For businesses using Waitlist Me’s public waitlist feature that allows people who’ve joined your waitlist to check their place in line from their phones, there is a new way to enhance the customer experience.

Now, an integration with the Perklist AI Assistant makes it possible for these waiting customers to explore your menu and ask questions directly from that public waitlist page.

When enabled, a simple message and link will appear above their wait time information. Clicking this link opens a chat with an AI Assistant capable of answering questions about your menu and business in real time. You can find more details and an overview video here of how the Perklist AI Assistant works.

Setting up the AI Assistant involves providing it with your menu and other relevant details, a process that generally takes a few minutes. There are also options to customize the text of the message and link shown on your public waitlist page. Additionally, you can choose whether customers see only the AI Assistant chat or both your menu and the chat window when they click the link.

Perklist is a service developed by Waitlist Me, aimed at helping businesses improve their digital interaction with customers, and includes features beyond just the AI Assistant.

You can tell by the block-long lines that people are waiting to get their hands on the newest It-burger or It-lipstick or It-phone. But should you invest your time (and your patience) into queueing for the latest must-have, too?

If you wanna stick around, by all means, go for it. We have friends who see a line and hop right on without even checking to see what they’re waiting for. (Yes, we think they’re crazy, but hey, #youdoyou.) Who knows? Maybe there’s really great music in the lobby. Maybe you have 74 minutes to kill before an appointment. Maybe the arch support in your sneakers needs testing.

Or maybe not. If your eyeballs turn into question marks at the sign of a line, here’s your definitive guide to figuring out if what you’re waiting for is worth the time you spent in line.

#1. The queue is out of control

Some businesses are experts at line management (see: Chick-Fil-A and Disney World). Some businesses aren’t used to lines but are happy to adapt to a surge in traffic. Others use long wait times to garner attention and tend to care more about press than customer satisfaction.

The first two are usually worth your time. They’ll either get you to the front as expeditiously as possible, where you can enjoy whatever it is you’ve been waiting for, or they’ll apologize and offer you something even better.

The last one? Not so much. Many businesses that use long lines as leverage also have limited stock (think: doorbuster deals on Black Friday or Build-A-Bear’s discount goof). That means if you’re not near the front, you’ll be waiting ages for diddly squat. If that’s the case—and a quick Google should give you an answer—we suggest cutting your losses ASAP.

#2. Exiting customers don’t look happy

Pay no heed to impatient line-grumblers—unless, of course, they’re grumbling is along the lines of, “Our pancakes always come out burned when we eat here. Why are we waiting for a table again?”

You want to know what the folks leaving the business-in-question have to say about their experience. Are they smiling and laughing? Are they toting doggy bags and saying they can’t wait to come back? Or, are they frowning? Grimacing? Shaking their heads? Crying?

Read their body language and, if you’re feeling particularly daring, pop on a grin and ask them straight-out what whatever-it-is was like. Most people will tell you honestly, especially if you catch them by surprise.

#3. You feel uncomfortable

The human body is a curious thing. It has parts without purpose. It can manage miraculous feats of strength. And it can sense when you need to get out NOW. That niggling feeling at the base of your spine? Those hairs standing up on the back of your neck? Those are your instincts telling you that, hm, something is a little off.

It could be too loud. It could be too frantic. Perhaps the food smells off or the waiting room looks dirty. Point being: If you’re not feeling it, for whatever reason, back on out of there and move on!

Waitlist Me can help

When there are good reasons to wait or a line is simply unavoidable, Waitlist Me helps businesses make customer waits more bearable. Benefits include improving quote time estimates, simplifying line management, and giving customers the flexibility to wait where they like and be notified when it’s their turn.  It’s great for the business as well. Better experiences mean higher customer satisfaction, less walkaways, and other positive business results.

We are excited to announce a new POS integration for our popular wait list app that will allow restaurant operators to better manage their guest experience. Working with Clover, an all-in-one POS solution with an open platform, NoshList is one of the first apps available on the Clover app marketplace. NoshList is exhibiting with Clover and First Data at the International Consumer Electronics Show (CES) in booth #80203. CES takes place Jan. 7-10 in Las Vegas.

“We are thrilled to have the opportunity to show off NoshList with Clover at CES,” said NoshList CEO, Craig Walker. “It makes sense to tie the POS and wait list management pieces together and we love how Clover’s open-platform makes it possible to improve the guest experience in completely new ways. We are already working on a number of new features that would only be possible through their platform.”

