Running a restaurant isn’t the same as it was 10 years ago. Technology has shaped customer expectations around service in all parts of their lives, and people are less willing to put up with unnecessary waiting to get the goods and services they want. Fortunately, there are applications like Waitlist Me that help restaurants and other businesses raise the bar and deliver at a higher level of service that meets modern expectations.

Cut the clutter and stay organized 

A frazzled host and a messy greeting area is a big red flag for guests who come to you for an enjoyable evening out. Forget grease pens and paper planners. Waitlist Me eliminates hostess stand clutter and makes it easy to add and seat dining parties. Your front-of-house staff can see your business’ waitlist in a single glance and add customers to it with a swipe.

Over-deliver on wait expectations

With Waitlist Me, even a rookie host can quote accurate wait times and set the right expectations. The app shows real-time waits next to quoted times to make it easy to improve and know when things are running ahead or slow. Using status colors and notes to organize and keep tabs on waiting customers helps you get them seated more efficiently. You can’t always control the wait time, but you can improve the wait experience by serving customers on time, when you say you will.

Set your guests free

Kids aren’t the best at standing quietly in a restaurant lobby, and adults don’t want to be cooped up either. That’s why Waitlist Me lets guests relax and wander about if they like. The text notification feature does away with diners’ worries about losing their place in queue. No more hovering around your hostess stand, no more long queues stretched around the corner, and no more crowded lobbies turning off new walk-ins. Whether they choose to window shop, walk down the block, or hang out in the car, one quick text lets them know when their table is ready. All you have to do is tap a button. No muss, no fuss, no empty tables.

Give people visibility into their wait

The No.-1 question your host doesn’t want to answer when it’s busy: Is my table ready yet? A close second: Where are we on the list? Waitlist Me keeps customers in-the-know automatically with its popular public waitlist feature. Once they’re added to your waitlist, they’ll receive a text confirmation that includes a link to your public waitlist that they can check in their phone browser (no app download required). In real time, they’ll see exactly where they are in the queue along with their wait time.

Avoid lost reservations

The worst problem customers face on busy nights or big holidays is lost reservations. When your restaurant relies on overstuffed date books and grease boards, though, hostesses get used to saying, “What was the name again? I’m not seeing it in the book.” Your guests deserve better, and Waitlist Me helps you stay organized and manage your reservations in one location that you can access from multiple iPads or Android tablets. You can even login from your home computer or your smart phone to keep tabs on your reservations.

For businesses using Waitlist Me’s public waitlist feature that allows people who’ve joined your waitlist to check their place in line from their phones, there is a new way to enhance the customer experience.

Now, an integration with the Perklist AI Assistant makes it possible for these waiting customers to explore your menu and ask questions directly from that public waitlist page.

When enabled, a simple message and link will appear above their wait time information. Clicking this link opens a chat with an AI Assistant capable of answering questions about your menu and business in real time. You can find more details and an overview video here of how the Perklist AI Assistant works.

Setting up the AI Assistant involves providing it with your menu and other relevant details, a process that generally takes a few minutes. There are also options to customize the text of the message and link shown on your public waitlist page. Additionally, you can choose whether customers see only the AI Assistant chat or both your menu and the chat window when they click the link.

Perklist is a service developed by Waitlist Me, aimed at helping businesses improve their digital interaction with customers, and includes features beyond just the AI Assistant.

Rates of stress, depression, and anxiety have only increased across the globe thanks to a variety of factors, from work to politics to personal matters. And guess what? Most people aren’t actively working to alleviate the causes of their symptoms. That means that on a good day, one out of every two people walking through your door is one big stress mess. Yikes.

What does all that mean for you and your business? Nothing good. Stress, anxiety, and depression…

• Encourage customers to stay home
• Turn people into penny-pinchers
• Make them put off maintenance-type appointments, like healthcare and car servicing appointments
• Prevent guests from enjoying themselves when they do go out

Sure, you can’t eliminate the sources of their stress. However, you can make your place of business into more of a refuge from the stress of their everyday life. Keep reading for tips on how you, as a business owner or manager, can help your customers stress less.

Rearrange your space

No one wants to be in the way. Unfortunately, if you haven’t thoughtfully designed your waiting area layout with your waiting customers in mind, chances are someone will be.

