It’s a retailer’s dream to boast a line long enough to wrap around a city block. A lot of the promos and products you dream up might even be designed to attract these 6-o’clock-news-worthy waits. Think: Black Friday doorbusters, innovative croissant-donut hybrids, and once-in-a-lifetime bear-stuffing deals.

But the reality? Well, it’s not as dreamy as it seems. In fact, it’s kind of nightmare. The history of long lines is plagued with stampedes, riots, and heat stroke victims. Yikes!

And that’s just for the people who join those long lines. For every customer that’s willing to wait, there are tens to hundreds that won’t be. Think about it this way: What would you wait hours for? What would make you want to camp out on a sidewalk?

If you did it at all, it would have to be for something truly incredible. A dinner at a new-to-the-neighborhood restaurant? Not likely. A shopping spree at a boutique? No way. An after-work drink? Forget it. A pilates class? Never.

How a long line hurts your business

A long line might get you a few dozen customers who are willing to wait in exchange for a first look or a door prize. But at what expense? That line might stretch wayyy down the street, but when hundreds of other passersby see it, they’re going to think that your business is the last place they want to be.

Sure, they might stop and ask what the line is for. Sure, they might talk about your establishment. Most of that conversation may be negative, though. Many of those on-lookers are going to be saying, “Some people waited 3 hours for a burger. How dumb is that?!” rather than: “The line for the best burger in town was 3 hours long yesterday. I’m going to go get one tonight!”

The truth is that long lines alienate customers. They dissuade people from giving you a chance. Potential customers have long memories. They will remember one or two long wait times, and forever associate you with inconvenience. Those customers are going to go somewhere else.

Why? Because…

* They don’t want to hop on the next-cool-thing bandwagon. Some customers instinctually rebel against hype. They’ll opt for a just-as-good competitor, instead. And because they didn’t have to wait, they’ll perceive your rival as being better than you are simply due to that lack of a long line.

* They’re worried the customer service stinks. Long lines can indicate efficiency problems. Guests encounter them and assume that someone at the front is lollygagging or that you’re understaffed. That’s ding No.-1 against your reputation for a top-notch guest experience.

* They aren’t interested in hanging out in a crowd. Some folks love feeling like sardines packed in a tin, but most don’t. A crowded business creates unnecessary pressure on the customer to hurry through their experience, regardless of whether they’re shopping, eating, or doing something else.

* They’re concerned something is wrong. Have you run out of the product you’re running a promo for? Are the cash registers down? Are you understaffed? Is this whole waiting-in-a-crazy-long-line thing all going to be for naught? Cue customer anxiety.

A better alternative

It is great when you have something everyone wants, but you don’t have to make them suffer in a long crazy line to get it. Waitlist Me makes it easy to manage a line virtually rather than physically. Add people to your waitlist so they know they have a spot in line and have visibility into the wait process, while allowing them the flexibility to walk around or do something else while they wait. Then simply press a button to notify them with a text message when it is their term. It is simple, and effective.

We are happy to announce the latest version of the NoshList iPad waitlist app along with a host of new features that let restaurants improve their guest experience and their operational efficiencies. Redesigned for iOS 7, the new app makes it easier to organize a waitlist and remember guest preferences with better notes and sortable statuses. Table management has never been easier with customizable table selectors, and the ETA feature lets restaurants keep track of same-day call aheads. There are also a lot of other enhancements to the user experience and look and feel. Check out the tutorial video below to see how it works:

With the new Quick Notes feature, restaurants can define as many pre-set notes as they would like to appear when a hostess is adding a party to the waitlist. It’s great for common events, such as birthdays and anniversaries, or popular customer preferences, like dietary restrictions. The notes can be viewed in the waitlist for easy reference and can be synched across all devices a restaurant might have.

A restaurant can also customize the table numbers that appear in a spinner for simple table assignment when customers are seated or added to the waitlist. Table management is a natural extension of running a waitlist, and we have made it much easier to assign and track table numbers in the new NoshList app.

The new app also integrates other features into the main waitlist view in more seamless ways. Seated history shows below the current list and can be toggled on and off. Parties that have an estimated arrival time are grouped below those with a quoted time, and people that add themselves to the list show up at the top with special highlighting to alert the hostess.

Mother’s Day is coming up this weekend in the US, so it is a great time for restaurants to use Waitlist Me to manage the surge in families hoping to treat mom to a special meal.  With the recent launch of Waitlist Me in over 60 countries, it is now being used for different holidays at different times.

Interestingly, over 150 countries that celebrate Mother’s Day and the holiday has the deepest roots in the UK, where it is called Mothering Sunday.  Since the 1500s, young apprentices and domestics would walk home on Mothering Sunday, carrying special cakes and picking wildflowers for their mums before going to church.  This year people in the UK already celebrated Mothering Sunday on March 11, and here are some of the ways Waitlist Me is helping businesses in the UK.

Let patrons relax rather than queue

Brits may take pride in their queueing capabilities, but that doesn’t mean they enjoy waiting in queues, especially on holiday outings. Waitlist Me takes the queue out of the equation. Whether customers make a reservation or walk in on the big day, they can drop their name at your hostess stand and get back to enjoying time with their loved ones without fretting about losing their place.

Bonus! One of Waitlist Me’s core features is the public queue list, which lets your guests see for themselves exactly where they are in the queue and how much more time they have kill before it’s brunch time. You can set it up to display on a monitor or telly in your vestibule.

Easily accommodate walk-ins and reservations

Every holiday has its planners and its skivers. Waitlist Me makes it easy to welcome everyone without any fuss or frustration. The app integrates a standard queue with made-in-advance reservations, all on the same screen. There’s no need to panic over squeezing somebody in, and your guests will never see your hosts sweat. Plus you can toss your grease pens, sticky notes, and messy reservation books in the bin. Ta, clutter!

