We are happy to announce the opening of a new headquarters in Charleston, South Carolina.  Waitlist Me started in the Silicon Valley by former Google employees as NoshList, a popular restaurant app, and expanded to serve businesses across multiple industries.  As part of the company’s aggressive growth plans, Waitlist Me considered a wide range of options and was attracted to Charleston for a number of reasons.

“Charleston is a true hidden gem for tech start ups,” said Brian Hutchins, Waitlist Me CEO, “When you consider the beauty of the area and all the things the city has to offer, it is hard to beat the quality of life, and that is a key strategic advantage in attracting and retaining top talent.  Furthermore, smart investments made in infrastructure and programs to support business innovation are starting to pay dividends in Charleston, and the local tech economy is evolving rapidly. Waitlist Me has an office at the Charleston Digital Corridor, is part of the Harbor’s Propel accelerator program, and will be exhibiting at the DigSouth.  These are a few examples of very valuable initiatives that have come into their own relatively recently.”

To celebrate the occasion, the company will be giving away a free year of its Premium service to ten Charleston businesses that need it most, based on suggestions from locals.  The offer is designed to raise awareness around how technology can improve wait experiences in Charleston.  It also opens up ways for the broader community to engage and share ideas.  Many businesses are still struggling by using paper or clunky buzzer systems, and don’t realize there are better ways to manage their waits.  People that visit these places feel the pain though.  Nominating a business for the prizes is as simple as visiting www.waitlist.me/charleston and sharing a business name and experience that could be improved.

Charleston is well known for its hospitality, and Waitlist Me is tool local businesses can use to help offer the exceptional level service that makes it a top tourist destination as well as a great place to live.  Instead of just standing around bored or frustrated, waiting customers could take a nice stroll, experience more of the city, shop, and more.  It’s a win-win for everyone, and we are hoping people will help us spread the word.

Waitlist Me offers several methods for calculating and displaying estimated wait times to help improve quote accuracy. The default option provides a rolling average wait that is recalculated every time a party is checked off the waitlist by being marked as served. You can choose a time period to include in this average, from 1 – 24 hours. Three group size ranges can be customized for displaying these averages. These settings are in the app under the gear icon > Customization > Waitlist View > Wait Estimates.

With Pro and Platinum subscriptions, there are advanced features to help you estimate wait times based on party size and time of day. The calculations can be set to use the previous week or previous four weeks of data for parties served. To enable this option, select Historical for the Calculations option from the menu shown above. Then you can access the data any time by pressing on the Avg Wait option from the main waitlist screen. (These settings can be accessed again quickly by selecting Historical on the main waitlist screen.)

The Waitlist Me iPad and Android tablet apps let you view graphs and charts that average the data for the previous week or four weeks, which makes it easy to spot trends over time. Use the menus at the top to switch between days of the weeks and various group views. This view shows a breakout of group ranges: 

While the combined view gives a historical waits that includes all group sizes:

If the data shows you consistently have waits for specific group sizes, it may be beneficial to remove some of the lesser used table sizes and add more to accommodate the group sizes that usually wait the longest. These metrics can help you plan future staffing so you can ensure coverage for the busiest times. Beyond helping with the real-time process of providing more accurate wait estimates, reducing walkaways, and improving customer satisfaction, the data can be used for strategic analysis and improvements.

Muslims around the world are entering Ramadan, the holiest time in the Islamic calendar. No matter what type of business you run—a big-box retailer or boutique, a restaurant or bar, a gym or studio, a salon, a spa, or a resort— you may see changes in your business traffic during this time.  Here are some tips for using Waitlist Me to improve customer service during the month of Ramadan.

Take walk-ins and reservations

Ramadan observants fast during daylight hours, but once the sun sets, they’re all about big family dinners packed with delicacies. If you run a restaurant that doesn’t usually take reservations, Waitlist Me makes it easy to start—or to take them when you need them, like when a large party is ready to dig in.

Bonus! Our Free-level version lets you take same-day reservations, and our Premium-level app offers more robust reservation features, like a calendar view and a web widget.

Use waitlists to accommodate every client, every time

From haircuts to yoga classes, urgent care visits to mani-pedis, if your business is in a Muslim community, you’ll probably see more foot traffic after dinner. Waitlists can help you keep up with the changing traffic patterns and ensure that you keep all of your customers happy, day-in and day-out.

Bonus! The Premium-level Add Yourself Web Widget lets customers join a waitlist for a particular service or piece of equipment from wherever they are, whether that’s the office, a restaurant, or the next block over.

Post special offers, events, and changes to your hours where everyone can see them

Whether you’re offering celebratory 2-for-1 appetizers or are starting trivia a little later this month to accommodate your Muslim guests’ daylight restrictions, Waitlist Me’s public waitlist view lets you keep all your guests in the know on how busy you are.

Bonus! With Waitlist Me Pro, your public waitlist is completely customizable. Add your brand colors, your logo, even a silly video. It’s up to you!

Manage multiple locations from one account

There’s no need to sign in and out of different accounts, or to check up with your store managers to ensure they’re on the ball. Our Multi-Location Management feature lets you make whatever changes you want to your public waitlist, feedback surveys, and business hours.

Bonus! Curious to see if your changes are making an impact? Multi-Location Management lets you see how your businesses are fairing in real time and check each location’s traffic analytics.

Get feedback in a snap

Are your customers loving your changes? Is there something you could be doing better? Waitlist Me Pro lets you send a link straight to your guests’ smartphones after their visits so they can leave a rating and tell you how much you rock (and what you can do better in the future).

