If you listen to the internet’s many critics, millennials are self-obsessed complainers with a penchant for arrogance, an aversion to risk, and some serious Peter Pan Syndrome.

They also eat out five times a week, are looking to make big purchases, and prioritize investments in their mental health and physical fitness. Their spending power is estimated at $3.39 trillion. By 2020, they’ll be the ones paying for one-third of the world’s goods and services.

Millennials are increasingly becoming the customers you need to know inside and out. Who are they? How do they spend their money? What do they want?

Let’s take a closer look.

Who is the millennial customer?

Most people who consider themselves to be “young adults” fit into the millennial category. They were born between the early 1980s and the turn of the century (the generation’s end date waffles between the mid-nineties and the early 2000s, depending on who you ask). Today, millennials range in age from about 16 to 36. They are just now coming into their own as college graduates, young professionals, married homeowners, and parents.

Millennials make up the majority of the workforce in the United States. By 2025, 75 percent of the workforce world-wide will be made up of this one generation. The world is their oyster, and their wallets are open.

How do millennials spend their money?

Millennials pay more for brands and experiences—if the business in question offers them some sort of added benefit. That could mean more convenience, an alignment of their personal values, a better user experience, or greater perceived value.

They’re also incredibly loyal. Once they find a brand they love, whether it’s a store, a restaurant, a hotel, a gym, a salon, literally anything, they’ll stick with it. And, thanks to their penchant for social media, they’ll spread the word. With millennials on your side, referral business can become your new best friend.

What do millennials want?

This generation grew up as the internet was finding its legs. The oldest millennials were computer-savvy before Google was a thing, while the youngest can’t remember a world without YouTube. They’re gamers, emailers, texters, and content-consumers—and they expect the rest of the world to keep up with them.

What does that mean for you?

Eliminate the wait

For millennials, on-demand everything is the norm. A long waiting list is a major drawback. A long line? For those not enticed by hype or the cool-factor, long lines mean finding the next best thing: your nearest competitor.

Waitlist Me shortens lines and makes them invisible to new customers. The app lets you accurately estimate wait times and track your business’ resources, which can help you become more efficient over time. It also frees customers from your waiting area. This gives the illusion of shorter wait times, which makes more people want to stick around.

Be available on your customers’ terms

With the internet comes 24/7/365 availability. Does your small business need to be open all the time, every day of the year? Absolutely not! But to win over a millennial crowd, you need to create a digital presence that is open to customers around the clock.

We make it easy to do just that. Waitlist Me offers an add-yourself widget, which you can easily include on your business’ website. The widget lets customers add themselves to your waitlist, reservations, or appointment schedule from wherever they are. You can also display black-out days, specials, and more.

Go mobile

Just because a millennial doesn’t leave home without a smartphone doesn’t mean they want to dial your number and speak to you one-on-one. This generation infinitely prefers texting over phone calls.

That’s why Waitlist Me built text message notifications directly into the platform. Forget about hollering out names in a crowded vestibule or passing out buzzing pagers. With a single gesture, you can send a message directly to the party next in line. Your guest will get the message on their phone instantly, wherever they are, just the way they like it.

Waitlist Me has been helping restaurants and other businesses better serve their customers for over a decade with simple and flexible solutions for managing wait times and scheduling. Today thousands of businesses use Waitlist Me to serve millions of people every month, increasing revenues and customer satisfaction in the process.

As we have continued to improve our waitlist, reservation, and table management features over the years, we have worked closely with a wide variety of small and medium-sized businesses across several industries and developed a deep understanding of the needs of those businesses. Recently, we noticed several challenges businesses faced in delivering consistent customer service quality in ways that were simple and efficient.

Over the past year, we have focused more of our efforts on solving some of these problems. Starting with a deep dive into discovery initiatives that involved talking to hundreds of customers and businesses, we then moved through multiple design and feature iterations to develop a whole new set of solutions that we are launching under the name Perklist.

