We are happy to announce that we have lowered our NoshList Premium price with unlimited texts and calls by 59% from $49/mo to $19.99/mo. For existing NoshList Premium users, no action is required, and the new lower rate will automatically be applied with the next billing cycle.

As part of the pricing update we will be changing our free service, which will be limited to 100 parties a month starting July 1, 2014. The hundred party limit will be based on each calendar month, and when the limit is reached, further parties will not be able to be added until the beginning of the next month.

NoshList Premium gives every restaurant unlimited usage of all these features:

– Unlimited text messages and phone call notifications to diners
– Add, remove and seat any number of parties quickly and easily
– Integrated table assignment and management
– Customizable notifications and public waitlist page
– Powerful analytics and downloadable reports
– Customizable quick notes and statuses
– Multi-device syncing
– Guest loyalty tracking
– Multi-place and multi-user management

If you haven’t already, sign in and get the upgrade here for $19.99/mo. to start getting all these features.

When Scott Wise launched Scotty’s Brewhouse in 1996, he was 22 years old with little restaurant operating experience. He had graduated with a degree in marketing and public relations from Ball State University and had just returned home to Muncie, IN, after a stint as a copywriter in Houston.

“I had always waited tables and bartended, and after college, hated my 9-to-5 job. I came back to my hometown and was drawing up the idea of what I wanted to do when I heard there was a bar for sale,” Wise said. “The owners asked me to put a business plan together. Then, months later, I went to the owner and bought the business.”

That business was Mugly’s Pub & Eatery, a local Ball State University student hang out with a pool table, three beers on tap and a burger on the menu.

For the next three years, Wise worked on the restaurant’s revitalization, changing the name to Scotty’s Brewhouse and eventually hiring enough staff to handle the growing clientele. That’s when he decided to open a second location. He was only 25, and already was building a restaurant chain.

Well, maybe not.

“I got the food service bug and just loved what I was doing,” he said. “But at 25 I thought it was easy and the second restaurant failed miserably.”

Undeterred, Wise decided to take the equipment from his second endeavor and open another Scotty’s Brewhouse location in Bloomington, IL. The year was 2011. The restaurant was a hit. A franchise was born.

Today, Wise and his executive team operate eight locations throughout Indiana. Their biggest store, in downtown Indianapolis, holds 450 guests.

The technology solution

With locations throughout the state and a continuous rise in customer visits, Wise was looking for a way to increase operational efficiencies while reducing costs. This led Wise and his team to NoshList, a waitlist app designed to simplify restaurant operations and improve the guest experience. The app runs on iPad and Android tablet and mobile devices and replaces old-fashioned paper lists and expensive buzzer waitlist tools.

“For the majority of restaurant operators who use our waitlist app, the switch was made because of the ease of our technology and its ability to cut down costs while improving the guest experience,” said Craig Walker, founder of NoshList. “Our tool gives restaurant operators the ability to seat guests faster, which increases table turns and improves restaurant profitability.”

NoshList, available as a free or paid Premium service, works by sending guests text messages to their mobile devices alerting them that their tables are ready. If a guest doesn’t have a mobile phone, they can still be added to the waitlist and the host can locate them once their table is ready.

More importantly, however, is that NoshList’s Premium users can utilize the app’s ability to collect analytics based on diner history. Additionally, Premium users have access to a two-way communication system for dine-in guests, so customers can let a restaurant’s host know if there are changes to the party.

“The ability to gain consumer insights based on visitor history is a huge step forward for users of our NoshList app,” Walker said. “And the ability for two-way communication further enhances our restaurant support.”

Wise had long been considered an early adopter of restaurant technology, a reputation that placed him on the industry speaking circuit for many years.

Scotty’s Brewhouse first started using tablets at the table in 2010. The move was a premature one in regard to customer acceptance. While the tablets didn’t work for his customer base he continued to look for new and emerging technologies that would push the brand forward.

“With the use of technology, you don’t do something that you think is cool or looks good. It has to save an operator time and money,” Wise said. “The reason why I got into tablet waitlist technology was because I was frustrated with how many pagers got stolen, or broken or lost.”

After the failed tablet experiment, Wise decided to use NoshList as a way to increase sales and reduce operational costs even though he wasn’t sure customers would give out their cell phone numbers.

“In the beginning I was nervous,” he said. “I don’t believe in text marketing and I wasn’t sure if people would give us their cell phone numbers. We had a little pushback from customers, but it wasn’t enough to stop using the technology because we were saving money on broken pagers and streamlining our seating capacity,” Wise said.

To date, WaitList has seated more than 34 million diners through its free and Premium versions and in May launched an updated version specifically for iOS 7.

“The app continues to ramp up and is proving to be a great technology. With some of the bigger software companies, they are so slow in incorporating new technology that by the time they do it the next wave is out,” Wise said. “For my staff, the reaction was initially ‘how do I do this?’ But once they got it, they loved it. This is one technology that I didn’t have to push at all and was not too difficult to put in place.”

Additionally, Wise and his team were concerned that customers would walk away once their names went on the waitlist because there was no buzzer that would tether them to the restaurant.

“We worked with NoshList on a number system that let staff know if customers had gone somewhere else,” Wise said. “And if people are wondering about their wait, they can now look at their phone and see how much time they have left. This lets the hostess focus on other things and it doesn’t make guests feel like someone forgot about them.”

Over the past six months, Scotty’s Brewhouse guests have embraced the NoshList technology. And because it’s an app-based system, the waitlist keeps running even if internet connectivity is lost.

“The best thing is we don’t have pagers anymore. That cost was huge for us,” Wise said.