Bonus! Waitlist Me is all about making work easy for you and your staff. The app’s interface was designed to be intuitive and user-friendly. That makes training time minimal for your hosts and helps them stay calm and professional during busy periods.

Set your queuers free

If your restaurant is in an area stuffed with shops or historic landmarks, giving customers the option to wander while they wait is a happy surprise. In the UK, Waitlist Me text notifications are completely optional. It’s a feature that lets you—or your guests—decide when to use it. An example: When you add a customer to your queue, you can let them know they can wait in your lobby or you can text them when their table is ready if they’d prefer to walk around.

Bonus! International text notifications are offered as a prepaid, pay-as-you-go system. Sending a text is as easy as tapping a button on the app, but it’s always your choice to send. Or not—whatever works best for your restaurant.

Impress customers with accurate wait estimates

Sure, your guests might not tell you they’re annoyed by a long queue or a poorly judged queue time, but one bad experience waiting for their turn can keep them from coming back. Waitlist Me shows average wait stats and real time waits next to quoted times, so it is easy for your staff to give more accurate estimates and make guests happier.

Bonus! Waitlist Me’s public waitlist feature makes it easy for guests to check their place in line from their phone, so they worry less about how much longer they must wait.  It also cuts down on repeated questions to your hostess on the remaining wait.

Remember special requests

Birthdays or anniversaries? Food allergies? A highchair? Wheelchair accommodation? A preference for patio seating? Waitlist Me offers a simple Notes feature to help you, your hosts, and your servers keep track of whatever it is your customers want and need to make their meals enjoyable. Input these details when they walk through your door, and you’re set.

Bonus! Waitlist Me offers real-time sync across multiple iOS, Android, and web-enabled devices. That means everyone on your front-of-house staff and your management team can be clued in 24/7.

Whether you’re using the Waitlist Me web widget to let customers self-schedule or your team is entering reservations or appointments for customers, there are some optimizations you can make in your settings to get the most out of the scheduling features. 

If you plan to use the widget, on the Waitlist Me website go to Account > Settings > Add Yourself. The Main View section has a feature called Time Increments, which will control how frequently the time selection option shows reservation slots to customers. You can choose every 5, 10, 15, 30 or 60 minutes. (If you haven’t started using your widget yet, also see this page for the basic setup information.)

Click Waitlist at the top to go to the main waitlist page, then click on the settings gear icon and choose Reservations. You can customize the time increments you want displayed on your calendar view and the average time a table or resource is occupied.  Based on these settings you can block out your reservation availability visually in your calendar view.

Choose to show tables as occupied either by how many parties will be arriving in a time block or by how many parties are expected to be currently seated in the time block. The Arrivals option shows the total number of people arriving, with the number of groups in smaller font below if more than one group is arriving in that time block:

The Scheduled option shows the total number of people and groups being served, regardless of when they arrived:

Some settings (including many view settings) are device-specific. These settings for how you prefer to view reservations would also need to be set on tablets you plan to use. In the tablet you can navigate to the calendar and press in any time block to see an additional option on the upper right for changing views.

A Waitlist Me Pro or Platinum subscription offers more controls for scheduling. You can set up party size limits by going to Account > Settings > Add Yourself > Input Fields. Under Size Limits, select reservations, waitlist, or both. Then you’ll see the option for minimums and maximums. There are also more scheduling features available with Business Hours, Display Hours, Scheduling Rules, and Blackout Dates. Please see this page to walk through these features. 

What kind of device can be used for the Waitlist Me service: a tablet, computer, or smartphone? Yes, yes and yes! The service can be used on iOS and Android mobile devices using apps from Apple iTunes or the Google Play Store as well as on computers through web browsers. You might choose to use one or a mixture of these depending on the size of your business and the features you want to utilize.

iPads and iPad Minis are the most popular device options due to the popularity and solid performance of these tablets. It is important to make sure the device is a newer model capable of running the most current version of iOS available, as Waitlist Me is optimized for the latest version in accordance with Apple’s guidance for developers. You don’t have to go out and buy the newest iPad. You can use a prior generation model if you already have one, but for example, you would not want to use an old iPad 2 that cannot run operating systems higher than iOS 9 with Apple now on iOS 14. You can check here whether your existing Apple device currently has or is able to update to the latest iOS version.

Android tablets are another popular choice for running Waitlist Me. Android has a wider range of manufacturers and price points, and to some degree you get what you pay for. We don’t recommend buying a cheaper Android tablet for less than $150, as you are more likely to run into performance issues. Look for a device with at least 2 GB of RAM, which would be in the middle of the range for Android tablets. The Samsung Galaxy Tab A is a popular choice. As with Apple, we advise using a tablet that is updated to the latest Android OS. Instructions for how to check and update your Android version can be found here.

You can also use Waitlist Me in a web browser on a computer or tablet, and we recommend using Chrome or Firefox for the best performance. Some of Waitlist Me’s more advanced features, however, are only available when using our iOS or Android apps on tablets.  For instance, our apps for tablets you can use our self check-in kiosk feature, the floorplan view, and a few other features that aren’t available in the browser.

Likewise, iPhone or Android smartphones can be used to run the Waitlist Me app and access the basic functions of the service like adding guests, sending notifications, adjusting assignments, etc. To take advantage of features like the spatial floorplan view, you would need to use a tablet with a 7” or larger screen.

Waitlist Me will also run on a Kindle or Fire tablet in a pinch, but we don’t recommend these devices due to performance limitations for more than basic waitlist management for places with lower usage. They are comparatively low-end devices designed more for consumers to use for reading e-books and other forms of entertainment.