You can tell by the block-long lines that people are waiting to get their hands on the newest It-burger or It-lipstick or It-phone. But should you invest your time (and your patience) into queueing for the latest must-have, too?

If you wanna stick around, by all means, go for it. We have friends who see a line and hop right on without even checking to see what they’re waiting for. (Yes, we think they’re crazy, but hey, #youdoyou.) Who knows? Maybe there’s really great music in the lobby. Maybe you have 74 minutes to kill before an appointment. Maybe the arch support in your sneakers needs testing.

Or maybe not. If your eyeballs turn into question marks at the sign of a line, here’s your definitive guide to figuring out if what you’re waiting for is worth the time you spent in line.

#1. The queue is out of control

Some businesses are experts at line management (see: Chick-Fil-A and Disney World). Some businesses aren’t used to lines but are happy to adapt to a surge in traffic. Others use long wait times to garner attention and tend to care more about press than customer satisfaction.

The first two are usually worth your time. They’ll either get you to the front as expeditiously as possible, where you can enjoy whatever it is you’ve been waiting for, or they’ll apologize and offer you something even better.

The last one? Not so much. Many businesses that use long lines as leverage also have limited stock (think: doorbuster deals on Black Friday or Build-A-Bear’s discount goof). That means if you’re not near the front, you’ll be waiting ages for diddly squat. If that’s the case—and a quick Google should give you an answer—we suggest cutting your losses ASAP.

#2. Exiting customers don’t look happy

Pay no heed to impatient line-grumblers—unless, of course, they’re grumbling is along the lines of, “Our pancakes always come out burned when we eat here. Why are we waiting for a table again?”

You want to know what the folks leaving the business-in-question have to say about their experience. Are they smiling and laughing? Are they toting doggy bags and saying they can’t wait to come back? Or, are they frowning? Grimacing? Shaking their heads? Crying?

Read their body language and, if you’re feeling particularly daring, pop on a grin and ask them straight-out what whatever-it-is was like. Most people will tell you honestly, especially if you catch them by surprise.

#3. You feel uncomfortable

The human body is a curious thing. It has parts without purpose. It can manage miraculous feats of strength. And it can sense when you need to get out NOW. That niggling feeling at the base of your spine? Those hairs standing up on the back of your neck? Those are your instincts telling you that, hm, something is a little off.

It could be too loud. It could be too frantic. Perhaps the food smells off or the waiting room looks dirty. Point being: If you’re not feeling it, for whatever reason, back on out of there and move on!

Waitlist Me can help

When there are good reasons to wait or a line is simply unavoidable, Waitlist Me helps businesses make customer waits more bearable. Benefits include improving quote time estimates, simplifying line management, and giving customers the flexibility to wait where they like and be notified when it’s their turn.  It’s great for the business as well. Better experiences mean higher customer satisfaction, less walkaways, and other positive business results.

Byline: Brittany Taylor

If you’re American, you may recognize the word “queue” from your Netflix app. If you’re British, you can’t think why anyone would use the word “line” when “queue” is the obvious choice. If you’re Canadian, you’re more likely to think in terms of waiting in line, but probably wouldn’t worry too much if told told to “queue up.” Whether you think in terms of a waitlist or queue management system, Waitlist Me can help.

What’s behind the way we wait? Let’s take a look…

Where the idea of “lining up” came from

Despite the eternity you waited in traffic this morning, the idea of forming an orderly line hasn’t been around forever. It didn’t become a popular convention until after the turn of the 19^th century. That was when the industrial revolution began to concentrate large populations in towns.

As more and more people moved into cities, the way they bought things changed. Instead of markets, individuals frequented shops. What else changed? The way people worked. As factories, mines, and, later, offices became the norm, workers had to get through the door—literally—and lines became a daily occurrence.

What’s up, Britain?

Across the United Kingdom, the queue reigns supreme. Like its penchant for afternoon tea, though, queueing is an imported custom. The word itself is French for a braid or plait, and it’s derived from a Latin word that means “tail.” By the early 19^th century, it had come to mean a line of people, but it wasn’t until World War II that the idea of the queue became part of the British identity.

As Great Britain entered the war, its government talked up the notion of citizens doing their duty and taking turns. Queueing became a symbol of that, “of decency, fair play, and democracy,” reports another British institution, the BBC. After the war, opposition politicians flipped that idea on its head. Queueing became a sign of societal problems and government inefficiencies. Public resentment grew and the occasional queue-related fisticuffs ensued.

Today, Brits are still ardent queuers, and while they’re proud of their reputation for polite queueing, they’re not very happy about the waiting itself. For many, it’s a stressful experience focused on doing one’s duty and ensuring everyone else does, too.

America’s love-hate relationship with waitlists

Lines, like most things before the Internet Age, came to America a little late. Once they arrived, though, they took hold. Many moments in U.S. history come with their own lines, from the bread lines of the Great Depression to gas lines during the oil crisis.

The American approach to lines is pretty similar to America’s approach to life. On one hand, there’s egalitarianism. This is the United States, after all, the land of plenty and equal opportunity! There’s enough for everyone, and if you wait for your turn, you’ll get what you want. On the other hand, there’s capitalism. In America, it’s a race to the top. We’re always working for more, and sometimes there isn’t enough to go around.

This dual approach is why Americans are both happy to wait their turn and anxious about the whole waiting-in-line experience. Americans want to be good citizens, but they also want what they want, and if getting it is in question, they start stressing out about what they can do better to make their goals a reality. Could I choose a shorter line? Can I cut? Can I bribe the hostess?

It’s a competitive experience that’s uniquely American, but it also creates a build-up of unnecessary stress. Folks in the U.S. wait in line an average of 37 billion hours each year. That’s a lot of anxiety!

Then, there’s Canada, the chillest line-waiter of them all

The Great White North is all about maple leaves, Mounties, and, yes, waitlists. While using the word “queue” won’t raise many eyebrows, Canada falls firmly on the “we wait in lines” side of the debate.

Canada takes its lines—or lineups, as they prefer to call them—seriously. Our favorite example: International students at Canadian universities are often required to take etiquette classes during orientation. Mastering the lineup is on the syllabus right after learning how to say “hello.”

True to form (and its reputation as the global nice guy), Canada’s relationship with lines is based in its dedication to upholding polite society. Along with apologies and punctuality, the omnipresent lineup is an unspoken agreement that every Canadian, can mind their manners, relax while they wait, and still get what they want.

Waitlist Me makes queues, waitlists, and lineups better across the globe

Our goal is to make your customers’ waiting experience better. Happier customers lead to better bottom lines—and that’s exactly what we want for your business. Our app is now available in more than 60 countries, so wherever you are and whatever you do, we’re here to help.

Did you know you can add a button to your Facebook page to take reservations or appointments? Allowing customers to book directly from social media is easy, and a great way to increase bookings.

Start by logging into your Waitlist Me account and copying the unique link for your hosted Web Widget. You can find this at www.waitlist.me > Account > Settings > Add Yourself. The link will be at the top of the page.

Next, go to your business’s Facebook page. Choose the Add a Button option on the right.

Choose Book with you, and then Book Now.

Select the Link to Website option, enter your Waitlist Me link in the pop up, press Save and then Finish. That’s it! You now have your very own reservation (or appointment) button on Facebook.