These days, we’ve started talking about the world in terms of B.C. and D.C.—that’s “before coronavirus” and “during COVID-19.” Though we are eager to move into the A.C. era (“after coronavirus,” naturally) even the most optimistic projections put that at least 6 months from now.

‘Til then, we’re adapting. For people working from home, that means video conferences at dining room tables. For those who are keeping restaurants, stores, offices, and other essential businesses open, that means embracing new ways of getting the job done.

One of the most popular ways business owners are staying open while minimizing the spread of coronavirus is to embrace touch-free or contact-free service. 

What is touch-free service?

Touch-free service limits the spread of the novel coronavirus by reducing the number of people who touch an item. The danger with this virus is that it’s very contagious. When you decrease how many individuals handle, say, a pizza box, you lessen the risk that one of those individuals will transmit the virus to the recipient—or to another employee who comes into contact with the box.

Implementing touch-free service is a more complex preventative measure than, say, requiring all employees to wear a mask. Going low-contact or contact-free requires business owners and managers to consider their entire workflow from start to finish so they can decide how to best protect themselves, their workers, and their customers.

Tools like Waitlist Me, a waitlist and reservation/appointment app, are one piece of the puzzle. Now, let’s see how that puzzle piece fits into some strategies that can be used across a diverse array of businesses.

Strategies for providing touch-free service using Waitlist Me

Pickup outside – Whether customers are picking up food, medicine, or other items they have ordered, they may not need to come into your building to get them. Waitlist Me can be used to confirm their order with a text message that can also communicate instructions on what to do when they arrive. Customers can reply to texts when they arrive and either wait in their cars or outside the door in a more open area for their orders to be brought to them. With Waitlist Me Pro there is also an option to send open text replies to customer texts for things like clarifying questions or letting them know if more time is needed for their order.   

Limit numbers inside – When allowing people inside to dine, shop, or be treated, Waitlist Me can help avoid crowded waiting areas and limit the number of people in the building. Simply add customers to the waitlist when they arrive and allow them to walk around outside or wait in their car until you are ready for them. They can check their places in line from their phones using the public waitlist feature, and you can press a button to text them when it’s their turn. You can even have your staff greet them outside or add them to the list when they pull into the parking lot. 

Reduce points of contact – There are additional ways to increase safety by cutting down on person-to-person interactions for customers arrivals. Post information on your website or a sign on your door asking customers to call or use the Waitlist Me web widget to add themselves to the waitlist, rather than entering the building to do so in person. The widget can help show how busy you are, so people can have a better idea of when to arrive. Or they can schedule an appointment or reservation that you can approve and manage in the app. With Waitlist Me Pro there are also simple scheduling controls for business hours and hourly availability that can help stagger the number of people visiting your business across the day.  

You’re a small business owner. You shouldn’t have to be a tech whiz. Forget all the training hassles. Forget the painful user manuals. There’s no reason for you to waste your time and money on waitlist management software that’s anything less than plug and play.

Here are seven easy ways to figure out if the tool you’re eyeing is more trouble than it’s worth.

You can’t buy it without talking to a sales person.

If a product is straightforward and user-friendly, it sells itself. You should be able to watch a quick video, then just jump in and start using the product. When a demo from a slick sales rep is required, it’s not the simple solution you’re looking for. Remember: You want to buy the product, not the pitch.

The pricing comes with more fine print than a cell phone contract.

Start-up fees, 24/7 support fees, usage surcharges, complicated pricing tiers, contracts that lock you in for a certain amount of time—these are sales tactics companies use to hook you with a low upfront price and milk you down the line.  Your bill should be simple to understand.  It should be predictable and not change from month to month.  And most importantly, there shouldn’t be any surprises.

Or, even worse, there is no pricing.

One reason a tech company would make you inquire to discover the price of its software is that it knows a salesperson is more likely to get your credit card number than the product itself.  Another reason is to figure out how much money you can afford or are willing to pay so they can extract more money from you.  Throwing out a high list price (that isn’t actually listed anywhere public for fear of scaring people away), and playing the discount game to make you feel like you are getting a bargain is a common sales tactic with complicated software.

There’s a training program, and you probably have to pay for it.

You don’t train someone to use a simple product, you just use it.  Look at great technology companies like Google, Amazon, and Uber as a few of many examples where simpler solutions are less expensive…  The more complex and detailed software is, the more time you need to spend learning it, training your employees on it, and retraining your employees on it when there’s an update. Plus, there’s an increased likelihood of mistakes and complaints. You should get help when you need it, not need to get help just to be able to use a service because it is complicated.

Installation requires you to do 37 other things

A good solution doesn’t require multiple trips to electronic stores. A simple solution doesn’t keep telling you to download more programs to make it work correctly. A good, simple solution is the one that fixes your problem now, without a tacked-on to-do list.

Your customers need to download it, too, in order for you to use it.

Software shouldn’t just be easy foryou to use; it should also be a no-brainer for your clientele. When you add another barrier to use, whether it’s downloading an app or creating a unique login, you’re making customer service harder on yourself.  Everyone has a phone that receives text messages and calls.  They shouldn’t need to install an app.  And most won’t go through the extra effort so you are limiting the number of people than can receive better service with a simpler solution.

Figuring out which button does what feels like decoding your car’s dashboard icons.

When business is busy, you can’t afford to waste time fumbling with your software’s interface to access a certain feature. The line stretches out the door, the customers’ toes start to tap, and the person you’re trying to serve thinks you look like a doofus. And that is not how you want your next Yelp review to read. You should be able to know what every single button does instantly, not after countless seconds of deliberation.  And you shouldn’t have to navigate through all sorts of options and secondary information when greeting a customer.  Eyes on the customer, not the iPad.

