With Memorial Day Weekend in our rear-view mirror, we are psyched to see what summer has in store. While all of us at Waitlist Me are enthusiastic about not waiting—and making every wait as painless and speedy as possible—we have to admit that we get a kick out of seeing what folks are itching to see and do, no matter how much time they have to spend in line.

What’s cracking us up, making us scratch our heads, and inspiring us to buy tickets this season? Here are the top-five crazy (and crazy-awesome) things people are waiting for this summer:

#1. A bucket of cookies at the Minnesota State Fair

Nearly 2 million people visit the Minnesota State Fair in the Twin Cities every year. The massive fair grounds have everything you could want in a fair, from giant sculptures made out of butter to an ax-throwing contest. They also have Sweet Martha’s famous chocolate chip cookies, available by the bucket-full. Last year, the line for these cookies was 45 minutes long.

#2. A ticket to see Shakespeare

Much ado about nothing? Not so say the theatre fans who wait (and wait and wait) for tickets to see Shakespeare in the Park in New York City. Each year, New York’s Public Theater puts on two shows outside in Central Park, soften starring big-time actors like Morgan Freeman and Anne Hathaway. How long is the wait? Who knows! Some line up the night before the free tickets are distributed.

#3. Exclusive merch at Comic-Con

With so many celebrities making it to San Diego for Comic-Con, you don’t have to be a certified geek to geek out over this event. It’s four days of panels, signing events, screenings, and, of course, all sorts of merchandise you can only get your hands on here. The lines themselves have taken on legendary status. Some of them even have their own Twitter accounts (we’re looking at you, Hall H)!

#4. To watch a little match play at Wimbledon

This summer, we’re certain of exactly one thing: There is no event that takes its lines more seriously than Wimbledon. While the Brits are certainly well-known for their queueing style, only this pinnacle of fastidiousness offers up a 30-page guide to lining up for tickets. Some wait all night (hear ye, hear ye: tents larger than a 2-person are forbidden). Some show up just before dawn, their fingers crossed that they’ll be among the first 500.  

#5. To leave the Nevada desert

If you’re looking for an experience this summer, you can surely find it at Nevada’s Black Rock Desert. In late August, that’s where the Burning Man festival sets up camp. After the titular man is burned—don’t worry, he’s not an actual person—it can take 6 to 8 hours to get out of Black Rock and even longer to get to the nearest city. This annual leaving is so massive that it has its own name: the Exodus.

Is your business ramping up this summer?

Use a waitlist and reservation app like Waitlist Me to manage your queues better and make your customers happier campers, no matter where, when, or why they’re hanging out in line. You can get started for free today and access features including text notifications, smart ETAs, and multi-location management.

NoshList was excited to return to this year’s National Restaurant Association Restaurant, Hotel-Motel Show (NRA) in Chicago from May 17-20, marking the company’s third year as an NRA exhibitor. There are a number of trends that are changing the way restaurants manage their businesses better with technology, and NoshList has been at the forefront of these innovations.

Since last year’s event, NoshList has tripled the number of people seated through the NoshList waitlist app. The NoshList wait list app closed out 2013 with more than 22 million diners seated across 4,000 restaurants. In the first quarter of this year, NoshList seated another 10 million diners, as growth continues to accelerate. We also were one of the first apps to integrate with the award-winning Clover POS device.

NoshList got a chance to show off several design improvements and new features in its new iOS 7 and Android apps, and gave a special preview of its new reservations feature for the first time at NRA. Adding reservations to the NoshList app is another way the company is building the simple and intuitive tools that restaurants need to improve their guest experience and operational efficiencies. The reservations feature will be live in the App Store and Play Store within a few weeks.

We had a great time at the event, spoke to a lot of interesting potential customers and technology partners, and were thrilled to have a chance to be interviewed by Turn & Burn on the NRA Media Stage.

We also had a couple Armor Active stands, which work great with NoshList. Here is a blog post on how they looked.

If you find that you, your staff, or your customers are more exhausted or more stressed out than usual, you’re not alone. In fact, these feelings are so common right now that the American Psychoanalytic Association has a name for it: PTSE, or Pandemic Trauma and Stress Experience.

APsaA’s COVID-19 advisory team has put together a long list of stressors and fears that those experiencing PTSE generally struggle with. It includes everything from “increased withdrawal, isolation, and fear of others as a source of infection” to “increased altruism, including worry about others.”

And you know what? All the points on this list of fears has the power to impact small businesses like yours.

Read on for four ways you can help customers have less stress when they visit.

Communicate safety precautions clearly

Proactively inform your guests about the precautions you’re taking to minimize the spread of the virus.

Post signs on your door, require hosts and servers to introduce them early in a guest’s visit, and include it on other forms of communication, from menus to social media profiles and posts. These precautions can protect not just your customers, but you and your employees as well.

Eliminate waiting area anxiety

Hanging out in a restaurant lobby wasn’t fun pre-COVID. During a pandemic, being that close to strangers for a long period of time is the stuff that panic attacks are made of.

