Memories of sitting on Santa’s lap can evoke strong feelings of nostalgia for many of us, and continuing the tradition of capturing these magical moments can be a must-do for parents and grandparents of younger children.  The problem is that the holiday season is already a very busy time of year, and getting a turn on Santa’s lap usually requires some waiting. In worst case scenarios, it can even take several hours. Santa’s Playground and Santa’s Castle in Calgary have found a way to give back some of this precious time to families this holiday season by using NoshList for their waitlist.

Believe Imaging, an event photography company founded by Shelagh Anderson, photographs children with Santa at two of the busiest malls in Calgary, Alberta, Canada. At each location, employees are tasked with the responsibility of making sure every child who visits gets a turn to tell Santa what they would like for Christmas.

On average, the two centers combined receive upwards of 7,000 visits per week during the holiday season from November 23 through December 24.  To better handle the large number of visitors, Anderson was able to streamline the registration process and improve the customer experience by rolling out NoshList at both locations.

Prior to the launch of NoshList, employees were using pen and paper to take down names and numbers.

“The problem with pen and paper was the constant barrage of customers coming to ask if it was their turn because there was no visual display letting the customers know where they were in line,” Anderson said.

At first Anderson researched paging system, but the high initial and ongoing costs led her to seek an alternative solution.

“Originally in 2013 I sought out pagers, but after speaking to someone who had a system in excess of $3,000 I thought to myself that it didn’t make sense to invest in that archaic technology and there had to be a better way,” she said. “So I started looking on the Internet and came across NoshList in March 2014. This type of concept has been in my head for a number of years, so finding NoshList has definitely helped us realize some of the vision that I’ve had over the years.”

With the busiest days bringing over 700 kids to see Santa, children and their families can wait up to an hour for their turn.  While there is a play room in each location to ease the boredom, having a waitlist system like NoshList gives parents and families the ability to do other things while waiting for their turn.

“In terms of improving communications with our customers and allowing them the opportunity to roam the shopping center rather than stand in line, NoshList has been extremely well received by both mall administration and customers,” Anderson said. “Mothers are thrilled because they can register and know their kids are going to see Santa, while they have the freedom to go get a drink, use the restroom, continue shopping, or do other things.”

Registration is handled by three employees who are each armed with an iPad to start the waitlist process.Customers can see their places in line by clicking on a link to the public waitlist view and get a better estimate of how much longer it will be before their turn. The company also encourages their customer service desks to also log on to www.waitlist.me/n/believe_mm to accurately convey to customers who phone in asking about the wait times.

But the best part is that employees can also take down the children’s names and ages so Santa is prepared even before the child makes it to his lap.

“The elf standing next to Santa can relay the names of the next kids to him, and it adds that extra level of magic to the experience,” Anderson said. “If you’re a child and you round the corner and Santa calls you by name, that’s pretty awesome.”

Tired of writing down reservations on paper? Now you can keep track of reservations in the same place as you manage your wait list. In May, we announced our new reservations feature for iOS at the National Restaurant Association Restaurant, Hotel-Motel Show. Now we have added reservations to our Android and Clover apps. You can now use our online NoshList waitlist from any browser.

Taking reservations through NoshList is great for any customer reservation call in because it works just like our same-day estimated time of arrivals (ETAs) feature that restaurant staff enter when adding parties. The only difference is that you can choose a future date in addition to a time.

Reservations are also grouped in their own section that you can view by pressing on the calendar icon so you can get an overview of the number of reservations and people by day as well as the details of the individual parties for each day.

Then any reservations for the current day will automatically show up in the ETA section of the waitlist. So, it is easy to get an integrated view of the walk ins waiting and expected people coming in with reservations.

“The new Reservations feature opens up the use of our NoshList app to restaurants and retailers who take advance bookings, and is the first app that offers this type of functionality for multiple industries across iOS, Android, and the web,” said Craig Walker, NoshList founder and CEO. “By continuously updating our wait list app, we are answering the call to create the only wait list platform restaurants and retailers should consider.”

The Public Waitlist page, which allows customers to see where they are in line while they wait, is also a great branding touchpoint.  When you add a customer to the list a link to the public waitlist is included in the confirmation text they receive and allows them to easily see where they are in line from their phone browser.  Waiting is less painful when customers have visibility into the wait process and the flexibility to leave the waiting area without worrying about losing their place in line. For your business, it helps cut down on walkaways

as well as repeated questions regarding how long until it’s their turn.