So what is Perklist? On a high level, it is a simple set of perks, or special benefits, that businesses can provide to their customers. As each business is unique, Perklist is designed to be flexible in allowing businesses to choose what perks they offer and how they use them to better serve customers in ways that fit their brands and processes. Basically, it is a versatile toolkit that businesses can use to understand, engage, and interact with their customers in more authentic ways.

To give a few examples, some key areas that Perklist can help businesses include:

– Better service – Providing better service through seamless seating and personalized benefits and experiences

– More visits – Driving more guest visits through targeted specials, timely messaging, and fun reminders

– Stronger relationships – Building stronger relationships through honest listening, consistent recognition, and genuine interactions

Perklist provides several types of perks that businesses can utilize based on their needs and goals. Some of the main feature areas include:

– Scheduling – Priority seating options through Waitlist Me integration

– Promotional – Customizable benefits that can be delivered effectively in novel ways

– Menus – Simple options to display menus, specials, and exclusive items

– Feedback – Private surveys for encouraging customer feedback and gaining valuable insights

– Messaging – Engaging group updates, question clarifications, and interactive conversations with select customers

Our journey in developing Perklist has just begun, and we see many opportunities to extend the functionality and value the service can provide to businesses and their customers. Some of these ideas are complimentary to Waitlist Me, like how Perklist can provide more choices, interactivity, and even exclusivity in scheduling visits. However, there are many other features that we didn’t feel fit neatly into Waitlist Me and could better evolve as a separate service. That said, our core product goals in developing Perklist are the same as those of Waitlist Me in our focus on simplicity, flexibility and providing exceptional value, and we hope people will enjoy this new service as much as they do Waitlist Me.

We are excited to see where things go with Perklist. Check it out!

The countdown is officially on. For Lent observers, 40 long days of fasting are almost over. But for you and your restaurant, Sunday marks the beginning of a brand-new holiday season.

Push away those last-minute worries, boss, because everything really is gonna be all right. Waitlist Me is the app you need to ensure your holiday brunch, lunch, and dinner services run smoother than a hand-dyed egg rolling down a grassy hill.

Go ahead and put on your Easter best. We’ve got your holiday rush completely under control. Here’s how we’re helping you improve your customer service today:

Nixing MIA reservations

The worst problem customers face on big holidays like Easter Sunday is lost reservations. When your restaurant relies on overstuffed date books and grease boards, though, hostesses get used to saying, “What was the name again? I’m not seeing it in the book.”

Your guests deserve better, and Waitlist Me Premium helps you stay organized and manage your reservations in one location that you can access from multiple iPads or Android tablets.  You can even login from your home computer or your smart phone to keep tabs on your reservations.

Setting guests free

Kids stuffed into khakis and sun dresses as the sun rises on Easter morning aren’t the best at standing quietly in a restaurant lobby. And with spring in full bloom and sun in the forecast, adults don’t want to be cooped up, either.

That’s why Waitlist Me let’s ‘em run wild. The text notification feature does away with diners’ worries about losing their place in line. Now, they can wander. Whether they choose to window shop, walk down the block, or hang out in the car, one quick text lets them know when their table is ready.

Decluttering hostess stands

Remember those high school presentations where you stood at the front of the class and fumbled through your speaking points? Yep, that’s what it feels like to be a host who is drowning in sticky notes and chicken scratch while a hungry crowd looks on.

Luckily, those days are behind us. Waitlist Me’s intuitive interface makes adding and seating dining parties a cinch. With just a single glance at the app’s home screen, hosts can see who’s waiting and what reservations are walking through the door, no squinting or second-guessing required.

Offering on-the-go waitlists

For every lucky duck that slips in your door ahead of the rush, there’s the slew of folks behind them grumbling about why they didn’t leave sooner. Now, bad traffic or treks from far-flung parking lots don’t have to impact wait times.

By adding the Waitlist Me widget to your website or social media page, you can allow your guests to add themselves to your waitlist on their own time. It doesn’t matter if they’re just leaving church or hunting down one last Easter egg. In a few quick swipes, they can hop on line from a pew, a parking lot, or a park.

