We all know kids love Halloween.  But many may not realize how hugely popular the holiday is with adults as well.  Over three quarters of adults aged 18 to 44 plan on getting in on the spooky fun and celebrating Halloween, according to the Statistic Brain Research Institute.

With all the people wanting to get their thrills, chills, or perfect scares, businesses that cater to Halloween experiences are in top demand.  The rush of customers during this season, however, often results in long lines.  That’s why many smart businesses are turning to new technologies like Waitlist Me to improve the waiting experience and serve more customers.

Grandpa Grimm’s KneeKnocker Woods is a haunted attraction that is located in rural Nebraska.  This unique animatronic Halloween experience is set along an old wooded river that snakes through a corn-planted agricultural land. On any given night in October, KneeKnocker Woods draws upwards of 1,000 people, and there are usually long waits for the main attraction.

“This year, instead of people waiting in line, they go into Waitlist Me and then get a notification alerting them of how long they have wait. Once they are in the system they can mingle around and play games, shop or use the concession stand,” said Daniele Vohland, one of the owners of KneeKnocker Woods. “We have a lot of outside activities they can enjoy while they wait, and can check their phone to see where they are in line. It eliminates a lot of confusion for people and they can have more fun during their visit.”

Vohland also noted how the app had helped the employees be more efficient, since there were far fewer customers asking how much longer they would have to wait. Plus, when they did ask, it was easier for employees to estimate their wait with Waitlist Me.  Several customers had even commented on how they liked the new system.

“It is great that Waitlist Me can help businesses better handle the Halloween crowds, so customers can get their scare from the attraction rather than the wait times,” said Brian Hutchins, Waitlist Me CEO.  “Businesses of all kinds use Waitlist Me on a regular basis to serve millions of people a month, and the fact that it also works for seasonal businesses with surges in demand is a testament to its simplicity and flexibility.”

According to America Haunts, there are an estimated 1,200 haunted attractions charging admission fees during the Halloween season. This is in addition to the more than 300 amusement facilities featuring haunted attractions or events and another 3,000 charity attractions open on Halloween day or throughout October. The organization estimates that 90% of all U.S. households with children will participate in at least one Halloween attraction this year.

By Valerie Killifer

If you’ve been out to eat lately at any number of casual dining options, you’ve likely witnessed the growing popularity of pay-at-the-table services now available at restaurants large and small. It doesn’t take long to realize the significant upsides they offer. No more waving down waiters to get your check? No more tapping your toes while you wait for your receipt? This technology is a customer service game-changer.

What does this sort of service look like? Pay-at-the-table point-of-sale tech comes in a few different flavors. Keep reading to find out what they are and how they benefit different types of restaurants.

Tablets maximize ordering convenience

Early adopters, like Smokey Bones Bar & Fire Grill, introduced a tablet-style device that stays at the table. Diners can often use these devices not only to close out their tab at the end of their meal, but also to order food and beverages throughout their stay at a restaurant.

Many of these devices are also able to educate customers about membership or loyalty programs, daily specials, or featured menu options. And because they’re digital, they can offer glossy, mouth-watering photography that entices diners to order more items, like appetizers or desserts, or guide them towards items that offer a better margin for your bottom line. 

This style of device has also filled a gap in settings like fast casual restaurants and eat-in bars where diners are offered full menus without traditional table service. Now, customers can order at their convenience without needing to wait in line or catch the eye of a busy bartender. In addition, it can help open-all-day restaurants provide prompt service with limited staff.

Hand-helds improve payment speed

More recently, restaurants have been introducing a new type of pay-at-the-table device. It’s a handheld unit used by servers to capture the entire dining experience, from beginning to end.

Traditionally, waiters memorize or scribble down orders on notebook pages. This heightens the risk of error when they need to transcribe their notes for the kitchen or transferring tables between shifts. Using this sort of pay-at-the-table device, though, servers can now input orders directly into a digital order management system. There’s no forgetting who wanted a margarita without the salt, who requested a sandwich with no pickles, and who needs a side of mayo with their fries. Happy customers 100-percent of the time? That’s the name of the game!

