When coronavirus hit America, some side-eyed the “essential” classification for medical marijuana dispensaries and those that support them, like grow sites and edible producers. Of course, if you own or run a dispensary, you know better.
An estimated 3 million people in the U.S. and its territories depend on medical marijuana. Because a large percentage of dispensary customers already have compromised immune systems, it’s especially important for businesses to protect shoppers.
Waitlist Me is helping do exactly that during the COVID-19 crisis. Here’s how some cannabis businesses are using our waitlist and reservation app to keep their doors open and their customers safe.
Enforce occupancy restrictions
If your dispensary is scant on square-space, consider creating a restriction on the number of people allowed inside your business at one time. Station a staff member outside to function as crowd control—and to add customers to your waitlist—and another employee inside, behind the counter. You’ll be able to provide excellent one-on-one service while still protecting those that matter most: your employees and your customers.
Tip: Use Waitlist Me’s text notification feature to encourage guests to wait in their cars. Reassure them that their place in line is secure, and that you’ll send them a text when it’s their turn to go inside.
Encourage social distancing and touchless service
With scores of new customers coming in the door—not to mention the new products on offer—questions abound for cannabis industry pros. And that’s the way it should be! But a queue for customer service isn’t a safe situation during a pandemic.
To avoid a cluster at your counter, add the Waitlist Me widget to your website. Direct customers to add themselves to your waitlist from their phone, so they can start the waiting process while en route to your store or wait in the parking lot from their car.
Tip: Head off ETA questions right at the start by adding the link to your dispensary’s public waitlist to your website. That way, people can check their place in line with just a single glance. Or use the web widget features to show how many people are currently waiting.
Make pickup as quick and easy as possible
Even though it’s nice to get out of the house during these difficult times, those you serve still want to make their trips in public as speedy as possible. To help them do that, encourage customers to make an appointment to shop or to add themselves to your waitlist before they arrive. Waitlist Me’s web widget lets them do both. When they check in, they can specify what the goal of their shopping trip is (i.e. to refill a prescription, pick up an online order, or shop for a certain type of product) so your employees can expedite their visit.
Waitlist Me Pro users can even use our flexible two-way texting feature to respond to customer questions, clarify details, or let someone know if their prescription isn’t ready yet.
Tip: Upgrade your curbside pick-up with contact-free service, which will be a boon for your immune-compromised customers. Update the custom text notifications to include pick-up directions, like where to park and to roll down a passenger window for no-touch delivery.