The week coronavirus hit the United States, grocery stores around the nation announced a similar plan: They were going to stagger shopping times to minimize the spread of COVID-19 to the sectors of the population thought to be most vulnerable, the elderly and the immune-compromised.

Most stores’ plans restricted an hour or two of morning grocery shopping time to these customers—and in doing so, introduced a new phrase to the lexicon: staggered waiting.

Wait. Isn’t all waiting staggered?

The short answer: nope.

The old-school, American-style queue amounts to a mosh pit of toe-tapping customers. During normal circumstances, that’s not a good thing. It’s frustrating for your guests and it often leads to lost business. During a pandemic, it’s even worse. You don’t want tons of people crowded together, huffing hot air all over each other!

Waitlists and reservation tools, like Waitlist Me, help businesses stagger waiting in a way that’s become quite familiar. For business owners, it helps even out the traffic flow, ensuring excellent customer service and zero employee overwhelm. For customers, it ensures a positive, efficient experience. Win-win!

Grocery stores are using the idea of staggered waiting a bit differently than most of us are used to, but it’s not actually a new idea. In fact, you’ve probably experienced it before.

How billion-dollar businesses use staggered waiting

Disneyland, the pinnacle of efficient queues, uses a staggered waiting system to provide an extra-special experience to its VIP guests, many of whom visit the parks through organizations like Make A Wish. It’s also offered as a premium, upgraded feature for ticketholders.

Another example of staggered waiting happens weekly at many Target stores across the country. The big box retailer has offered sensory-free shopping hours for customers who are sensitive to light, noise, and crowds for years. It’s been a huge success, especially for those on the autism spectrum.

Ways your business can use staggered waiting today

If you’re looking for new ways to control crowds or traffic patterns, staggered waiting is a concept you should explore. Not sure how that might look for your workplace? Creative ideas can come from different places, and you can look around at what others are doing.  Here are a few examples of how businesses can stagger demand to improve workflows and better cope with COVID-19.

Quick tip: Use Waitlist Me’s custom text notifications to share new waiting policies or instructions with your clients and customers.

– Veterinary office using morning hours for feline appointments and afternoon hours for canine appointments to keep small waiting areas calm.

– Restaurants offering special deals or menu items at different times of the day to encourage people to dine at off-peak hours.

– Tutoring center facilitating study material pick-up staggered by the first letter of students’ last names.

– Auto mechanic offering reverse delivery appointment windows to pick-up cars (and meet with customers) at home rather than at the shop.

– Local organic farmer providing fresh produce home delivery staggered by their customers’ area.

– Doctor’s office splitting patient appointments by background. Immune-compromised and elderly patients are diagnosed car-side, while other patients come inside the office.

– Family-owned pharmacy providing special hours for curbside delivery and in-store pick-up.

The eye-popping, groan-inducing truth is that Americans spend 37 billion hours waiting in line every single year. And while we can get on board with some of these waits, most of them aren’t worth it. On any given day in any given place, the average person is wasting their time waiting. And here at Waitlist Me HQ, that’s not something we believe in.

Not sure if your wait is worth it? We’re breaking down the types of situations that warrant a wait and the ones that don’t to ensure that you, dear reader, get the most out of your most valuable commodity: time. Scroll down for four worth-it waits (and four more that should make you walk).

Eating out

Getting your grub on? Don’t be so quick to join the line.

Wait for…pop-up restaurants. If you have your eye on an hour-long wait, make sure that you’re waiting for something special, like a one-night-only dining concept or a chef collaboration that the whole town will be buzzing about over tomorrow’s breakfast.

Don’t wait for…a happy hour table. Don’t let trendy hot-spots trick you into queueing for a table when they’re not offering anything better than the less-busy bar down the block. Happy hour specials tend to feature common offerings that appeal to the masses rather than house specialties, anyway.

Playing ball

Trust us: There’s no need to sweat a long line 24/7.

Wait for…playoff tickets. Supporting your favorite teams is an investment that lasts longer that two halves, four quarters, or nine innings. When you show up en masse for a sport you love, it keeps the teams you enjoy cheering for hanging around from season to season—and that’s a win in our book.

Don’t wait for…gym equipment. A well-managed gym shouldn’t include a line of toe-tappers waiting to snag their 40 minutes on a treadmill. If your favorite workout spot refuses to evolve in order to keep up with demand, consider taking your membership dollars elsewhere.

Yukking it up

Nothing kills a good time quite like a queue.

Wait for…a big-time live show like SNL. Did you know people regularly camp out on New York City sidewalks for 12-plus hours at a time to see a taping of Saturday Night Live? For die-hard fans, it’s a worthwhile experience that comes with stories, new friends, and sometimes even munchies delivered by the host of the week.