An important set of benefits that is often overlooked, however, includes the opportunities to provide more customized messaging on the public waitlist page at different stages in the wait: while they are waiting, when it is their turn, and after they are served.  Pro users can further customize these touchpoints.

Waiting – While customers are waiting and checking their place in line from the public waitlist, customizing the bottom part of the page is a great way to give them something to do while they wait. You can highlight specials, encourage people to join a loyalty program, and more.

Ready – When you notify customers that you are ready for them, the screen changes to highlight it is their turn with a new message and image along with options for them to communicate whether they are on their way or need to cancel. If you have any special instructions for when they arrive, this is a good place to include those as a reminder to customers.

Served – After a customer has been served, they don’t need to check their wait any longer, but the public page provides a final opportunity to say thank you.

There is a simple message and image by default, and with a Pro subscription, you can make it more personal and customized to your brand.  You can add a picture of your team, show a thank you message from your owner, invite people to join your loyalty program, suggest leaving a review, or other things you might want to add as part of your thank you. 

Where did NoshList go? It is now Waitlist Me. But don’t worry, everything you loved about NoshList is still there, plus a lot more.

As more and more businesses from all types of industries have been signing up to manage their waitlists, reservations, and appointments, we decided having a name that was broader and less tied to food would be better. As Waitlist Me, we are excited about all the opportunities for helping people that are waiting everywhere.

The road to Waitlist Me was paved with a number of features and user experience improvements. It started with enhancements for customized notifications and waitlist views. Table management was made more flexible so customers could also be assigned to people or other resources. Later, more prioritization was put on features such as reservations and appointments that were essential to many businesses. Finally, we invested more resources into making Waitlist Me cross-platform, so it would work on iPads, iPhones, Android tablets and phones, and even computers.

Being truly cross-platform is key to bringing the services to businesses everywhere. Some businesses don’t have Wi-Fi or have concerns using an iPad because of possible damage or theft. Now, even businesses with computers plugged into the Internet can use WaitList Me for their waitlists and reservations. The Android app also runs nicely on Clover, which is revolutionizing the way businesses think about POS systems.

In addition to the name change, we have redesigned and improved our iPhone and Android phone apps, and made a number of usability improvements in our tablet apps and online waitlist. Waitlist Me is also launching with a few powerful new features, such as the post-visit feedback surveys. Premium users can now customize and enable feedback surveys to go out after customer visits. Customers can easily send quick numerical ratings back in text messages or take surveys to rate their experiences in more detail, leave comments, an even request a manager to contact them about their visit.

Waitlist Me is also rolling out its first major API integration with Enplug, a company that helps businesses better engage their customers with smart digital signage devices and software.

More details on these new features will be coming soon.

NoshList continues to be used by more industries beyond restaurants. From urgent care centers to educational businesses and bowling alleys, the wait list app is forever changing how businesses interact with their customers. To make the experience even better, WaitList has just released a number of new features for customizing the waitlist and notifications process.

Customized Waitlist View

Many places serve individual customers rather than large groups or parties, so we have included an option in the settings that will simplify the waitlist view and flow for adding customers to not show party size. Similarly, many places will assign customers to a person or something that isn’t numerical like a table number, so we have made it easier to add and display longer descriptions. For example, a salon can assign customers to the name of a salonist rather than a number. There is more space in the waitlist view to display names and you can enter all the people or resource names you want to assign customers to in the “Manage Assignments” part of the settings. We still have the old view for any restaurants or places that track group sizes, and you can change this in the “Customize Waitlist” part of the settings. You can also change the display of the “Reservations” section if your business makes appointments rather than reservations.

Example of waitlist for individuals, with no parties column and more room for assignments:

Example of waitlist for parties, with group size column:

Customized Notifications

We have had the ability to customize text and phone notifications from the NoshList website, and now we have also added that to the settings in apps. Just go into the Settings and choose the “Manage Notifications” option.

View for customizing text notifications:

View for customizing phone call notifications:

Simpler Waitlist

Instead of having separate buttons to seat and remove customers, we have combined these into a single check button for checking people off the list. When pressing on that you can choose to “Check off” the people that have been seated or served or you can choose to “Delete” them if they canceled or walked away before it was their turn. To make the waitlist history easier to find, we have changed the toggle for displaying history to appear below the waitlist, where the history will actually appear rather than in a button in the upper left that was often missed in our user testing.

All of these updates are currently in the latest version of the NoshList Waitlist app and in the online waitlist on www.Waitlist.me and the customizable waitlist is in the Android app. Changing the notifications and the new history view will be coming to Android soon.