Listen: We get it ‘cause we’ve been there.

That’s why we took simple and traditional tools —paper waitlists, reservation books, and grease-board floor plans—and transformed them into one intuitive app that you can download now and use now. Find it in the App Store and Google Play Store, or sign up at www.waitlist.me.

When coronavirus hit America, some side-eyed the “essential” classification for medical marijuana dispensaries and those that support them, like grow sites and edible producers. Of course, if you own or run a dispensary, you know better.

An estimated 3 million people in the U.S. and its territories depend on medical marijuana. Because a large percentage of dispensary customers already have compromised immune systems, it’s especially important for businesses to protect shoppers.

Waitlist Me is helping do exactly that during the COVID-19 crisis. Here’s how some cannabis businesses are using our waitlist and reservation app to keep their doors open and their customers safe.

Enforce occupancy restrictions

If your dispensary is scant on square-space, consider creating a restriction on the number of people allowed inside your business at one time. Station a staff member outside to function as crowd control—and to add customers to your waitlist—and another employee inside, behind the counter. You’ll be able to provide excellent one-on-one service while still protecting those that matter most: your employees and your customers.

Tip: Use Waitlist Me’s text notification feature to encourage guests to wait in their cars. Reassure them that their place in line is secure, and that you’ll send them a text when it’s their turn to go inside.

Encourage social distancing and touchless service

With scores of new customers coming in the door—not to mention the new products on offer—questions abound for cannabis industry pros. And that’s the way it should be! But a queue for customer service isn’t a safe situation during a pandemic.

To avoid a cluster at your counter, add the Waitlist Me widget to your website. Direct customers to add themselves to your waitlist from their phone, so they can start the waiting process while en route to your store or wait in the parking lot from their car.  

Tip: Head off ETA questions right at the start by adding the link to your dispensary’s public waitlist to your website. That way, people can check their place in line with just a single glance. Or use the web widget features to show how many people are currently waiting.

Make pickup as quick and easy as possible

Even though it’s nice to get out of the house during these difficult times, those you serve still want to make their trips in public as speedy as possible. To help them do that, encourage customers to make an appointment to shop or to add themselves to your waitlist before they arrive. Waitlist Me’s web widget lets them do both. When they check in, they can specify what the goal of their shopping trip is (i.e. to refill a prescription, pick up an online order, or shop for a certain type of product) so your employees can expedite their visit.

Waitlist Me Pro users can even use our flexible two-way texting feature to respond to customer questions, clarify details, or let someone know if their prescription isn’t ready yet.

Tip: Upgrade your curbside pick-up with contact-free service, which will be a boon for your immune-compromised customers. Update the custom text notifications to include pick-up directions, like where to park and to roll down a passenger window for no-touch delivery.

Did you know you can add a button to your Facebook page to take reservations or appointments? Allowing customers to book directly from social media is easy, and a great way to increase bookings.

Start by logging into your Waitlist Me account and copying the unique link for your hosted Web Widget. You can find this at www.waitlist.me > Account > Settings > Add Yourself. The link will be at the top of the page.

Next, go to your business’s Facebook page. Choose the Add a Button option on the right.

Choose Book with you, and then Book Now.

Select the Link to Website option, enter your Waitlist Me link in the pop up, press Save and then Finish. That’s it! You now have your very own reservation (or appointment) button on Facebook.

The holidays are coming up. You know what that means: a rush of customers eager to snap up the next big tech toy.  If you can’t manage the wait times effectively, though, your customers are guaranteed to be toe-tapping their way around your displays as they wait for the next available associate. Or worse, they may just head to another store.

Waitlist Me Pro can help you turn your customers’ visit to your store into an experience they’ll be more satisfied with. Think: more referral business, glowing Google reviews, and kudos from corporate. Read on for ways our pro-level app will help you do business better.

Schedule your staff more efficiently

Prepare for the storm by tracking your team in real time and accessing reports on staffers’ past performance.

Waitlist Me Pro’s hallmark feature is resource management and reporting. The app lets you assign your associates to different areas of the store (or to different tasks), track how much time they spend with each customer, and see who is working the most and who is working the least. With this data in hand, you’re better prepared to make decisions about serving customers as things get busy.

Add promotions to your public waitlist

Running a special on certain devices or services? Sponsoring an old phone holiday drive? Recycling batteries or chargers? Let your customers know when they check in, thanks to Waitlist Me Pro’s customizable public waitlist.

This pro-level feature lets you add whatever HTML you want to the waitlist. You could include graphics, coupon codes, videos, or plain text, in addition to changing the page’s colors, adding your logo, and swapping out the wording to bring your brand voice to the app’s functionality.

Let customers add themselves to your waitlist, no matter where they are

With Waitlist Me Pro, customers no longer have to start their waiting from your store. They can use the web widget—which Pro allows you to customize more—to add themselves to your waitlist from wherever they are. It’s web and mobile friendly, which means they can access it from home or on the go.

Combine the add-me remote feature with our public waitlist and text notifications, and you’ve got the ideal customer experience. Waitlist Me Pro lets your customers live their lives, run their errands, and make their appointments—and they’ll never worry about losing their place in line.

Quote more accurate wait times

There is nothing worse than waiting around twice as long as the time initially quoted. The app has always helped store associates predict more accurate ETAs. But with Waitlist Me Pro, you can take making better estimates to the next level.

By being able to see in real-time which of your staffers are busy and which are available as well as how much time they’ve spent with each customer and when, on average, they should finish up. With Pro, you have more data at your fingertips to make smarter decisions faster.