Luckily, WaitList Me empowers customers to wait where they feel safest—outside in the fresh air, window shopping around the block, or hanging out in the car. Thanks to our text notifications feature, you can reach them wherever they are to let them know when they’ve hit the front of the line.

Cut unnecessary interactions

In this hand sanitizer-soaked world we now live in, many customers are concerned about touching items they never would have thought twice about a year ago. Everything from door handles to menus are suspect.

Eliminating these stressors requires a little bit of ingenuity. Wherever possible, install items like foot-pulls to enable guests to access areas without using their hands.

You can also use QR codes for menus and other ways. Post a QR code of the link to your Waitlist Me web widget and let customers join the list before they step foot in your restaurant, further minimizing lines and crowds.

Socially distance eating areas

For stressed-out customers, seeing a tightly packed dining area is enough to make them turn tail and leave—and may think twice before returning in the future.

You may want to reevaluate your restaurant’s table layout. Waitlist Me Platinum’s floorplan view and table management features are handy for optimizing your dining spaces and knowing where to seat the next customer to keep things flowing smoothly. 

One more thing: While community tables may have been the restaurant trend du jour, pre-COVID, now is not the time to bring them back. In fact, even when herd immunity has been reached, it might take awhile for diners to be psychologically comfortable enough to eat elbow-to-elbow with strangers again. 

We could wax poetic about Waitlist Me’s bells and whistles for hours (and we have!). But, honestly, one of our favorite bonuses that comes with implementing a waitlist and reservation app is getting rid of bad waiting room symptoms that begin to infect customers.

Let’s take a look at some of the annoying waiting maladies and behaviors that Waitlist Me helps do away with (and appreciate just how much better the customer experience is with a waitlist app). Here are 5 classic moves:

The toe-tapper

Who needs music wafting from a speaker when you could keep time to the beat of the toe-tapper’s sneaker on your tile floor? We joke, of course. We know you’re turning up the dial and pricing out carpet in order to drown this sucker out. Their tap-tap-tap won’t make tables turn over any faster, but it certainly can drive your host crazy (along with anyone else who’s waiting). The rhythmic nature of the toe tapping makes it more likely to spread to a variety of fidgeting activities around the room, creating a rather tense environment.

The eagle-eye

We’re certain some eagle-eyes honed their behavior early on as hall monitors. A training ground of tardy students prepared them well for their next mission: us. Now, they’ve set their sights on guests lingering too long over dessert and front-of-house staff dilly-dallying behind the hostess stand. Ever feel like you’re being…watched? We know exactly who to pin that on.

The disappearing-act

Some people have the gift of invisibility. They can disappear into a crowd, blend in seamlessly, fade into the background or jump right into the action like they were born there. This disappearing-act pulls a fast one, all right—right out your door without so much as a word of warning. Will you see them again? Sure, about 20 minutes after you call their name (and give their spot to the next person in line).

The slump-and-sigh

The burdens of the world have to rest on somebody’s, shoulders. Why not the slump-and-sigh? After all, that’s what it looks like once you give them their ETA. They take their seat with a sigh that bespeaks inner turmoil greater than 10 minutes ‘til “the doctor can see you now.” And if they have to stand? This one morphs into the hunch-and-groan. Sigh.

The watch-watcher

Need to know the time? There’s always someone in your waiting room you can ask, although we’re not entirely sure you’d want to. Whether they’re old-school with a wrist watch, analog with a wall clock, or high-tech with the latest iPhone, the watch-watcher tracks their own countdown, thankyouverymuch. And if your wait-time guesstimate is off by so much as a minute, well, you can expect to hear about it. This another of the more infectious behaviors. If you have a diligent watch-watcher in the group, you’ll definitely see an uptick in the unconscious time checking behaviors from others in the room.

The solution

You can’t always get rid of waiting, but Waitlist Me helps you make the wait experience better by giving guests more visibility into the wait process and the flexibility to leave the waiting room and be notified with a text when you are ready for them.

Let the toe-tapper and eagle-eye work off some of their nervous energy by walking around outside while they wait. Help the disappearing-act know the right time to be back with a well-timed text message. Take some of the worries of endless or unpredictable waits off the slump-and-sighs shoulders. And show the watch-watcher you care by using real time wait tracking to give better estimates and deliver on the promised wait times.

For restaurants that are looking for an attractive, secure display for their devices, we have teamed with ArmorActive to provide a hardware solution. ArmorActive’s iPad kiosks are designed to secure and protect the devices, while complimenting both the sleek look of the iPad and NoshList’s stunning user-interface.

ArmorActive, located in Utah’s “Silicon Slopes”, offers a number of attractive hardware interfaces for running applications such as NoshList, and is the fastest growing iPad kiosk design, engineering & manufacturing company in the world.

With iPad security provided by ArmorActive and the NoshList waitlist app, restaurants now have everything they need to make managing their wait lists easier and more secure than ever before.