The demise of fast fashion darling Forever 21 might have you reaching for a Xanax, but should it? Not necessarily. After all, while one empire has fallen, some fast fashion brands are thriving.

Look at Target! Their private label pivot in 2018 has been hugely successful. Look at Old Navy! The Gap, Inc. brainchild plans to open 800 stores in the next decade. Look at Gymboree! The beloved clothing brand for babies and toddlers is making a comeback as a pop-up shop concept within The Children’s Place retail outlets.

See? There’s no need to panic. From new merchandising tactics to rebooted branding and marketing initiatives, there are all sorts of ways to keep a fast fashion business profitable. One of our favorite ways to keep your retail venture in the green is to improve your customer experience.

Not sure how to wow your customers? Keep reading for our favorite strategies.

Make customers feel welcome

One prominent reason many consumers turn to online shopping: pushy sales tactics that make them feel uncomfortable. While you should always greet walk-ins with a smile and a cheery “hello,” it’s time to reconsider retail standards that feel like the opening of a sales pitch. Instead of, “Can I help you with anything in particular?” try deploying friendly small talk. A comment about the rainy weather or a compliment on the cute sweater they’re wearing will make the customer’s experience feel more conversational than transactional.

And speaking of conversation, there’s no reason for your employees to avoid it. We’ve all been the only customer in an otherwise-empty shop, shrinking under the microscopic gaze of associates. Awkward! While private conversations should be kept off the sales floor, bantering about TV shows, sports teams, and other harmless topics can make customers feel at ease in your store. Remind them, though, that their body language is important: They need to look approachable 24/7 and they should always be paying attention to customers, ready to offer help on finding a size or snagging a dressing room.

Eliminate long lines

Online fast fashion retailers like Amazon and ASOS struggle with shopping cart abandonment. Brick-and-mortar retailers should be concerned about a similar situation: long waits for fitting rooms and cash registers. 

Lines have the tendency to intimidate rather than to encourage. Many shoppers will load up their arms with potential purchases, then turn to the line for the changing room and wonder if all these goodies are worth the interminable wait. One solution is to use a waitlist and appointment management app like Waitlist Me, which makes long lines disappear by taking them digital. Retail staffers can hold on to the merchandise customers are interested in and let them continue browsing while they wait. A quick text lets shoppers know when they reach the front of the line.

Improve staff productivity

Top-notch customer service starts with staffing. If your sales associates are overrun by to-dos or traffic, they’ll be too frazzled to show the level of service that results in sales and customer retention. Adding an app like Waitlist Me to your toolbox can help retail store managers make smarter real-time decisions based on how busy the store is.

Waitlist Me allows managers to easily view things like how many customers are waiting for help or a fitting room, and how long fitting rooms have been occupied. Keeping tabs on traffic patterns means that they know where bottlenecks are emerging so they can direct employees accordingly before customer experiences start to suffer.

When a customer who is on the waitlist or has a reservation sends you a text, you are able to see their text reply.  This helps you know when a customer decided not to come so you can remove them from the list, if they are on their way so you can hold their table, or if they have something else to ask or tell you.  With a Pro subscription, you can send open text replies to customer texts for more flexible communications.

Another Pro feature we have recently added is the option to enable an audio alert or visual highlighting when customers send you text messages.  Normally you would see a note in the customer row when they send you a text, and the full details of texts sent and received when tapping on the customer row.  The new alert features make it easier to know when a customer replies and which customer replied by playing a sound and flashing the area of the notes to attract your attention to the right spot to look.

Here’s how to set these up. If you use Waitlist Me in a computer browser, make sure you’re using the new version (there’s an option at the top of the waitlist to switch to the new version). Then on the top right of the main waitlist page click on the Settings gear icon  and go to Custom Behaviors > Receiving Texts. Here you can turn on options to play a sound and/or highlight the section of the waitlist that has the text response alert for a customer. These settings will apply to any devices using the web version.

In the Waitlist Me apps, the Custom Behavior settings are device-dependent, so you can choose whether to have them on or off for each different tablet or phone you’re using. In the app, go to the gear icon > Customization > Custom Behaviors > Receiving Texts to edit these options. Once turned on, you would hear a chime and see the highlighted area when you have the app open on your device.

Due to increased fees by mobile phone carriers for delivering text notifications, we will be raising the subscription price of Waitlist Premium on March 1, 2021 to help offset these additional costs.  The new fees levied by phone companies are industry-wide and affect every service that sends text notifications, not only Waitlist Me. 

Waitlist Premium Monthly will change from $24.99 to $29.99 and Waitlist Me Premium Annual will go from $239.88 to $287.88.  The subscription prices for Waitlist Me Pro and Waitlist Me Platinum will not change.

We are still committed to providing the best value to our customers and even with the price increase will still have considerably lower prices than other comparable offerings. We also add value to the Waitlist Me service on an ongoing basis through new features and improved performance.

Waitlist Me has a Web Widget feature that allows customers to add themselves to the waitlist or schedule reservations from your website or social page. Waitlist Me Pro offers some additional features for controlling when customers can do these actions:

* Business Hours lets you restrict the times that people can make reservations or appointments

* Display Hours limit the times the widget itself will be available for people to join the waitlist or request reservations

To set these up, go to the Add Yourself area of the settings in the app or on the Waitlist Me website (login online and navigate to Account > Settings > Add Yourself > Business Hours and Display Hours).

Business Hours

Set your business hours for when you wish to accept reservations. For example, if your business closes at 10:00 pm, you may not want to accept reservations after 9:00 pm. When customers try to book outside of that time, they will receive a message instructing them which time frames are available (you can edit this message). There are also options to limit group size and how many days out reservations can be made.

Display Hours

The Display Hours feature controls when this widget is available, so people don’t add themselves to the waitlist when you aren’t open or send reservation requests when you are not around to review them. You can also choose what message will appear when the widget isn’t active.

There are several other settings you can edit to get the most out of your subscription. Navigate to Account > Settings > Customize Settings (under the Add Yourself header), and here you can change the colors and titles of your Web Widget. The Display dropdown controls the metrics customers see for the current waitlist (number of people on the list, last time quoted, etc.).

In the General Settings section, there are options you can customize in the Add Yourself settings. for whether you want to accept requests for reservations and/or the waitlist, whether you want to automatically approve those requests.  You can also choose what information you want to collect and require, like phone number, party size, and notes.

After configuring your widget, you’re ready to put it on your website. You can either add a link that will redirect to a hosted webpage, or add the widget itself directly onto your site.  Also, you can enter HTML that will appear below the widget. For example, you may want to include instructions for customers to indicate if they prefer to sit inside or outside, or information about your loyalty program.  Here is a video with more on how it works:

Muslims around the world are entering Ramadan, the holiest time in the Islamic calendar. No matter what type of business you run—a big-box retailer or boutique, a restaurant or bar, a gym or studio, a salon, a spa, or a resort— you may see changes in your business traffic during this time.  Here are some tips for using Waitlist Me to improve customer service during the month of Ramadan.

Take walk-ins and reservations

Ramadan observants fast during daylight hours, but once the sun sets, they’re all about big family dinners packed with delicacies. If you run a restaurant that doesn’t usually take reservations, Waitlist Me makes it easy to start—or to take them when you need them, like when a large party is ready to dig in.

Bonus! Our Free-level version lets you take same-day reservations, and our Premium-level app offers more robust reservation features, like a calendar view and a web widget.

Use waitlists to accommodate every client, every time

From haircuts to yoga classes, urgent care visits to mani-pedis, if your business is in a Muslim community, you’ll probably see more foot traffic after dinner. Waitlists can help you keep up with the changing traffic patterns and ensure that you keep all of your customers happy, day-in and day-out.

Bonus! The Premium-level Add Yourself Web Widget lets customers join a waitlist for a particular service or piece of equipment from wherever they are, whether that’s the office, a restaurant, or the next block over.

Post special offers, events, and changes to your hours where everyone can see them

Whether you’re offering celebratory 2-for-1 appetizers or are starting trivia a little later this month to accommodate your Muslim guests’ daylight restrictions, Waitlist Me’s public waitlist view lets you keep all your guests in the know on how busy you are.

Bonus! With Waitlist Me Pro, your public waitlist is completely customizable. Add your brand colors, your logo, even a silly video. It’s up to you!

Manage multiple locations from one account

There’s no need to sign in and out of different accounts, or to check up with your store managers to ensure they’re on the ball. Our Multi-Location Management feature lets you make whatever changes you want to your public waitlist, feedback surveys, and business hours.

Bonus! Curious to see if your changes are making an impact? Multi-Location Management lets you see how your businesses are fairing in real time and check each location’s traffic analytics.

Get feedback in a snap

Are your customers loving your changes? Is there something you could be doing better? Waitlist Me Pro lets you send a link straight to your guests’ smartphones after their visits so they can leave a rating and tell you how much you rock (and what you can do better in the future).