To solve this problem, spend some time watching the way your guests use the space you’ve given them. Where do they tend to stand? Where do they most frequently sit? What space isn’t being utilized? When do people look awkward or uncomfortable? Then, change up your waiting room’s layout based on those observations.

Offer up directions

The momentary panic of walking into a new destination and having no clue where you should go or who you need to check in with or what the heck is going on is real. That same panic sends adrenaline coursing through your veins, which elevates your stress levels and dings the effectiveness of your immune system—all because there was no clear signage!

Forget that. Ensure your guests know what to expect and where to go when they arrive if there isn’t someone to greet them. A sign on the door or on a placard placed in the entranceway or by a check-in desk or kiosk is an excellent improvement.

Turn down the volume.

You don’t have to run a spa to provide your guests with a calmer experience when they walk inside. If your business is in a busy area, consider window coverings that will dampen the sound of outside traffic. If you receive a lot of phone calls, try switching your desk attendant to a headset or using flashing lights rather than a loud ringer.

Also: ditch clocks that audibly tick, oil squeaky door hinges, and put felt pads on the feet of screeching metal chairs.

Change the channel

If your waiting area includes televisions, select programming that’s more likely to take your customers’ attention off whatever is worrying them. Instead of news, finance, or health-related shows, go with lighter fare. Think: home design, cooking shows, or sitcom reruns.

Radio more your style? The faster the music is, the more stress it will cause your guests. Instead of more jarring pop hits or dance beats, go with oldies, singer-songwriters, or classical music.

Rework your waiting system

Want your guests to enjoy every minute in your place of business? Looking to prioritize their needs and prove that you’re really listening to them? Seeking to cut walk-outs and improve the overall efficiency of your enterprise?

We developed Waitlist Me to help you hit all these goals. Waitlist Me is a free app that lets you manage your waitlist and reservations better. It lets you notify guests by text when they’ve reached the front of the line, eliminating the fear that they’ve missed their moment. It also lets you take notes on their special requirements or concerns, so you can make sure they aren’t forgotten.

And that’s just the beginning! Our full set of Premium and Pro features are crafted to give your customers the best experience possible, all while helping you run a better, faster, more cost-effective business. Decrease customer stress, make more money—how does that sound? Answer: Awesome!

The demise of fast fashion darling Forever 21 might have you reaching for a Xanax, but should it? Not necessarily. After all, while one empire has fallen, some fast fashion brands are thriving.

Look at Target! Their private label pivot in 2018 has been hugely successful. Look at Old Navy! The Gap, Inc. brainchild plans to open 800 stores in the next decade. Look at Gymboree! The beloved clothing brand for babies and toddlers is making a comeback as a pop-up shop concept within The Children’s Place retail outlets.

See? There’s no need to panic. From new merchandising tactics to rebooted branding and marketing initiatives, there are all sorts of ways to keep a fast fashion business profitable. One of our favorite ways to keep your retail venture in the green is to improve your customer experience.

Not sure how to wow your customers? Keep reading for our favorite strategies.

Make customers feel welcome

One prominent reason many consumers turn to online shopping: pushy sales tactics that make them feel uncomfortable. While you should always greet walk-ins with a smile and a cheery “hello,” it’s time to reconsider retail standards that feel like the opening of a sales pitch. Instead of, “Can I help you with anything in particular?” try deploying friendly small talk. A comment about the rainy weather or a compliment on the cute sweater they’re wearing will make the customer’s experience feel more conversational than transactional.

And speaking of conversation, there’s no reason for your employees to avoid it. We’ve all been the only customer in an otherwise-empty shop, shrinking under the microscopic gaze of associates. Awkward! While private conversations should be kept off the sales floor, bantering about TV shows, sports teams, and other harmless topics can make customers feel at ease in your store. Remind them, though, that their body language is important: They need to look approachable 24/7 and they should always be paying attention to customers, ready to offer help on finding a size or snagging a dressing room.

Eliminate long lines

Online fast fashion retailers like Amazon and ASOS struggle with shopping cart abandonment. Brick-and-mortar retailers should be concerned about a similar situation: long waits for fitting rooms and cash registers. 

Lines have the tendency to intimidate rather than to encourage. Many shoppers will load up their arms with potential purchases, then turn to the line for the changing room and wonder if all these goodies are worth the interminable wait. One solution is to use a waitlist and appointment management app like Waitlist Me, which makes long lines disappear by taking them digital. Retail staffers can hold on to the merchandise customers are interested in and let them continue browsing while they wait. A quick text lets shoppers know when they reach the front of the line.