Running a restaurant isn’t the same as it was 10 years ago. Technology has shaped customer expectations around service in all parts of their lives, and people are less willing to put up with unnecessary waiting to get the goods and services they want. Fortunately, there are applications like Waitlist Me that help restaurants and other businesses raise the bar and deliver at a higher level of service that meets modern expectations.

Cut the clutter and stay organized 

A frazzled host and a messy greeting area is a big red flag for guests who come to you for an enjoyable evening out. Forget grease pens and paper planners. Waitlist Me eliminates hostess stand clutter and makes it easy to add and seat dining parties. Your front-of-house staff can see your business’ waitlist in a single glance and add customers to it with a swipe.

Over-deliver on wait expectations

With Waitlist Me, even a rookie host can quote accurate wait times and set the right expectations. The app shows real-time waits next to quoted times to make it easy to improve and know when things are running ahead or slow. Using status colors and notes to organize and keep tabs on waiting customers helps you get them seated more efficiently. You can’t always control the wait time, but you can improve the wait experience by serving customers on time, when you say you will.

Set your guests free

Kids aren’t the best at standing quietly in a restaurant lobby, and adults don’t want to be cooped up either. That’s why Waitlist Me lets guests relax and wander about if they like. The text notification feature does away with diners’ worries about losing their place in queue. No more hovering around your hostess stand, no more long queues stretched around the corner, and no more crowded lobbies turning off new walk-ins. Whether they choose to window shop, walk down the block, or hang out in the car, one quick text lets them know when their table is ready. All you have to do is tap a button. No muss, no fuss, no empty tables.

Give people visibility into their wait

The No.-1 question your host doesn’t want to answer when it’s busy: Is my table ready yet? A close second: Where are we on the list? Waitlist Me keeps customers in-the-know automatically with its popular public waitlist feature. Once they’re added to your waitlist, they’ll receive a text confirmation that includes a link to your public waitlist that they can check in their phone browser (no app download required). In real time, they’ll see exactly where they are in the queue along with their wait time.

Avoid lost reservations

The worst problem customers face on busy nights or big holidays is lost reservations. When your restaurant relies on overstuffed date books and grease boards, though, hostesses get used to saying, “What was the name again? I’m not seeing it in the book.” Your guests deserve better, and Waitlist Me helps you stay organized and manage your reservations in one location that you can access from multiple iPads or Android tablets. You can even login from your home computer or your smart phone to keep tabs on your reservations.

The eye-popping, groan-inducing truth is that Americans spend 37 billion hours waiting in line every single year. And while we can get on board with some of these waits, most of them aren’t worth it. On any given day in any given place, the average person is wasting their time waiting. And here at Waitlist Me HQ, that’s not something we believe in.

Not sure if your wait is worth it? We’re breaking down the types of situations that warrant a wait and the ones that don’t to ensure that you, dear reader, get the most out of your most valuable commodity: time. Scroll down for four worth-it waits (and four more that should make you walk).

Eating out

Getting your grub on? Don’t be so quick to join the line.

Wait for…pop-up restaurants. If you have your eye on an hour-long wait, make sure that you’re waiting for something special, like a one-night-only dining concept or a chef collaboration that the whole town will be buzzing about over tomorrow’s breakfast.

Don’t wait for…a happy hour table. Don’t let trendy hot-spots trick you into queueing for a table when they’re not offering anything better than the less-busy bar down the block. Happy hour specials tend to feature common offerings that appeal to the masses rather than house specialties, anyway.

Playing ball

Trust us: There’s no need to sweat a long line 24/7.

Wait for…playoff tickets. Supporting your favorite teams is an investment that lasts longer that two halves, four quarters, or nine innings. When you show up en masse for a sport you love, it keeps the teams you enjoy cheering for hanging around from season to season—and that’s a win in our book.

Don’t wait for…gym equipment. A well-managed gym shouldn’t include a line of toe-tappers waiting to snag their 40 minutes on a treadmill. If your favorite workout spot refuses to evolve in order to keep up with demand, consider taking your membership dollars elsewhere.

Yukking it up

Nothing kills a good time quite like a queue.

Wait for…a big-time live show like SNL. Did you know people regularly camp out on New York City sidewalks for 12-plus hours at a time to see a taping of Saturday Night Live? For die-hard fans, it’s a worthwhile experience that comes with stories, new friends, and sometimes even munchies delivered by the host of the week.

Don’t wait for…trivia night seats. Waiting is stressful—that’s a fact. But your limited time out with your friends shouldn’t be a nail-biter! With British pub-style trivia exploding in popularity across the U.S., there’s no reason to queue for a table. Find another venue and discover a new favorite!

Finding a deal

Shop ‘til you drop? Fabulous. Wait ‘til late? Not so much.

Wait for…a sample sale. Whether you’re a bride-to-be or a bargain-hunting fashionista, you know that there are sales and then there are sales. Black Friday might make you feel more “eh” than “yay,” but if a favorite store or brand is having their once-a-year blow-out, go ahead and queue your heart out.

Don’t wait for…a Saturday afternoon shopping trip. A casual trip to the mall shouldn’t make you want to pull your hair out in frustration or grumble about how slow other shoppers are being in the dressing rooms. When it comes to brick-and-mortar stores that need your business to keep the lights on, stellar service should be offered alongside the merchandise.

Of course, businesses can improve the wait experience by using Waitlist Me. So if you find yourself stuck waiting somewhere, you can always mention that to them!