Waitlist Me was one of the first integration partners for Google’s integrated waitlist features, and these features continue to be popular with Waitlist Me customers and their guests. Businesses using Waitlist Me can easily turn on these features with the press of a button to allow their customers to join their waitlist right from Google.

Google released a couple new settings for further improving the guest experience, and these are now available for Waitlist Me users in the “Add From Google” area of the settings when logged into the Waitlist Me website.

Waitlist Policy – Often businesses want to set the right expectations for what to expect after joining the waitlist from Google or give some simple instructions about how to use the feature. For example, they may want to let people know not to use the feature to make reservations or let them know to look for a confirmation after joining. Now there is a setting that can be used to display some simple text to customers when they join the waitlist from Google.

Max party size – The ability to set a maximum party size has been a feature to help avoid cases where a business might not be able to accommodate a larger party or set the right expectations. Previously though the customer wouldn’t be given any additional instructions on what to do in those cases. Now there is a setting where businesses can display a message to give them a call for party sizes over the maximum.

Renting shoes and perfecting the art of bowling-without-bumpers is a favorite memory of Waitlist Me’s app developers, and we’re thrilled that our favorite outing of old is back in favor with everyone from teens to millennials to families with kids.

Seeing a surge in your clown shoe-clad customers? Waitlist Me is a waitlist and reservation app that can help you smoothly manage the increase in traffic—and turn new customers into loyal fans.

Here are 3 ways our app can help any bowling alley gain new business (and improve customer service) today.

Prevent walk-outs when there’s a wait

A line at the door can make any strike-happy group turn tail and hit up a pizza parlor or movie theater, instead. Waitlist Me helps you keep customers regardless of your wait time. How? By making that line disappear.

Thanks to unlimited text notifications for users in the U.S. (and pay-as-you-go texting for Waitlist Me’s international plans), you can add groups to your waitlist and then let them roam free until a lane becomes available. They could grab cheese fries and a pitcher of beer at your snack stand, shoot pool and play PAC-MAN in your arcade, or window-shop their way down the street. When they’re first in line, you can send them a heads-up via text.

Perfect for:

– Bowling alleys with limited staffing (or a small waiting area)

– Checking in large groups during peak business hours

– Bowling alleys facing lots of local competing attractions

Give large groups a great time

You brought in snacks and arcade games to serve your bowlers better. But those add-ons don’t have to be after thoughts. Now, with large groups looking for impromptu hang-out spaces, your bowling alley is primed to offer a variety of fun options for everyone, including the non-bowlers in the bunch.

You can use Waitlist Me to give everyone a chance to do whatever it is that floats their boat…without making ‘em stand around in long lines by themselves. How? Waitlist Me is flexible enough to be used for people waiting for lanes, your in-house food area, or even popular games like air hockey.  Text ‘em when it’s their turn, ensuring that they’re never sacrificing quality time with friends and family to hold their place in line.  You can manage lines for different activities with status colors or even set up a separate waitlist for areas that have regular waits.

Perfect for:

– Booking birthday parties, office outings, and other celebrations

– Special events, like trivia nights and karaoke

– Attracting big crowds for bowling league competitions

Make it easy for customers to choose your bowling alley

Who wants a hassle for what should be a fun happy hour outing? Not your guests! That’s why it’s essential to make it a cinch for your customers to decide to shoot the breeze at your business rather than another spot down the block. A parking lot and food specials are a great way to get ‘em coming in your door. Another tool to have in your back pocket: Waitlist Me.

The app is built to handle waitlists and reservations side-by-side, so you can forget about that mess of sticky notes cluttering up your front counter. Customers can call before they come, walk right in, or even add themselves to your waitlist or make a reservation online. And, thanks to the public waitlist feature, they can check your ETA from wherever they are, whether that’s the water cooler, the bar next door, or the parking lot.

Perfect for:

– Catering to the after-work crowd

– Offering pop-up events

– Handling holidays and rainy summer afternoons

We are excited to announce a new set of calendar views that make managing and scheduling reservations and appointments even easier.  Building on our previous streamlined list views, the new calendar features let you see your availability at a glance so you can plan ahead and deliver great customer service.  View total scheduled customers by month, week, or day and just tap on a specific time to schedule a new customer in a few seconds.