Improve staff productivity

Top-notch customer service starts with staffing. If your sales associates are overrun by to-dos or traffic, they’ll be too frazzled to show the level of service that results in sales and customer retention. Adding an app like Waitlist Me to your toolbox can help retail store managers make smarter real-time decisions based on how busy the store is.

Waitlist Me allows managers to easily view things like how many customers are waiting for help or a fitting room, and how long fitting rooms have been occupied. Keeping tabs on traffic patterns means that they know where bottlenecks are emerging so they can direct employees accordingly before customer experiences start to suffer.

Little Star Pizza took San Francisco by storm in 2004 by quickly becoming one of the best pizzerias in the city. Known for its Chicago-style deep-dish pizza with cornmeal crust, Little Star quickly garnered five-star customer reviews and a loyal following among local residents. There are now three Little Star Pizza restaurants in operation throughout the urban San Francisco region and another four Blue Line Pizza locations, owned by the same company, in the surrounding suburbs.

The two restaurant concepts do not take reservations, which means Little Star diners wait anywhere from 90- 120 minutes for a table on weekends, said founder Angela Pace.And wait times at sister chain Blue Line Pizza run anywhere from 60-to-90 minutes.

“Not taking reservations was a conscious decision because, for us, the community does so much for us that we don’t want anyone to not get served because we’re booked with reservations,” Pace said. “We want to make sure our dining room is always there for our neighbors and neighborhoods.”

In order to make customer wait times easier to manage, the company enlisted the help of WaitList, the country’s fastest growing wait list app available for iPad, iPhone and Android devices. The app was launched in 2012 and has seated to date nearly 40 million diners.

“The use of technology is unique to a place like Blue Line because we really want to focus on the guest,” Pace said. “We’ve always been very open to technology and willing to embrace it as an organization.”

Pace said the company chose NoshList from a variety of options because of its ease of use for customers and staff.

“We tried so many different things that all had their own little merits. Ultimately, we had to find a solution that we knew would work for us. Not just me personally but for our entire staff,” Pace said. “It boiled down to NoshList being so easy to use and straightforward, and the user interface is very simple and direct.”

One concern with the app was if customers would be hesitant to give out their cell phone numbers in order to interact with the app; however, adoption has been widely accepted.

“We even created an explanation of how the system works for our hostess to use on hesitant customers, but our hostess doesn’t even get to it. We’ve had no pushback,” Pace said.

The company’s philosophy toward the use of technology has been to use it as a tool to improve the guest experience. By replacing pad and paper or buzzer seating systems, waitlist apps are changing one of the most arguably antiquated seating systems in the industry.

The NoshList wait list app also does what other systems cannot: such as automatically calculate average wait times for guests. This takes the guesswork out of estimating seating times for restaurant patrons. It also frees up restaurant staff to focus on other areas of the customer experience.

“Much of today’s wait list application technology can support two-way communication between restaurant staff and guests. This two-way communication system is great because it gives guests the freedom to decide whether they want to sit and wait at the restaurant or walk around the area knowing they won’t be forgotten when their table is ready,” said Craig Walker, founder of NoshList. “Obviously we think our NoshList app provides the best wait list app functionality available today.”

In addition to the core seating and management features, NoshList enables restaurant staff to customize the notifications and public view of the waitlist that users can check from their phone or from anywhere. Customers can even add themselves to a wait list from wherever they may be if a restaurant turns on this feature. The company also recently unveiled a reservations feature which opens the door for continued innovation in waitlist technology.

“Now, restaurant operators don’t have to rely on web sites or single-use apps to handle reservations and manage a wait list. In this way, technology such as ours will continue to integrate into it as much functionality an operator needs to run their businesses better on the back end while improving the guest experience on the front,” Walker said.

Functionality was another key driver behind Blue Line’s decision to implement and use NoshList.

“We found that a lot of other technology had a lot of bells and whistles that ultimately did not get used,” Pace said. “NoshList has bells and whistles as well, but it truly is functional. We feel that NoshList in particular has made it so much easier to manage and track our wait list and now people can walk down the street and know they’re going to get paged when their table is ready. From the customer standpoint, it has really come down to peace of mind.”