Don’t wait for…trivia night seats. Waiting is stressful—that’s a fact. But your limited time out with your friends shouldn’t be a nail-biter! With British pub-style trivia exploding in popularity across the U.S., there’s no reason to queue for a table. Find another venue and discover a new favorite!

Finding a deal

Shop ‘til you drop? Fabulous. Wait ‘til late? Not so much.

Wait for…a sample sale. Whether you’re a bride-to-be or a bargain-hunting fashionista, you know that there are sales and then there are sales. Black Friday might make you feel more “eh” than “yay,” but if a favorite store or brand is having their once-a-year blow-out, go ahead and queue your heart out.

Don’t wait for…a Saturday afternoon shopping trip. A casual trip to the mall shouldn’t make you want to pull your hair out in frustration or grumble about how slow other shoppers are being in the dressing rooms. When it comes to brick-and-mortar stores that need your business to keep the lights on, stellar service should be offered alongside the merchandise.

Of course, businesses can improve the wait experience by using Waitlist Me. So if you find yourself stuck waiting somewhere, you can always mention that to them!    

You can tell by the block-long lines that people are waiting to get their hands on the newest It-burger or It-lipstick or It-phone. But should you invest your time (and your patience) into queueing for the latest must-have, too?

If you wanna stick around, by all means, go for it. We have friends who see a line and hop right on without even checking to see what they’re waiting for. (Yes, we think they’re crazy, but hey, #youdoyou.) Who knows? Maybe there’s really great music in the lobby. Maybe you have 74 minutes to kill before an appointment. Maybe the arch support in your sneakers needs testing.

Or maybe not. If your eyeballs turn into question marks at the sign of a line, here’s your definitive guide to figuring out if what you’re waiting for is worth the time you spent in line.

#1. The queue is out of control

Some businesses are experts at line management (see: Chick-Fil-A and Disney World). Some businesses aren’t used to lines but are happy to adapt to a surge in traffic. Others use long wait times to garner attention and tend to care more about press than customer satisfaction.

The first two are usually worth your time. They’ll either get you to the front as expeditiously as possible, where you can enjoy whatever it is you’ve been waiting for, or they’ll apologize and offer you something even better.

The last one? Not so much. Many businesses that use long lines as leverage also have limited stock (think: doorbuster deals on Black Friday or Build-A-Bear’s discount goof). That means if you’re not near the front, you’ll be waiting ages for diddly squat. If that’s the case—and a quick Google should give you an answer—we suggest cutting your losses ASAP.

#2. Exiting customers don’t look happy

Pay no heed to impatient line-grumblers—unless, of course, they’re grumbling is along the lines of, “Our pancakes always come out burned when we eat here. Why are we waiting for a table again?”

You want to know what the folks leaving the business-in-question have to say about their experience. Are they smiling and laughing? Are they toting doggy bags and saying they can’t wait to come back? Or, are they frowning? Grimacing? Shaking their heads? Crying?

Read their body language and, if you’re feeling particularly daring, pop on a grin and ask them straight-out what whatever-it-is was like. Most people will tell you honestly, especially if you catch them by surprise.

#3. You feel uncomfortable

The human body is a curious thing. It has parts without purpose. It can manage miraculous feats of strength. And it can sense when you need to get out NOW. That niggling feeling at the base of your spine? Those hairs standing up on the back of your neck? Those are your instincts telling you that, hm, something is a little off.

It could be too loud. It could be too frantic. Perhaps the food smells off or the waiting room looks dirty. Point being: If you’re not feeling it, for whatever reason, back on out of there and move on!

Waitlist Me can help

When there are good reasons to wait or a line is simply unavoidable, Waitlist Me helps businesses make customer waits more bearable. Benefits include improving quote time estimates, simplifying line management, and giving customers the flexibility to wait where they like and be notified when it’s their turn.  It’s great for the business as well. Better experiences mean higher customer satisfaction, less walkaways, and other positive business results.

As you deck the halls and adjust your playlists, you should seriously consider giving your waitlist and table management system an update, too. Reboot your hostess stand and kick that datebook-and-grease-board duo to the curb. We have a shiny digital solution that will keep your season truly merry and bright. We’re talking about a waitlist app that brings your queue, your reservations, and your tables together on one easy-to-use interface. It’s called Waitlist Me Platinum.

Why do you need it? Let us count the ways:

#1. You want an intuitive way to balance walk-ins and reservations

What’s worse than losing a reservation for a twosome on date night? Losing a reservation for a 12-top the week before Christmas. Yikes. Still, it happens. It’s easy to forget a group—yes, even a big one—when you’re struggling to handle the nightly dinner rush.