Reservations

With the Reservations and Group options in your waitlist settings, you can make reservations for groups of different sizes and see the total number of customers as well as groups in your calendar.  The daily view also makes it easy to schedule reservations for specific tables if your business is a restaurant.  Or in other businesses you might make reservations for room numbers, rental items, tour guide names, and so on.  Here is a video on how it works.

Appointments

With the Appointment and Individual options in your waitlist settings, you customize scheduling to not ask for or display group size, since you’d normally be meeting one person at a time.  The daily view lets you schedule appointments for specific team members or people at your business. Depending on your business these might be the name of hair stylists, sales people, technicians, doctors, and so on.  Here is a video on how it works.

Here is how the daily calendar view looks:

Monthly calendar view:

Weekly calendar view:

Whether you run a four-star fine dining establishment or a seasonal fish fry favorite, the tools you use have the potential to make your restaurant…or break it.

Forget the grease pens of yore. Forget the phone ringing off the hook during dinner service. Forget the harried servers with too-full sections (and the bored ones with too little to do). Waitlist Me Pro is the tool you need to upgrade your table, resource, and reservation management.

Here are four ways the Waitlist Me Pro app can transform your restaurant business:

Divide and conquer

Tradition belongs in your food, décor, and customer service, not in your floorplan. Waitlist Me Pro scraps the laminated restaurant layout and multi-colored grease pens in favor of an at-a-glance resource management system that shows hosts instantly what tables are available, what tables should be flipping soon, and which sections should be prioritized.

The pro-level resource management features let you create different sections in your restaurant depending on the time of day, staffing, holidays, special events—anything you can think of that would change the way you allocate your tables and your servers. Save your section layouts and enlist them with a swipe of the finger. Done!

Keep waiting customers happier with better wait estimates

With Waitlist Me Pro, even the greenest of hostesses can give an accurate quote to a customer waiting for a table. The app tracks the current amount of time a groups have been at a particular tables and makes it easy to see what tables have upcoming reservations or have been assigned to waiting customers. This visibility helps hosts predict exactly when waiting customers can expect to be seated.

Bonus: Sorting by time within sections makes it easy to see which sections have more available tables and which tables have been occupied the longest and are most likely to open up soon.  Additional statistics at the top of each section show the available tables and seats as well as the percentage of tables filled so it is simple to know where to seat the next customer.

Know your numbers

Don’t just guess how many staffers you need on hand for happy hour or holiday parties, or if you should change your sections or table layouts around.  Waitlist Me Pro offers resource utilization reportsto help you make better decisions.

The app tracks your usage data, so that you can creates reports based on various parameters. How quickly are you turning over tables? How many sections should you have on a Saturday night? Can you get away with one less server during brunch? Waitlist Me Pro’s reports will help you answer these types of questions and more.

Build your brand

When competition is stiff, you need to leverage every opportunity to differentiate yourself and your dining experience from the other restaurants in your area. Waitlist Me Pro offers you a chance to stand out from the very first point of contact.

The app’s pro subscription level allows you to add your branding to the web widget, public waitlist, and customer notifications. The public waitlist personalization, in particular, includes options to change the color scheme, status messages, and personalize the HTML at the bottom of the page so you can suggest loyalty programs, list daily specials, or display other information.

When Scott Wise launched Scotty’s Brewhouse in 1996, he was 22 years old with little restaurant operating experience. He had graduated with a degree in marketing and public relations from Ball State University and had just returned home to Muncie, IN, after a stint as a copywriter in Houston.

“I had always waited tables and bartended, and after college, hated my 9-to-5 job. I came back to my hometown and was drawing up the idea of what I wanted to do when I heard there was a bar for sale,” Wise said. “The owners asked me to put a business plan together. Then, months later, I went to the owner and bought the business.”

That business was Mugly’s Pub & Eatery, a local Ball State University student hang out with a pool table, three beers on tap and a burger on the menu.