In addition to managing orders, servers are also able to use these pay-at-the-table devices as hand-held registers. Swiping credit or debit cards—by far the most popular method of payment option in dining establishments—adding tips, and printing receipts is literally in the palm of their hand. This is a boon for restaurants with tons of traffic. It increases table turnover and decreases the amount of stress on servers because they can now get more accomplished in a single visit to a table. Less-frazzled wait staff means a better work experience for them, a better dining experience for your customers, and a better bottom-line for restaurant owners and managers.

Another customer convenience game-changer? Waitlist Me

Keeping customers waiting can have a devastating impact on a restaurant. They might order less, tip less, leave a bad review, or walk out your door, never to return. Waitlist Me is an app that keeps customers happy while they wait.

How do we do that, exactly? It’s a breeze. Waitlist Me brings your waitlist from the lobby of your restaurant to an easy-to-manage digital interface. Our app makes it easy to see waiting customers at a glance, provide accurate wait estimates that are tracked in real time, and notify customers with a text or automated call message when their table is ready.  It also has a number of other features like reservations, table management, and the ability for customers to add themselves from a kiosk, your website, or even Google.  

‘Tis the season for fresh powder and freezing temperatures. This winter, ski towns across America are riding high on the sort of snowfall that would make Frosty proud. As the inches accumulate—and ski bunnies flock in droves—the small businesses that keep these high-altitude towns running are awash in customers.

How are they turning out consistently excellent customer service? They’re downloading Waitlist Me, the intuitive waitlist and reservation app designed for restaurants, retailers, and all sorts of businesses in-between. The service makes interacting with your customers a cinch from the first day the slopes open to the very last snowfall.

Not sure how your business can use Waitlist Me to improve customer service and make overall operations more efficient? Take a peek at how these winter businesses are leveraging the app to win over customers and boost their bottom line.

Food and beverage businesses

From fine dining to dive bars, American ski towns are awash with excellent eateries. Here’s how businesses are using Waitlist Me to score customer service points:

– Wrangling the queue for a popular downtown bar

– Managing the constant waitlist at a teensy locavore dining hot spot

– Arranging behind-the-scenes tours and tastings at a brewery

– Letting guests sip wine while they wait for a table

– Squeezing in a pre-run breakfast 

Resorts and hospitality-focused establishments

No matter how visitors are spending their days, they all have one thing in common: They require some serious rest-and-relaxation. Here’s how an assortment of hospitality businesses use the app to help their guests chill out:

– Booking private, slope-view hot tubs at a resort spa

– Scheduling a moment of zen with yoga classes

– Offering walk-in appointments for chair massages

– Reserving luxe recovery amenities

Retailers and recreational outfits

Niche small businesses are what turn tiny towns into delightful vacation spots. Waitlist Me enables business owners to deliver spectacular service to their customers and clientele. Here’s how they’re using it:

– Prep for incoming customers at a bike rental shop 

– Arranging private tours for parties large and small at a historical site 

– Booking beginner spots in ski school 

– Saddling up for sleigh rides 

– Scoring space on a slopes-bound shuttle 

– Fitting skis and gear on newbies at a shop 

Want to see how your business can benefit as well? Contact us for a free trial and see how Waitlist Me can change business-as-usual for you today! 

The rows of tread mills, stationary bikes, and weight machines make it look like your fitness studio is all about the equipment. While the equipment is a must-have, maintaining your membership is do-or-die.

Waitlist Me is a waitlist management app that helps you provide VIP customer service and troubleshoot the best problem a business like yours can have: an active membership that’s keeping your gym packed 24/7.

Here’s how our app can help make your gym a neighborhood stand-out…

Give all members equal-access to popular equipment

Nobody goes to the gym to stand around for 30 minutes waiting for an elliptical. With Waitlist Me, they don’t have to. Front desk attendants can add them to the waitlist for certain equipment, or they can add themselves. The app will hold their place in line, and you can display whose turn it is on a screen using our public waitlist feature.

Bonus: Waitlist Me has a kiosk mode where you can turn an iPad into a self-check in station that guests can use to easily add themselves to the line for the next available machine.

