist Me, you can pull it up later in Square when it is time to pay. Or for scenarios where customers pay first or are already in Square, you can look up their information when adding them to Waitlist Me to manage their wait and send notifications when their order is ready. In these and other cases, businesses can save time by not having to add customer info twice.

To get started, in your Waitlist Me app go to the gear icon and select Square Integration. Select On for the Square Authentication option, and you’ll be prompted to enter your Square login information. 

An acceptance page will come up; choose Allow to let Waitlist Me read and modify your customer information. Once you’ve done that, you can then turn on one or both of the next two options. 

Square Customers Search, when enabled, would allow you to search your Square customers in the Waitlist Me app by phone number. Start typing their phone number to see a list of matching names and phone numbers as you type.

The last option lets you add customers to your Square customer database from the Waitlist Me app. Choose Yes to have them all automatically added, or Ask Me to be prompted whether to add customers. 

If you’re using multiple devices, your settings will sync across devices automatically.