The countdown is officially on. For Lent observers, 40 long days of fasting are almost over. But for you and your restaurant, Sunday marks the beginning of a brand-new holiday season.

Push away those last-minute worries, boss, because everything really is gonna be all right. Waitlist Me is the app you need to ensure your holiday brunch, lunch, and dinner services run smoother than a hand-dyed egg rolling down a grassy hill.

Go ahead and put on your Easter best. We’ve got your holiday rush completely under control. Here’s how we’re helping you improve your customer service today:

Nixing MIA reservations

The worst problem customers face on big holidays like Easter Sunday is lost reservations. When your restaurant relies on overstuffed date books and grease boards, though, hostesses get used to saying, “What was the name again? I’m not seeing it in the book.”

Your guests deserve better, and Waitlist Me Premium helps you stay organized and manage your reservations in one location that you can access from multiple iPads or Android tablets.  You can even login from your home computer or your smart phone to keep tabs on your reservations.

Setting guests free

Kids stuffed into khakis and sun dresses as the sun rises on Easter morning aren’t the best at standing quietly in a restaurant lobby. And with spring in full bloom and sun in the forecast, adults don’t want to be cooped up, either.

That’s why Waitlist Me let’s ‘em run wild. The text notification feature does away with diners’ worries about losing their place in line. Now, they can wander. Whether they choose to window shop, walk down the block, or hang out in the car, one quick text lets them know when their table is ready.

Decluttering hostess stands

Remember those high school presentations where you stood at the front of the class and fumbled through your speaking points? Yep, that’s what it feels like to be a host who is drowning in sticky notes and chicken scratch while a hungry crowd looks on.

Luckily, those days are behind us. Waitlist Me’s intuitive interface makes adding and seating dining parties a cinch. With just a single glance at the app’s home screen, hosts can see who’s waiting and what reservations are walking through the door, no squinting or second-guessing required.

Offering on-the-go waitlists

For every lucky duck that slips in your door ahead of the rush, there’s the slew of folks behind them grumbling about why they didn’t leave sooner. Now, bad traffic or treks from far-flung parking lots don’t have to impact wait times.

By adding the Waitlist Me widget to your website or social media page, you can allow your guests to add themselves to your waitlist on their own time. It doesn’t matter if they’re just leaving church or hunting down one last Easter egg. In a few quick swipes, they can hop on line from a pew, a parking lot, or a park.

Distracting guests while they wait

There’s something about pulling out a smartphone while waiting with the family on Easter Sunday that’s a little bit awkward. But that doesn’t mean your diners want to stare at the floor until their name is called.

Waitlist Me lets you put your business on display, right in your lobby. It offers a completely customizable public waitlist feature that can show your brand colors, logo, upcoming events, or current holiday specials, while they check their place in line. You can even include graphics and videos. Pull it up on any TV or monitor, and you’re good to go.  Guests can also check it from their phones, through a link in the confirmation notification.

We are here at the National Restaurant Association Show, and what better timing than to hit our one millionth diner seated using the NoshList free waitlist app for iPad that notifies diners via text messaging that their tables are ready. NoshList helps restaurants easily and efficiently manage their waitlist and improves the dining experience by replacing paper lists, microphones and alert buzzers with text messages sent directly to the diner’s cell phone.

“We are thrilled to celebrate our millionth diner seated using NoshList. We are extremely happy with the high rate of adoption by restaurants since our launch a little over two months ago and seating over one million diners in that short time has exceeded our wildest expectations,” said Craig Walker, CEO and founder of Firespotter Labs. “Diners want an easy, convenient way to know when their table is ready and restaurants need an efficient solution that improves the experience for their customer. That is what NoshList delivers.”

NoshList launched in February 2012 to restaurants in San Francisco and has since gone nationwide to independent, multi-unit and casual dining restaurants alike.

“NoshList has provided Umami Burger an efficient and streamlined way of managing our waitlist,” said Jason Berkowitz, Vice President of Hospitality at Umami Burger. “Our patrons appreciate the ease of NoshList’s text messaging when their tables are ready and we appreciate the unlimited free texting and phone calls to patrons.”

It is pretty universal that people don’t like waiting, and that businesses can serve customers better by improving wait experiences. But as we have seen a wide range of different businesses across multiple industries and countries use Waitlist Me, we have also learned that there is a good degree of variation among the types of customers or groups waiting and the level of information needed to best serve them.

To add to many of our other customization features, we have recently added more options for the main waitlist view. It’s easy to streamline the views of your waitlist by choosing the level of information you need and removing unnecessary details. You can customize the columns shown, the information displayed in each row, and what type of stats you’d like to see.

You’ll find these settings in your app by tapping the Gear icon > Customization > Waitlist View.

Columns – Choose the Waitlist Info option to edit the information you want to see in each column. You can display the status colors or hide them. Show the group size, or get rid of it if you serve individuals. Hide the Assignments column if you don’t assign customers to tables, staff or other resources.

Rows – Also in the Waitlist Info section there are options for the level of information to display in each customer’s row. Would you like their phone numbers displayed on the main page? Do you need to see how many kids and/or seniors are in each group? How would you like to see wait time quotes – as minutes, ETA, or both? Choose what works best for you.

Statistics – From the Waitlist View section of the Settings, the Wait Estimates and Totals options allow you to customize the display of the analytics bar at the bottom of the screen. Use the Wait Estimates > Display Groups to set 3 ranges of group sizes for calculating average wait estimates.

The Total Settings will allow you to display the number of people waiting, the number of groups waiting, or both. Also, choose how many hours you want to see Total Served stats for (a full day, or less than 24 hours so you can see stats by shift).