Let members reserve tanning beds on their own time

Unlimited tanning is a huge perk for many fitness club members. Walking in to find them all in use, though, can be a week-ruiner. The simplest way to ensure that never happens to any of your guests again is to enlist Waitlist Me’s reservation feature. Members can make appointments online or when they walk in the door of your club, go about their routine, and get their golden glow right on schedule.

Bonus: The app’s easy-to-use interface makes it a cinch for your staff to see which units are in use or becoming available, letting you schedule regular cleanings and maintenance efficiently.

Allow guests to build spa services into their workout routine

Whether you offer basic member favorites like steam showers and saunas, or a full complement of spa offerings, Waitlist Me can elevate the way your membership takes advantage of these services and ensure that nobody leaves your facility disappointed. Members can reserve services before they get their sweat on, making the transition from workout to refresh seamless.

Bonus: Waitlist Me recognizes return customers when they check in and allows you to create notes on individual clients. If you know that a certain member always hits the sauna after a boot camp, you can add them to the waitlist automatically when they sign up for class.

Make the most of your personal trainers

Not every member wants a private session with a personal trainer or thinks to schedule one in advance. But if they have questions during a workout or want a quick refresher on a piece of equipment, Waitlist Me makes it easy for them to get on a wait list for a little pro help without missing a beat. Keeping your membership happy and injury-free? That’s a win-win.

Bonus: Waitlist Me syncs across multiple devices. That means that each member of your staff can check the waitlist on their own smartphone, tablet, or computer, and see where and when they’re needed.

While fine dining might grab more press and shinier awards, fast casual is the largest growing restaurant sector around the world—and has been since 2015.

The name of the game isn’t just speed or price; if it was, fast food will still be earning top honors. Nope, fast casual continues to soar because it offers a superior customer experience. It’s all about serving great food to busy people on a budget.

Sounds good, right? Well, there’s one way to make it even better—and to ensure that your fast casual restaurant scores top marks on review sites like Yelp: make your guests’ dining experience more convenient.

Here are three ways to increase convenience at your fast casual restaurant starting right now.

#1. Go for mobile notifications

Waiting to pick up your meal at a counter is one of the few downsides to fast casual. Even worse? Perching on the edge of your seat trying to figure out if your name has been called. Hello, anxiety!

With a waitlist app like Waitlist Me, you can now text your guests when their meal is ready for pick-up. That means they can sit down and relax while they wait to nosh. It’ll cut down on noise in your restaurant and decrease customer stress (and the amount of food growing cold on the counter). No more crowding impatiently around the counter? That’s a win in our book!

#2. Take your waitlist online

Sure, the food might be worth the wait, but a wait isn’t what fast casual diners are looking for (see the “fast” in “fast casual”). From breakfast to lunch and dinner through late-night, nobody’s looking to stand around and watch other people scarf down goodies. That’s where an online waitlist comes in handy.

Waitlist Me offers a widget you can easily add to your restaurant’s website. Once it’s there, diners can hop on-line digitally, and walk through your door at just the right time. Bonus? Use our option to let customers join your list straight from their Google search, no website updates required.   

#3. Offer easy take-out and delivery options

Not every diner wants to park it in-house. And you know what? That’s just fine for your bottom line. An emptier restaurant gives newcomers the idea that you’re ready and waiting to serve them without requiring you to sacrifice orders. In their mind, they’ve arrived ahead of the crowd. In yours, you’re still busy fulfilling orders without needing the tables and chairs to accommodate them.

Make this a reality by setting your fast casual restaurant up online for easy take-out ordering. If your area offers delivery options—think: Postmates, UberEats, Seamless, or Grubhub—create special pick-up zone for delivery drivers. That way, they can get in and get out, and your diners can enjoy hot, fresh food from the comfort of their own home.

Remember, every time you make a change, you need to let your customers know! Add it to your website, have employees mention it when guests order, and post it around your restaurant.  

Our favorite way to ensure diners are in the know 24/7 is to post updates on an in-restaurant monitor, along with your waitlist. Waitlist Me Pro lets you do this easily, and there are no limits to what you include! Whether you’re celebrating your 1,000^th 5-star rating, are offering a limited-time special, or you’re launching a loyalty program, anything goes. (Hint: funny cat videos work, too.)