The Public Waitlist page, which allows customers to see where they are in line while they wait, is also a great branding touchpoint.  When you add a customer to the list a link to the public waitlist is included in the confirmation text they receive and allows them to easily see where they are in line from their phone browser.  Waiting is less painful when customers have visibility into the wait process and the flexibility to leave the waiting area without worrying about losing their place in line. For your business, it helps cut down on walkaways

as well as repeated questions regarding how long until it’s their turn.

An important set of benefits that is often overlooked, however, includes the opportunities to provide more customized messaging on the public waitlist page at different stages in the wait: while they are waiting, when it is their turn, and after they are served.  Pro users can further customize these touchpoints.

Waiting – While customers are waiting and checking their place in line from the public waitlist, customizing the bottom part of the page is a great way to give them something to do while they wait. You can highlight specials, encourage people to join a loyalty program, and more.

Ready – When you notify customers that you are ready for them, the screen changes to highlight it is their turn with a new message and image along with options for them to communicate whether they are on their way or need to cancel. If you have any special instructions for when they arrive, this is a good place to include those as a reminder to customers.

Served – After a customer has been served, they don’t need to check their wait any longer, but the public page provides a final opportunity to say thank you.

There is a simple message and image by default, and with a Pro subscription, you can make it more personal and customized to your brand.  You can add a picture of your team, show a thank you message from your owner, invite people to join your loyalty program, suggest leaving a review, or other things you might want to add as part of your thank you. 

It is pretty universal that people don’t like waiting, and that businesses can serve customers better by improving wait experiences. But as we have seen a wide range of different businesses across multiple industries and countries use Waitlist Me, we have also learned that there is a good degree of variation among the types of customers or groups waiting and the level of information needed to best serve them.

To add to many of our other customization features, we have recently added more options for the main waitlist view. It’s easy to streamline the views of your waitlist by choosing the level of information you need and removing unnecessary details. You can customize the columns shown, the information displayed in each row, and what type of stats you’d like to see.

You’ll find these settings in your app by tapping the Gear icon > Customization > Waitlist View.

Columns – Choose the Waitlist Info option to edit the information you want to see in each column. You can display the status colors or hide them. Show the group size, or get rid of it if you serve individuals. Hide the Assignments column if you don’t assign customers to tables, staff or other resources.

Rows – Also in the Waitlist Info section there are options for the level of information to display in each customer’s row. Would you like their phone numbers displayed on the main page? Do you need to see how many kids and/or seniors are in each group? How would you like to see wait time quotes – as minutes, ETA, or both? Choose what works best for you.

Statistics – From the Waitlist View section of the Settings, the Wait Estimates and Totals options allow you to customize the display of the analytics bar at the bottom of the screen. Use the Wait Estimates > Display Groups to set 3 ranges of group sizes for calculating average wait estimates.

The Total Settings will allow you to display the number of people waiting, the number of groups waiting, or both. Also, choose how many hours you want to see Total Served stats for (a full day, or less than 24 hours so you can see stats by shift).

Still using a paper waitlist or reservation book? Clinging to outdated paper-based solutions can be a drag on a restaurant. Here are six reasons to switch to a digital waitlist and reservation app like Waitlist Me. Read more at Restaurant & Cafe

Did you know you can add a button to your Facebook page to take reservations or appointments? Allowing customers to book directly from social media is easy, and a great way to increase bookings.

Start by logging into your Waitlist Me account and copying the unique link for your hosted Web Widget. You can find this at www.waitlist.me > Account > Settings > Add Yourself. The link will be at the top of the page.

Next, go to your business’s Facebook page. Choose the Add a Button option on the right.

Choose Book with you, and then Book Now.

Select the Link to Website option, enter your Waitlist Me link in the pop up, press Save and then Finish. That’s it! You now have your very own reservation (or appointment) button on Facebook.

We could wax poetic about Waitlist Me’s bells and whistles for hours (and we have!). But, honestly, one of our favorite bonuses that comes with implementing a waitlist and reservation app is getting rid of bad waiting room symptoms that begin to infect customers.

Let’s take a look at some of the annoying waiting maladies and behaviors that Waitlist Me helps do away with (and appreciate just how much better the customer experience is with a waitlist app). Here are 5 classic moves:

The toe-tapper

Who needs music wafting from a speaker when you could keep time to the beat of the toe-tapper’s sneaker on your tile floor? We joke, of course. We know you’re turning up the dial and pricing out carpet in order to drown this sucker out. Their tap-tap-tap won’t make tables turn over any faster, but it certainly can drive your host crazy (along with anyone else who’s waiting). The rhythmic nature of the toe tapping makes it more likely to spread to a variety of fidgeting activities around the room, creating a rather tense environment.

The eagle-eye

We’re certain some eagle-eyes honed their behavior early on as hall monitors. A training ground of tardy students prepared them well for their next mission: us. Now, they’ve set their sights on guests lingering too long over dessert and front-of-house staff dilly-dallying behind the hostess stand. Ever feel like you’re being…watched? We know exactly who to pin that on.

The disappearing-act

Some people have the gift of invisibility. They can disappear into a crowd, blend in seamlessly, fade into the background or jump right into the action like they were born there. This disappearing-act pulls a fast one, all right—right out your door without so much as a word of warning. Will you see them again? Sure, about 20 minutes after you call their name (and give their spot to the next person in line).

The slump-and-sigh

The burdens of the world have to rest on somebody’s, shoulders. Why not the slump-and-sigh? After all, that’s what it looks like once you give them their ETA. They take their seat with a sigh that bespeaks inner turmoil greater than 10 minutes ‘til “the doctor can see you now.” And if they have to stand? This one morphs into the hunch-and-groan. Sigh.

The watch-watcher

Need to know the time? There’s always someone in your waiting room you can ask, although we’re not entirely sure you’d want to. Whether they’re old-school with a wrist watch, analog with a wall clock, or high-tech with the latest iPhone, the watch-watcher tracks their own countdown, thankyouverymuch. And if your wait-time guesstimate is off by so much as a minute, well, you can expect to hear about it. This another of the more infectious behaviors. If you have a diligent watch-watcher in the group, you’ll definitely see an uptick in the unconscious time checking behaviors from others in the room.

The solution

You can’t always get rid of waiting, but Waitlist Me helps you make the wait experience better by giving guests more visibility into the wait process and the flexibility to leave the waiting room and be notified with a text when you are ready for them.

Let the toe-tapper and eagle-eye work off some of their nervous energy by walking around outside while they wait. Help the disappearing-act know the right time to be back with a well-timed text message. Take some of the worries of endless or unpredictable waits off the slump-and-sighs shoulders. And show the watch-watcher you care by using real time wait tracking to give better estimates and deliver on the promised wait times.