When you upgrade your restaurant to a digital waitlist and reservation system, you say “goodbye” to misplaced reservations. With Waitlist Me Platinum, you can use our flexible reservation views to see what your restaurant has in store for the holiday season and beyond. Plus, we built the app to incorporate reservations and walk-ins seamlessly. That makes it a cinch to navigate your guest list, no matter what.

#2. You want to quickly see the best place to seat parties in your restaurant

Forget about peering behind the host stand to survey available seating options. With simple digital table management, confusion over where to seat your large and small parties is a relic of yesteryear.

Set up a spatial floorplan, including saving different layouts and sections, so you can quickly adjust by time of day or day of the week. If you do a server rotation, we’ve got that option covered too. You can also flip to the grid view to see your tables in efficient ways, including by availability, by size, and by server. They’re color coded so that you can immediately tell what’s open and what’s not. 

#3. You want walk-ins in addition to reservations scheduled

A wall of waiting guests in your lobby is intimidating those looking to avoid a crowd. To them, one large group waiting for a few tables to be pushed together can look like a dozen parties—and that’s enough to make anyone want to try the restaurant down the street rather than risk standing in a line.

Technology can quickly clear out your entryway when you use Waitlist Me’s text notification feature to set your guests free. Instead of lingering around your hostess stand waiting for their name to be called, they can grab a seat at the bar or wander around nearby shops without worrying about losing their table. When they’re next in line you can let them know with a text, no shouting necessary.

#4. You want to ensure that all your guests have a great experience

With a paper waitlist and reservation system, you’re constantly flipping back and forth and scrabbling around for notes. It’s unprepared and unprofessional, and that’s frustrating for your hosts and for your customers. 

Our app brings a new level of sophistication to eating out. We designed it to be easy to use from the get-go, which will decrease employee training time. And because Waitlist Me is so simple, hosts can focus their attention where it should be: on the guests, rather than on the paper they use to keep track of them.

With legalization on the legislative docket across the company, cannabis businesses are the retail industry’s rising stars. Dispensary success stories dot the landscape from the forests of Maine to the beaches of California. In fact, Business Insider names marijuana-related businesses as the fastest growing job sector in the United States.

What does that mean for you? One word: competition. The key to coming out on top? Two words: customer service.

Adding a waitlist and appointment app like Waitlist Me to your arsenal of business tools is an easy way to improve customer experience and loyalty and to increase your referral clientele. Plus, you can get started today for free!

Read on for five ways Waitlist Me can help you run a better marijuana business.

Let customers browse while they wait

A store loaded with interesting edibles feels like a grown-up candy store! Indulge your customers’ desires to take it all in without forcing them to give up their spot in line.

With Waitlist Me, guests can add their names to a digital queue. Then, they can delve into your merchandise, exploring their options and coming up with questions for your staffers. When one of your sales associates is free to assist them, customers will get a text on their smartphone letting them know their turn has arrived. Waiting has never been so simple!    

Welcome new customers to your store

A dispensary isn’t like other stores offering consumable goods. There are all sorts of variables new customers need to be educated about. Who better to guide them than your expert staff?

Waitlist Me frees up your staff so they can worry about one customer at a time. The app keeps track of your line—and lets queuers know their ETA—so that your employees don’t have to. This ensures that each person who steps into your store feels special and can ask every question they have about your products, no matter how small.

Bonus: Eliminating the need for staffers to juggle all the customers in your store will cut down on stress and improve sales results thanks to personalized, one-on-one attention.

Eliminate the wait for walk-ins

For regulars who know what they want and are on a tight schedule, Waitlist Me is what they’re waiting for.

Our app offers a web widget that businesses can easily place on their website. The web widget lets customers jump in line from wherever they are, like their office cubicle or a bar a few blocks over. That means less waiting around in your store for a clerk and more time enjoying life.

Introduce new treats

As the cannabis industry continues to grow, new products continue to pop up every day. Hosting in-store parties and tastings for these fresh goodies let your local community know what’s new. Waitlist Me lets you manage these crowded events with ease.

With Waitlist Me’s kiosk mode, you can let guests check themselves in as soon as they enter your store. Then, they can browse and mingle until you’re ready to show off your new wares. Our public waitlist feature, which customers can access on their phones and on in-store monitors, keeps them updated on their place in line.

Match shoppers with expert staffers

Have customers looking to ease medical complaints? How about newbies not sure where they should start? While some can help themselves, others need more guidance. Waitlist Me is here to help you help them.

Waitlist Me allows you to assign customers to certain employees. If you have associates with expertise in different areas, you can make sure that they help the customers who have questions they can answer best.