Distracting guests while they wait

There’s something about pulling out a smartphone while waiting with the family on Easter Sunday that’s a little bit awkward. But that doesn’t mean your diners want to stare at the floor until their name is called.

Waitlist Me lets you put your business on display, right in your lobby. It offers a completely customizable public waitlist feature that can show your brand colors, logo, upcoming events, or current holiday specials, while they check their place in line. You can even include graphics and videos. Pull it up on any TV or monitor, and you’re good to go.  Guests can also check it from their phones, through a link in the confirmation notification.

The rows of tread mills, stationary bikes, and weight machines make it look like your fitness studio is all about the equipment. While the equipment is a must-have, maintaining your membership is do-or-die.

Waitlist Me is a waitlist management app that helps you provide VIP customer service and troubleshoot the best problem a business like yours can have: an active membership that’s keeping your gym packed 24/7.

Here’s how our app can help make your gym a neighborhood stand-out…

Give all members equal-access to popular equipment

Nobody goes to the gym to stand around for 30 minutes waiting for an elliptical. With Waitlist Me, they don’t have to. Front desk attendants can add them to the waitlist for certain equipment, or they can add themselves. The app will hold their place in line, and you can display whose turn it is on a screen using our public waitlist feature.

Bonus: Waitlist Me has a kiosk mode where you can turn an iPad into a self-check in station that guests can use to easily add themselves to the line for the next available machine.

Let members reserve tanning beds on their own time

Unlimited tanning is a huge perk for many fitness club members. Walking in to find them all in use, though, can be a week-ruiner. The simplest way to ensure that never happens to any of your guests again is to enlist Waitlist Me’s reservation feature. Members can make appointments online or when they walk in the door of your club, go about their routine, and get their golden glow right on schedule.

Bonus: The app’s easy-to-use interface makes it a cinch for your staff to see which units are in use or becoming available, letting you schedule regular cleanings and maintenance efficiently.

Allow guests to build spa services into their workout routine

Whether you offer basic member favorites like steam showers and saunas, or a full complement of spa offerings, Waitlist Me can elevate the way your membership takes advantage of these services and ensure that nobody leaves your facility disappointed. Members can reserve services before they get their sweat on, making the transition from workout to refresh seamless.

Bonus: Waitlist Me recognizes return customers when they check in and allows you to create notes on individual clients. If you know that a certain member always hits the sauna after a boot camp, you can add them to the waitlist automatically when they sign up for class.

Make the most of your personal trainers

Not every member wants a private session with a personal trainer or thinks to schedule one in advance. But if they have questions during a workout or want a quick refresher on a piece of equipment, Waitlist Me makes it easy for them to get on a wait list for a little pro help without missing a beat. Keeping your membership happy and injury-free? That’s a win-win.

Bonus: Waitlist Me syncs across multiple devices. That means that each member of your staff can check the waitlist on their own smartphone, tablet, or computer, and see where and when they’re needed.

We are excited to announce a new set of calendar views that make managing and scheduling reservations and appointments even easier.  Building on our previous streamlined list views, the new calendar features let you see your availability at a glance so you can plan ahead and deliver great customer service.  View total scheduled customers by month, week, or day and just tap on a specific time to schedule a new customer in a few seconds.

Reservations

With the Reservations and Group options in your waitlist settings, you can make reservations for groups of different sizes and see the total number of customers as well as groups in your calendar.  The daily view also makes it easy to schedule reservations for specific tables if your business is a restaurant.  Or in other businesses you might make reservations for room numbers, rental items, tour guide names, and so on.  Here is a video on how it works.

Appointments

With the Appointment and Individual options in your waitlist settings, you customize scheduling to not ask for or display group size, since you’d normally be meeting one person at a time.  The daily view lets you schedule appointments for specific team members or people at your business. Depending on your business these might be the name of hair stylists, sales people, technicians, doctors, and so on.  Here is a video on how it works.

Here is how the daily calendar view looks:

Monthly calendar view:

Weekly calendar view: