Owning or managing a business today is significantly more stressful than it was 10 years ago. So is being a human living in 2019.
We’re more stressed now than we’ve ever been before. Blame it on politics. Blame it on the economy. Blame it on your zany Aunt Maude. Regardless of the numerous places our stress is coming from, we know one place that can use some improvement in the stress department.
The bustle! The noise! The tight squeeze! There are all sorts of ways your waiting room could be skyrocketing your customers’ stress levels. Want to prevent walk-outs and increase customer loyalty? Here are three stressful problems in your waiting area and easy, inexpensive ways to fix them today.
A wall-to-wall wait
Achieving the right level of fullness is an art. An empty parking lot at 7 p.m. on a Friday night sends the wrong signal to hungry diners. But a jam-packed foyer? That sends a message, too, one that might intimidate a walk-in.
Stressor: The line is so long! I’ll be waiting forever!
Quick fix: Vacate your waiting area just enough by using Waitlist Me to notify guests when you’re ready for them. This leaves them free to explore the area while they wait—and keeps new customers feeling like they won’t be waiting an eternity.
“Was that me?” worries
A little background music, ordering drinks at the bar, nodding along to a conversation—it doesn’t take much to distract guests from a long wait. However, those little distractions come with their own problems.
Stressor: Did they call me already? Did I miss my table?!
Quick fix: Replace bulky buzzers and hovering hostesses with text notifications through our waitlist app. That way, your guests will be notified in a manner that suits them best. Plus, our public waitlist feature allows customers to check their place in line on a TV display in your waiting area or directly on their phone. That reduces the anxiety over how-much-longer ETAs.
Invisible customer syndrome
Hey, mistakes happen! But when you’re using a messy grease board or a hard-to-read, handwritten appointment book to keep track of your waitlist, mistakes happen far more frequently than if you brought your business into the 21st century.
Stressor: Um, excuse me? Did you forget about me? I’ve been waiting an hour!
Quick fox: Nobody wants to feel invisible, and nobody wants to hang out in a foyer for 25 minutes before realizing they’ve been skipped by accident. With a digital waitlist, you can cut down on those negative experiences. Waitlist Me is straightforward. Think: One easy-to-read list and zero confusing scribbles. With a single glance, hosts can see exactly who’s waiting for what sort of table, how long they’ve been tapping their toes, and when you can get them seated.