For the next three years, Wise worked on the restaurant’s revitalization, changing the name to Scotty’s Brewhouse and eventually hiring enough staff to handle the growing clientele. That’s when he decided to open a second location. He was only 25, and already was building a restaurant chain.

Well, maybe not.

“I got the food service bug and just loved what I was doing,” he said. “But at 25 I thought it was easy and the second restaurant failed miserably.”

Undeterred, Wise decided to take the equipment from his second endeavor and open another Scotty’s Brewhouse location in Bloomington, IL. The year was 2011. The restaurant was a hit. A franchise was born.

Today, Wise and his executive team operate eight locations throughout Indiana. Their biggest store, in downtown Indianapolis, holds 450 guests.

The technology solution

With locations throughout the state and a continuous rise in customer visits, Wise was looking for a way to increase operational efficiencies while reducing costs. This led Wise and his team to NoshList, a waitlist app designed to simplify restaurant operations and improve the guest experience. The app runs on iPad and Android tablet and mobile devices and replaces old-fashioned paper lists and expensive buzzer waitlist tools.

“For the majority of restaurant operators who use our waitlist app, the switch was made because of the ease of our technology and its ability to cut down costs while improving the guest experience,” said Craig Walker, founder of NoshList. “Our tool gives restaurant operators the ability to seat guests faster, which increases table turns and improves restaurant profitability.”

NoshList, available as a free or paid Premium service, works by sending guests text messages to their mobile devices alerting them that their tables are ready. If a guest doesn’t have a mobile phone, they can still be added to the waitlist and the host can locate them once their table is ready.

More importantly, however, is that NoshList’s Premium users can utilize the app’s ability to collect analytics based on diner history. Additionally, Premium users have access to a two-way communication system for dine-in guests, so customers can let a restaurant’s host know if there are changes to the party.

“The ability to gain consumer insights based on visitor history is a huge step forward for users of our NoshList app,” Walker said. “And the ability for two-way communication further enhances our restaurant support.”

Wise had long been considered an early adopter of restaurant technology, a reputation that placed him on the industry speaking circuit for many years.

Scotty’s Brewhouse first started using tablets at the table in 2010. The move was a premature one in regard to customer acceptance. While the tablets didn’t work for his customer base he continued to look for new and emerging technologies that would push the brand forward.

“With the use of technology, you don’t do something that you think is cool or looks good. It has to save an operator time and money,” Wise said. “The reason why I got into tablet waitlist technology was because I was frustrated with how many pagers got stolen, or broken or lost.”

After the failed tablet experiment, Wise decided to use NoshList as a way to increase sales and reduce operational costs even though he wasn’t sure customers would give out their cell phone numbers.

“In the beginning I was nervous,” he said. “I don’t believe in text marketing and I wasn’t sure if people would give us their cell phone numbers. We had a little pushback from customers, but it wasn’t enough to stop using the technology because we were saving money on broken pagers and streamlining our seating capacity,” Wise said.

To date, WaitList has seated more than 34 million diners through its free and Premium versions and in May launched an updated version specifically for iOS 7.

“The app continues to ramp up and is proving to be a great technology. With some of the bigger software companies, they are so slow in incorporating new technology that by the time they do it the next wave is out,” Wise said. “For my staff, the reaction was initially ‘how do I do this?’ But once they got it, they loved it. This is one technology that I didn’t have to push at all and was not too difficult to put in place.”

Additionally, Wise and his team were concerned that customers would walk away once their names went on the waitlist because there was no buzzer that would tether them to the restaurant.

“We worked with NoshList on a number system that let staff know if customers had gone somewhere else,” Wise said. “And if people are wondering about their wait, they can now look at their phone and see how much time they have left. This lets the hostess focus on other things and it doesn’t make guests feel like someone forgot about them.”

Over the past six months, Scotty’s Brewhouse guests have embraced the NoshList technology. And because it’s an app-based system, the waitlist keeps running even if internet connectivity is lost.

“The best thing is we don’t have pagers anymore. That cost was huge for us,” Wise said.