The NoshList app on Clover makes it simple for any restaurant owner, operator or general manager to manage their wait list and POS all from one place. The app makes getting started with NoshList a snap, and will automatically pull the merchant’s information into NoshList when signing up. More features using other integration touch points are coming soon.

“NoshList adds tremendous value to our restaurant customers,” said Mark Schulze, vice president of Business Development at Clover Network Inc. “By replacing buzzers and shouting with text messages, our customers can not only give better service to their diners, but also get valuable data about frequent diners and past visits.”

The NoshList wait list app closed out 2013 with more than 22 million diners seated across 5,000 restaurants!

This past year was one of tremendous accomplishment for NoshList. From our integration with Clover to the addition of several new features to our app, our focus in 2013 was to provide the best wait list experience for our restaurant clients and their guests. We have exciting plans for 2014 and will continue to raise the bar on wait list functionality.

New features added in 2013 included a multi-restaurant management tool, the first of its kind for the restaurant industry, and a public wait list that lets restaurants display their current waitlists to guests.

Moving forward in 2014, we see huge opportunity for wait list apps to increase operational efficiencies and extend beyond just restaurants. These functionalities could take the wait list feature to any establishment where people have to put their name on a list. This includes waiting rooms at doctors’ offices and other similar places

Another technology trend restaurant operators will see this year: using one tablet to run several different restaurant applications.

In the long run, operators will stop using multiple devices, such as a POS in the dining room and a tablet wait list by the front door. Instead, everything will be conducted from one general-purpose, POS-based tablet, which will lead to several different apps all accessible from the same place.

It has been a great year, and we are shooting to seat nearly 100 million diners in 2014!

Any diner can appreciate black-and-white tile and chrome fixtures. Retro is always in, baby! But there’s a line between old-school cool and remarkably outdated.

Wondering where your restaurant falls? One easy way to tell is to check what’s waiting for queuers at your hostess stand. Is it a mobile device with a waitlist app, like Waitlist Me? Totally this-century. Is it a grease board and a dirty rag? A little grody looking, but still sitting on the fence. Is it a basketful of buzzers? Time for an overhaul!

Don’t believe us? Listen in to what your customers have to say when they’re handed a buzzer and told to wait ‘til it goes off.

“I’m not holding it.”

At 5, a buzzer is a novelty. It vibrates! It lights up! You get to be the first to know when it’s your turn! Unlike watching a cat chase a laser pointer, though, it’s a novelty that grows stale with age. While many customers are totally down for coloring alongside the kids—um, if you’ll upgrade that crossword puzzle, please—they’re ready to leave the buzzers to the grade schoolers.

“Gross! I don’t want to touch it.”

When was the last time you cleaned those greaseballs? Even though customers get them before their food, buzzers tend to be streaked with dust, grease, and who-knows-what else. In the age of germaphobia and a rising spate of super-bacteria, customers would really rather not come that close to a buzzing petri dish, thanks.

“Darn, what if I don’t hear it buzz?”

You’d think a hand-held buzzer would be easy to notice but often times, they aren’t. In fact, if customers set them down on the bar or slide them into a jacket pocket, the flashing lights and rattling plastic are easy to miss. To prevent this, one or more guests will disengage from the social atmosphere you’ve worked hard to create, all to ensure that they don’t miss out on their table.

“Someone needs to hold my drink.”

Short of a menu taller than a toddler, there’s nothing clunkier than a restaurant buzzer. Customers either need to set them down (where they tend to be forgotten), balance them on a limb (where they tend to fall), or hold them in one hand (where they take up much-needed real estate). For those that are keeping tabs of coats, bags, children, phones, or beverages, this becomes a nuisance they quickly resent.

“How close do you think we need to be?”

Will a buzzer work outside the lobby? How far from the front doors can customers wander? Being handed a buzzer on a crowded evening puts guests in a precarious situation: They need to pinpoint a space where they can comfortably wait and where the buzzer will still work. For long wait times, this can create anxiety. With every minute that ticks by, they wonder if maybe they missed their table. Cue constant check-ins with your staff, which defeats the purpose of the buzzer in the first place.

A better solution

Replace those outdated, expensive buzzers with a more up-to-date solution. Waitlist Me is so simple you can get started in a few minutes, and your guests will appreciate receiving a text instead of a clunky buzzer.